Tag: creators

Siete podcasters colombianos que la van a romper en 2024

February 7, 2024

Spotify es el hogar de más de 5 millones de pódcast. Desde historias de vida impactantes hasta consejos para conquistar el mundo, el medio ofrece a los fans incontables horas de contenido en un formato que se adapta a cualquier momento de tu vida.

En Colombia, los oyentes se vuelcan en masa a los pódcast. La generación Z tiene una afinidad especial con ellos, de hecho, en Spotify, representan el 41% de los consumidores de videopodcasts en el país. Estos oyentes prefieren empezar el día con podcasts —la hora de mayor audiencia es de 6 a 8 de la mañana— que tratan sobre música, salud y bienestar, cultura y sociedad, y mucho más.

Para los oyentes de habla hispana en busca de nuevos programas, hemos reunido algunas de nuestras principales recomendaciones de pódcast para 2024. Estos creadores colombianos cubren una amplia gama de temas, desde chismes hasta historias inspiradoras, así que hay algo para todos:

Gordas De Envidia de Camilo Pulgarín

En Gordas De Envidia de Camilo Pulgarín, su alter ego, María José, entretiene a sus seguidores con chismes, preguntas picantes y anécdotas divertidas de sus invitados, que incluyen personalidades de redes sociales y artistas de Medellín. El show ha duplicado su número de oyentes desde sus primeros 30 días en la plataforma y es uno de los podcasts favoritos de los usuarios entre 18 y 24 años. 

Episodio más escuchado:

No Me Rindo By Silvy Araujo

Silvy Araujo es uno de los nombres más conocidos del mundo fitness en Colombia. Esta entrenadora certificada y empresaria nacida en Cartagena ha creado una comunidad con el lema “No me rindo”, y su frase insignia es también el título de su pódcast. En su programa, Silvy comparte historias que van más allá de la vida sana. Su audiencia en Spotify está formada principalmente por usuarios entre 18 y 29 años de países como Colombia, Estados Unidos y España. El pódcast de Silvy ha escalado posiciones, con 13 episodios que han hecho parte  del top 100 diario de Spotify en Colombia.

Episodio más escuchado:

Táchalo – El Podcast De Sajú

Las mentes detrás de Sajú, uno de los emprendimientos con compromiso ambiental más reconocidos del país, crearon su pódcast para compartir la filosofía “Táchalo”, que, según su descripción, “busca arriesgarse a lo diferente, incómodo o difícil para hacer todas esas cosas que tenemos escritas en las notas de nuestros celulares”.

Su pódcast comparte historias de personas que se han atrevido a llevar estas notas a la realidad y tachar cosas increíbles. El programa es popular entre oyentes de 18 a 24 años, y el pódcast ha crecido un 265% desde su primer mes en la plataforma en comparación con los últimos 30 días.

Episodio más escuchado:

Los Platos Sucios De La Rubia Inmoral

Ana María Cardona, conocida en las redes sociales como La Rubia Inmoral, utiliza su pódcast para examinar la vida, especialmente desde la perspectiva de una mujer. 

En Spotify, la audiencia de su programa está formada principalmente por usuarios de 18 a 29 años de Colombia, Estados Unidos y España. Desde su debut en 2021, Los Platos Sucios De La Rubia Inmoral  ha visto aumentar su audiencia en un 85% desde el primer mes en la plataforma, en comparación con el último. El programa también ha visto 41 de sus episodios entrar en la lista de los 100 más escuchados en Colombia en Spotify.

Episodio más escuchado: 

VOS PODÉS de Tatiana Franko

Tatiana Franko, periodista que ha trabajado en televisión durante más de 10 años, traslada sus habilidades como entrevistadora al formato pódcast con su programa VOS PODÉS de Tatiana Franko. “VOS PODÉS” se ha convertido en su frase característica y es el mensaje que quiere transmitir a los oyentes. 

En su videopodcast comparte las historias de personas que han pasado por situaciones muy difíciles. Desde su primer mes, el pódcast ha multiplicado por 50 el número de oyentes. También ha conseguido que 64 episodios lleguen a la lista de los 100 más escuchados en Colombia en Spotify.

Episodio más escuchado: 

Vivir Sin Permiso Con Abi

En este pódcast, Daniela Abisambra deconstruye lo que significa vivir la vida según tus propios criterios. Sus episodios incluyen charlas con invitados de la industria del entretenimiento y las redes sociales. Vivir Sin Permiso Con Abi ha posicionado cuatro episodios en la lista de los 100 más escuchados en Colombia en Spotify. La audiencia del show incluye principalmente jóvenes de 18 a 24 años en Colombia, México y Estados Unidos.

Episodio más escuchado:

Aleja y La Grúa Podcast

En su videopodcast Aleja y La Grúa comentan con los oyentes historias que les resultan familiares. Sus divertidos comentarios son un éxito entre los seguidores, y han contribuido a que 60 de sus episodios entren en la lista de los 100 más escuchados en Colombia en Spotify. 

El éxito del programa ha trascendido países y también es popular en Estados Unidos, España, Costa Rica, Australia y México. 

Episodio más escuchado:

 

Echa un vistazo a esta lista de reproducción de pódcast para ver un resumen de los programas que hemos destacado más arriba. Desde historias reveladoras hasta lágrimas de risa, la lista de reproducción incluye algo para todos los gustos. 

7 Colombian Podcasters Breaking Through in 2024

February 7, 2024

Spotify is home to more than 5 million podcasts. From impactful life stories to tips for conquering the world, the medium gives fans countless hours of content in a format that fits into any moment of their lives.

In Colombia, listeners are flocking to podcasts. In fact, Gen Z has a special affinity for them on Spotify, and the group makes up 41% of video-podcast consumers in the country. These listeners prefer to start their days with podcasts—a prime listening time is 6 to 8 a.m.—that cover music, health and wellness, culture and society, and much more.

For Spanish-language listeners on the hunt for new shows, we’ve rounded up some of our top podcast recommendations for 2024. These Colombian creators cover a wide range of topics—from humorous gossip to inspiring stories—so there’s something for everyone.

Gordas De Envidia de Camilo Pulgarín

On Gordas De Envidia de Camilo Pulgarín, Camilo Pulgarín‘s alter ego, María José, entertains fans with gossip, spicy questions, and funny anecdotes from his guests, which include social media personalities and artists from Medellín. The show more than doubled its listener count in its first 30 days on the platform, and is a podcast favorite for users between the ages of 18 and 24. 

Most-listened-to episode:

No Me Rindo By Silvy Araujo

Silvy Araujo is one of the best-known names in fitness in Colombia. The Cartagena-born certified trainer and entrepreneur has created a community with the slogan “No Me Rindo” (I don’t give up), and her signature phrase is also the title of her podcast. On her show, Silvy shares stories that go beyond healthy living. Her Spotify audience is predominantly aged 18 to 29 and based in Colombia, the United States, and Spain. Silvy’s show has climbed the charts, with 13 episodes entering the daily top 100 in Colombia on Spotify. 

