Tag: Sao Paulo

São Paulo Restaurant and Culinary School Gastronomia Periférica Is Our Newest Space for Underrepresented Podcasters

While it’s easier than ever to create a podcast, it’s still a process. Gaining access to gear, recording studios, and editing resources is difficult for anyone, especially if you’re part of a marginalized community. But removing barriers can increase accessibility, and that’s why we started our Spotify for Podcasters initiative Making Space. Aiming to elevate underrepresented creators, we partner with local businesses in marginalized communities to make studio-quality podcasting gear available for free. 

Over the past year, we’ve joined forces with local inclusive businesses—Greenville, South Carolina–based plant store Savereign, Gainesville, Florida–based café Curia on the Drag, and Atlanta-based plant shop/cafe Nourish Botanica—to provide safe places for storytellers to create and help build a more diverse ecosystem of podcast creators.

But this month, we’re heading to Brazil and bringing our Making Space initiative to creators outside the U.S. for the first time. We’re inaugurating Seu Espaço, located in São Paulo, as the country’s first fully equipped podcast studio for creators. Even better, recording time can be reserved for free by established and aspiring podcasters alike. To make this a reality, we partnered with and housed the studio in restaurant and culinary school Da Quebrada – Gastronomia Periférica, a community-oriented business that seeks to transform the lives of people on the outskirts of the city through plant-based gastronomy.

“Spotify is constantly seeking ways to support new and emerging voices, and this free studio is an example of how we are making podcasting accessible to anyone, anywhere,” said Barbara Zamberlan, Spotify’s Creator Partnerships Lead in Brazil. “We want to encourage more creators to try podcasting and provide them with a safe place for their voices to be heard, contributing to the diversification of the podcasting ecosystem.” 

To learn more about the restaurant’s mission and what excited its team most about offering a creator studio within its walls, For the Record spoke with Gastronomia Periférica chef and cofounder Edson Leite.

Can you tell us a little bit about the philosophy behind Da Quebrada – Gastronomia Periférica?

Gastronomia Periférica is a socially-oriented business. We make money by directly impacting people’s lives in positive ways. In addition to being a restaurant, Da Quebrada – Gastronomia Periférica is a culinary school, and our students are paid interns while they’re enrolled here. 

Gastronomia Periférica also runs several other spaces throughout Brazil, providing gastronomy training for people from the outskirts—mostly Black men and women, as well as mothers.

What are some of the ways you serve the community?

What I’m most proud of with Gastronomia Periférica is how it’s affected the real transformation of life in the outskirts. I think that when we feel good, we do good. Nowadays, we can point to the east and south zones of São Paulo and say, “We’ve changed the reality of these neighborhoods by promoting and providing professional training.”

Why is it important for there to be an accessible podcasting hub in São Paulo?

Da Quebrada is a quilombo, a denomination for communities of Black enslaved peoples who resisted the slavery regime that prevailed in Brazil for over 300 years. We live in opposing territory, but we bring an aquilombamento—a spirit of bringing Black people together—with Spotify and this studio so people have access. We want people from the outskirts to understand that they can be anywhere, even in a podcast that was created with first-class equipment. And with Seu Espaço, we want them to feel like they’re in a space that embraces them. We want to give the opportunity for those voices to be amplified. Hopefully we’ll get a real sense of that impact when we see a lot of Black creators from the favelas using the place and saying, “Check out my podcast on Spotify, I’ve recorded it in a place where I felt truly at home.”

This Making Space location was made possible by the Creator Equity Fund, a multi-year investment that showcases and elevates underrepresented artists and creators through new and existing initiatives. To check available recording times for Seu Espaço, click here.

Restaurante e Escola de Culinária de São Paulo Gastronomia Periférica é nosso mais novo espaço para podcasters sub-representados

Embora seja mais fácil do que nunca criar um podcast, ainda é um processo. Ter acesso a equipamentos, estúdios de gravação e recursos de edição é difícil para qualquer pessoa, especialmente se você faz parte de uma comunidade marginalizada. Mas a quebra de barreiras pode aumentar a acessibilidade, e é por isso que iniciamos nossa iniciativa Spotify for Podcasters, Making Space. Com o objetivo de promover criadores sub-representados, fazemos parcerias com empresas locais em comunidades marginalizadas para disponibilizar gratuitamente equipamentos de podcasting com qualidade de estúdio.

