How Spotify Is Supporting COVID-19 Vaccine Education and Advocacy
As the world’s largest audio streaming service, Spotify understands the power of our global platform, and with that power comes a responsibility to play our part in driving change and raising awareness about critical issues facing our society today. Last year, soon after the onset of the COVID-19 pandemic, we determined that our fans and listeners should be able to turn to our platform for information and guidance. We met these needs with the creation of our COVID-19 hub, donations to frontline medical institutions, and the establishment of the Music Relief project. Now, we’re using our platform once more, by proactively making it easier for our listeners to access accurate information about the COVID-19 vaccine.
As the COVID-19 vaccines became more widely available, we dedicated our COVID-19 hubs globally to providing accurate vaccine information. We also encouraged our Spotify Studios podcasts to include vaccine education within their ads, PSAs, or episode content. In the U.S., we hosted a live music sweepstakes offering hundreds of vaccinated music fans the chance to win tickets to a live show. Our latest advertising campaign speaks to the concerts we’ve all missed since the start of the pandemic and reminds listeners that vaccinations will help us get back to concerts by our favorite performers. Finally, we teamed up with the World Health Organization Foundation’s Go Give One fundraising campaign to give Spotifiers an opportunity to help address vaccine inequity around the world.
Take a look below at some of our efforts to date.
For more of our ongoing relief efforts, check out our COVID-19 hub.