Most-listened-to episode:

Táchalo – El Podcast De Sajú

The minds behind Sajú, one of Colombia’s most recognized environmentally focused ventures, created their podcast to share the philosophy of “Táchalo,” which is to “risk what is different, uncomfortable, or difficult to do.” Their podcast shares stories of people who tackle their dreams. The show is popular among listeners aged 18 to 24, and the podcast has grown 265% since its first month on the platform.

Most-listened-to episode:

Los Platos Sucios De La Rubia Inmoral

Ana María Cardona, known on social media as La Rubia Inmoral, uses her podcast to examine life, especially from a woman’s perspective. On Spotify, her show’s audience largely consists of users aged 18 to 29 in Colombia, the United States, and Spain. Since its 2021 debut, Los Platos Sucios De La Rubia Inmoral has seen its listenership increase 85% in its first 30 days on the platform, compared to the last month. The show has also seen 41 of its episodes enter Spotify’s daily top 100 chart in Colombia.

Most-listened-to episode:

VOS PODÉS de Tatiana Franko

Tatiana Franko, a seasoned journalist who has worked in television for more than 10 years, brings her interviewing skills to podcasting with her video podcast, VOS PODÉS de Tatiana Franko. “VOS PODÉS” (You Can) has become her signature phrase and is the message she hopes will resonate with listeners. She shares personal life stories of people who have gone through very challenging situations. The podcast has grown tremendously, resulting in 64 episodes’ reaching Spotify’s daily top 100 chart in Colombia. 

Most-listened-to episode:

Vivir Sin Permiso Con Abi

On this podcast, Daniela Abisambra deconstructs what it means to live life by your own standards. Her episodes include chats with guests from the entertainment and social media industry. Vivir Sin Permiso Con Abi has had four episodes on Spotify’s daily top 100 chart in Colombia. The show’s audience is largely aged 18 to 24 and lives in Colombia, Mexico, and the United States.

Most-listened-to episode:

Aleja y La Grúa Podcast

On this video podcast, Aleja and La Grúa discuss relatable stories with their listeners. Their funny commentary is a hit with fans and has helped 60 of their episodes enter Spotify’s daily top 100 chart in Colombia. The show’s success has transcended borders and is popular in the United States, Spain, Costa Rica, Australia, and Mexico.

Most-listened-to episode:

 

Check out this podcast playlist for a round-up of shows we’ve highlighted above. From insightful stories to tears of laughter, the playlist includes something for everyone.

Creators and Fans Celebrate Their Favorite Shows at the Spotify Podcast Festival in São Paulo

November 3, 2023

This weekend, creators are heading to São Paulo to celebrate storytelling at the Spotify Podcast Festival. Brazil is our second-largest podcast market for both listening and creating, and it’s filled with talented people using the medium to connect with others, share stories, and invent new scripted tales. 

The festival will help creators and fans engage in new ways. Many personalities from Spotify Original and Exclusive shows, like Mano a Mano, É nóia minha?, and Para dar nome às coisas, will host live recording sessions, along with creators from podcasts including Um Milkshake Chamado Wanda, Modus Operandi, Bom dia, Obvious, Nerdcast, PODDELAS, gostosas também choram com lela brandão, Os Sócios, Inteligência Ltda., and TICARACATICAST. 

Spotify is also working with the creators of Café da Manhã, PeeWeeCast, Thais Galassi, and Madame Broona’s Horoscopinho Semanal to host bonus sessions for fans, introducing them to new experiences that go beyond traditional podcast listening.

For the Record caught up with Natália Sousa and Mabê Bonafé, two podcast creators who are attending the festival, to learn more about their shows and what they are looking forward to most this weekend.

Natália is a journalist, writer, screenwriter, and the creative mind behind Para Dar Nome às Coisas. On her show, she shares honest stories about fear, failure, courage, starting over, pain, and more.

Mabê is a screenwriter, writer, and cohost of the podcast Modus Operandi. The supernatural show, which she cohosts with Carol Moreira, digs into stories about crime, serial killers, and supernatural cases.

How did you come up with the idea for your podcast?

Natália Sousa looking at the camera laughing

Natália Sousa

Natália: The idea for the podcast started at a Carnaval barbecue. A close friend of mine suggested I do it, and my girlfriend, who works with visual design, loved the idea and we began to develop the concept. The funny thing is that that same week I had just failed a public reading of something I’d written, so I made an episode about failure. Then the podcast started to grow in a pretty crazy way. Feedback from listeners helped me realize that many could identify with the podcast.

Mabê: Carol and I were hooked on true crime documentaries! It all started with the documentary Making a Murderer, which tells the surreal story of a man wrongly imprisoned for 18 years who sues the state and is arrested again a short time later for a different crime. The documentary was full of twists and turns. People became obsessed, and so did we. The true crime genre has been around for a long time, but it seems to have gone through a boom since then, and more documentaries, series, books, and podcasts began to appear. 

We didn’t know other people that we could talk about it with, so in 2018 we decided to create the podcast to allow us to talk about these cases and docs that were emerging. It took a long time to create the podcast, so it only premiered in January 2020.

What are some ways you try to deepen engagement with your fans?

Natália: I really enjoy talking to listeners on social media. I use Instagram the most, and I always post the cover of the episode the day before to raise anticipation about the week’s theme. The other tool that both I, as the creator, and the listeners who follow the podcast love is Spotify’s Q&A box, which helps people to comment on what they think about that specific episode in the app itself. It’s done in an easy and quick way, which increases the chance of them commenting. It’s also encouraging for me to read how the episodes are doing.

Mabê: Over the years we have created a very strong community. We consume a lot of content and also have other common interests. I interact in live streams, in comments, in the entire exchange with the community that allows me to understand more about the audience. There are also the events I attend, such as lectures, literature, and podcast events, which are a great opportunity to interact. It’s even cooler because this is when we have direct interaction [with fans] and we can see the faces of the people who listen to us.

What’s the most challenging part of podcasting?

Mabé Bonafé and Carol Moreira posting in front of the camera

Mabé Bonafé and Carol Moreira

Natália: I guess for me it’s the creativity of coming up with new topics every week. Sometimes it comes easily, other times—not so much. Since I have an editor and a designer who take care of the other parts of the process, it’s up to me to come up with the stories. That’s the most exciting, but also the most challenging.

