Podcasting on Spotify continues to grow, and so do the ways listeners engage with it. At Investor Day 2026, we shared how we’re building the next chapter of podcasts on Spotify by making them more interactive, more personalized, and more connected to everyday life.
Here’s a look at what we announced.
A more dynamic and interactive podcast experience
Video is a core part of Spotify’s podcast experience, giving fans and creators another way to connect while creating opportunities for more resonant storytelling. More than 500 million users have streamed a video podcast, up nearly 50% year over year. These users engage more, use more devices, and spend more time across podcasts, music, and audiobooks.
Now, we’re adding a new layer of interactivity: Users can ask Spotify questions about the podcast they’re listening or watching, and get answers in real time. Whether it’s clarifying a concept, exploring something mentioned in an episode, or getting recommendations related to their favorite creators, they can delve deeper without leaving Spotify.
This new capability makes the experience more dynamic, helping fans learn more and connect more deeply with the topics, perspectives, and creators they care about.
This feature is available starting today for Premium mobile users in the U.S., Sweden, and Ireland.
Expanding how creators earn on Spotify
Sponsorships are one of the most valuable revenue streams in podcasting, but managing them hasn’t always been easy. Earlier this year, we announced new tools that give creators more control over how they schedule, replace, and analyze brand sponsorships. Today, Creator Sponsorships are live for creators and publishers in the Spotify Partner Program, bringing smarter, more flexible sponsorship management for video content.
We’re also introducing Memberships, a new way for creators to build recurring revenue directly from their most engaged fans on Spotify. As listeners spend more time with a show, Memberships create a natural path to go deeper, unlocking new and exclusive experiences for fans and new revenue opportunities for creators.
Creators will own the relationship with their audience, with direct access to subscribers, the ability to import and export across platforms, and audience intelligence tools that provide actionable insights to help them grow. Creators who manage subscriptions on other platforms can continue to distribute gated content through Spotify Open Access.
Memberships will launch for select creators soon, with more details to come.
Better discovery and engagement with more personalized experiences
We recently expanded Prompted Playlists to podcasts, allowing listeners to generate personalized episode lists using simple prompts. More than half of listeners who have used the feature have discovered a new show, reinforcing what we’re seeing across the platform: When users can directly express their intent, they’re more likely to find something they love.
We’re building on that idea with Personal Podcasts, a new experience that lets listeners generate and schedule short, private audio episodes tailored to their interests and their listening habits. It also helps connect them with relevant podcasts from millions of creators on Spotify, making it easy to keep exploring the topics they care about.
Some listeners have already started creating custom audio using their own agents, and we recently introduced the ability to save those episodes to Spotify. The response has been strong, making it clear that there’s growing demand for this kind of personalized, on-demand experience.
Soon, we’re opening up this capability more broadly, enabling curious listeners to create Personal Podcasts directly within Spotify. Just like with Prompted Playlists, all you need to do is write a prompt, and Spotify generates personalized, private audio based on your input. It draws on world knowledge and your Spotify taste profile to create something relevant and uniquely yours.
You can create a daily briefing, a deep dive on a topic you’re curious about, or a weekly roundup of whatever’s on your mind. Ask “Share my daily city updates, and tell me about local concerts from artists I love,” or “Help me understand economics in five minutes,” and Spotify will create a tailored audio overview while linking you to relevant episodes, shows, and creators where you can explore more.
In addition to scheduling episodes to generate daily or weekly, you can also add context through text, PDFs, or links, refine your prompts, and choose a voice. Each episode is saved privately in Your Library, available only to you, and ready to play whenever you want.
Personal Podcasts will roll out to eligible Premium users in the U.S. next month, with a set number of monthly credits included and the option to purchase more.
Personal Podcasts is one way we’re expanding how people can create personalized audio. Today, we also introduced Studio by Spotify Labs, a standalone desktop app that can use your web browser and the personal apps and services on your computer to create audio shaped around your life. With your permission, Studio can also schedule and run these workflows on your behalf, opening up new possibilities for experimental and creative formats.
Investing in the experiences, formats, and technologies that move podcasting forward
Spotify has played a central role in shaping podcasting into the global format it is today, expanding audiences, empowering new voices, and building tools creators need to succeed.
As the medium continues to evolve, we’ll keep building on that foundation, helping creators reach more listeners, unlocking new ways for fans to engage, and making Spotify the best place to create, discover, and experience podcasts.
Explore all the news and announcements from Spotify’s 2026 Investor Day.
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