Tag: podcasts

Save Your Personal Podcast to Spotify and Listen Anywhere

From our earliest days, Spotify has been built on a simple principle: Great audio should be easy to reach. It’s what’s driven us to expand from music to podcasts to audiobooks, and onto more than 2,000 devices. Whether you’re listening on your morning commute or through your speakers at home, Spotify moves with you throughout your day. But being everywhere only matters if everything you want to hear is there. 

People are already starting to use their agents to create personal audio that guides their day: from summaries of class notes before an exam to briefings of what’s on their calendar. And they’re asking for a way to listen to it on Spotify, where they already listen to everything else.

Now, we’re making it possible to save and play Personal Podcasts on Spotify. Your agent can generate a daily briefing, private to you, and it’s saved alongside everything else in Your Library. And as always with Spotify, it’s seamlessly integrated across the devices you use.

Use your agent to create and save a personal podcast to Spotify

If you’re already using an agent like OpenClaw, Claude Code, or OpenAI Codex on desktop, add our new Save to Spotify beta tool and with a simple prompt, turn things like your daily digest, class notes, or weekend itinerary into a Personal Podcast that’s saved directly to your Spotify library.

Organizing your week? Create a quick Daily Brief for your morning. Ask to flag key meetings that need prep, check the weather, and recommend a podcast for your commute.

Or maybe you’re learning something new, like philosophy. Create a progressive weekly audio deep dive to guide your learning. Ask it to pull from your notes, saved articles, recent searches, and relevant files. Start simple, then build complexity, with pauses to think through key questions before moving on.

 

To get started:

    1. Open the Save to Spotify CLI GitHub page on desktop and follow the installation instructions.
    2. You will be prompted to sign in to Spotify via your browser.
    3. Once setup is complete, the tool is ready to use.
    4. Describe the Personal Podcast you want to hear and ask your agent to save it to Spotify.
    5. Open the link provided to listen from Your Library on Spotify.

Available for eligible Spotify Free and Premium users around the world. 

We’ll continue improving this experience as we learn from listeners and their feedback. As we expand in this beta phase, some aspects may evolve, with usage limits in place while we test and learn.

Spotify at 20: The Most Streamed Music, Podcasts, and Audiobooks of All Time

Most-streamed of all time lists graphic with Spotify 20 branding

It’s been 20 years since Spotify began, but the real story is what the world chose to play. For the first time, we’re unveiling the most streamed artists, albums, songs, podcasts, and audiobooks in our history.

Drawn from years of listening across hundreds of millions of fans, these lists capture the music and stories that didn’t just break through but stayed, becoming part of everyday life around the world.

Data reflects global Spotify streams as of April 2026.

Most streamed artists of all time

List of the top 20 most-streamed artists in Spotify history as of April 2026

    1. Taylor Swift
    2. Bad Bunny
    3. Drake
    4. The Weeknd
    5. Ariana Grande
    6. Ed Sheeran
    7. Justin Bieber
    8. Billie Eilish
    9. Eminem
    10. Kanye West
    11. Travis Scott
    12. BTS
    13. Post Malone
    14. Bruno Mars
    15. J Balvin
    16. Rihanna
    17. Coldplay
    18. Kendrick Lamar
    19. Future
    20. Juice WRLD

Most streamed albums of all time

List of the top 20 most-streamed albums in Spotify history as of April 2026

    1. Un Verano Sin Ti by Bad Bunny
    2. Starboy by The Weeknd
    3. ÷ (Deluxe) by Ed Sheeran
    4. SOUR by Olivia Rodrigo
    5. After Hours by The Weeknd
    6. SOS by SZA
    7. Hollywood’s Bleeding by Post Malone
    8. Lover by Taylor Swift
    9. AM by Arctic Monkeys
    10. WHEN WE ALL FALL ASLEEP, WHERE DO WE GO? by Billie Eilish
    11. Future Nostalgia by Dua Lipa
    12. beerbongs & bentleys by Post Malone
    13. ? by XXXTENTACION
    14. MAÑANA SERÁ BONITO (BICHOTA SEASON) by KAROL G
    15. YHLQMDLG by Bad Bunny
    16. Doo-Wops & Hooligans by Bruno Mars
    17. Views by Drake
    18. Midnights by Taylor Swift
    19. Scorpion by Drake
    20. Beauty Behind The Madness by The Weeknd

