Tag: football

How the World’s Biggest Soccer Tournament Soundtracked the Summer

July 20, 2026

A soccer ball appearing above.a stylized, colorful globe

As the world’s biggest soccer tournament unfolded across North America this summer, fans turned to Spotify to soundtrack every match. A record-breaking official anthem, fan-adopted favorites, and a surge in playlist creation made the 2026 tournament the most musical—and most streamed—yet. Here’s what you need to know about the music behind the game.

Spain won, but Shakira stayed undefeated

Is it really a soccer summer without Shakira? Among the tournament’s official songs, “Dai Dai” by Shakira and Burna Boy led the way, generating more than 138 million streams on Spotify—the most ever for an official song. That’s more than six times the streams of the most-played official track in 2022, which of course is also Shakira’s: “Waka Waka (This Time for Africa),” at 22 million. The event also introduced millions of listeners to tournament music, with nearly 50 million fans streaming an official song or anthem on Spotify for the first time.

Everyone sang their team’s song

Fans also rallied around their own team’s anthems—both official and unofficial—with underdogs and perennial contenders alike driving major streaming surges:

- Paraguay: “Soy Albirrojo” by Los Albirrojos saw the tournament’s biggest lift among team anthems, up 1,170% globally.
- Norway: “Alt For Norge” by Drillos and Jørn Lande rose 1,005% globally as the team’s run captured fans’ attention.
- Mexico: Fans boosted “Cielito Lindo” by 540% globally.
- England: Oasis’ “Wonderwall,” which fans sang to the team after wins, saw U.K. streams rise 306% above average on July 6 before reaching No. 2 on Spotify’s Global Chart on July 12. That same day, U.K. streams of The Beatles’ “Hey Jude”—a tribute to England superstar Jude Bellingham—were up 282% versus average.
- United States: On July 1, when a confident U.S. team dispatched Bosnia and Herzegovina to advance to the quarterfinals, their newly-adoped jam—John Denver’s “Take Me Home, Country Roads”—saw stateside streams jump 100% above average on July 1.

Playlists scored

Beyond individual songs, fans created a record-breaking 219,000 tournament-themed playlists during the event, nearly triple the total from 2022. More than 181,000 listeners created a soccer-themed playlist for the first time. Together those playlists generated more than 172 million streams worldwide, compared with 46 million in 2022.

The final matched up legends—and musical superstars

As Spain and Argentina advanced to the final, fans rallied behind both teams with music. Listeners embraced Spanish hits like ROSALÍA’s “DESPECHÁ” and Aitana’s “SUPERESTRELLA,” while streams of Argentina’s signature team track, La T y La M’s “Pa’ la Selección,” jumped more than 270% globally and 386% among listeners in Argentina.

Hit play on Spotify’s Football Anthems playlist for more tournament tracks and fan favorites.

Unless otherwise noted, data reflects activity through July 14, 2026.

Adam Friedland’s (Very Funny) Guide to World Soccer

July 14, 2026

cover art for the podcast "the adam friedland show presents: the beautiful pod"

Adam Friedland will gladly admit that he doesn’t quite have the résumé of your typical sports commentator. Or, as he puts it, “I have absolutely no qualifications whatsoever.” But as fans of the host of The Adam Friedland Show know, the comedian is a longtime sports fan, and well-versed in the ancient art of cracking jokes while watching the game.

So after announcing last month that he was bringing his podcast to Spotify, Adam also teamed up with The Ringer on a new podcast miniseries, The Adam Friedland Show Presents: The Beautiful Pod, covering an enormous summer of soccer, including the world’s biggest tournament.

He’s meeting a clear need: soccer podcast listening in the U.S. is up nearly 400% since the tournament kicked off in June. And while The Adam Friedland Show has regularly appeared on Spotify’s U.S. Comedy podcast chart throughout 2026, it climbed as high as No. 14 on that ranking this summer.

Ahead of the tournament semifinals, For the Record caught up with Adam to talk about his unexpected second career as a sports analyst, the perils of instant replay, and the magic of Lionel Messi.

People who know you know that you’re a sports fan, but hosting a soccer podcast may not have been the most obvious thing to folks who haven’t followed your career.

I’ve always been interested in doing something like this. Like, what do you do when you watch sports? You make jokes. It’s the most obvious thing in the world to me. This is kind of a facsimile of what I’ve been doing my whole life.

So how have you found being a sports pundit?

Great. I mean, I’m the only one who has the right opinions, obviously.

