On and off the pitch, Spotify celebrates the culture around football. Since 2022, we’ve worked closely with FC Barcelona to bring the worlds of music and sport together with artist collaborations, matchday playlists, studio visits, and much more. And last week, we teamed up with U.K. rap phenomenon Dave for the seventh edition of his Santan Cup, an annual cultural highlight on the football calendar.
Over the years, the tournament has attracted some of the most influential names in music, including Jack Harlow and Stormzy. This year was no different, with rapper Tiakola, singer-songwriter Dermot Kennedy, and designer KidSuper captaining their own squads.
Leading up to the event, Spotify teased the Santan Cup with pitchside advertising at FC Barcelona’s La Liga match against Getafe. Then the tournament took over St. George’s Park, the official home of English football, where teams donned exclusive Spotify-branded training kits to get match-ready.
Recent Comments