Tag: Latin America

BLAIR, Matchola, and Blnko Star in 3 New Spotify Sessions From Latin America

July 1, 2026

Spotify Sessions logo appearing on a yellow background

Our Spotify Sessions video series turns up the volume on some of Latin America’s most exciting artists, giving them and their hand-picked creative teams a space to reimagine their music. Over the last few weeks, we’ve dropped a trio of new sessions featuring artists from Argentina, Brazil, and Mexico.

Spotify Sessions serves as a platform for both established and emerging names, bringing together an artist, a music director, and a visual director to create a five‑track video EP. The team has complete creative freedom to shape the session. The result is always different—but reliably gives fans a fresh way to experience an artist’s work. 

It’s all part of our continued investment in video and our commitment to supporting the artists and creatives shaping Latin America’s music scene today. 

The latest Spotify Sessions lineup

Spotify Sessions cover of BLAIR

BLAIR (Argentina)

This latest batch of Spotify Sessions kicks off in Argentina, with tracks from BLAIR’s BAR SCORPIOS. Argentine rock icon Marilina Bertoldi provides musical direction, while director Dana Campanello leads visuals. The video expands the cinematic universe of the album and features a quartet-backed cover of Soda Stereo’s classic, “Entre Caníbales.” 

BLAIR is an EQUAL ambassador who recently took home the 2026 Gardel Award for Best New Artist. 

Matchola, Russo, and Rodrigo de Paula

Matchola (Brazil)

Up-and-coming artist Matchola filmed his Spotify Session in Salvador—a city that embodies Brazil’s rich cultural and musical heritage. Joining him are Russo and Rodrigo de Paula for musical and visual direction, respectively. The result is a video that celebrates the variety of genres and mixing of music scenes happening in the country today. 

This is the third Spotify Session from Brazil, following Ana Castela and KayBlack with Burna Boy.

Blnko, Chetes, and creative director posing on set

Blnko (Mexico)

In a cross-generational collaboration, genre-bending alternative artist Blnko teams up with Chetes, one of Mexico’s most respected musicians, producers, and arrangers, to create something that feels both familiar and entirely new.

TRIPLESIETE, a production company specializing in music and audiovisual projects, provided the visual direction for the session. The video captures the aesthetic of the “neighborhood vampire,” a melancholic character with modern vampiric undertones. Filmed in Centro Cultural Helénico, a historic chapel in Mexico City, the set features gothic architecture and lighting designed to accentuate the shadows. A curated color palette guides the visual narrative, reinforcing the intimate, emotional atmosphere.

Spotify Sessions are available exclusively to Spotify Premium subscribers. Stay tuned for more from the series coming soon.

Ryan Castro celebra sus raíces y su ascenso global junto a sus fans en Bogotá

June 15, 2026

Ryan Castro performing on stage

Este fin de semana, Spotify reunió a Ryan Castro con algunos de sus mayores fans en Bogotá para una celebración muy especial. La noche rindió homenaje a las raíces del artista nacido en Medellín, al vínculo que ha construido con su público y a las historias que lo han llevado a convertirse en EL CANTANTE DEL GHETTO.

El show llevó a los asistentes por un recorrido musical a través de las canciones que marcaron su camino hasta convertirse en una de las figuras más importantes de la música latina en la actualidad. La noche comenzó con temas de sus primeros años como “Wasa Wasa,” “MONASTERY,” and “Jordan,” canciones que lo impulsaron desde los escenarios locales hasta los oídos de millones de personas alrededor del mundo.

El repertorio continuó con éxitos que consolidaron su lugar como una de las voces más influyentes del reggaetón colombiano, entre ellos “GHETTO STAR,” “Amor De Una Noche,” and “QUEMA.” Más adelante, “EL RITMO QUE NOS UNE,” su colaboración con la Selección Colombia de fútbol, se convirtió en un momento de unión para los asistentes y en un recordatorio del poder que tiene la música para conectar comunidades.

Pero la noche no estuvo marcada únicamente por la nostalgia. Como sorpresa para el público, Ryan presentó por primera vez “BRINCAITO”, una canción inédita que permitió a sus fans escuchar en exclusiva el próximo capítulo de su historia musical.

Ryan Castro Celebrates His Roots and Global Rise With Fans in Bogotá

June 15, 2026

Ryan Castro performing on stage

This past weekend, Spotify brought Ryan Castro back to Bogotá for a special celebration with some of his biggest fans. The night paid tribute to the Medellín-born artist’s roots, the connection he’s built with his audience, and the stories that have earned him the title of EL CANTANTE DEL GHETTO (“The Singer From the Ghetto”).