Mabê: Modus Operandi is a podcast that requires research and careful attention to content that takes time, organization, and production, and that alone is very challenging. But when it comes to podcasts in general, I think the hardest part is getting the structure right so that the episodes always come out correctly. Each episode has a script, artwork, time to record, time to edit, time to review, time to adjust, and all that needs to meet the logistics to ensure that it comes out as frequently as it should.

What’s the most rewarding?

Natália: I think one of the things I say most often is that I have no control over who will stay listening, but they stick around. We created a real community. I’m very grateful to my listeners because that’s the magic of the podcast. From day one I knew I wasn’t alone. It has been healing me and giving me purpose.

Mabê: Making a podcast is basically becoming the soundtrack to many moments in people’s lives, so I think this part is amazing! The number of times people say that we’re their companion on the way to school or work, or that we’re the motivating factor for them to clean their houses! I guess we do help them keep their houses cleaner, then! But seriously, in our case, I believe that shedding light on many cases where the victims have become just a footnote in the story or that the crime was reported through a prejudiced or sensationalist bias and being able to rethink our behaviors as a society is very rewarding.

What are you most looking forward to at the Spotify Podcast Festival?

Natália: It is definitely an opportunity for creators to see people from all over the country who support their work, cheer them on, and it gives them the chance to share how the podcast they created has become a part of their lives. Recording is a solitary moment most of the time—you never know how you’re going to reach people. But at times like this you realize the magic that happens when you turn on the microphone.

Mabê: Podcasting is a solitary activity. We’re recording, just the two of us in a studio, so when we meet people who listen to us in person, it’s a great feeling to be in closer contact. It’s always nice to hear everyone’s story and their relationship with our work. I’m really looking forward to this gathering!

Criadores e fãs comemoram seus programas preferidos no Festival de Podcasts do Spotify em São Paulo.

November 3, 2023

Neste fim de semana, grandes nomes da podosfera brasileira irão se reunir para celebrar a arte de contar histórias no Spotify Podcast Festival.  O Brasil é o nosso segundo maior mercado de podcasts, tanto em termos de ouvintes quanto de criadores, e está recheado de pessoas talentosas que usam essa mídia para se conectar com os outros, compartilhar histórias e inventar outras tantas mais. 

O festival permitirá que criadores e fãs se conectem de forma especial. Os talentos dos programas Originais e Exclusivos Spotify, como Mano a Mano, É nóia minha? e Para dar nome às coisas irão apresentar sessões ao vivo, ao lado de outros grandes nomes da podosfera como  Um Milkshake Chamado Wanda, Modus Operandi, Bom dia, Obvious, Nerdcast, PODDELAS, gostosas também choram com lela brandão, Os Sócios, Inteligência Ltda. e TICARACATICAST. 

O Spotify também se uniu aos criadores dos Café da Manhã, PeeWeeCast, Thais Galassi e Madame Broona do Horoscopinho Semanal para trazer sessões bônus para os fãs, apresentando novas experiências que vão além de só escutar os podcasts. 

O “For the Record” conversou com Natália Sousa e Mabê Bonafé – duas criadoras de podcasts que estão participando do festival – para saber mais sobre seus shows e o que mais esperam para este fim de semana.

Natália é jornalista, escritora, roteirista e a mente criativa por trás do Para Dar Nome às Coisas. Em seu programa, ela compartilha histórias honestas sobre medo, fracasso, coragem, recomeço, dor e muito mais.

Mabê é roteirista, escritora e co-apresentadora do podcast Modus Operandi. O programa sobre casos sobrenaturais, que ela apresenta com Carol Moreira, investiga histórias sobre crimes, serial killers e casos sobrenaturais.

Como surgiu a ideia do podcast? 

Natália Sousa looking at the camera laughing

Natália Sousa

Natália:  A ideia do podcast começou num churrasco  de Carnaval. Um amigo meu de infância sugeriu que eu fizesse e a minha namorada, que faz identidade visual gostou da ideia também, e começamos a estruturar. O curioso é que naquela mesma semana eu tinha fracassado numa leitura de algo que escrevi, então eu fiz um episódio sobre fracasso. Aí o podcast começou a crescer de um jeito muito maluco. E desde o primeiro dia eu entendi que as pessoas que estavam ali me escutando se identificavam com o podcast. 

Mabê: Eu e a Carol estávamos viciadas em documentários de true crime! Tudo começou com o documentário Making a Murderer, que conta a história surreal de um homem preso injustamente por 18 anos, que processa o Estado e é preso de novo pouco tempo depois por um crime diferente. O documentário era cheio de reviravoltas. As pessoas ficaram obcecadas, e nós também. O gênero de true crime existe há muito tempo, mas parece que a partir daí foi um boom, e começaram a surgir mais documentários, séries, livros e podcasts. 

A gente não conhecia outras pessoas para falar sobre isso, daí em 2018 decidimos criar o podcast para falar sobre esses casos e docs que estavam surgindo. Nós demoramos muito para colocar o podcast no ar, ele só veio em janeiro de 2020.

Quais são algumas das maneiras pelas quais você tenta interagir com seus fãs, talvez usando o Spotify para ferramentas de podcaster, como enquetes e perguntas e respostas?

Natália: Eu gosto muito de trocar com os ouvintes pelas redes sociais. O Instagram é o que eu mais uso. Eu sempre divulgo a capa do episódio um dia antes para estimular a expectativa sobre o tema da semana. Outra ferramenta que tanto eu, como criadora, quanto os ouvintes, que acompanham o podcast, amamos é a caixa de perguntas do Spotify, que é uma ferramenta direcionada, que ajuda a pessoa a comentar o que ela achou sobre aquele episódio específico no próprio app, de forma mais fácil e rápida, o que aumenta a chance da pessoa fazer. Para mim também é encorajador ler como os episódios chegam. 

Mabê: Ao longo desses anos criamos uma comunidade muito forte. Consumimos diversos conteúdos e também temos outros gostos em comum. Interajo em lives, nos comentários, nessa troca toda com a comunidade que proporciona entender mais sobre a audiência . Também existem os eventos que participo, como palestras, eventos literários e de podcast, que são uma ótima oportunidade de interagir (com os fãs), e é ainda mais legal, porque é quando a gente tem o contato físico e vê a carinha das pessoas que nos ouvem.

Qual a parte mais desafiadora de ter um podcast? 

Mabé Bonafé and Carol Moreira posting in front of the camera

Mabé Bonafé and Carol Moreira

Natália:  Acho que para mim é a criatividade de pensar em novos temas toda semana. Tem épocas que flui mais fácil, em outras menos. Por ter um editor e uma design que cuidam das outras etapas do processo, a criação das pautas fica comigo. É a mais deliciosa, mas a mais desafiadora também. 

