K-Pop star JENNIE has cemented herself as a powerhouse solo artist with more than 40 million monthly listeners on Spotify. And on February 27, JENNIE and Spotify welcomed 200 of her dedicated fans into Rubify, a celebration of her debut solo album, Ruby. Held in Seoul ahead of the album’s release, the event brought fans up close and personal with JENNIE as they got an immersive look into her artistic vision.
“This album means everything to me—it’s my story, told through my voice and my vision,” JENNIE said. “Shakespeare’s concept of the seven stages of life really resonated with me, so I wanted to explore those emotions—from innocence and love to power, reflection, and legacy. It felt like the perfect way to introduce myself as a solo artist and show every side of who I am. I was inspired by the play aspect, with the curtains revealing my next step in my career.”
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