You’ve been doing this for about a month now. Do you have more, less, or the same amount of respect for, like, sports talking heads?

I’ve always had the most respect for them, out of anyone in the media. So now that I’ve been in their ranks, I have even more. How daft could I be to think I could be Colin Cowherd? To think I could just waltz in there and be Stephen A. Smith. It’s been an utter failure and a disaster. It’s a lesson in humility, mostly.

What do you learn from getting into the ring with somebody like [sports talk host] Nick Wright? That guy’s a machine.

Nah, it’s not the ring. For him, it’s serious. For me, it’s like I’m cosplaying, so it’s funny. And I think that’s been my advantage in doing the talk show forever. When I talk to people about themselves, their interests, et cetera, for them, they’re defining something that’s incredibly real. For me, I’m approaching things as an outsider. I think I have an inherent advantage seeing things from another perspective.

Has the fact that you’re doing the podcast changed how you’re watching the games at all?

Well, now I have an excuse—now my fiancée can’t tell me that I can’t watch eight hours a day of sports.

Practically, how are you watching? Are you out at a bar with friends? Are you at home? Do you need to lock in to go pundit mode?

No, no, it’s not like that. It’s not that serious. I mean, I’m a fraud. I don’t know if you’ve put that together yet, but I have absolutely no qualifications whatsoever. I’m kind of just lying my way into jobs. It’s like when you apply for a job and then you just figure it out on YouTube. Like, “Yeah, of course I know how to code.”

Can I get your thoughts on the use of instant replay in soccer—and, really, anywhere else?

Americans maybe need to stop watching soccer. The rules are being applied! We’re seeing Messi have perhaps his historic best individual run, and people are trying to make it into some sort of James Bond conspiracy theory. It’s like, No, no, just enjoy the game. Yeah, if someone’s offside, it shouldn’t be a goal. And obviously they should make it faster. But I’ve seen a lot of casuals expressing contempt and outrage for this, and I’m like, do you watch the NFL? It’s the same thing!

Similarly, where are we on the hydration break as a concept?

Oh, I mean, it’s a scam. They’ve done it to sell some ads. But one of the cool things about it is—yeah, you obviously need a hydration break if you’re playing in Miami in July, but it’s also given the smaller teams a little bit of an edge, especially in the earlier rounds. Instead of surviving 45 minutes in hell, you have to survive about 20 minutes, and then you can regroup.

They certainly don’t need it if they’re playing indoors at 72 degrees. But I’ve accepted it. What matters is that it’s been fun and the games have been good, and the stars have been playing really well. We have four really good teams in the semifinals. I’m having a blast.

We do have these four world-beating teams left in the semis. Is that satisfying to you, or do you wish there was like a little bit more underdog energy left in the tournament?

No, it’s very satisfying to me. You want to see the best players! Like, I’m sorry—you want to see the best teams. You’re still getting drama. The Cape Verde match [against Argentina], like, was one of the most beautiful things I’ve ever seen.

This has really been a superstar’s tournament. Who has captured that for you?

Well, I’ve watched Messi for, like—it’s been 22 years now. And it’s pretty cool. This is the culmination of his story, and he’s still so good. It’s awesome.

Seeing how deliberate he is—the way he spends so much of the match walking around—is incredible. In your life and career, what will be your equivalent of Messi just sort of strolling around?

My career is pretty much that, with the exception of the 15 seconds of chaos that he causes and then the ball being in the back of the net. I’ve got the strolling part down to an art, I would say.

Stream The Adam Friedland Show on Spotify, and catch new episodes of The Beautiful Pod throughout the tournament.

How Shakira Became Music’s Queen of Football

July 7, 2026

Goal-hunting strikers, ball-stopping defenders, and…Shakira? That’s right: With the world’s biggest football tournament well underway, we’re reminded that the stars lighting up the pitch this summer include some of the most talented players on the planet, along with one particular hitmaker from Colombia.

It’s not a football summer if Shakira isn’t involved—and Spotify has the data to back it up.

Shakira’s got plenty of history with football’s grandest stage. In 2006, she closed the all-world tournament in Berlin with a performance of “Hips Don’t Lie.” That song’s streams are up 61.6% during this year’s contest.

In 2010, with the football world focused on South Africa, Shakira released “Waka Waka.” It, too, hasn’t gone anywhere since: Spotify listeners were responsible for a staggering 246% increase in streams of the song the day after this year’s tournament began, and streams of the track have been up more than 128% since things kicked off last month. ¡Golazo!