Mabê: O Modus Operandi é um podcast que exige uma pesquisa e cuidado no conteúdo que demanda tempo, organização e produção e isso por si só já é bem desafiador. Mas falando de podcasts no modo geral, acho que a parte mais difícil é acertar na organização para que os episódios sempre saiam corretamente. Cada episódio tem roteiro, tem arte, tem tempo para gravação, tempo para edição, tempo para revisão, tempo para ajustar e tudo isso precisa atender uma logística que garanta que ele saia na frequência desejada.

Qual a parte mais gratificante de ter um podcast? 

Natália: Acho que uma das coisas que eu mais digo é que eu não tenho controle nenhum de quem vai ficar, mas ela ficam. Você cria uma comunidade de verdade. Eu sou muito grata aos meus ouvintes porque essa é a magia do podcast, desde o primeiro dia eu senti que não estava sozinha. Isso foi me curando e me dando sentido.

Mabê: Produzir um podcast é basicamente se tornar a trilha sonora de muitos momentos da vida das pessoas, então creio que essa parte é incrível! A quantidade de vezes que as pessoas dizem que somos a companhia delas no trajeto para a escola ou trabalho, ou que somos o fator motivador para que limpem suas casas! Acho que ajudamos a manter as casas mais limpas, então! Hahaha Mas falando sério, no caso do Modus, creio que jogar luz sobre muitos casos onde as vítimas se tornaram apenas uma nota de rodapé na história ou que o crime foi noticiado através de um viés preconceituoso ou sensacionalista e conseguir repensar os nossos comportamentos enquanto sociedade é gratificante.

Por que você está animado para se reunir com seus fãs no Festival de Podcasts do Spotify?

Natália: Sem dúvida é a oportunidade de ver pessoas de todo o Brasil que acompanham seu trabalho, torcem por você, e estão ali para contar como o podcast que você criou faz parte da vida delas. Gravar é um momento solitário na maior parte do tempo, você nunca sabe como vai chegar nas pessoas, mas em momentos como esse você percebe a magia que acontece quando liga o microfone.

Mabê: O podcast é uma atividade meio solitária, estamos lá gravando só nós duas em um estúdio, então quando encontramos uma galera que consome fisicamente já dá uma sensação muito gostosa desse contato direto, é sempre bom ouvir a história de cada um e sua relação com o que produzimos. Tô muito ansiosa pra esse encontro!

8 New and Returning Podcasts Coming to Spotify This Fall

October 2, 2023

This fall, many fan-favorite Spotify Original and Licensed podcasts are back for more. From binge-worthy scripted series to intriguing personal interviews, there’s a full slate of shows that are already on Spotify ready for listeners. But wait—there’s more. We’re also debuting several new series sure to make you laugh and keep you on the edge of your seat.

Follow along as we dive into new shows, seasons, and episodes perfect for your next drive, workout, or really anytime you’re ready to pop in those headphones.  

Here’s what’s back

Science Vs

In September, Science Vs kicked off a new season, giving fans new episodes that take on fads, trends, and the opinionated mob to find out what’s fact, what’s not, and what’s somewhere in between. This season will cover even more puzzling and enticing topics and debunk the latest trends on social media to inform listeners on what science has to say. From breathing and breathwork, to UFOs to personality tests, there’s a lot it digs into. 

Call Her Daddy

Season 4 of Spotify-exclusive podcast Call Her Daddy premiered in mid-September, and in the first episode, host Alex Cooper travels to New Jersey to hang out with “it girl” Alix Earle. She introduces listeners to Alix’s life in a way they haven’t before seen or heard.

Case 63

For fans who love stories set in a mind-bending time-travel paradox, scripted audio series Case 63 is back for a second season. This installment takes listeners back to 2012, 10 years before the events of the first season, in a riveting second chapter to the saga. Julianne Moore and Oscar Isaac reprise their roles, and new voices for the season include Zoë Winters and Arian Moayad. All 10 episodes are available to stream now. 

Dissect

The Spotify original podcast Dissect is back for its 11th season. Once again, host Cole Cuchna has picked a new album to analyze—song by song—and this time around he’s chosen Radiohead’s critically acclaimed 2007 album In Rainbows. In the season premiere, Cole provides a sweeping history of the band, from its origins in Oxford, England, to its historic run of landmark albums like The Bends, OK Computer, and Kid A. 

Heavyweight

Heavyweight, a podcast that follows Jonathan Goldstein as he examines the past like a therapist with a time machine, is back for Season 8. This season features unconventional love stories: What we owe the people we love, and the extremes we’ll go to in love’s name. Premiering October 5, the first episode introduces us to Lenny, who was Jonathan’s childhood best friend, but they drifted apart as they grew into adulthood. Now, Lenny is dying and needs a friend. So Jonathan makes the call.

Must-listen new shows

Hits the Spot

Also on October 5, Spotify debuts a new weekly video podcast called Hits the Spot. Host Lea Palmieri talks news, stories, insights, and trends with top artists, creators, and tastemakers in a way that only Spotify can. 

Breaking Down with Ali Kolbert

Comedy fans should check out the new video podcast Breaking Down with Ali Kolbert. Rising stand-up comedian Ali brings her frank, lively style and unapologetic perspective to conversations with celebrities, experts, and other comedians about everything from pop culture to relationships to mental health. The inaugural season kicked off with​​ Jonathan Van Ness. The Queer Eye personality, stand-up, and author talks healthy versus unhealthy relationships, lesbian reincarnation, and #notallmen. Breaking Down with Ali Kolbert is produced in part by Spotify’s Creator Equity Fund, which powers our commitment to showcasing and uplifting creators from communities that have been historically underrepresented in the audio industry.

The Riddler: Secrets in the Dark

Earlier this year we announced the expansion of our DC universe with a new show: The Riddler: Secrets in the Dark. Comedian and actor Hasan Minhaj reprises his role as The Riddler, a character previously featured in the 2022 global hit Batman Unburied. The show returns to Gotham City and follows Batman (voiced by Colman Domingo) as he begrudgingly teams up with The Riddler to track down a masked vigilante on the loose in Gotham City. The unlikely duo must solve the mystery before they, too, become victims. The eight-episode show, created in partnership with Warner Bros. and DC, will premiere on October 10.

Looking for more? Check out other new podcast releases on Spotify.

Everything In Store for Podcast Listeners and Creators This International Podcast Day

September 28, 2023

At Spotify, you could say we think about podcasts 24/7. Spotify is now the most-used audio podcast platform in many key markets around the world and the number one podcast publisher in the US. We count over 100 million regular podcast listeners, a ten-fold increase since 2019, and over half a billion people who have listened to at least one podcast on Spotify since 2019. There are now over 5 million shows, with podcasts available in more than 170 markets.

So in the lead-up to International Podcast Day on September 30, we’re taking a moment to celebrate the medium and its creators globally. From Original and exclusive content to programs that empower and amplify new creators, there’s always something fresh to listen to or share, as well as ways to discover new shows or engage with the ones you love more deeply.  