No ano passado, unimos forças com empresas locais inclusivas – a loja de plantas Savereign, com sede em Greenville, Carolina do Sul, e o café Curia on the Drag, com sede em Gainesville, Flórida, e a loja de plantas/café com sede em Atlanta, Nourish Botanica — para oferecer locais seguros para os contadores de histórias criarem e ajudarem a construir um ecossistema mais diversificado de criadores de podcast.

Mas este mês estamos indo para o Brasil e tornando o Making Space global. Localizado em São Paulo, inauguramos o Seu Espaço como o primeiro estúdio de podcast totalmente equipado para criadores do país. Melhor ainda, o período de gravação pode ser reservado gratuitamente por podcasters estabelecidos e aspirantes. Para tornar isso realidade, firmamos parceria e abrigamos o estúdio no restaurante escola Da Quebrada – Gastronomia Periférica, um negócio social que busca transformar a vida das pessoas da periferia da cidade por meio da gastronomia vegetal.

“O Spotify está sempre procurando maneiras de ajudar a nutrir vozes novas e emergentes, e este estúdio gratuito é um exemplo de como estamos tornando o podcasting possível para qualquer pessoa, em qualquer lugar”, diz Barbara Zamberlan, líder de parcerias com criadores no Brasil. “Queremos encorajar mais criadores a experimentar o podcasting e oferecer a eles um lugar seguro para que suas vozes sejam ouvidas, tornando o ecossistema de podcaster mais diversificado.”

Para saber mais sobre a missão do restaurante e o que mais empolgou sua equipe em oferecer um estúdio de criação dentro de seu espaço, For the Record conversou com o chef e cofundador do Gastronomia Periférica, Edson Leite.

Você pode nos contar um pouco sobre a filosofia do Da Quebrada – Gastronomia Periférica?

A Gastronomia Periférica é um negócio social. A gente ganha dinheiro impactando diretamente a vida das pessoas. Esse lugar é um restaurante escola Gastronomia Periférica, onde temos as nossas alunas estagiando – e recebendo para estar aqui. A Gastronomia Periférica tem vários outros espaços em São Paulo e pelo Brasil inteiro, de formação em gastronomia para pessoas periféricas – em sua maioria, mulheres pretas, mães, e homens pretos periféricos.

Quais são algumas das maneiras pelas quais você serve a comunidade?

O que mais me orgulha dentro Gastronomia Periférica é a transformação real e local da vida na quebrada. Eu acho que quando a gente consegue estar bem, a gente consegue fazer bem. A gente consegue hoje, por exemplo, olhar para a Zona Leste e Sul de São Paulo e falar: “nós mudamos essa realidade”, porque a gente conseguiu promover formação profissional. 

Por que é importante que haja um hub de podcasting acessível em São Paulo?

O Da Quebrada é um quilombo, uma denominação para comunidades de povos negros escravizados que resistiram ao regime escravista que prevaleceu no Brasil por mais de 300 anos. A gente vive em território inimigo, mas a gente traz um aquilombamento – um espírito de unir os negros – junto com o Spotify, com o estúdio, dentro desse espaço, para que se tenha acesso. Para que as pessoas da periferia entendam que a gente pode estar em qualquer lugar, inclusive dentro de um podcast, usando equipamentos de primeira linha, em um lugar que nos acolhe. É um bagulho diferentão, real. É foda. Queremos dar a oportunidade para que a voz da pessoa periférica seja ecoada. A gente vai ter a real noção disso quando a gente ver vários pretos favelados e pretas faveladas ocupando o lugar e falando: o meu podcast tá no Spotify, e eu gravei dentro de um lugar onde eu me senti em casa.

Making Space faz parte do Creator Equity Fund, um investimento plurianual que mostra e eleva artistas e criadores sub-representados por meio de iniciativas novas e existentes. Para conferir os horários de gravação disponíveis do Seu Espaço, clique aqui.

Spotify’s creme Playlist Comes to Life With an Interactive Art Exhibit Dedicated to Brazilian Trap and Funk

View of Creme - A Spotify Experience

As trap artists dominate the charts all over the world, Brazil’s urbano scene has made its impact felt with its fast and incredible rise. And starting this week, fans can be a part of it. 

Kicking off August 11, and then continuing from August 13 to 19 at the Praça das Artes in São Paulo, Creme – A Spotify Experience is our free interactive exhibit celebrating the iconic songs and artists featured on our creme playlist with original costumes, classic album covers and music videos, recreated as backdrops, listening and viewing rooms, and live performances.