The show took fans on a journey through the songs that have shaped his rise to become one of the biggest names in Latin music today. He opened the night with early tracks “Wasa Wasa,” “MONASTERY,” and “Jordan”—music that took him from local stages to listeners around the world.

The set moved through hits that helped cement his place as one of Colombian reggaetón’s most influential voices, including “GHETTO STAR,” “Amor De Una Noche,” and “QUEMA.” Later, “EL RITMO QUE NOS UNE,” his collaboration with the Colombian football team, became a moment of unity during the season and a reminder of music’s power to bring communities together.

But the night wasn’t only about nostalgia. As a surprise for the crowd, Ryan debuted “BRINCAITO” an unreleased song to give fans an exclusive first listen to the next chapter of his story.

And the Winners of the 2026 Spotify Podcast Awards in Mexico Are. . .

May 14, 2026

A group of people sitting on a stage holding awards

Last night, the Spotify Podcast Awards in Mexico returned to the country’s capital. Now in its second year, the evening honors creators whose voices are helping shape the cultural conversation across Mexico in Latin America. Leading up to the ceremony fans turned out in record numbers to support their favorite shows, with more than 1 million unique voters casting nearly 8 million votes.     

“Eight million votes say much more than any metric; it speaks of a community that not only watches and listens, but organizes, supports, and celebrates,” said Thais Tavara, Head of Podcast, Spotify Latin America. “That’s exactly what we want to celebrate.”

Spotify A/Presenta Brings Fans Closer to Artists’ Creative Process in Latin America, Starting With ROSALÍA

March 3, 2026

For many fans, a song’s backstory can be just as compelling as the final product. That’s why Spotify is introducing Spotify A/Presenta to Latin America, a dedicated space that celebrates the artistry, inspiration, and process behind the music.

This new hub is designed to act as a living record, capturing demos, studio breakthroughs, and untold stories that define Latin American artists’ work. It reflects a shift in the music landscape, where the technical and emotional labor of artists has become a point of interest for a modern audience that sees music as an immersive experience rather than a passive one. 

A conversation with ROSALÍA, live performances, and more

To mark the launch, Spotify is releasing an exclusive video featuring Spanish singer-songwriter ROSALÍA and Argentine author Mariana Enríquez. Filmed last year in Buenos Aires, their conversation explores the connections between their creative processes, delving into topics including art, storytelling, and how their worlds influence one another. The result is a candid exchange that invites fans to step into their worlds and share in the inspiration that drives them.

Spotify A/Presenta also taps into the energy and variety of Latin America’s music scenes. The launch collection features live performances from Damas Gratis, unfiltered backstage moments with CA7RIEL & Paco Amoroso, and in-depth interviews with Grupo Firme. 

By bringing together live moments, authentic conversations, and behind-the-scenes footage from recording sessions, Spotify A/Presenta gives artists a new space to share their craft in a new way, while offering fans an inside look at the creative journey.

Check out Spotify Presenta for Spanish-speaking markets and Spotify Apresenta for Brazil now.

Spotify Sessions Launch in Latin America, Handing Creative Control to Artist-Led Trios

November 6, 2025

The world is listening to Latin America. The region’s artists are consistently setting the tempo for global music culture, and to celebrate this creative influence, we’re launching Spotify Sessions, a new video project that puts artistry first.

Spotify Sessions are crafted by a unique trio: a lead artist, a music director, and a visual director working as a single creative unit. The result is a five-track video EP that reimagines an artist’s songs through a distinct visual performance, combining sound and vision in a unique way for fans.

Spotify Sessions are part of Spotify’s music video experience, available to Premium subscribers in our beta markets. In Brazil and Colombia, music videos are also available to Free listeners.

Creative trios, complete freedom

Instead of adapting to a preset format, Spotify Sessions are built on creative freedom. Artists and their handpicked teams shape every aspect of the session, from musical arrangements to visual concepts. Some sessions happen on a stage, others in unexpected spaces, but every performance is designed to be true to the artist’s creative world.

This project builds on the momentum of music videos on Spotify, which have already strengthened the connection between artists and fans across Latin America. It’s a format designed to celebrate experimentation and reflect the cultural shifts happening across the region.

Experience the first Spotify Sessions

Crudo Means Raw (Colombia)

Rapper and producer Crudo Means Raw joins forces with music director Adan Naranjo and visual director George Gallardo.

“‘X-TRA’ is a message to those who listen to me: Let’s learn to nourish our souls with what’s organic and natural,” said Crudo about the previously unreleased song he performed. “Always choose what’s good for your health—both spiritual and physical. I chose ‘X-TRA’ because it was the perfect time for it to come to light.”

Ana Castela (Brazil)

Sertanejo singer Ana Castela teams up with music directors Douglas Moda and Lucas Vaz and visual director Edvaldo Raw.