At the BLK Pod Festival happening in Atlanta on International Podcast Day, Spotify for Podcasters’ Creative Director Gavin Guidry will speak onstage to emphasize the power of podcasts in marginalized communities. The festival, sponsored by Spotify’s Creator Equity Fund, aims to showcase Black audio creatives while educating attendees and cultivating relationships and experiences. 

“I’m excited to represent Spotify at the BLK Pod Festival, to have the opportunity to experience a community of Black podcasters in Atlanta, my hometown, and to hear some of the stories that they’re telling through the medium,” says Gavin. “We have a unique way of seeing the world, and it’s always inspiring to see how other creators are putting their stamp on podcasting.”

Gavin, who cohosts the Tools for Time Traveling podcast, will share his thoughts on breaking into podcasting, podcast monetization, trends among creators in the industry, and how creators can develop a sustainable brand.

“Spotify’s tools are primed for all of these opportunities,” he explained to For the Record. “From features like podcast polls and Q&As to opportunities to upload video, we’re always working to give creators more of what they need to reach the biggest, most engaged audience.” 

New Podcast Tools To Love

There’s plenty in store on our platform, too. We’re always creating new ways to make it even easier to listen, discover, and engage with your favorite podcasts, with the following new features starting to roll out to Free and Premium users globally: 

  • Making transcripts richer and easier to follow: We’re launching auto-generated and time-synced transcripts to more creators and shows so you can read along with an episode, making the transcripts more visually and textually accessible. While listening to an episode, scroll down the Now Playing View to find the transcript, then tap the card to follow along on full screen as you listen to the episode. We’ll be rolling out transcripts to millions of episodes in the coming weeks, and we’ll innovate more on this feature in the future, including ways to add media to transcripts. This is all part of our goal to bring more depth to the podcasts you’re listening to.

  • Expanding Podcast Chapters: Earlier this year at Stream On, we announced Podcast Chapters, making it easier for you to jump into episodes at a specific topic or section. Mobile users globally can now find the full list of chapters by scrolling down the Now Playing View, giving them more control over their listening sessions and more info about every episode as they dive in. 

  • Updating the Podcast Show pages: Learn more about a podcast before you listen to the episode in full, with additional content available before you jump in, on an improved Show Place. As it rolls out in the coming weeks, you’ll be able to click the “About” tab to find descriptions, images, and episode recommendations from creators. Plus, you’ll get recommendations for other shows in the “More Like This” tab. 

A Global Roundup

Worldwide, podcasts continue to educate and inspire—whether that’s on the part of the podcasters or the listeners. From Latin America to Europe to Africa, the Pacific and back, we took a look at notable podcasting moments happening across Spotify.

Brazil

In Brazil, one of the fastest-growing podcast markets, we’ve recently demonstrated our ongoing commitment to supporting the creator community through a number of initiatives, including:

  • Spotify Podcast Festival: A first-of-its-kind initiative that connects fans and creators through live sessions in Brazil that are set to take place in November.
  • Making Space studio: The first free podcast studio for creators in Brazil that provides podcasters with an equipped environment for recording audio content.
  • Spotify Labs program: A new live and online initiative aimed at teaching budding podcasters about strategies for developing and successfully launching a podcast on Spotify.

Nigeria

Podcasts are rising in popularity in Nigeria, increasing by 222% in listenership between 2021 and 2022. Gen Z listeners aged 18-24 account for 50% of total streams over three months. The top local podcasts among Nigerian listeners include The HonestBunch Podcast, I Said What I Said, Menisms, So Nigerian, and Tea with Tay, with listeners tuning in the most between 7 a.m. and 9 a.m., possibly while commuting to work, sitting in traffic, or getting ready for the day. 

India

In India, another fast-growing podcast market, we took Spotify Podcasters’ Day to Delhi on September 23, bringing together existing and aspiring creators and storytellers for an evening of conversations and networking. We also took this opportunity to talk about our continued creator focus going forward, announcing the return of two creator programs: 

  • The Spotify Managed Partner Program: This initiative supports existing podcasters on our platform by offering them education, partner management support, and editorial promotion to further grow their listeners.
  • Pod-Start: This two-phase approach focuses on creators who are beginning their podcasting journeys. The first phase focuses on onboarding existing creators to Spotify, and the second empowers individuals with expertise in their respective fields to create podcasts on Spotify.

Japan

The numbers of podcasters and podcast listeners on Spotify have been steadily increasing in Japan. Since our global podcast focus began in 2019, the number of Japanese Spotify users who enjoy podcasts at least once a month has increased by more than 42 times. By summer 2023, monthly podcast consumption had increased by more than 168x from January 2019. Plus, the number of domestic creators in Japan using Spotify for Podcasters to create and distribute podcasts increased more than 34% since we started the local Creator Support Program in January 2022. Hear more from three Japanese creators on why they love podcasting.

Australia

Australia remains in the top 10 countries in the world for podcast listening by hours, with comedy, health & fitness, and society & culture topping the list of most popular genres. The second-fastest-growing Australian podcast in the country is Aussie podcaster Jemma Sbeg from the psychology of your 20s. She started out recording on her bedroom floor and is now a well-known force in the medium. Her top tips for aspiring podcasters:

  • You don’t need a fancy studio or equipment: Jemma started out recording on her phone in her room, and “while the audio quality wasn’t great, my ideas were!”
  • You don’t need to be famous or have a marketing budget to build a following: Jemma’s podcast built an audience purely through word of mouth. “Put yourself out there and your audience will find you.” 
  • Be unique and stay consistent: “If you are authentic and true to yourself, the listeners will come and they will stay!”

Sweden

Our Swedish-owned and -exclusive podcasts have recently gained traction, receiving 11 nominations in the prestigious award show Guldörat, which celebrates the most impactful podcasts, radio shows, and hosts of the year. Among the nominees is Spotify Dok, our flagship podcast for documentaries. With new episodes each week, the original show is growing rapidly as a trailblazer in the booming genre.

Middle East and North Africa

Across the Middle East and North Africa, podcast streaming on Spotify increased more than 190% year-over-year from 2022 to 2023. Long-form interviews and conversations are increasing in popularity in particular, with listeners tuning into shows like Finjan, #ABTalks, and The Mo Show for extended periods of time. This interest in longer-form content coincides with the rise of niche podcasts, catering to specific audiences with topics like mental health, business, and self-improvement. Self-improvement is popular in the UAE and Saudi Arabia, with podcasts like Think with Hessa, Abajorra, and Sawalef Business. Comedy podcasts are popular in Egypt, with shows like Kefaya ba2a and Eshtry Meny attracting a dedicated following.

U.S.