“La La La,” released in 2014, continued the trend in Brazil, and came complete with a star-studded music video featuring legends like Lionel Messi and Neymar. Streams of “La La La” are up a sizable 124.2% this year.

Not to be outdone this year, Shakira teamed up with Burna Boy for “Dai Dai” as the tournament touched down on North American soil. The Afrobeats-indebted song has lyrics in English, Italian, Spanish, French, and Japanese, and shouts out football heroes like Pelé, David Beckham, and Mohamed Salah. Naturally, Kylian Mbappé, Harry Kane, and Christian Pulisic all show up in the accompanying video. (Shakira, certified ball-knower, tips her cap in the lyrics to Andrés Iniesta and Carlos Valderrama, too.) In expected Shakira-football synergy, “Dai Dai” streams are up 136%.

Given all that, you’d be forgiven for thinking just about every football fan on earth knows Shakira. And plenty do, with 35 million playlists globally including one of her four football-related tracks.

But she’s breaking new ground, too: 15% of folks who’ve “Waka Waka” over the past three months are new Shakira listeners. More than a quarter of listeners to the song are under 25 years old. And—hard as it may be to believe—one of every seven people streaming the song today had never listened to Shakira before.

We won’t crown a world champion on the pitch until later this summer. But it’s clear that we can already consider Shakira and her fans major winners: Her overall catalog’s streams are up 21.6% during the tournament so far. And just this week she hit a major milestone, becoming the first female Latin artist to surpass 100 million monthly listeners on Spotify.

If there’s ever an all-time starting 11 for football-minded musicians, you can bet Shakira’s leading the squad.

Olivia Rodrigo Takes Over FC Barcelona Jersey for El Clásico Match at Spotify Camp Nou

May 1, 2026

Olivia Rodrigo on the cover of the Barça Matchday playlist on Spotify

One of the world’s biggest popstars is headed to El Clásico. Later this month, Grammy Award winner Olivia Rodrigo will take over the front of the FC Barcelona jersey during the big match at Spotify Camp Nou.

Four years into our partnership with FC Barcelona, the jersey takeover has become one of the most highly-anticipated moments for fans. The tradition swaps Spotify’s logo for an artist’s, with Olivia becoming the eighth—and youngest—artist to be featured, following previous takeovers by Ed Sheeran, Travis Scott, Coldplay, KAROL G, The Rolling Stones, ROSALÍA, and Drake.

“Olivia Rodrigo has built one of the most passionate fan communities in the world, and so has FC Barcelona,” said Marc Hazan, Senior Vice President, Marketing and Partnerships, Spotify. “Fandom doesn’t have borders, and the most powerful thing Spotify can do is bring those worlds together. Putting her most dedicated fans in the room with her on the eve of El Clásico, that’s what this partnership was built for.”

FC Barcelona Femení will wear the jersey during their Liga F match against Levante on May 6, followed by the men’s El Clásico match against Real Madrid on May 10.

Billions Club Live is coming to Barcelona

Continuing another jersey takeover tradition, Olivia will be performing in the leadup to the match, this time bringing Billions Club Live to Barcelona on May 8. Top fans will be invited to celebrate many of the tracks by the artist that have been inducted into Spotify’s Billions Club and all things Livie culture.

“Seeing OR on a Barcelona jersey for El Clásico, I don’t even know how to process that,” said Olivia. “On top of that, getting to perform for the fans who’ve been listening since day one, in a city like Barcelona, is going to be so special. That’s everything to me. I cannot wait to see them.”

Celebrate fan pride beyond the field

FC Barcelona is turning up the volume with a special edition of the Barça Matchday playlist, packed with tracks to fire up both players and fans in the lead-up to game day and featuring Olivia’s latest single, “drop dead.”

But that’s not all. We’re also teaming up on a capsule collection that blends the club’s iconic look with Olivia’s visual world.

The limited-edition collection includes a t-shirt, fleece crew, hoodie, bucket hat, and scarf, as well as a travel mug, sticker pack, and tote bag. There will also be 1,899 limited-edition jerseys available, inspired by the club’s founding year. Fans can purchase items at Barça Official Stores in Spain or online starting at 10 a.m. CEST today, May 1.

Get Closer to the Game With These Essential Football Podcasts

October 6, 2025

Football season is in full swing, and Spotify has you covered with a lineup of podcasts that capture the excitement, drama, and insider perspectives fans crave.