Most streamed songs of all time

List of the top 20 most-streamed songs in Spotify history as of April 2026

    1. Blinding Lights” by The Weeknd
    2. Shape of You” by Ed Sheeran
    3. Sweater Weather” by The Neighbourhood
    4. Starboy” by The Weeknd and Daft Punk
    5. As It Was” by Harry Styles
    6. Someone You Loved” by Lewis Capaldi
    7. Sunflower – Spider-Man: Into the Spider-Verse” by Post Malone and Swae Lee
    8. One Dance” by Drake, Wizkid, and Kyla
    9. Perfect” by Ed Sheeran
    10. STAY (with Justin Bieber)” by The Kid LAROI and Justin Bieber
    11. Believer” by Imagine Dragons
    12. I Wanna Be Yours” by Arctic Monkeys
    13. Heat Waves” by Glass Animals
    14. lovely (with Khalid)” by Billie Eilish and Khalid
    15. Yellow” by Coldplay
    16. The Night We Met” by Lord Huron
    17. Closer” by The Chainsmokers and Halsey
    18. BIRDS OF A FEATHER” by Billie Eilish
    19. Riptide” by Vance Joy
    20. Die With A Smile” by Lady Gaga and Bruno Mars

Most streamed podcasts of all time

List of the top 20 most-streamed podcasts in Spotify history as of April 2026

    1. The Joe Rogan Experience
    2. Gemischtes Hack
    3. Crime Junkie
    4. Armchair Expert with Dax Shepard
    5. Last Podcast On The Left
    6. The Daily
    7. Fest & Flauschig
    8. Morbid
    9. My Favorite Murder with Karen Kilgariff and Georgia Hardstark
    10. Relatos de la Noche
    11. Call Her Daddy
    12. Não Inviabilize
    13. Pardon My Take
    14. Distractible
    15. La Cotorrisa
    16. Dateline NBC
    17. Mordlust
    18. Baywatch Berlin
    19. Hobbylos
    20. Killer Stories with Harvey Guillén

Most streamed audiobooks in Premium of all time

    1. A Court of Thorns and Roses by Sarah J. Maas
    2. The Fellowship of the Ring by J.R.R. Tolkien
    3. Fourth Wing by Rebecca Yarros
    4. I’m Glad My Mom Died by Jennette McCurdy
    5. A Court of Mist and Fury by Sarah J. Maas
    6. Lights Out by Navessa Allen
    7. A Court of Wings and Ruin by Sarah J. Maas
    8. The 48 Laws of Power by Robert Greene
    9. The Housemaid by Freida McFadden
    10. Iron Flame by Rebecca Yarros
    11. The Woman in Me by Britney Spears
    12. A Game of Thrones by George R.R. Martin
    13. Icebreaker by Hannah Grace
    14. It Ends with Us by Colleen Hoover
    15. The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid
    16. A Court of Silver Flames by Sarah J. Maas
    17. The Subtle Art of Not Giving a F*ck by Mark Manson
    18. The Boyfriend by Freida McFadden
    19. Sapiens by Yuval Noah Harari
    20. Funny Story by Emily Henry

Visit our Spotify 20 hub to explore more from the anniversary celebration, and press play below on the 20 most streamed songs of all time.

What 20 Years of Spotify Data Reveals About Our Listeners

Silver confetti-style streamers printed with Spotify logo and the number 20, celebrating an anniversary

All data tells a story, and in our case, that story is written by you. To celebrate 20 years of Spotify, we’re sharing bite‑sized moments that capture how the world listens, discovers, and connects.

Check back each day as we build out the full story.

Day 1

“Blinding Lights” by The Weeknd is the most streamed song of all time on Spotify.

Blinding Lights” by The Weeknd is the most streamed song of all time on Spotify.

For the first time, we’ve unveiled the most streamed artists, albums, songs, podcasts, and audiobooks to date. Check out the full lists here.

Day 2 

Since the beginning, fans have streamed over 1.2 trillion hours of audio on Spotify. That’s enough time for Artemis II to travel around the Moon and back over 5 billion times.

Day 3

Do listening habits fall along generational lines? We’ll let your streaming be the judge of that…

    • Musical Geniuses: 18-24-year-olds win the award for streaming the most minutes of music in 2025
    • Literary Leaders: 25-34-year-olds win the award for streaming the most minutes of audiobooks in 2025 
    • Information Junkies: 35-44-year-olds win the award for streaming the most minutes of podcasts in 2025

Day 4

A visual stating that the word “Chill” is the most-streamed mood on Spotify with 4.4 trillion all-time streams.

One word to describe Spotify listeners over the years? Chill. 

    • “Chill” is the most streamed mood on Spotify with 4.4 trillion all-time streams.
    • It’s followed by moods like relaxing” (No. 2), nostalgia” (No. 7), “heartbroken” (No. 5), love” (No. 16), and happy” (No. 22).

Day 5

Out of every word in the world, one four-letter-word has stood the test of time for Spotify fans: Love” is the most searched word on Spotify across all languages, with 4.3 billion searches since December 2018.

Note: December 2018 is when Spotify began counting search data.

Day 6

December 24, 2025 was the biggest day in Spotify music listening history — with over 11 billion streams in a single day.

The greatest Christmas gift of all? 11 billion streams of music. 

We’ve had a lot of big music streaming days over the years, but one stands out: December 24, 2025 was the biggest ever day for global music streams, with over 11B streams.

