At 12:12 AM on August 12, Times Square lit up with something new: a bright-orange-and-mint billboard featuring a Spotify code. Within minutes, fans were scanning, sharing, and listening.
To lead into the announcement of Taylor’s new album, The Life of a Showgirl, Spotify launched a worldwide activation across 12 locations. Each one featured the same minimalist billboard with no text, only the code, linking directly to a playlist on Taylor’s official Spotify profile.
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