“Here we have a one-stop destination that goes beyond scores and highlights to dive deeper into the stories, strategies, and personalities shaping football,” said Sydney Williams, Audience Development Editor, Podcast Editorial at Spotify. “Our curation brings together familiar voices from The Ringer alongside commentary from athletes who know the game inside and out, both on and off the field. We hope fans walk away not just entertained, but feeling more connected to the sport they love.”

The Ryen Russillo Podcast
By The Ringer

Sports commentator Ryen Russillo breaks down the week’s biggest games, trends, and stories. He invites athletes, coaches, and insiders on for candid conversations about sports and beyond.

Green Light with Chris Long
By Chris Long

Former defensive end Chris Long brings a player’s perspective to the game and culture fans love, with interviews from major names in sports and entertainment, plus lighthearted dives into everything else.

Glory Daze with Johnny Manziel
By Almost Friday Media

Former football player Johnny Manziel sits down with sports legends to relive the game’s most nostalgic eras, from unforgettable highlights to the challenges behind the fame.

House Call
By The Deep 3

From the creators of The Deep 3 basketball podcast, House Call brings the same sharp, funny, and fan-driven style to football.

The Ringer NFL SHOW
By The Ringer

Host Sheil Kapadia and a rotating cast of Ringer colleagues and guests unpack the day’s biggest football story—fast, smart, and perfect for your commute.

Stream the full lineup on Spotify.

Spotify and FC Barcelona Bring K-Pop to the Game with ITZY in Korea

August 5, 2025

Since we announced our global partnership with FC Barcelona in 2022, we’ve been finding new ways to unite the worlds of music and football—amplifying artists, connecting fans, and making the matchday experience even more memorable.

This summer, we brought that vision to life in South Korea for the very first time. As part of FC Barcelona’s 2025 Asia Tour, we teamed up with K-Pop sensation ITZY for a localized campaign that put Korean creativity front and center.

With friendly matches in Seoul and Daegu as the backdrop, our first Korea activation under the Spotify x FC Barcelona partnership gave us the perfect opportunity to celebrate the passion of Korean fans through music and sport.

“Bringing Spotify’s partnership with FC Barcelona to Korea is a powerful moment,” said Marc Hazan, Vice President, Partnerships and Marketing, Spotify. “We’re proud to feature ITZY as a part of this collaboration, which celebrates Korean creativity on a global stage and reflects our mission to connect artists and fans in unforgettable ways.”

“South Korea has long been home to some of the most passionate football and music fans in the world,” said Marc Bruix, Director of Partnerships, FC Barcelona. “Through this special partnership with Spotify, we’re excited to bring our global vision to life in a way that connects with local culture. Partnering with ITZY, a group that represents the vibrancy and global appeal of Korean music, perfectly reflects our shared ambition to reach new audiences and create unforgettable moments.”

“We had such a great time being part of this campaign,” said the members of ITZY. “It was a fun opportunity to show how music and football can come together to create something truly exciting for fans everywhere.”

ITZY-curated playlists

We invited ITZY to take over Barça on Tour: Korea 2025, curating 30 tracks—including 10 of their own and 20 warm-up picks—to get fans hyped for kickoff. The playlist is available globally on Spotify, with ITZY on the cover sporting official FC Barcelona jerseys.

To keep the momentum going, they’re also taking over WOR K OUT—Korea’s No. 1 workout playlist on Spotify, with more than 1.3M followers—starting August 9. It’s packed with their favorite tracks to keep post-game energy high.

Matchday moments

To amplify the spirit of the occasion, Spotify and FC Barcelona produced exclusive content featuring a special meet-and-greet between ITZY and Barça players at Seoul World Cup Stadium. The interactive footage was shared across socials, bringing fans even closer to this unique moment.

Pitch-side presence

During the Seoul match, fans saw Spotify branding across LED boards, goal-line signage, and press backdrops, and they’ll be seeing more of it in Daegu. We also took over one of Seoul’s most iconic digital displays, Gangnam Media Sync, to share the campaign with the city.

From jersey takeovers with global superstars like Travis Scott, Coldplay, KAROL G, The Rolling Stones, ROSALÍA, and Drake to localized cultural campaigns like this one with ITZY, our partnership with FC Barcelona continues to turn football into a creative canvas that celebrates artists and the fans who love them.