Day 7

a spotify data reveal that "Die With A Smile” by Bruno Mars & Lady Gaga hit 1 billion streams faster than any song in Spotify history.

Let’s take it back to 2016. Back to Drake, the Mannequin challenge, and the first year for any song to hit 1 billion streams on Spotify…

How it started:

    • On December 16, 2016, One Dance” by Drake, Kyla, and Wizkid became the first song in history to reach 1 billion streams on Spotify. 

How it’s going: 

Day 8

Visual stating Fleetwood Mac's Rumours is the oldest album in Spotify's all-time Top 100 albums.

Fleetwood Mac’s Rumours (1977) has over 8.3 billion all-time streams on Spotify, 49 years after its original release. It’s also the oldest album in Spotify’s all-time top 100 albums

Michael Jacksons Thriller (1982) and Nirvanas Nevermind (1991) follow in second and third place.

Day 9

Visual stating Dolly Parton's "9 to 5" is one of the most-added songs to "work sucks" playlists on Spotify

From singing in the shower to surviving the workday, Spotify listeners have built playlists for just about every moment of life.

Here’s which tracks have been added the most to daily routine playlists:

Day 10

Visual stating Olivia Rodrigo's song "traitor" has been added to the most breakup playlists on Spotify

Through the good times and the bad, the break-ups and the make-ups, these tracks on Spotify have been there for the fans throughout it all:

    • Top “breakup” song of all time: Olivia Rodrigo – “traitor” (131K playlists) 
    • Top “love” song of all time: Arctic Monkeys – “I Wanna Be Yours” (2.7M playlists)
    • Top “happy” song of all time: Pharrell Williams – “Happy” (675K playlists)
    • Top “sad” song of all time: Billie Eilish, Khalid – “lovely (with Khalid)” (2.4M playlists)

Day 11

Visual stating over 9.67 billion playlists have been created by Spotify users since launch

The treasured art form of playlisting on Spotify goes all the way back to 2008—with millions of fans expressing themselves through music for the past two decades. 

Since then, Spotify listeners have created over 9.67 billion playlists across all time.

Day 12

According to a generation of Spotify listeners, July is the happiest month for music and January is the saddest. 

Wondering what else changes with the seasons? 

    • EDM peaks in June
    • Country peaks in summer
    • R&B peaks in February (Valentine’s Day) 
    • Classical peaks in winter

Day 13

Creedence Clearwater Revival’s "Fortunate Son" and Kate Bush’s “Running Up That Hill” are some of the biggest comeback stories in Spotify history.

Creedence Clearwater Revival’s “Fortunate Son” (1969) peaked on Spotify in 2024, 55 years after release.

Here are some of the other biggest comeback stories in Spotify history—songs that found their second wind on Spotify decades after their initial release:

    • Bill WithersAin’t No Sunshine” (1971) peaked in 2024—53 years after release.
    • Queen’s Don’t Stop Me Now” (1978) had a comeback in 2019—following the Bohemian Rhapsody film—41 years later. 
    • Kate Bush’s Running Up That Hill (A Deal With God) (1985) surged in 2022—following Stranger Things—37 years later.  
    • The Goo Goo Dolls’ Iris” (1998) peaked in 2025—27 years after release.

Day 14

The Joe Rogan Experience is the single-most binge-listened podcast series of all time.

Renegades: Born in the USA is one of the fastest podcast shows to go global on Spotify, hitting global scale just a single day after release (February 22, 2021).

The Joe Rogan Experience is the most binge-listened podcast on Spotify—2.7 million people have listened to 20 or more episodes in a single calendar month. 

Day 15

Music performed in Spanish has seen the greatest growth of any language on Spotify - and one song helped spark it: “Despacito.”

Bad Bunny and J Balvin—two of Spotify’s most-streamed artists of all time—have helped make music performed in Spanish grow more than any other language in Spotify history.

Day 16

Afrobeats streams on Spotify grew 349x between 2014 and 2025 — one of the fastest genre rises in Spotify history.

If music was a passport, Spotify listeners would have traveled to nearly every country in the world. In 2026, over half of all Spotify streams came from outside an artist’s home country

Over the past decade, Afrobeats has played a large role in thatbecoming one of the fastest growing genres on Spotify outside its home countries. The genre saw a 349x spike between 2014 and 2025.  

In 2023, “Calm Down (with Selena Gomez)” by Rema became the first Nigerian artist-led Afrobeats song to reach 1 billion streams on Spotify.

Day 17

a stat card sharing that K-Pop is the fastest growing genre in Spotify history

Shout out to the stans who made K-Pop the fastest growing genre in Spotify historycarrying it around the world and back. Fans took K-Pop from the No. 579 genre in 2008 to the top 50 in 2026one of the most dramatic genre rises in Spotify history.