A truly immersive experience in Brazil’s trap and funk history, Creme – A Spotify Experience features costumes and accessories from artists as well as exclusive spaces that recreate backdrops and sets from iconic album covers, music videos, and moments—all available for photo ops. Scenes include the Flow Espacial clip with the original graffiti by 30PRAUM, the wall with a flyer for parties and concerts by GR6 artists, the contract signing table at the Mainstreet office, and the Pineapple Storm Poesia Acústica 6 backdrop. The spaces also have songs and written content narrating the origin and rise of each artist.

Additionally, Creme – A Spotify Experience features some of the urbano scene’s most influential music videos from the last three years. Divided into six themes—self-esteem, relationships, belief, city, collectivity, and globalization—the collection highlights the accomplishments of artists like Saturno, BIN, Simplesmente Ela, and Mc Gabzin

The exhibit also has a special booth where visitors can listen to the signature sounds of legendary producers and beatmakers such as Pedro Lotto, Mu540, LARINHX, Papatinho, Caio Passos, DJ Matt D, and DJ Perera.

And for a little extra “creme” on top of the experience, there will be some unforgettable live performances. Orochi, BIN, Borges, Chefin, and Oruam will take the stage Saturday, August 12, while MC Ryan SP, Mc IG, Mc Davi, Mc Don Juan, Mc Dricka, MC Marks, and Vulgo FK will close out the exhibit Sunday, August 20.Tickets are available for a limited time on Ingresse.

Get ready for the experience and listen to our creme playlist now.

Get Ready for São Paulo’s The Town Music Festival With Exclusive Playlists

With under 100 days to go until The Town, São Paulo’s biggest music festival, we’re joining forces with the brand to launch The Town hub on Spotify and giving fans in Brazil access to exclusive playlists and special festival content.

The Town is the first Brazilian brand to have a dedicated playlist hub on Spotify, joining other global partners like Disney and Netflix.

“Fans will have a lot to celebrate on this special date for us, which is the 100 Days To Go milestone,” said Luis Justo, CEO of Rock World. “Through this partnership, they will have a great way to warm up for the iconic shows that the Cidade da Música will host while listening to exclusive playlists from The Town on Spotify. Together, we will deliver an innovative initiative, providing a complete experience for the festival audience.”

Available for both Free and Premium users, The Town hub lets fans get in the festival mood and warm up with exclusive playlists curated by Spotify’s editorial team. Inspired by the individual days and stages of the festival, the 11 playlists feature Bruno Mars, Post Malone, Maroon 5, Foo Fighters, Iggy Azalea, Pitty, The Chainsmokers, Criolo, Tasha & Tracie, Angelique Kidjo, Richard Bona, and GLOW featured artist LUDMILLA

“This partnership is of significant importance to Spotify as it allows us to dive into fans’ passion for music and vibrant festival culture,” added Manuela Ramalho, Head of Marketing at Spotify Brazil. “As the event approaches, people eagerly prepare, reliving unique memories and emotions through our platform. This partnership further reinforces our commitment to providing music fans with a complete experience, connecting them with the artists and the most memorable moments of festivals. We are excited to embark on this unforgettable musical journey together.”

Listeners in Brazil who want to discover The Town hub can simply click here or search “The Town” on Spotify. 

Listen to the hottest hits from the artists who will be performing at The Town in September.

Prepare-se para o The Town, o Festival de Música de São Paulo, com playlists exclusivas

Com menos de 100 dias para o The Town, o maior festival de música de São Paulo, estamos unindo forças para lançar o hub The Town no Spotify, oferecendo aos fãs a chance de acessar playlists exclusivas e conteúdo especial do festival.

The Town é a primeira marca brasileira a ter um hub de playlists dedicado no Spotify, junto a outros parceiros globais como Disney e Netflix.

“Os fãs terão muito o que comemorar nessa data especial para nós que é o Faltam 100 Dias”, disse Luis Justo, CEO da Rock World. “Por meio dessa parceria, eles terão uma ótima maneira de se aquecerem para os shows icônicos que a Cidade da Música vai receber enquanto escutam as playlists exclusivas do The Town no Spotify. Juntos, vamos entregar uma iniciativa inovadora proporcionando uma experiência completa para o público do festival.”

