Tag: malamente

Spotify and ROSALÍA Invite Fans To Experience the Art of ‘MOTOMAMI’ With Temporary Tattoos

March 18, 2022

Since bursting onto the scene in 2017, ROSALÍA has become a worldwide phenomenon, racking up 3.4 billion streams thanks to singles like “MALAMENTE.” And she’s continued to gain momentum along the way, landing on playlists like Today’s Top Hits and Viva Latino. Her sound—an infectious mix of flamenco, urbano, and pop—has also earned her 22 million monthly listeners around the globe. That number includes not only fans in her native Spain, but also in Mexico, the United States, Argentina, France, and Italy, among other markets.

Today, ROSALÍA delivers her latest album, MOTOMAMI, notable as her most personal and confessional album yet. With hit singles such as “LA FAMA” (featuring The Weeknd) and “SAOKO” on the album, its title represents the contrasting sounds of the record that highlight two types of energy: moto and mami. 

To illustrate the dual moods of MOTOMAMI, Spotify and ROSALÍA have teamed up to create a bespoke film that visualizes the singer’s different sides through the creative use of temporary tattoos. As “SAOKO” plays, for example, a blacklight shines on a non-tattooed ROSALÍA, revealing the brightly colored temporary ink.

Giving fans the chance to get in on the fun, Spotify is also creating a two-day immersive experience March 25 and 26. Fans have the chance to meet up at a tattoo parlor in Mexico City, get the same temporary tattoos ROSALÍA wears in the film, listen to MOTOMAMI, and enjoy exclusive visuals created for the album.

 

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In addition to the film and in-person event, fans around the world might also notice ROSALÍA popping up on billboards in Times Square, downtown Los Angeles, Mexico City, Argentina, Spain, and Italy.

Spotify has loved ROSALÍA from the very start, and now that MOTOMAMI is here, we can’t wait to bring this unique experience to her fans.

Rosalía’s Flamenco-Inspired Sound Is Rooted in Tradition, but Fearlessly New

October 30, 2018

Just looking at Rosalía, it’s hard to imagine she has hundreds of years of history behind her. But the 25-year-old Barcelona native, with her cool, commanding voice and wildly colorful style, has crafted a new sound from the pain and passion of traditional flamenco music. “I make music with risk,” she tells us—and she’s doing it like no one else.

Since the release of her debut album Los Ángeles in 2017, Rosalía has enchanted listeners around the world. “Malamente,” the first single from her new album El Mal Querer (out November 2), has racked up over 34 million global Spotify streams. And as her star rises, her sounds continue to evolve; El Mal Querer (The Bad Love), a concept album that chronicles a twisted romance, is vibrant and alive one moment, chill and detached the next. The record’s urban-classic experiments borrow from hip-hop, R&B, and electronic, while spotlighting traditional flamenco features like rhythmic hand claps (las palmas) and romantic guitar (toque). It even samples broken glass and cribs from Justin Timberlake. Per Rosalía, the album’s diverse ranges of expression are driven by one essential element: “attitude.”

Energetic and seductive, Rosalía’s music has crossed borders and smashed language barriers—and the fearless performer, producer, and multi-instrumentalist shows no signs of slowing down. In honor of her latest single, “Di Mi Nombre,” dropping today, we spoke to Rosalía about borrowing from the past, breaking with tradition, and finding her true freedom as an artist.

How does the cultural heritage of flamenco translate to El Mal Querer? How have you reinvented traditional elements to create your own uniquely modern approach to a classic style?

My music is about attitude. I make music with risk and experimentation … In everything I do, I keep in mind that my music needs to reach people. I make music in order to share it with others.

The flamenco cantes (songs) are my foundation, my basis. Without flamenco, my music wouldn’t make sense. As a musician, I always think about growing, and now I want to explore composing and become more involved than ever in the production of my songs. On El Mal Querer, there are songs based in flamenco, but they go beyond just one genre.