In 2008, almost no one outside South Korea had heard K-Pop on Spotify. Now, it’s a global phenomenon with over 61 billion streams from listeners outside South Korea in 2025 alone.

Day 18

A data card sharing that  “Dad rock air guitar” and “indie sleaze fluorescent” are some of the world’s most popular daylist titles.  

Spotify’s viral daylist feature made its way into listeners’ hearts in 2023 with quirky descriptors that update based on time of day. Since then, listeners have streamed the personalized playlist for over 1.17 billion hoursSome of the most popular descriptors of all time include:

    • dad rock air guitar
    • happy indie surf crush
    • classic cinema vibes film feels
    • afro house tulum
    • indie sleaze fluorescent
    • happy folk stomp and holler

Day 19

From 80s comebacks to string quartet covers, some of the most unforgettable TV moments haven’t just lived on our screens they’ve become the soundtracks to our lives.

Day 20

One thing about Spotify listeners? They like to have a good time.

Over the decades, they’ve streamed one type of playlist more than any other: celebration and party playlists.

When it comes to podcasts, it’s all about the laughs. Comedy is the top-streamed podcast category of all time. 

As for audiobooks, storytelling is king. Fiction & Literature is the top-streamed audiobook category of all time.

To explore more from the anniversary celebration, visit our Spotify 20 hub.

Fans Crown Winners at the First Spotify Podcast Awards in France

Podast Awards Stage

After launching the Spotify Podcast Awards in Mexico last year, we brought the fan-voted celebration to Paris this week for its first edition in France. Hosted by comedian, columnist, and podcaster Pablo Mira, the event lit up the Grand Rex, celebrating the voices and stories shaping the country’s podcasting scene today. It brought together 800 creators and industry guests alongside 400 fans, with attendees including Paola Locatelli, Romy, David Castello-Lopes, Kiddy Smile, and Camélia Jordana, who also delivered an incredible live performance.

While podcasting took center stage, fans were at the heart of it all. Winners were decided entirely by listeners, who cast more than 750,000 votes on Spotify to recognize their favorite hosts and shows across 11 categories. The evening also spotlighted the many people working behind the scenes to bring podcasts to life.

 

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The awards highlighted the formats and voices captivating French audiences. A decade after podcasts launched on Spotify, the medium continues to play a central role in culture and entertainment. In 2025, listeners in France streamed podcasts for more than 208 million hours.

Without further ado, here are France’s 2026 Spotify Podcast Awards winners.

Fan Favorite

Show of the Year – Male Host

Show of the Year – Female Host

Show of the Year – Media

Show of the Year – Talk Show

Video Show of the Year

    • COUCH Lena Situations

Video Revelation of the Year

Crime/Horror Show of the Year

Pop Culture Show of the Year

News Show of the Year

RADAR Show of the Year

From Audio to IRL: How ‘Let’s Get Haunted’ Is Building Community With Spotify RADAR

As podcasting continues to evolve, growth increasingly means building beyond audio. Creators are expanding into video, merch, and live events, finding new ways to deepen listener relationships and bring audiences together. One clear example is the paranormal-comedy podcast Let’s Get Haunted.

Hosted by best friends Alyssa Terry and Natalia Strawn, the show has built a devoted fanbase—affectionately known as the “Haunties”—around a shared love of the spooky and the absurd. Last year, the podcast joined Spotify’s 2025 RADAR creators class, our global program designed to help emerging creators reach new audiences.

That support helped pave the way for a new milestone: the show’s first-ever live taping, recently recorded in front of about 120 fans at Spotify Studios in Los Angeles. The episode is now streaming on Spotify, offering a snapshot of the community they’ve built.

To mark the occasion, For the Record caught up with Nat and Aly for a joint Q&A about the show’s evolution, their live debut, and what’s next.

For anyone hearing about Let’s Get Haunted for the first time, how would you describe the show?

It started as a tongue-in-cheek response to the horrors of everyday life. We take turns deep diving into paranormal topics—ghost encounters, alien abductions, cursed objects—with the assumption that each story is true. Our goal is to give the audience a chance to suspend their disbelief and tap into a sense of childlike wonder.

We also have a broad definition of “haunted.” Did you get three flat tires in a month, hunt down the person who stole your credit card instead of calling your bank like a normal person, or rescue a possum on the side of the highway and crowdfund its femur surgery? Congrats, you’re haunted! (These are all things that have really happened to us.) We try to match the chaos of the hauntings in our personal lives with the tales we select for the storytelling portion of the show.

How has the podcast changed since you first launched it? And how have your listeners helped shape where it’s gone?

Our podcast has always been very community-based. We use listener surveys to get feedback at the end of every season, then have a meeting where we go over that feedback and figure out which suggestions are feasible for us to incorporate.

When we first started the pod, we were living on opposite ends of Los Angeles and would scramble to find places to record that were roughly in the middle. We’ve recorded in bathrooms, cars, empty office buildings, and anywhere we could find. 