Disponível para usuários Free e Premium, o hub The Town permite aos fãs entrarem no clima do festival e se prepararem com playlists exclusivas criadas pela equipe editorial do Spotify. Inspiradas nos dias e nos palcos individuais do festival, as onze playlists contam com Bruno Mars, Post Malone, Maroon 5, Foo Fighters, Iggy Azalea, Pitty, The Chainsmokers, Criolo, Tasha & Tracie, Angelique Kidjo, Richard Bona, e a artista GLOW em destaque, LUDMILLA.

“Essa parceria é de extrema importância para o Spotify, pois nos permite mergulhar de cabeça na paixão dos fãs pela música e na vibrante cultura dos festivais. À medida que o evento se aproxima, as pessoas se preparam com entusiasmo, revivendo memórias e emoções únicas por meio da nossa plataforma. Essa parceria reforça ainda mais nosso compromisso em proporcionar aos fãs de música uma experiência completa, conectando-os aos artistas e aos momentos mais marcantes dos festivais. Estamos ansiosos para embarcar nessa jornada musical inesquecível juntos”, completa Manuela Ramalho, Head de Marketing no Spotify no Brasil.

Qualquer pessoa que queira descobrir o Hub The Town pode clicar aqui ou pesquisar por “The Town” no Spotify.

Spotify Original Podcast ‘Próxima Parada’ Brings Daily News From the Outskirts of Brazil

Journalists Ana Beatriz Felicio and Rômulo Cabrera are shining a light on the news, stories, and challenges unfolding in the outskirts of São Paulo, Brazil, through their new Spotify Original podcast Próxima Parada. Launching June 28, the podcast will air Monday to Friday, exclusively on Spotify.

In brief 15-minute episodes, Próxima Parada presents stories, news, and reports on a wide range of topics, including education, employment, health, safety, housing, culture, and leisure. The daily journalistic series provides coverage on the diverse topics and daily news circulating in the outskirts of the São Paulo metropolitan area—referred to by locals as the “quebradas” or peripheries. 

The show focuses on the realities of areas far from Brazil’s economic centers and works to uplift marginalized voices. Podcasters Ana Beatriz and Rômulo, who themselves are from the outskirts of São Paulo, are driven by their experiences growing up in the area. Their goal is to explore three questions: What are the peripheries? Who are the people who live in these areas? And what happens over there?

“The outskirts of Brazil are diverse, plural places, full of good stories,” says cohost Ana Beatriz. “We want to expand the voice of those who live in these regions, practicing an even more attentive listening to what they have to say and share.”

The podcast is produced in partnership with Brazil’s Mural Journalism Agency of the Periferias, giving the hosts access to the agency’s correspondents network of more than 70 communication professionals who live in the peripheries.

“We are very happy with a partnership that believes in and amplifies journalism made by and for the peripheries; a journalism that, in the end, contributes to increasing the size of the São Paulo metropolis you thought you knew,” says Vagner de Alencar, Director of Journalism at the Agência Mural.

From left to right: Ana Beatriz Felicio, Vagner de Alencar, Gabriela Carvalho, and Rômulo Cabrera. Photo credit: Divulgação/Spotify

Episode topics include a chat with members of the LGBTQIA+ community, who talk about the lack of shelters in Brazil’s Eastern Zone, and a conversation with residents in Cotia, in the outskirts of São Paulo, about their difficulties accessing safe reproductive care.

“It’s an opportunity for us to reinforce the leading role of the residents of the ‘quebradas,’ help to reduce prejudices about these neighborhoods, and deconstruct the stereotypes of violence, exclusion, and victimization associated with the peripheries,” adds cohost Rômulo.

With the release of Próxima Parada, Spotify reinforces its support for podcasters from underrepresented communities, just as it does with Sound Up, a global program that gives underrepresented podcasters the tools to boost their platforms and build their own shows. 

In addition, Spotify also created the exclusive Pretos no Topo hub to increase the visibility of the work and art of Black creators. There, listeners can access:

Próxima Parada premieres Monday, June 28, and new, free episodes will air Monday through Friday at 5 pm BRT (4 pm EST) exclusively on Spotify. Start listening to the trailer below.

Agnes Nunes Is Brazil’s New Go-To Collaborator

When Agnes Nunes was 12, she asked her mother for a cell phone. She got a keyboard instead, a twist of fate that would reshape the Brazilian singer’s entire future. And so, in the mountain-flanked city of Campina Grande, she began teaching herself how to play the instrument that had slipped quietly into her life.

