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Spotify Spotlights the Wildly Popular Pinoy Rock Scene in New Video Series

June 27, 2019

Original Pilipino Music, OPM, Pinoy Rock—call it whatever you want, there’s no denying it’s a music phenomena. The songs come in several styles, from hip-hop to pop to rock, but OPM is largely beloved for ballads that inspire deep-rooted emotion and impassioned, heartfelt singalongs. With nearly 10 billion streams, OPM is one of the world’s most popular genres—which is why Spotify is spreading the joy of this style of music with a new three-part Pinoy Rock video series.

Available on Spotify Philippines’ Facebook page, the series puts the spotlight on the Pinoy Rock scene, bringing together timeless musical acts such as Sponge Cola, Hale, and Callalily, with up-and-coming talents like This Band, December Avenue, and I Belong to the Zoo. In the videos, the artists chat about the OPM rock scene, their struggles as artists, and how they see the OPM scene changing in the next few years.

This Band & Sponge Cola | Feel ALTogether | Spotify Philippines

There’s nothing like having 2 iconic OPM bands coming together and lifting each other up. See what tips and advice Sponge Cola and This Band have to share with each other. Stream both their music on the Tatak Pinoy playlist right now: https://spoti.fi/TatakPinoy #TatakPinoy

Posted by Spotify on Thursday, June 13, 2019

 

The series offers several insights into OPM and why its popularity only continues to grow. Sponge Cola credits the rise of Pinoy Alt Rock to the groundwork laid by bands like Eraserheads, Rivermaya, and Parokya Ni Edgar, which performed in Manila’s iconic Club Dredd during the ’90s. And today, the members of This Band describe Pinoy Alt Rock as “saktong lungkot na may galit,” or “the right balance of sadness and anger,” a sentiment that resonates across international waters. For example, This Band’s first single, “Kahit Ayaw Mo Na,” not only hit #1 on Spotify’s Philippines Top 50 and Viral charts, it even entered Spotify’s Global Viral 50 Charts in December 2018. The song now has more than 56 million streams.

Callalily & I Belong To The Zoo | Feel ALTogether | Spotify Philippines

Callalily Music and I Belong to the Zoo have more things in common than we thought. Get a glimpse of what they think about Pinoy Alt Rock and why they chose to pursue the genre in the first place. Stream both their music on the Tatak Pinoy playlist right now: https://spoti.fi/TatakPinoy #TatakPinoy

Posted by Spotify on Saturday, June 15, 2019

 

Technology is also a major factor in OPM’s proliferation—particularly for independent artists. Members of December Avenue say they don’t have a radio or TV presence, so they use “the tools available at our disposal, like the internet.” December Avenue was Spotify’s second-most-streamed artist in the Philippines in 2018. 

Hale & December Avenue | Feel ALTogether | Spotify Philippines

We’ve got a lot of inside info on Hale and December Avenue. 👀 Watch them come together to talk about their experiences on the ins and out of Pinoy Alt Rock.Stream both their music on the Tatak Pinoy playlist right now: https://spoti.fi/TatakPinoy #TatakPinoy

Posted by Spotify on Monday, June 17, 2019

 

And much like the video series itself, Spotify allows OPM artists to connect with their fans. “Now you can see who listens to you. I can see where they’re listening, how they’re listening, and where I’m most listened to,” says Argee Guerrero of I Belong to the Zoo. 

That deep feeling of connection, after all, is what OPM is about.

Discover the best and freshest music in OPM on Spotify’s Tatak Pinoy playlist.