Tag: latin mafia

How Latin Artists Are Thriving Both at Music Festivals and on Spotify

From the California desert and Chicago’s Grant Park to New York City’s Flushing Meadows Corona Park and beyond, music festivals this spring and summer will sizzle with fans eager to hear their favorite acts. And this year, lineups are filled with some of the most talented Latin American artists who are bringing their music, language, and culture to these stages. 

The Marías​, CA7RIEL & Paco Amoroso​, Ivan Cornejo, Feid, Young Miko, Rawayana, and LATIN MAFIA are among the Latin artists that are showing up and showing out. However, the impact of these artists goes far beyond the festival circuit with rising streams on Spotify. Here’s a look at what we’re seeing.

The Marías, who have festival spots booked all season long, have seen a 77% increase in their monthly listeners on Spotify since January. With more than 25 million listeners in LA and Chicago alone, their dreamy indie sound is clearly resonating.

Feid is one of the highest-billed Latin artists at a festival this summer, and in New York alone, the Colombian rapper, songwriter, and producer has 6.8 million listeners on Spotify.

Young Miko will be repping Puerto Rico this festival season. Her bold, genre-bending sound already dominates in Chicago, Miami, and LA, with more than 2 million Spotify listeners in each. And her collab with Feid on “CLASSY 101” has already racked up more than 38 million streams in 2025.

Ivan Cornejo and Junior H are representing Música Mexicana at major festivals and resonate deeply with youth culture. On Spotify, 66% of Ivan’s U.S. listeners and 55% of Junior H’s U.S. fanbase fall under the Gen Z umbrella. 

From Latin alt-pop to Reggaeton Mexa to electronic, Latin artists across genres are storming stages and garnering streams. Tune into Spotify’s Viva Latino playlist to hear some of the tracks they’re sure to be performing on festival stages everywhere.  

The Latin Grammys Countdown Starts Now: Inside Our Two-Day Casa Spotify Miami Celebration

On November 14, the Latin Grammys will return to Miami to honor the artists and industry professionals who make Latin music the global phenomenon it is today. In the lead-up to the awards show, which marks its 25th anniversary this year, Spotify is turning up the volume with Casa Spotify Miami. This two-day celebration will culminate in a live concert, bringing fans closer to some of the most exciting artists shaping Latin music today.

The Casa Spotify Miami lineup

On November 11 and 12, Spotify’s Miami headquarters will transform into a buzzing hub for artists, labels, and key players across the Latin music world. We’ll host listening sessions, connect artists and songwriters with industry professionals, and unveil our brand-new permanent studio, a dedicated space designed to empower Latin creators and propel their music onto the global stage.

Then, on the evening of November 12, Casa Spotify Miami will take the party to Wynwood Marketplace, located in the heart of the city’s art and entertainment district. Fans will be treated to an evening of unmissable performances by both emerging and established artists, including some of this year’s nominees.

Rising Venezuelan pop artist Joaquina and Colombian Afrobeats newcomer Kapo will kick off the showcase. Up next: Mexican genre-bending trio Latin Mafia (nominated for Best New Artist), Argentine pop star Emilia (nominated for Best Pop Vocal Album), and Venezuelan singer-producer Danny Ocean, who blends reggaeton and pop (nominated for Song of the Year and Best Pop Song). We’ll close out Casa Spotify Miami in style, with help from our headliners: Colombian hitmakers Ryan Castro and Blessd.

Guests will also have the chance to immerse themselves in Latin culture with special activations, local food and drinks, and limited-edition merch.

Uplifting the Latin music community

Casa Spotify Miami is more than a warm-up for the Latin Grammys—it showcases Spotify’s commitment to the Latin music industry. From championing emerging subgenres to maintaining our flagship Viva Latino playlist, Spotify is proud to celebrate Latin music and its rich tapestry of styles and sounds.

Want to discover the hottest tracks from top Latin artists? Press play on Viva Latino.