Want more from Spotify x FC Barcelona? Follow FC Barcelona’s official profile on Spotify or visit our dedicated For The Record hub to stay in tune. Getting ready for the next match? Hit play on the Barça on Tour: Korea 2025 playlist curated by ITZY, or check out their official artist profile.

Spotify’s ‘Our Game, Our Sound’ Campaign Champions Community and Joy in Women’s Football

July 8, 2025

This summer, as the energy builds for one of the biggest moments in women’s football, we’re launching “Our Game, Our Sound,” a Europe-wide social impact campaign that spotlights the powerful connection between music, football, and community. The initiative is designed to foster belonging, joy, and mental well-being for Gen Z women, using Spotify’s cultural reach to create meaningful, connection-driven experiences.

The ultimate playlist

At the heart of “Our Game, Our Sound” is a new playlist co-curated by some of the most exciting names in European football. Global stars like Aggie Beever-Jones, Jess Park, Andrea Medina, and Laura Giuliani have selected the tracks that soundtrack their most important social moments. These are the songs that fill the locker room, the tour bus, and all the times at home and away that bring them together as a team. The playlist is an invitation for fans to find and celebrate their own communities this summer.

We’ve also partnered with Footballco and INDIVISA to cocreate and amplify content around the playlist. Through first-person narratives, short-form videos, and Instagram stories, the players will share authentic moments, connecting the dots between the music and their real-life experiences as fans and athletes.

Travis Scott Electrifies Barcelona With Exclusive Live Show and El Clásico Appearance

May 13, 2025

Spotify and FC Barcelona’s partnership saw its sixth jersey takeover this weekend with one of the world’s biggest artists: Travis Scott.

In the lead-up, fans were buzzing for the global music icon to touch down in Barcelona after it was revealed that Spotify would bring Travis to the stage for an exclusive performance. And the rapper didn’t disappoint, embarking on a whirlwind tour through the city, captivating thousands of fans onstage and showing support for the FC Barcelona men’s squad during El Clásico.

Cactus Jack makes history in Barcelona

Ahead of the big concert, hundreds of Travis Scott and FC Barcelona fans were waiting outside of the Barça Store at Spotify Camp Nou on Friday to be the first to get their hands on Spotify x Cactus Jack x Barça merchandise. With dozens of the most dedicated fans standing in line all night, the merchandise sold out within hours.

Spotify Champions Unites Fans and Bridges Rivalries Through Music

November 8, 2024

Do you rep Red and Black or cheer Big Orange? On November 16, college allegiances will be tested when the University of Georgia and the University of Tennessee meet between the hedges in a hotly anticipated football rivalry matchup. Spotify is kicking off gameday weekend like never before, and as home to students’ favorite artists and songs, we’re bridging rivalries through music to bring fans together for an unforgettable experience.

When it comes to soundtracking college experiences, Spotify is the ultimate MVP. From gameday tailgate mixes to deep focus study and GRWM playlists, Spotify champions every moment. That’s why we’re popping up in Athens, Georgia, to host a very special event to unite fans and students across this iconic southern rivalry.

University of Georgia alum and breakout country star Megan Moroney is hitting the stage at the Georgia Theatre, the home of her very first performance and the town’s most iconic venue. Known for her 2022 hit “Tennessee Orange,” the singer should have no problem uniting Bulldog and Volunteer fans—at least until kickoff. Attendees will also be treated to an opening performance by country singer and Georgia native Mackenzie Carpenter; Atlanta native Lily Rose, who was nominated for The Academy of Country Music’s “New Female Artist of the Year” in 2021, is taking the mic as our host for the evening. Students and fans in attendance will have the chance to take home customized football-themed merch, as well as one month free of Spotify Premium for Students.

Tying it all together, Megan is taking over Spotify’s Country Tailgate playlist for game day—providing the perfect destination for fans and students preparing for one of the most anticipated college football games of the year.

Inside Spotify’s Partnership With UK Rapper Dave’s Annual Football Tournament, Santan Cup

October 11, 2024

On and off the pitch, Spotify celebrates the culture around football. Since 2022, we’ve worked closely with FC Barcelona to bring the worlds of music and sport together with artist collaborations, matchday playlists, studio visits, and much more. And last week, we teamed up with U.K. rap phenomenon Dave for the seventh edition of his Santan Cup, an annual cultural highlight on the football calendar.

Over the years, the tournament has attracted some of the most influential names in music, including Jack Harlow and Stormzy. This year was no different, with rapper Tiakola, singer-songwriter Dermot Kennedy, and designer KidSuper captaining their own squads.

