Tag: Spotify Advance Landing Page

That’s a Wrap on Cannes Lions 2024! Inside the Awards, Spotify Beach Action, and More

This week, Spotify returned to the South of France for the 2024 Cannes Lions International Festival of Creativity, which recognizes excellence in the world of marketing and advertising. This annual gathering of the biggest brands, coolest creators, and most famous faces is an exciting opportunity to showcase how our platform inspires creativity, connection, and innovation.

This year, we’re thrilled to share that Spotify Advertising took home nine awards for Spreadbeats, our latest B2B marketing campaign that features a first-of-its-kind music video made and distributed entirely in a media plan spreadsheet. The campaign earned one Grand Prix Lion, two Gold Lions, three Silver Lions, and three Bronze Lions across several categories, including Digital Craft, Creative B2B, Creative Data, and more. It was the most shortlisted of all Cannes Lions submissions. Additionally, Spotify won a Bronze Lion in the Creative Effectiveness category for our 2023 Wrapped On-Platform experience, our biggest Wrapped yet.

These wins cap off a jam-packed week for Spotify at Cannes. With it being our 10th year at the festival, we wanted to make sure the Spotify experience was more alive than ever. As Cannes Lions lit up the Croisette, Spotify Beach was at the center of the action, home to inspiring conversations during the day and unmissable musical performances at night. Relive all the festivities and see photos from each day below.

Monday, June 17

We kicked things off with some fascinating conversations with singer-songwriter Shaboozey and PepsiCo International Beverages Chief Marketing Officer Mark Kirkham, who touched on brand partnership and creative content, with a special focus on the relationship between music, sports, and culture.

From there, comedian, content creator, and Therapuss host Jake Shane sat down with Brad Ross, VP of Global Sports and Entertainment Marketing & Partnerships at The Coca-Cola Company, to discuss building a community on Spotify and defining your brand. We capped the conversation off with the exciting announcement that Spotify is bringing daylist—our ever-changing playlist feature—to even more fans in more languages around the world in the coming months. “I love using Spotify to document my life—I add songs kind of like a diary. With daylist, it’s really fun getting playlists that capture what I’m feeling on a random Tuesday afternoon or a Sunday morning,” said Jake. “It’s like a musical diary entry made for me.”

Last but not least, we gathered some of the week’s hottest stars at a scenic villa in the hills for our annual Spotify Soirée. The evening featured an acoustic performance from John Legend, as well as DJ sets from Tinea Taylor and Pearl Thusi. Guests included Jessica Alba, Joe Burrow, Her Royal Highness Princess Beatrice of York, Alix Earle, and Sophia Bush, among others.

Introducing AUX, Spotify’s First-of-Its-Kind Music Consultancy for Brands

With a music editorial team and recommendations that have created the most vibrant streaming ecosystem in the industry, Spotify is where more than 600 million fans around the world come to listen to their favorite artists. As a result, we believe there’s an opportunity for brands to connect with Spotify listeners through unique, music-driven campaigns. So we’re thrilled to announce AUX, Spotify’s in-house music advisory agency for brands.

With AUX, we’ll use our deep expertise to counsel brands about how best to use music to enrich their campaigns and connect them with emerging artists to help them reach new audiences.

“Spotify is always looking for ways to leverage our music ecosystem to deepen the connections between artists, brands, and fans,” said Jeremy Erlich, VP, Head of Music Content at Spotify. “AUX is a natural step for us to help brands strengthen their music strategy and better connect with new audiences through our expert insights and observations from our music team, tailored to meet brands’ needs.”

Marketing veteran Jean-François Pathy, who has been instrumental in AUX’s formation, serves as its Global Head. In addition to providing bespoke services for each individual project and helping brands create one-of-a-kind marketing initiatives, Jean-François and AUX will also work with artists to help them bring their music to life in new and compelling ways.

Case in point: AUX’s first partner, Coca-Cola. For the company’s new Coke Studio campaign, AUX connected the beverage giant with Peggy Gou, the Berlin-based producer-DJ-vocalist who struck gold last summer with her single “(It Goes Like) Nanana.” The brand and artist have built a long-term partnership that will span live concerts and events, social media content, a branded playlist, and on-platform promotional support.

“We are proud to be an early partner to AUX, which integrates Spotify’s expertise to enable authentic connections with music fans worldwide,” said Joshua Burke, Global Head of Music & Culture Marketing at The Coca-Cola Company. “This is a natural progression of our long-standing partnership with Spotify and marks a key milestone for our commitment to artists and the music community. We are excited to launch Coke Studio at Spotify LA, which will provide recording support for emerging artists and a platform to promote their music.”

For the Record spoke to Jean-François to hear more about AUX, the partnership with Coca-Cola, and what the agency is ultimately setting out to achieve.

How would you describe the relationship between marketing and music? Why is it so important for a brand to develop its music strategy?

Music has a unique ability to evoke emotions and create a profound connection with listeners and consumers. In a world where cutting through the noise via traditional advertising methods is becoming harder, using the influence and relevance of music culture makes sense. Music is arguably the most influential part of culture, as it’s embedded in nearly every corner of our society. Simply put, a distinctive music strategy creates an authentic relationship that sets a brand apart from its competitors.

How will AUX help brands strengthen their marketing efforts, and what kind of opportunities will this create for artists?

Spotify is a cultural hub with global impact and true local authenticity in over 180 markets. We can draw upon years of experience, connections, and insights to navigate fast-evolving trends. With AUX, our brand partners can now benefit from our blend of industry knowledge, global reach, creativity, and insight-driven precision to build authentic and multifaceted marketing strategies. Ultimately, this is about connection. AUX will connect brands to artists and their fandoms powered by the intel of Spotify’s connected platform.

For artists, AUX gives them the opportunity to live off their art. We’re here to champion artists and curate deep, meaningful collaborations, and we aim to play an active role in making their careers more successful and sustainable with the support of our brand partners. Spotify AUX will broaden the opportunities available to artists, offering them a platform for creative expression, financial support, and strategic partnerships that go beyond traditional industry avenues.

Coca-Cola is AUX’s first partner, and Peggy Gou is one of the first faces of the Coke Studio campaign. Can you tell us a little about how the campaign and the relationship between Spotify, Coca-Cola and Peggy came to life?

The Coca-Cola Company is known for its connection to music and culture, so it was a natural fit for Spotify AUX. We’re grateful to be working with an iconic brand that’s committing big to music and artists.

New collaborations and exclusive initiatives are central to Coke Studio, so we’re thrilled to play an active role in taking this program to the next level. We jointly identified artists with a strong creative drive as well as an appetite for collaboration, and Peggy Gou felt like an obvious choice. We’re working closely with Peggy and her team on a number of cool activations and we’ll have more to unveil in the coming weeks.

What kind of impact do you hope AUX will have on the music industry as a whole?

Sound surrounds us, and brands must think about music as a core pillar of their marketing strategy. But culture is fast-changing these days and not easy to navigate—we want to make this easier for brands. Spotify plays an active role in shaping music culture on a global scale. We have paved the way for how audiences interact with music, and now we can bring brands, marketers, and creators on that journey with us.

Our vision is to go beyond the conventional limits of brand partnerships. AUX isn’t just about placing brands alongside music; it’s about reshaping the way brands and music interact.