*Update as of October 23, 2024: We’ve been investing in new settings and features to improve the comments experience on Spotify, and give creators even more flexibility and control over their show. We will now automatically publish all new comments made in English, as long as they meet our platform rules. Get the latest at Spotify for Podcasters.
For podcast creators who want to grow their audiences, building a stronger relationship with their listeners and fans goes a long way. And in order to amplify their presence, creators need tools that give them the functionality, insights, and flexibility to manage their shows and engage fans anytime, anywhere.
That’s why, starting today, we’re beginning to roll out a brand-new way for podcast creators to interact with their fans—with Comments—and introducing an easier way for all podcasters to manage their shows: with the all-new Spotify for Podcasters mobile app.
Our new Comments feature expands on the Q&A and polls functionality we introduced in 2021 as a way to bring interactivity into the podcasting industry for the first time. And interactivity is a feature that already has listeners and creators buzzing: More than 9 million unique Spotify listeners have interacted with a Q&A or poll just this year, and there’s been 80% year-over-year growth in the number of total Q&A responses and votes from listeners.
“As a podcast focused on the lessons we can learn from history’s greatest leaders, I’m always curious about which takeaways resonate most with my audience,” said Ben Wilson, creator of How to Take Over the World. “Comments on Spotify provide me that invaluable feedback, which makes creating my podcast that much more rewarding and allows me to build a stronger connection with my listeners.”
With the introduction of Comments, we’re also excited to give all creators—regardless of where their episodes are hosted—better ways to manage their entire show, including listener feedback. Podcast creators can now use Spotify for Podcasters on desktop or with our all-new mobile app to interact with listeners, manage their presence on Spotify, check their latest stats, and track growth in real time. And fans can directly comment on the podcast episodes they’re already listening to on Spotify.
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