Spotify is the most-used audio podcast platform in many key markets around the world and is also the number one podcast publisher in the U.S, according to the most recent Edison Research data. Top categories include comedy, health & fitness, true crime, society & culture, and news. See more about how U.S. listeners are tuning in.

 

Spotify rockea el fin de semana con el Festival EQUAL en Buenos Aires

September 19, 2023

concert performance at Festival EQUAL

En Argentina la semana pasada se reunieron artistas, podcasters, fanáticos y luminarias de la industria en el muy esperado Festival EQUAL de Spotify para celebrar la creatividad y el talento que las mujeres aportan a la escena de la música y los podcasts. El evento es una extensión de nuestro programa EQUAL, cuyo objetivo es contribuir a la equidad de género en la industria musical amplificando y celebrando el trabajo de las creadoras de todo el mundo.

Comenzamos el festival con un evento de dos días en el C Complejo Art Media, que incluyó paneles y presentaciones específicamente dirigidos a mujeres creadoras y artistas, y concluyó con un concierto con entradas agotadas como ningún otro.

Eventos lanzamiento con industria y creadores

“Con el Festival EQUAL, Spotify ha encontrado una oportunidad para mostrarle al país y al mundo lo que los artistas argentinos están generando en la industria”, destacó Bel Aztiria, Global Head EQUAL para Spotify, antes de los paneles y presentaciones.. 

“Lo que comenzó como una idea en aquel entonces es hoy una realidad. Nos emociona saber que Spotify está a punto de celebrar un hito sin precedentes en el país al reunir a más de 20.000 personas en un solo lugar con un único objetivo común: celebrar el talento de las mujeres argentinas” remarcó Carolina Martin, Artists & Label Partnerships Spotify Cono Sur

Los asistentes escucharon un panel moderado por Carolina y Bel que contó con Barbi Recanati, Sivina Moreno, Juliana Gattas, y Julieta Laso como speakers. Las mujeres compartieron sus sentimientos, ideas y perspectivas sobre el recorrido de las mujeres en la industria local.

Spotify también celebró un Festival de Podcast EQUAL para creadores de podcasts para que las mujeres pudieran compartir sus conocimientos sobre cómo desarrollar carreras de podcasting y promocionar los avances que han logrado en la industria. En el escenario, las creadoras de ConchaPodcast recibieron a Moria Casán hablando sobre el lanzamiento de su podcast Spotify Original, La One.

En otra sesión, Momi Giardina, Mica Vazquez, Marti Benza, y Martu Ortiz, creadoras de LUZU TV, uno de los principales canales de streaming en Argentina, hablaron sobre cómo celebrar el empoderamiento femenino y cuáles son las oportunidades para seguir dando visibilidad a las mujeres en su industria.

Para cerrar el día, Jacinta de Oromí, creadora del podcast TIPO, Marian Soler, creadora del  podcast Cebando Flores, and Buera, creadora del podcast ¿estás?, subieron al escenario para compartir sus tips y recomendaciones para la creación de contenido.

Spotify Rocks the Weekend With the Festival EQUAL in Buenos Aires

September 19, 2023

Last week in Argentina, artists, podcasters, fans, and industry luminaries came together for Spotify’s highly anticipated Festival EQUAL to celebrate the creativity and talent that women bring to the music and podcast scenes. The event is an extension of our EQUAL program, which aims to contribute to gender equity in the music industry by amplifying and celebrating the work of women creators around the world. 

We kicked off the festival with a two-day event at the C Complejo Art Media venue that included panels and presentations specifically geared toward women creators and artists and concluded with a sold-out concert unlike any other.

Kicking off with industry events for creators

“With the Festival EQUAL, Spotify has found an opportunity to show the country and the world what Argentine artists are generating in the industry,” Bel Aztiria, Global Head, EQUAL for Spotify, noted ahead of the panels and presentations. 

“What started as an early idea back then is today a reality. We are excited to know that Spotify is about to celebrate an unprecedented milestone in the country by bringing together more than 20,000 people in one place with a single common goal: to celebrate the talent of Argentine women,” remarked Carolina Martin, Artists & Label Partnerships, Spotify Southern Cone.

Attendees listened to a panel moderated by Carolina and Bel that included Barbi Recanati, Silvina Moreno, Juliana Gattas, and Julieta Laso as speakers. The women shared their feelings, ideas, and perspectives on the journey of women in local industry.

Spotify also held an EQUAL Podcast Festival for podcast creators so that women could share wisdom on building podcasting careers and tout advancements they’ve made in the industry. Onstage, the creators of ConchaPodcast hosted Moria Casán to discuss the launch of her Spotify Original podcast, La One.

In another session, Momi Giardina, Mica Vazquez, Marti Benza, and Martu Ortiz, creators from top-streaming Argentinian channel LUZU TV, talked about celebrating women empowerment and what the opportunities are to keep women visible in their industry. 

To close the day, Jacinta de Oromí, creator of the podcast TIPO; Marian Soler, creator of the podcast Cebando Flores; and Buera, creator of the podcast ¿estás?; took the stage to share their tips and recommendations for creating content.

Here’s All the Artists, Creators, and Athletes You Can Blend with on Spotify

August 29, 2023

In 2021, Spotify took bonding over music to the next level with Blend, our shared social listening experience that combines the different tastes of friends and families, as well as fans and artists, into one. Whether you’re creating a Blend with your best friend, favorite musical artist, FC Barcelona player, or digital creator, you’re sure to receive a personalized playlist that merges your musical tastes to create something everyone can enjoy.

There’s now plenty of artists, athletes, and creators to Blend with on Spotify, and you can find the full list below. To create your own Blend with one of them, simply click the link in their name—and then let us do the rest. You’ll also receive a taste-match score and the songs that bring you two together.

Artists:

Athletes:

Creators:

‘CAN You Hear Me’ Spotlights Northern Cree, a Legendary Canadian Powwow Act Preserving Indigenous Culture Through Music

June 21, 2023

In celebration of Canadian artistry, For the Record recently launched CAN You Hear Me, a series championing the music, unique talent, and diverse cultures found in the Great White North—from the jazz bars in Québec to the dance clubs in Ontario, all the way to the powwows in the west.

Next up in our series is Northern Cree, a powwow and round dance act based in Maskwacis, Alberta. Widely regarded as one of the best acts in powwow music, the group was formed in 1982 by the Wood brothers—Steve, Randy, Charlie, and Earl of the Saddle Lake Cree Nation. Today, most of its 15 members originate from all across the Treaty 6 territory and are members of the Cree Nation.

Forty years in, the legendary act has recorded dozens of albums—and their influence has reached far and wide. The DJ Shub track “Indomitable” featuring the band was selected by Sacha Baron Cohen as the theme song to his Showtime series, Who Is America?, while M.I.A. and Santigold sampled Northern Cree for their 2008 song “Get It Up.”