“I started inside my mother’s apartment,” she told For the Record. “I used to play my keyboard in front of the window. I started recording myself and that’s how it all started.”

Her recordings grew into videos of herself performing cover songs that she would post online, showcasing the soulful poise and sensitivity of her vocals as well as her progressing keyboard work. Those covers snagged the attention of Rio de Janeiro rapper-singer Xamã (“Shaman” in English), and last year the pair enjoyed a breakthrough collaboration with “Cida,” a romantic duet that unfolds over wispy keys and gentle acoustic guitar.

Besides earning herself an instant calling card with that heartbreaking song, her association with Xamã led to her first record deal with the São Paulo label Bagua. “Xamã is kind of a godfather to me,” said Nunes. “He was the one who introduced me to my label, [which] now is a family to me.”

Their seamless pairing also yielded the four-song EP Elas Por Elas (“They For They”), produced by Nunes’s repeat collaborator CMK. Featuring “Cida,” the EP further illuminates her versatility, thanks to the spectral piano ballad “Dolores” and the samba-kissed “Sônia.” There’s also “Rose,” which pivots from a jazzy slow burn to funky disco pop, with Nunes gliding over the upbeat dance-floor summons with heavenly finesse.

Influenced by vocalists as diverse as Nina Simone, SZA, and Rihanna, Nunes brings a smoldering intimacy to everything she sings. That includes her debut single, “Segredo” (“Secret”), which pairs a skeletal keyboard hook with electronic beats and flourishes, and the more swaggering, R&B-shaded “100 por Hora” (“100 per Hour”), which references both iconic criminal couple Bonnie and Clyde and northeastern Brazil’s popular genre and dance, forró.

Singing in her native Portuguese, Nunes has found that her music travels well across other countries and cultures, transcending any would-be language barrier. “I think Brazilian music is well accepted in the whole world,” she said. “We had masters that opened this door for my generation. I receive a lot of messages from people from all kinds of countries, but especially where Portuguese is the mother language, like Portugal and Angola.”

Nunes’s varied run of singles and collaborations—in 2019 she also released a track with acclaimed Brazilian songwriter Tiago Iorc entitled “Pode Se Achegar” and appeared on Chico César’s orchestral yet funky “De Peito Alberto”—has already established the young artist as a rare singer who can slot into practically any setting while retaining her delicate phrasing and distinctive accent. This flexibility made her a fitting candidate for Spotify’s global emerging artist program, RADAR. The program features artists from over 50 markets worldwide and helps performers at all stages of their careers strengthen their connection to audiences via Spotify’s social channels, RADAR playlists curated by Spotify’s editors, and bespoke marketing initiatives.

Such an opportunity is definitely a step in the right direction for Nunes, who has grown by leaps and bounds from when she was that curious 12-year-old teaching herself keyboard in her mom’s apartment. When asked about her goals for the future, she answers simply, “Music. Music is my plan and goal for life.”

Check out more of the artists selected for Spotify’s global RADAR program.

 

First Tracks Drop from Escuta as Minas, Spotify’s Brazil-Based Recording Studio for Female Artists

A side street in São Paulo, Brazil, has seen some noisy neighbors move in—the very best kind. That’s because rising female artists have begun to record new songs in Casa de Música – Escuta as Minas (House of Music – Listen to Women), a Spotify-created safe space for women to write, record, and produce music. The house welcomed its first artists, including Bibi Caetano, The Mönic, Souto MC, and Luana Marques.

Through the Equalizer Project and other initiatives, Spotify has been leading a sustained effort to elevate women in the recording industry. Escuta as Minas is the latest example, with the house opened to shine a light on—and help correct—the longstanding gender imbalance in the music industry. Currently, only 21% of artists are women, and only 2% of producers are female.

In addition to being a recording space with an all-female crew, Escuta as Minas allocates resources for other aspects of the music industry, such as workshops on uploading and optimizing content on Spotify, and assistance with photo shoots. The house will continue welcoming female artists and producers through the end of 2019.

Check out the first songs from Spotify’s special São Paulo studio.

 Souto MC Ressurreição

Luana Marques Gastando Choro Novo

Ni Munhoz “Loba da Mata” 

The Mönic “Frágil”

Barbara Amorim “Verdade” 

LUDI “Filho” 

Samantha Machado “O Que Voce E”

Want to explore more? Stream the official Escuta as Minas playlist.