Leading up to the event, Spotify teased the Santan Cup with pitchside advertising at FC Barcelona’s La Liga match against Getafe. Then the tournament took over St. George’s Park, the official home of English football, where teams donned exclusive Spotify-branded training kits to get match-ready.

Spotify se suma a la inauguración de la Américas Kings League Santander como partner de audio oficial

January 17, 2024

Spotify está listo para aumentar la diversión dentro y fuera de la cancha como partner de audio oficial de la Américas Kings League Santander. Anteriormente nos aliamos con Kings League y Queens League España, y esta nueva alianza ampliará el contenido exclusivo que estamos creando para los fans del fútbol de todo el mundo.

Kings League Santander fue fundada en 2023 por Grupo Kosmos y el exdefensa del Barcelona y España Gerard Piqué. El juego consiste en fútbol siete, además mezcla elementos del fútbol competitivo con la suerte y el entretenimiento. Las jornadas capturaron millones de visitas de fans a quienes les encantó el formato creativo.

Ahora, la liga llega a Latinoamérica y, con el apoyo de Spotify, los fans podrán conectar con sus equipos favoritos, tanto dentro como fuera del campo.

La experiencia en Spotify

Spotify es la única plataforma de streaming de audio donde los usuarios pueden descubrir la música favorita de los presidentes de clubes, incluidos Chicharito (Olimpo United), Germán Garmendia (Real Titan), WestCol y Arcángel (West Santos FC), Donato (Los Chamos FC), Jero Freixas (Muchachos FC). ), Los Futbolitos y Alofoke (Galácticos del Caribe), entre otros.

Dentro del hub de Spotify de la Américas Kings League Santander, los fans podrán escuchar la playlist oficial de la competencia, que se actualizará a medida en que avancen las jornadas. Además, cada uno de los 12 clubes tendrá su propia playlist. Este hub será el mejor lugar para que los aficionados se preparen para los partidos de cada semana.

Spotify en la cancha

Para esta nueva alianza, Spotify desempeñará un papel clave gracias al arma secreta de Spotify. Al inicio de cada partido, los entrenadores de cada equipo sacarán una carta aleatoria de un maletín con muchas opciones que les pondrán en ventaja o desventaja, dependiendo de su suerte. Esta Arma Secreta de Spotify que va desde un shootout a favor, la expulsión de un rival por 4 minutos, hasta un gol doble.

Es posible que los partidos aún no hayan comenzado, pero puedes prepararte ahora para la Kings League Santander visitando nuestro hub con la playlist oficial y también playlists para todo los equipos de la competencia.

Spotify Helps Kick Off the Americas Kings League Santander as the Official Audio Partner

January 17, 2024

Spotify is ready to amp up the fun on and off the pitch as the official audio partner of the Americas Kings League Santander. We’ve previously partnered with Kings League and Queens League Spain, and this new partnership will expand on the exclusive content we’re creating for football fans around the world.

Kings League Santander was founded in 2023 by Grupo Kosmos and former Barcelona and Spain defender Gerard Piqué. Gameplay consists of seven-a-side football, as well as elements of competitive football mixed with luck and entertainment. Games captured millions of views from fans who loved the creative format.

Now the league is coming to Latin America and, with Spotify’s support, fans will be able to connect more with their favorite teams both off and on the field.

On-platform play

Spotify is the only audio-streaming platform where users can discover music favorites from club presidents including Chicharito (Olimpo United), Germán Garmendia (Real Titan), WestCol and Arcángel (West Santos FC), Donato (Los Chamos FC), Jero Freixas (Muchachos FC), Los Futbolitos, and Alofoke (Galácticos del Caribe), among others.

Within Spotify’s Americas Kings League Santander on-platform hub, fans will be able to listen to the official competition playlist, which will be updated as the rounds progress. Additionally, each of the 12 clubs will have its own playlist. The hub is a fan’s top companion as they prepare for the matches every week.

On-field fun

For this new collaboration, Spotify will play a key role thanks to the Spotify Secret Weapon. At the start of each game, the coaches of each team will draw a random card from a briefcase with many options that put them at either an advantage or disadvantage, depending on their luck. These Spotify Secret Weapons range from a shootout in favor, the expulsion of a rival for four minutes, or a double goal.

The games may not have kicked off yet, but you can get ready now for the Kings League Santander by checking out our dedicated hub with the official playlist and a playlist for each and every team in the competition, too.