BBC Music Introducing Live—the three-day, all-access event to help you make it in the industry—is back. From October 31 to November 2, music professionals (established and aspiring) from around the world will come together at London’s Tobacco Dock for a weekend of live performances, conversations, and advice to help launch their careers.
Following a successful partnership in 2018, Spotify is returning to the festival to resume our pivotal role in having a relevant, cultural, and educational voice for the 15,000 up-and-coming artists, songwriters, producers, and creators in attendance.
We chatted with Bryan Johnson, Lead, Artist & Industry Partnerships at Spotify, at the start of the event to learn about the sessions Spotify will be overseeing at the festival.
You’ve been entrenched in the music industry from the very beginning of your career. How has your professional trajectory (and your experience as an artist) manifested itself in the work you’re doing today at Spotify?
My work at Spotify naturally has the artist front and center. Experiences as both an artist and industry professional come in to play and really help me make the right informed and instinctive decisions that I believe will benefit both the artist community and Spotify.
A key personal and professional mission has always been to ensure that Spotify and the wider industry are accessible and in reach. I’m proud to say that through partnerships such as BBC Music Introducing Live, we’re able to make that happen.
BBC Music Introducing Live 2019 is underway. Why is Spotify partnering with BBC to sponsor this festival? What do you hope attendees will get out of the event?
As an official partner, we’ve curated plenty of relevant and interesting sessions for the attendees. We’re showcasing our key UK podcasts, such as Who We Be TALKS_ , providing a platform for artists to discuss their podcasting journeys through the Why I Podcast panel, and shining a light on health and well-being through the Keeping It Together panel (which we’re copresenting with Headspace).
We’re also bringing our Best Advice educational series to the stage for the very first time, and providing best-in-class education and guidance on how artists and their teams can use Spotify to further their careers via the Spotify Artist Masterclass. In addition to all of this, we’ll be bringing the Spotify x Soundtrap Pop-Up Studio to the UK for the very first time!
All in all, it’s a well-rounded series of events that I believe will have wide appeal and be truly inspiring.
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