In 2023, thanks to the generosity of our audience, we were finally able to sublease an office space. Having a stable place to record was a total game changer: It allowed us to increase the number of episodes we were putting out, create vlogs, produce and store merch, and organize fan meet-ups. We literally would not exist without the support of our listeners.

Your first live taping was a big milestone. What did that moment feel like for you?

It was absolutely surreal! We were so nervous going into it, but as soon as we parked at the venue we immediately ran into two Haunties who had arrived three hours early to be first in line. Knowing we were walking into something brand new with the support of the people who’ve been with us since the beginning made us feel so much more at ease.

Spotify’s Creator Milestone Awards Honor the Latest Slate of Record-Breaking Podcasts

A little over a year ago, Spotify introduced the quarterly Creator Milestone Awards to celebrate the incredible growth and success of podcasts around the world. Now, we’re thrilled to announce the winners from the final quarter of 2025.

The awards are given to podcasts that reach specific streaming thresholds on Spotify, and recipients receive a physical plaque to commemorate the achievement. The celebration also includes features in our on-platform editorial hub, social media spotlights, and an out-of-home campaign in Los Angeles.

Join us in congratulating the latest class of Creator Milestone Award winners.

Gold

Reaching 500 million streams is a monumental achievement, and we’re welcoming one of the biggest names in true crime to the Gold tier: 

Silver

Our Silver award recognizes podcasts that have surpassed 250 million streams on Spotify. This slate of honorees spans the worlds of sports, true crime, and comedy:

Bronze

The Bronze award celebrates a diverse and global group of creators who have reached 100 million streams (or 50 million in emerging markets). We’re excited to congratulate this wide-ranging list of shows:

Our commitment to creators is set against an exciting backdrop for the industry. Podcasting recently earned its first-ever recognition at the Golden Globes, where Good Hang with Amy Poehler, from Spotify’s The Ringer, won the inaugural award. As the medium’s influence grows, we’re proud to support and celebrate different voices at the center of it all.

Visit our Creator Milestone Awards hub to explore the full list of winners on Spotify.

Women in Podcasting Craft New Connections at Spotify’s Galentine’s Day Celebration in LA

LA Galentine's Day Celebration Photos

This Wednesday in Los Angeles, Spotify brought together a group of podcast creators for a Galentine’s Day gathering at the charm-crafting boutique Charmed LA. In an industry that’s often digital-first, the event was a chance to prioritize real-world connection and celebrate friendship.

Over coffee and light brunch bites, guests connected and shared stories, including Cherie Brooke Luo and Jean Luo of Tiger Sisters, Liz Plank of Boy Problems, Sabrina Zohar of The Sabrina Zohar Show, and Ashley Nichole and Taryne Renee of Unsolicited Advice with Ashley and Taryne

1 Year In: How Creators Are Growing Their Shows and Connecting With Audiences Through the Spotify Partner Program

Two people sitting on their laptops, using microphones

In 2025 we launched the Spotify Partner Program to give creators more ways to turn their passion for podcasting into a sustainable business. Built to unlock new revenue streams, the program includes audience-driven payouts from Spotify Premium video engagement in select markets and ad monetization on Spotify Free and other listening platforms. 

Video podcasts have been a hit with Spotify users since the format launched on our platform in 2021. And as video consumption grows, the program gives creators opportunities to earn more from their content while offering listeners a seamless, uninterrupted viewing experience in select markets.

With a strong first year behind it, we’re expanding the Spotify Partner Program with updates that make it easier for more creators to join, reduce friction across platforms, and offer greater flexibility in how creators earn.

For the Record caught up with podcast hosts Chris Williamson (Modern Wisdom), Tim Gabel (Tim Gabel Podcast), Bella Fiori (Mystery Mondays), and Joe Santagato (The Basement Yard) to hear how the Spotify Partner Program has shaped their work, inspired their creative process, and deepened their connection with fans.

How has the Spotify Partner Program helped your show and your day-to-day workflow?

Chris: The program has created a new revenue stream with very limited additional work. And it’s grown the show on the platform where most of my audience already is.

Tim: The Spotify Partner Program has created real investment security for our show. It allows us to plan long term, reinvest in better production and team structures, and focus fully on creating the best possible content. Knowing that high-quality work is reliably rewarded changes the way you operate day to day. It shifts the mindset from short-term optimization to sustainable growth. Most importantly, Spotify treats creators as long-term collaborators. It truly feels like a partnership.

How has video changed your relationship with your audience?

Bella: Video is so important when it comes to connecting with people, particularly when it comes to true crime. It’s a powerful storytelling medium that allows you to immerse audiences in a case. To see someone’s grief, their shock, their guilt, to be able to watch a police interview rather than just having it described to you, really helps the audience connect with the content. 