“We took five songs and transformed them into other musical genres — which was challenging for me. I’m very happy that, among so many talented artists, I was chosen to represent my genre, sertanejo,” said Ana Castela. “It’s also a chance to unite music in Latin America and reach other countries. It’s another way to show Brazilian power.”

RØZ (Mexico)

The electronic music duo RØZ collaborates with music directors COASTCITY and visual director Humainleau (Jonathan García).

“Mexico is one of the most powerful cultural markets in Latin America, driving local talent that’s rewriting the rules,” said Manolo Cabrera and Hugo Lara of RØZ. “Our Spotify Session becomes a reflection of the country’s vibrant creative evolution, where we aim to build a deep connection here and around the world.”

KayBlack (Brazil) + Burna Boy

Trap artist KayBlack and Afrobeats icon Burna Boy come together with music directors Fejuca and Nave and visual director Junior Scoz.

“Sharing this Spotify Session with Burna Boy was incredible,” said KayBlack. “We collaborated, exchanged ideas, and were warmly welcomed. I hope everyone feels the vibe we put into these songs and absorbs the message we want to convey.”

Peces Raros (Argentina)

Electronic rock duo Peces Raros teams up with music director Gustavo Borner and visual director Lautaro Esposito.

“We wanted to show everything Peces Raros can be: rock, electronic, at times more song-driven, a bit of jam,” said Lucio Consolo and Marco Viera of Peces Raros. “And something we really wanted people to notice is that the Session is performed completely live—no pre-recorded elements, no edits, no cuts.”

A platform for the next generation

Spotify Sessions represent our continued investment in video and our direct collaboration with the artists and creatives contributing to the next wave of Latin music. 

“With video on Spotify, we’re giving users the opportunity to discover music in a bigger way,” said Mia Nygren, General Manager, Latin America, at Spotify. “Spotify Sessions are developed to surprise fans and give the artists behind them a format where they can truly express themselves. Celebrating Latin American music and creativity through this new experience is an honor and an important part of our work to support the next generation of stars coming from this part of the world.”

Próximas mudanças nas assinaturas de Spotify Premium

August 4, 2025

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No Spotify, temos o compromisso de oferecer uma experiência personalizada e de alto nível para cada usuário. Para continuar inovando em nossos produtos e recursos, e proporcionar a melhor experiência possível, ocasionalmente atualizamos nossos preços.

Ao longo do próximo mês, os assinantes Premium em diversos mercados da Ásia do Sul, Oriente Médio, África, Europa, América Latina e região da Ásia-Pacífico receberão um e-mail explicando o que essa atualização significa para sua assinatura (confira o exemplo na imagem abaixo). Os novos assinantes podem consultar os preços mais recentes acessando spotify.com/premium.

Oferecemos uma variedade de planos de assinatura para que você escolha aquele que melhor se adapte às suas necessidades. Acesse spotify.com/premium para ver os planos disponíveis em seu país.

Próximos cambios en las suscripciones de Spotify Premium

August 4, 2025

Spotify logo over a blue, yellow, and grey abstract background

En Spotify, estamos comprometidos a ofrecer una experiencia personalizada y de primer nivel para cada usuario. Para seguir innovando en nuestras funciones y productos, y garantizar que brindamos la mejor experiencia posible, ocasionalmente actualizamos nuestros precios.

Durante el próximo mes, los suscriptores de Premium en varios países de Asia del Sur, Medio Oriente, África, Europa, América Latina y la región Asia-Pacífico recibirán un correo electrónico con información sobre lo que implica esta actualización para su suscripción (ver imagen de ejemplo más abajo). Los nuevos suscriptores pueden consultar los precios más recientes ingresando a spotify.com/premium.

Argentina

Colombia

Mexico

Contamos con una variedad de planes de suscripción para que elijas el que mejor se adapte a ti. Visita spotify.com/premium para ver los planes disponibles en tu país.

Upcoming Changes to Spotify Premium Subscriptions

August 4, 2025

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At Spotify, we’re committed to delivering a world-class, personalized experience for every user. To continue to innovate on our product offerings and features and bring users the best experience, we occasionally update our prices. 

Over the next month, Premium subscribers in multiple markets across South Asia, the Middle East, Africa, Europe, Latin America, and the Asia-Pacific region will receive an email explaining what this update means for their subscriptions (see example image below). New subscribers can find the latest pricing by visiting spotify.com/premium.Email from Spotify Premium explaining the change in subscription price.

We offer a range of subscription plans to choose from. Visit spotify.com/premium to see your locally available plans.

