Celebrating 10 Years of Spotify in the Philippines
Since launching in the Philippines 10 years ago, Spotify has redefined how Filipinos discover and engage with music, fostering a thriving, fan-driven culture. Our Top 50 – Philippines chart is now close to 75% local, showcasing the vibrancy of the local music scene.
Furthermore, Pinoy music streams have quadrupled globally over the past five years, with the U.S., Canada, Indonesia, Poland, and Australia representing the top markets outside the Philippines. Global daily streams of playlists like KALYE have increased by 600% in the last five years, while P-Pop on the Rise has grown by 138% year over year.
To mark a decade of Pinoy music’s growth on Spotify, we’ve celebrated with a special edition of Spotify Lounge, a refreshed Pinoy Music hub, and a unique collaboration with Billboard Philippines on a special Spotify issue packed with interviews with top artists, industry insights from our music team, and our impact in the Philippines.
Spotify honors the best and brightest Pinoy artists
Spotify Lounge: Philippines Edition brought together 400 artists, labels, VIPs, media, and business partners to celebrate all things Pinoy music. Highlights from the night include performances from Ben&Ben, Moira Dela Torre, and Spotify RADAR artist Maki, who were celebrated for their innovative sounds and styles, shaping the next wave of Pinoy music.
“Pinoy music continues to reach new fans across genres and borders,” said Kossy Ng, Spotify Head of Music, Southeast Asia. “Spotify not only delivers an unparalleled personalized music experience for listeners but also serves as the platform for artists to grow their audience and build deep connections with their fans.”
“Spotify played a big role in spreading our music and reaching our audience,” said Ben&Ben. “As a nine-piece band, with each member being quite unconventional in their own way, it’s important to let our music speak for us first. Today, the Philippine music industry is exciting. There’s just such an abundance of music that more than ever it feels like there’s something good for every type of listener.”
Refreshed Pinoy Music hub
The Pinoy Music hub is part of our commitment to both listeners and artists. Updated in honor of our 10th anniversary in the Philippines, the hub delivers the latest genre hits through playlists like Tatak Pinoy, KALYE, and P-Pop on the Rise, alongside timeless favorites like OPM Hits of the ’80s, ’90s, and ’00s. It even offers soundtracks for every mood, from Kilig Pa More and Hugot to Panalo and more.
The hub also includes six special 10-year anniversary playlists that pay homage to the past decade’s biggest music moments:
- Top Songs
- Top Local Songs
- Top Artists
- Top Local Artists
- 10 Years of Hugot Songs
- 10 Years of Viral Trends
Across all these playlists, you can also find some of the biggest hits of the last decade, which include tracks like:
- “Tadhana” – Up Dharma Down
- “Kathang Isip” – Ben&Ben
- “Maybe The Night” – Ben&Ben
- “Pano” – Zack Tabudlo
- “Ikaw Lang” – NOBITA
- “Paraluman” – Adie
- “Mahika” – Adie and Janine Berdin
- “Mundo” – IV Of Spades
- “Come Inside Of My Heart” – IV Of Spades
- “Pasilyo” – SunKissed Lola
- “Kung ‘Di Rin Lang Ikaw” – December Avenue and Moira Dela Torre
- “Pagsamo” – Arthur Nery
- “Isa Lang” – Arthur Nery
- “Kung Wala Ka” – Hale
Spotify remains dedicated to empowering Filipino talents and elevating their music on the global stage. As we move into a second decade in the Philippines, we’re excited to bring Pinoy music to even more fans around the world.
Dive into the hottest rap sounds of the Philippines with our playlist KALYE.