What’s something new you’ve been able to bring to your show using video?

Joe: Adding video to The Basement Yard has had an enormous impact on the show’s growth and level of fan engagement. As a comedy podcast, video allows us to not only be more physical with our comedy but also expand the creative choices we can make. For example, we’ve created viral visual moments like having a special-effects artist transform during a Halloween episode or hiring a mariachi band to barge in on an episode.

Tim: Video has fundamentally expanded how we tell stories and explain complex ideas, which significantly deepens engagement and understanding. Two recent episodes come to mind where we animated and integrated the scenes guests were talking about. Seeing the moments being described transforms the experience entirely—it turns abstract conversation into something tangible and immersive for the audience. 

How does the Spotify Partner Program contribute to your success as a creator?

Chris: It removes pressure. When you’re not constantly worrying about the mechanics, you can focus on doing good work and not overthink it. Through the program, I’ve been able to unlock a reliable, recurring revenue stream averaging six figures per month. 

Tim: The Spotify Partner Program gives us something every creator is ultimately chasing: a little peace of mind. Knowing that the work we put out can sustainably support the show allows us to think bigger, plan further ahead, and invest with confidence. It also means being able to fairly compensate the people who pour their heart, energy, and craftsmanship into the podcast every single day, and that changes everything.

Bella: Because the program is so effective, I’ve been able to cut back on in-show ads. That’s helped a lot with viewer retention and making the content more enjoyable to watch. My viewers have actually noticed, and I’ve gotten positive feedback about the experience. It’s also boosted my other platforms and brought in a completely new audience that I didn’t have before I began posting on Spotify.

Joe: The program has opened a new lane for revenue and discovery, which allows me to further invest back into the business. As the show grows, it’s important that quality increases, which includes set and camera upgrades as well as being able to staff a team to help manage the daily operations of a growing podcast. Without these investments, it would be very difficult to scale.

Head to Spotify for Creators to learn more about the Spotify Partner Program.

Making It Easier for Video Podcasters to Earn on Spotify

Podcasts are stepping onto a new stage this week as the Golden Globes recognize the medium for the first time. To mark this milestone moment, we’re hosting our first-ever Golden Week Nominees Night with The Hollywood Reporter, and just announced Spotify Sycamore Studios, our brand-new podcast space in West Hollywood.

But that’s not all. We’re also celebrating the Spotify Partner Program’s first anniversary, with major updates designed to help creators grow on their own terms. Starting today, even more creators will be able to take advantage of the Spotify Partner Program. And coming soon, creators will have new ways to easily manage their sponsorships, and publish and monetize video on Spotify—even if they’re hosted on another platform.

Over the last year, the Spotify Partner Program has helped eligible video creators transform their shows into sustainable businesses, offering them greater flexibility and control to navigate industry shifts and maintain consistent revenue streams. 

These latest updates are designed to make Spotify an even better platform for creators, whether they’re on the rise, an established name, or a publisher managing a network of shows.

Here’s what’s new.

More creators can now join the Spotify Partner Program

When we introduced the Spotify Partner Program, our goal was to help creators around the world turn their passion for podcasting into a sustainable living. One year in, that vision is becoming a reality. Creators are seeing meaningful growth in their earnings through a mix of Premium video and ad revenue while giving Premium subscribers a seamless, high-quality video experience.

That success is built on the deep engagement of Spotify listeners. In the U.S., compared to casual listeners, loyal fans on Spotify stream nearly 20 times more of a show and are 2.5 times more likely to stick around after six months.

Now, to help even more creators connect with this valuable audience, we’re expanding the Spotify Partner Program by broadening our eligibility thresholds: 

    • From 2,000 listeners to 1,000 engaged audience members on Spotify, based on plays over the last 30 days.
    • From 10,000 hours consumed to 2,000 hours consumed over the last 30 days.
    • From 12 published episodes to 3 published episodes (all time). 

Creators can check if they’re eligible to apply by visiting the Monetize tab on Spotify for Creators.

Smarter, more flexible sponsorship management for video

Sponsorships are one of the most valuable revenue streams in podcasting, but managing them hasn’t always been easy. Re-editing episodes to swap out outdated messaging can be time-consuming, and keeping sponsorships fresh over time often requires extra effort from creators.

Starting this April, we’re simplifying the process and making it more seamless with a new suite of creator sponsorship tools rolling out across Spotify for Creators and Megaphone.

Creators enrolled in the Spotify Partner Program will be able to:

    • Easily remove, replace, and add host-read sponsorships in video episodes for more timely messages. 
    • Schedule updates ahead of time, whether editing host-read sponsorships, inserting new slots, or refreshing older material.
    • Track how each sponsorship performed over time with new delivery metrics.

These updates build on our existing toolkit for managing earnings across multiple revenue streams, giving creators and publishers even more customization, control, and confidence in how they monetize content.

