Tag: independent authors

Bringing More Audiobooks From Independent Authors to Spotify With Ingram Content Group

At Spotify, we aim to bring great audiobooks to as many listeners as possible, including those from independent authors. Today we’re announcing a partnership with Ingram Content Group, one of the largest distributors for independent publishers and authors across the globe.

This deal will bring audiobooks from over 100 Ingram-distributed publishers to Spotify, encompassing releases from Europa Editions, Milkweed Editions, G&D Media, Bard Press, New Society Publishers, and more. Titles include the likes of Poet Laureate Ada Limón’s self-narrated collection The Hurting Kind, Mo Bunnell’s forthcoming Give to Grow, and bestselling author Bob Proctor’s Born Rich. In the U.S., listeners can also dive into Damon Galgut’s Booker Prize-winning novel The Promise and Anne Berest’s international bestseller The Postcard, to name a few.

“Our partnership with Ingram Content Group is part of our goal to bring more independent authors to Spotify to get their books heard through our Audiobooks in Premium offering,” said Duncan Bruce, Director, Audiobook Partnerships & Licensing at Spotify. “As one of the biggest distributors for independent publishers around the world, we are excited to have Ingram to help grow the industry and create additional ways for their authors and publishers to reach new audiences.”

“Ingram Content Group is dedicated to bringing more books, in all formats, to more readers,” said Agustina Casal, Ingram Content Group’s Director of Digital Sales and Marketing. “We’re proud to continue to work with Spotify to bring audiobooks of so many independent publishers to the world.”

Since launching our Audiobooks in Premium offering last year, we’re seeing more listeners try new and different books, with hundreds of thousands of unique titles streamed. We’re not only seeing success with bestsellers, but back catalog titles are also gaining popularity. Of the top 10 audiobooks on Spotify, nine are backlist titles, and six of those were released over five years ago.

Head to Spotify to find your next great listen.

Spotify to Acquire Leading Audiobook Platform Findaway

In 2019, Spotify announced its ambition to become the world’s leading audio platform with an expansion into podcasting through the acquisitions of Anchor and Gimlet. Since then, Spotify has not only become a leading platform for podcast creators and listeners, but also expanded on the very format of podcasting itself: taking a fixed format and making it a new audio experience. And today we are taking another step in furthering this mission to build the future of audio by announcing that Spotify has entered into a definitive agreement to acquire Findaway, a global leader in digital audiobook distribution.

“It’s Spotify’s ambition to be the destination for all things audio both for listeners and creators. The acquisition of Findaway will accelerate Spotify’s presence in the audiobook space and will help us more quickly meet that ambition,” said Gustav Söderström, Spotify’s Chief Research & Development Officer. “We’re excited to combine Findaway’s team, best-in-class technology platform, and robust audiobook catalog with Spotify’s expertise to revolutionize the audiobook space as we did with music and podcasts.”

Findaway works across the entire audiobook ecosystem with a platform and offerings that serve authors, publishers, and consumers of this rapidly growing industry, which is expected to grow from $3.3 billion to $15 billion by 2027. In addition to offering the largest catalog of distributed titles, Findaway has actively worked to democratize audiobooks through leading technology tools available for independent authors to create and bring their stories to life. We plan to build on Findaway’s significant innovation in the space, and we’re going to supercharge its growth, bringing everything Spotify knows around personalization and discovery while also innovating on format, delivery, creator tools, and more.

Together, Spotify and Findaway will accelerate Spotify’s entry into the audiobook space and continue to innovate the industry, working to remove current limitations and unlock better economic tools for creators. Findaway’s technology infrastructure will enable Spotify to quickly scale its audiobook catalog and innovate on the experience for consumers, simultaneously providing new avenues for publishers and authors to reach audiences around the globe.

*Terms of the transaction were not disclosed. It is expected to close in the fourth quarter of 2021 and is subject to regulatory review and approval. 

 

Forward-Looking Statements

We would like to caution you that certain of the above statements represent “forward-looking statements” as defined in Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities Exchange Act of 1934, as amended. The words “will,” “expect,” and similar words are intended to identify forward-looking statements. Examples of forward-looking statements include, but are not limited to, statements we make regarding the potential benefits of the acquisition and the anticipated timing of the closing of the acquisition. We intend such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995 and include this statement for purposes of complying with the safe harbor provisions. Such forward-looking statements involve significant risks, uncertainties and assumptions that could cause actual results to differ materially from our historical experience and our present expectations or projections, including but not limited to the risks as set forth in our filings with the United States Securities and Exchange Commission. We undertake no obligation to update forward-looking statements to reflect events or circumstances occurring after the date hereof.