Since 2002, Northern Cree has been nominated for nine Grammy Awards and three Juno Awards. In 2017, the collective made history when it became the first powwow group to perform at the Grammy Awards ceremony in Los Angeles. Most recently, they played at the 2023 Juno Awards ceremony alongside Aysanabee in Edmonton, Alberta. 

For the Record spoke with Steve Wood and his son Joel Wood to discuss powwow traditions, their greatest inspirations, and the importance of preserving Indigenous history and culture through music.

What are some of the traditional elements of powwow music and dance? How do these come through in your music?

The instruments are created from things that are natural and land-based. The music’s vocals and lyrics are connected spiritually to our history and ancestors. The drum is referred to as “the heartbeat of Mother Earth,” and that is what connects all human beings to one another, everything living on the planet, and the earth itself. The outfits—or regalia—reflect our history, spirituality, and cultural teachings. These are also created from objects that are land-based, such as plant and animal life.

This type of music is so different when you’re able to hear it in a live setting, because you can really feel the energy. We often hear from people who are standing around the drum or near the drum or in the area that you can feel the energy that’s being made there—it’s doing something to them. If we’re doing that, if we’re making people feel good, then we’re doing our job.

How has Spotify helped you expand your music to a broader audience or connect with other artists?

Spotify has helped us reach audiences, within the borders of Turtle Island [North America] and all over the world, that have never heard our type of music before. It helps connect our group to various First Nations communities, as well as other communities in Canada and the U.S. 

Spotify has also played a part in enabling mainstream artists to sample our music, which has led to collaborations that create a new, unique sound. 

Who are some fellow Canadian artists that have inspired you? How about Indigenous artists from areas around the world?

Our biggest influences are our grandfathers and fathers, who used to play or create this type of music in our homes when we were children. Another one of our biggest influences is Ms. Buffy Sainte-Marie. Whenever we cross paths, we affectionately refer to her as “Mom,” and she refers to us as her “boys.” 

There’s also the late great Gord Downie of The Tragically Hip, whom we had the pleasure of opening for on Canada Day in Trafalgar Square in London. He was one awesome musician, not to mention an extraordinary human being. Other spectacular musicians that have influenced Northern Cree are Robbie Robertson, as well as Pat Vegas and his First Nations band Redbone.

Can you speak to why it’s so important to preserve Indigenous cultures and traditions and pass those down to future generations?

Passing down our culture helps us in maintaining our language, which is something that we’re really striving to hold on to as First Nations peoples. Everything is rooted in language for us—our identity, culture, histories, ceremonies, and where we come from.

One of the ways that our young people, and even other people, are picking up our language is through music. Having our music out there sends a message to our young people. They can aspire to pick up a guitar or a fiddle, or play the piano. So, if we can spread our language amongst our people—or even further—that’s a good thing for our people in general.

When they see what we’re doing—performing at the Grammys, at the Junos, at powwows in various parts of the country—it sends a message that they can believe in who they are, where they come from, their culture, their identity, and most importantly, their language. They can be who they are, they don’t have to emulate anyone else, and they can still aspire to great things. 

That’s one of the biggest messages that we hope to send not only to our young people, but people in general.

 

Check out Northern Cree’s latest album, Ôskimacîtahowin: A New Beginning, to experience the power of powwow.

Latin American Creators Show Off Their Creativity With Video Podcasts

June 7, 2023

Many podcast hosts are getting up close and personal with fans in a new way—with video. Video podcasts introduce an extra dimension of interactivity and closeness, allowing listeners to watch facial reactions or take notice of a host’s environment. Some creators are even excited about getting dressed up and showing off their fashion-forward “lewks.”

The shift toward video podcasts is occurring around the world, and in the Latin American market, specifically, a few fan favorites are bringing this new layer to their shows.

Mexican creator Roberta Woodworth, whose podcast LIBRE&LOCA reflects on intimate and personal topics like self-love and heartbreak, is one of those creators currently experimenting with video in her newest season. The show Escuela de Nada, which is made by three Venezuelan friends based in Mexico, is also embracing video as a new way to connect with listeners. And then there’s multifaceted Mexican creator Juanpa Zurita, who introduced video for Season 2 of his Spotify Original podcast, No Hagas Lo Fácil.

Meanwhile, some new podcasts are incorporating video from the get-go. The Brazilian Spotify Original podcast Carona Podpah, featuring Igor Cavalari (known informally as Igão) and Thiago Marques (known as Mítico) from the popular podcast Podpah, premieres on Spotify June 7 and will include video for each of its weekly episodes. The show follows the hosts as they interview guests inside a car, making video an essential part of the podcast.

We caught up with Libre & Loca host Roberta, No Hagas Lo Fácil host Juanpa, Escuela de Nada founder and cohost Chris Andrade, and Carona Podpah hosts Igor and Thiago to learn how video is changing their podcast game.

What excites you most about introducing video to your podcast?

Igor Cavalari and Thiago Marques: Podpah started as a video podcast and the public has always enjoyed that aspect of it a lot—we were the most-listened-to podcast on Spotify in Brazil in 2022 and the 24th globally. Video is fundamental to our show format because we have entertainment as a background for everything we produce—whether we talk about cooking, soccer, or music. When a platform as relevant as Spotify is interested in a partnership with us for a video podcast, it shows us and the market that the product still has a lot to be explored.

Roberta Woodworth: My podcast is very intimate, and I think video invites the listener to get closer, reflect, and empathize even more with these “intimate, universal” topics we cover in Libre & Loca.

Juanpa Zurita: It was something my community asked me for in every episode of last season. So it makes me very happy that we made it for the second season! Listening is nice, but nothing compares to seeing. I think the connection and the dynamic of the podcast is more intimate than before. And people are happy, which makes me very happy!

Chris Andrade: Escuela de Nada, being an improvised comedy podcast, draws on the power of interaction in its videos with its fans. Being able to react to jokes and see the response of the followers has been a change that has excited us a lot.

How has video influenced the way you approach each episode?

Igor and Thiago: Video gives us freedom to create more and more. There are challenges—Carona Podpah involves filming in a tight space as we take our guests inside the car and learn more about the songs that have marked their lives—but that doesn’t hinder us from trying new things.

Roberta: I’m very expressive, and being on camera reminds me that the whole world is going to see my face. That in itself makes everything more human, organic, and real. I am no longer just a voice that accompanies you. I am a person.

Juanpa: There was a drastic change to our set to give it the NHLF look and feel we wanted. We also had to reinvent the intros of the episodes, and I’m really proud of the result.

Chris: Video has led us to have a new type of continuity and closeness with our fans. By being able to see and hear us as hosts, we’re noticing that the engagement from fans is much higher.