Publish and monetize video on Spotify from other platforms

We believe creators should be able to easily tap into the power of video without having to change the platforms, tools, and workflows they’re already using. That’s why we’re introducing our new Spotify Distribution API.

Soon, creators and publishers will be able to publish and monetize videos on Spotify directly from participating hosting platforms without needing to change how they work or re-upload any content. 

We plan to launch with leading platforms Acast, Audioboom, Libsyn, Omny, and Podigee, with others joining soon. This means more choice, more flexibility, and more ways for creators to unlock the value of video on Spotify.

“Acast has always believed in giving podcasters choice, empowering them to be heard and make money wherever their audience is,” said Acast CEO Greg Glenday. “As the industry evolves, we’re bringing the same flexibility to video. Our partnership with Spotify is built on that principle of creator autonomy: providing the tools to scale and earn on every platform without compromising control. This is a major milestone in our mission to support stories, wherever they’re told.”

For eligible creators hosted on platforms that integrate with the API, they will have:

    • The ability to publish video to Spotify and participate in the Spotify Partner Program without having to switch hosting platforms. 
    • The opportunity to earn Premium video revenue, while Spotify Premium subscribers in select markets enjoy their video content uninterrupted by dynamic ads.
    • The opportunity to earn ad revenue when fans in select markets watch or listen on the free version of Spotify, or in markets without Premium video revenue.
    • The ability to tap into our new and flexible sponsorship management tools without having to switch hosting platforms.

If you host with one of our participating partners, look out for more information on availability soon. 

“Spotify has long been a valued partner of Audioboom,” said CEO of Audioboom Stuart Last. “As the world’s largest video podcast network, this new offering allows us to support creators in both growing their audiences and unlocking additional revenue opportunities.” 

Brendan Monaghan, CEO of Libsyn, added, “Partnering with Spotify gives Libsyn creators more flexibility, more reach, and more ways to grow—without changing how they work. That’s a win for creators and a meaningful step forward for the podcasting ecosystem.” 

This is a step toward the future of podcasting on Spotify, where creators have more paths than ever to make a living by doing what they love.

Find out more about the Spotify Partner Program by visiting the Spotify for Creators website.

In markets where the Spotify Partner Program is available and eligible creators are participating, Spotify Premium audiences may still experience breaks in video episodes due to creator sponsorships.

Go Inside Spotify Sycamore Studios, Our New State-of-the-Art Podcast Studio in Hollywood

This week, all eyes are on the podcast industry as the Golden Globes recognizes the medium for the first time. At Spotify, we’re marking the moment with a slate of festivities that include expanded access to the Spotify Partner Program, new tools that give creators greater control and flexibility to manage sponsorships and distribute video content, our first-ever Golden Week Nominees Night with The Hollywood Reporter, and the opening of Spotify Sycamore Studios, our brand-new podcast studio in Hollywood.

Designed with creators in mind, Spotify Sycamore Studios features flexible recording rooms, multi-camera video setups, and on-site production support—offering a modern, high-quality space where ideas can come to life. The studio will serve as home to Ringer podcasts including The Rewatchables, The Ringer-Verse, and The Hottest Take, among others. Access to Spotify Sycamore Studios will be available by invitation only to video creators in the Spotify Partner Program based on availability and production needs.

Located in one of Los Angeles’s most vibrant creative corridors, the new studios deepen Spotify’s long-standing commitment to the city’s creative community. As a global center for storytelling, LA has long been a place where culture is shaped, and this launch reflects Spotify’s continued investment in the talent driving those conversations every day.

Spotify Sycamore Studios also expands Spotify’s global network of creator studios, joining Spotify podcast studios in Los Angeles’s Arts District, New York, Stockholm, and London. 

“Ambitious shows need spaces that support big ideas,” said Bill Simmons, Founder of The Ringer and Head of Talk Strategy, Spotify. “These studios give teams room to experiment and keep pushing what’s possible. It’s our latest investment in creators, and having this additional home base in LA is vital for the next chapter of our storytelling.” 

Explore the gallery below to step inside Spotify Sycamore Studios.

A Defining Moment for Podcasts: Spotify Kicks Off Week of Festivities After Contributing More Than $10 Billion to the Industry

Spotify bug on a dark background

Spotify is launching a week-long celebration spotlighting creators at the center of a defining cultural moment for the podcast industry. The festivities culminate this Sunday at the Golden Globes, which will introduce a Best Podcast category for the first time—a major milestone that underscores the format’s expanding impact across news, entertainment, and public discourse.

To mark the occasion, we’ll unveil tools and spaces that help empower connection, celebrate milestones, and showcase the creators who spark culture. We’re also partnering with The Hollywood Reporter to cohost Golden Week Nominees Night. The evening will feature musical performances from Chaka Khan, John Legend, and Sinners breakout star Miles Caton, and will honor the creators in the Best Podcast category, which includes Good Hang with Amy Poehler, from Spotify’s The Ringer.