How Latin Artists Are Thriving Both at Music Festivals and on Spotify

April 24, 2025

From the California desert and Chicago’s Grant Park to New York City’s Flushing Meadows Corona Park and beyond, music festivals this spring and summer will sizzle with fans eager to hear their favorite acts. And this year, lineups are filled with some of the most talented Latin American artists who are bringing their music, language, and culture to these stages. 

The Marías​, CA7RIEL & Paco Amoroso​, Ivan Cornejo, Feid​, Young Miko, Rawayana, and LATIN MAFIA are among the Latin artists that are showing up and showing out. However, the impact of these artists goes far beyond the festival circuit with rising streams on Spotify. Here’s a look at what we’re seeing.

The Marías, who have festival spots booked all season long, have seen a 77% increase in their monthly listeners on Spotify since January. With more than 25 million listeners in LA and Chicago alone, their dreamy indie sound is clearly resonating.

Feid is one of the highest-billed Latin artists at a festival this summer, and in New York alone, the Colombian rapper, songwriter, and producer has 6.8 million listeners on Spotify.

Young Miko will be repping Puerto Rico this festival season. Her bold, genre-bending sound already dominates in Chicago, Miami, and LA, with more than 2 million Spotify listeners in each. And her collab with Feid on “CLASSY 101” has already racked up more than 38 million streams in 2025.

Ivan Cornejo and Junior H are representing Música Mexicana at major festivals and resonate deeply with youth culture. On Spotify, 66% of Ivan’s U.S. listeners and 55% of Junior H’s U.S. fanbase fall under the Gen Z umbrella. 

From Latin alt-pop to Reggaeton Mexa to electronic, Latin artists across genres are storming stages and garnering streams. Tune into Spotify’s Viva Latino playlist to hear some of the tracks they’re sure to be performing on festival stages everywhere.  

Uncover a Cult Conspiracy in New Scripted Thriller ‘DIAL’ From Spotify Argentina and Kuarzo

April 11, 2025

Latin America’s love for scripted audio is about to get a thrilling new chapter. Following the success of series like Caso 63 and Número Oculto, Spotify has teamed up with leading Argentinian production company Kuarzo to bring even more captivating audio fiction to listeners.

The partnership’s first offering is DIAL, a gripping Spanish-language podcast created by Número Oculto author Charly Wasserman. DIAL explores the limits of reality and the unknown, following Renzo (Luciano Rosso), an electrician who lives life trapped between routine and the ghosts of his past. When an enticing economic offer comes his way, Renzo accepts a late-night job to repair an old radio, only to discover that he has been summoned by a mysterious cult.

The six-episode series is now available exclusively on Spotify, featuring immersive sound design and first-class performances by renowned Argentine actors Maite Lanata, Cristina Banegas, Paula Grinzspan, Ariel Pérez De María, and Ernesto Claudio.

“We’re thrilled to collaborate with Kuarzo to boost fiction podcasts in Argentina,” said Nacho Gil, Spotify’s Head of Podcast & Marketing in Latin America. “Working hand in hand with local creators reinforces our commitment to offer quality content to our users leveraging Argentina’s great storytelling talent.”

This collaboration marks an exciting entrance into the audio realm for Kuarzo, known for producing popular entertainment programs and fiction series for television.

“This partnership with Spotify represents an opportunity to produce high-quality fiction with global impact,” said Matías Kweller, Kuarzo’s Innovation Director. “We’re very excited to be able to enter this new format that we find attractive and organic for our company.”

Dare to challenge your destiny? Start streaming DIAL on Spotify.

Introducing Casa Spotify Buenos Aires, a New Cultural Center for Argentine Creators

August 15, 2024

Recent years have seen the emergence of groundbreaking talent from cultural hot spots across Latin America. Propelled by the power of streaming, Latin beats are reshaping the rhythm of global music. Argentina is home to a number of these artists, with hitmakers like Maria Becerra and Bizarrap breaking down barriers and bringing their music to fans around the world.

At Spotify, we’re committed to elevating Argentine artists to the global stage. And now, we’re proud to present Casa Spotify Buenos Aires, a new space for Argentine creators located in the heart of the city’s art scene.

A place for creators to hone their craft

This vibrant space will bring artists, producers, podcasters, and fans together year-round, offering a unique environment for inspiration, growth, and collaboration. With a podcast studio, listening rooms, an acoustic performance space, and more, Casa Spotify Buenos Aires is where every visitor can find their voice.

“At Spotify, we firmly believe in the power of music to connect people and strengthen communities, and Casa Spotify is the perfect space for that,” said Belen Dantas, Marketing Manager for Spotify’s Southern Cone region. “This venue not only provides artists and creators with a platform to share their creativity but also allows listeners to discover and enjoy a variety of meaningful experiences and connections, fostering a sense of belonging within our global community.”