How is video helping you connect with your fans?

Igor and Thiago: The main characteristic of a video podcast is that the audience can experience reactions. What we like about having the video feature is that our audience will be able to follow the podcast as if they were with us in the car seeing everything that happened. Video makes the program more dynamic and allows us to establish a greater connection—not only with our guests, but with those on the other side of the screen.

Roberta: It brings us much closer because people not only hear what I think and feel, but also see it. And I talk so much about emotions, so it’s very interesting how that connection becomes deeper.

Juanpa: There’s something very special about body language, and you can’t feel that if you can’t see it. I also want to thank our fans for all the love during Season 1 and for everyone’s insistence on us using video. Without them we wouldn’t have made it. 

Chris: Video has helped us further expand and disseminate our content to a social media platform where video is dominant. Each person has their own way of consuming content, and without a doubt, the video adds a lot to us and brings a lot of value to the new generations.

Criadores latino americanos mostram sua criatividade com podcasts em vídeo

June 7, 2023

Muitos apresentadores de podcast estão se aproximando dos fãs de uma nova maneira: por meio do vídeo. Os podcasts em vídeo oferecem uma uma dimensão extra de interatividade e proximidade, permitindo que os ouvintes observem as reações ou prestem atenção no ambiente onde o apresentador está. Alguns criadores estão até animados em se vestir e mostrar seus melhores looks. 

A mudança para podcasts em vídeo está ocorrendo em todo o mundo e, especificamente no mercado latino americano, alguns dos podcast favoritos do público estão trazendo essa nova camada para seus programas. 

A criadora mexicana Roberta Woodworth, cujo podcast  LIBRE&LOCA traz temas íntimos e pessoais, como amor próprio e mágoas, é uma dessas criadoras que está fazendo experiências com vídeo em sua mais nova temporada. O programa Escuela de Nada, criado por três amigos venezuelanos radicados no México, também está adotando o vídeo como uma nova maneira de se conectar com os ouvintes. E há ainda o criador mexicano multifacetado Juanpa Zurita, que introduziu o vídeo na segunda temporada de seu podcast original do Spotify, No Hagas Lo Fácil.

Enquanto isso, alguns podcasts já estão usando o recurso de vídeo desde o início. O podcast brasileiro Spotify Original Carona Podpah, com Igor Cavalari (Igão) e Thiago Marques (Mitico) do Podpah, estreia no Spotify em 7 de junho e incluirá vídeos em seus episódios semanais. O programa acompanha os apresentadores enquanto eles entrevistam convidados dentro de um carro, tornando o vídeo uma parte essencial do podcast.

Conversamos com Roberta, apresentadora do Libre & Loca, Juanpa, apresentador do No Hagas Lo Fácil, Chris Andrade, fundador e co-apresentador da Escuela de Nada, e Igão e Mitico, anfitriões do Carona Podpah, para saber como o vídeo está revolucionando seus podcasts. 

O que mais o empolga na ideia de ter o recurso de vídeos em seu podcast?

Igão & Mitico:O Podpah nasceu como um podcast em vídeo e o público sempre gostou muito desse aspecto – fomos o podcast mais ouvido no Spotify no Brasil em 2022 e o 24º em todo o mundo. O vídeo é fundamental para o formato do nosso programa porque temos o entretenimento como pano de fundo de tudo o que produzimos – seja falando sobre culinária, futebol ou música. Quando uma plataforma tão relevante como o Spotify se interessa por uma parceria conosco para um podcast em vídeo, isso mostra para nós e para o mercado que o produto ainda tem muito a ser explorado.

Roberta Woodworth: Meu podcast é muito íntimo e acho que o vídeo convida o ouvinte a se aproximar, refletir e ter ainda mais empatia com esses tópicos “íntimos e universais” que abordamos no Libre & Loca.

Juanpa Zurita: Foi algo que minha comunidade me pediu em todos os episódios da última temporada. Por isso, fico muito feliz por termos conseguido isso para a segunda temporada! Ouvir é bom, mas nada se compara a ver. Acho que a conexão e a dinâmica do podcast são mais íntimas do que antes. E as pessoas estão felizes, o que me deixa muito feliz!

Chris Andrade: A Escuela de Nada, por ser um podcast de comédia improvisada, usa o poder da interação em seus vídeos com os fãs. Poder reagir às piadas e ver a resposta dos seguidores foi uma mudança que nos empolgou muito.

Como o vídeo influenciou a maneira como vocês conduzem cada episódio?

Igão & Mitico: O vídeo nos dá liberdade para criar mais e mais. Existem alguns desafios, como por exemplo, o Carona Podpah envolve filmar em um espaço apertado, pois levamos nossos convidados para dentro do carro enquanto conversamos sobre as músicas que marcaram suas vidas – mas isso não nos impede de tentar coisas novas.

Roberta: Sou muito expressiva, e estar diante das câmeras me faz lembrar que o mundo inteiro verá meu rosto. Isso, por si só, torna tudo mais humano, orgânico e real. Não sou mais apenas uma voz que o acompanha. Sou uma pessoa.

Juanpa: Houve uma mudança drástica em nosso cenário para dar a ele o visual e a sensação de NHLF que queríamos. Também tivemos que reinventar as introduções dos episódios e estou muito orgulhoso do resultado.

Chris: O vídeo nos levou a ter um novo tipo de continuidade e proximidade com nossos fãs. Como podemos nos ver e ouvir como apresentadores, estamos percebendo que o interesse dos fãs é muito maior.

Como o vídeo está ajudando você a se conectar com seus fãs?

Igão & Mitico: A principal característica de um podcast em vídeo é que o público pode testemunhar as reações. O que gostamos em ter o recurso de vídeo é que nosso público poderá acompanhar o podcast como se estivesse conosco no carro, vendo tudo o que está acontecendo. O vídeo torna o programa mais dinâmico e nos permite estabelecer uma conexão maior, não apenas com nossos convidados, mas com quem está do outro lado da tela.

Roberta: Isso nos aproxima muito mais porque as pessoas não apenas ouvem o que penso e sinto, mas também o veem. E eu falo muito sobre emoções, então é muito interessante como essa conexão se torna mais profunda.

Juanpa: Há algo muito especial na linguagem corporal que você não pode sentir se não puder ver. Também quero agradecer aos nossos fãs por todo o carinho durante a primeira temporada e pela insistência de todos em usarmos o vídeo. Sem eles, não teríamos conseguido.

Chris: O vídeo nos ajudou a expandir e disseminar ainda mais nosso conteúdo em uma plataforma de mídia social em que o vídeo é dominante. Cada pessoa tem sua própria maneira de consumir conteúdo e, sem dúvida, o vídeo agrega muito para nós e traz muito valor para as novas gerações.