Powering the next era of podcasting

Over the past decade, podcasts have evolved from a niche medium to a cultural force, a source of news, commentary, entertainment, and connection. They’re the new late-night talk show and an essential stop on all major press tours and presidential campaigns. Spotify helped establish the model for modern podcast success by investing early in creators, supporting multi-format storytelling, and building global audiences for today’s top shows. Since early 2019, podcast content on Spotify has increased from 200K titles to over 7M shows available in over 180 markets.

Over the past five years, we estimate that our investments across Spotify’s podcast ecosystem have contributed more than $10B to the podcast industry. This figure is fueled by direct creator monetization, the scale of audience engagement we deliver, and the infrastructure that helps creators and publishers of all sizes run their businesses, both on and off Spotify. It reflects our deep commitment to the creator economy and underscores Spotify’s position as a leading platform for audio and video creators alike.

“Being recognized at the Golden Globes for the first time is a stop-sign moment for podcasting,” said Roman Wasenmüller, VP, Global Head of Podcasts, Spotify. “It reflects how far the medium has come, the opportunity that still lies ahead, and the creativity, diversity, and ambition of the creators shaping podcasting today. This week, we’re spotlighting their work and rolling out new ways to help them create, grow, and earn.”

Looking ahead, we remain focused on empowering creators with better discovery, flexible monetization models, and tools that support storytelling. We expect that podcasting will continue to grow and change, but for us, we aim to preserve what we all love about this incredible medium: authenticity, connection, and creative expression, while helping every publisher, show, and creator unlock their full potential.

There’s more to come, so check back soon for the latest news and creator stories from across the week.

10 Book Podcasts You Can’t Miss

Book podcasts are booming. On Spotify, you’ll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobooks are available, you can listen to both the podcasts and many of the featured books all in one place. We’ve rounded up 10 of the most exciting podcasts for readers, with bonus behind-the-scenes insights from two hosts.

Beyond the page

What makes the book podcast format unique? We asked Olivia Ponton and Morgann Book to share their perspectives.

For Olivia, host of Booked & Busy, it’s about forming a close-knit, cozy community. “Starting a book-focused podcast definitely feels more niche,” she said, “but that’s honestly what I love about it! It gives me the chance to connect with my audience on such a personal level through a shared love of reading… It’s become this cozy space where listeners can hang out, unwind, make new friends, and get to know a side of me that I haven’t shared before.”

Morgann, who leads Off the Shelf, said the magic lies in having richer, more nuanced discussions that go deeper than the average review. “For me, book podcasts are unique because they let me go beyond quick reviews or aesthetic content,” Morgann explained. “I get to dig into how an author wrote their bestselling book, what was going through their brain on release day, and so much more. That long-form space lets me and my guest bring our personalities to the forefront of the conversation.”

That kind of conversation is why book podcasts have inspired passionate followers and turned reading into a vibrant shared experience. 

10 book podcasts to queue up

From literary legends to social media sensations, here are 10 podcasts to help fuel your reading obsession:

Off the Shelf with Morgann Book

Morgann hosts thoughtful conversations with authors, exploring their creative processes and the stories behind their books. Dream guest? “If I could have anyone, dead or alive, on my podcast, it would be Sarah J. Maas. I would love to sit down with her and learn about her writing process.”

Booked & Busy w/ Olivia Ponton

Olivia escapes into beloved books, creating a vibrant community around the joy of reading. Dream guest? “Colleen Hoover. She’s one of the authors who pulled me into the world of reading. Having her on Booked & Busy would feel like a full-circle moment!”

Fantasy Fangirls

Sisters Nicole and Lexi are your guides to magical realms, epic quests, and all things fantasy literature.

Hungry Dogs with James Patterson

Get insights from one of the world’s bestselling authors as James Patterson discusses writing, stories, and the literary world.

Zero to Well-Read

Hosts Jeff O’Neal and Rebecca Schinsky broaden your literary horizons by diving into classics and new genres on this insightful show.

Good Noticings (Formerly Celebrity Memoir Book Club)

Hosted by comedians Claire Parker and Ashley Hamilton, this popular show offers hilarious dissections of celebrity memoirs.

One Nightstand

Charlotte and Samantha delve into books that leave a lasting impression, plus the lives of their guests.

I’ll Read What She’s Reading

Explore diverse voices and narratives as hosts Reggie, Mikayla, and Kennedy share their reading journeys and recommendations.

Service95 Book Club with Dua Lipa
Global superstar Dua Lipa curates and discusses essential reads, sharing her perspective on the books she loves.

Open Book with Jenna

Jenna Bush Hager invites listeners into intimate conversations about books that move, challenge, and inspire.

Whether you’re seeking author insights, genre gems, or lively book club discussions, Spotify has your next favorite pod. Dive in and see what stories you’ll find.