Tag: queer creators

Celebrate and Honor Pride With LGBTQIA+ Artists, Creators, and Curated Playlists on Spotify’s GLOW Hub

June 11, 2024

From the rise of disco in the 1970s to the current wave of hyper pop, queer creators continue to shape trends, styles, and creative expressions in music and beyond. Last year, as part of Spotify’s commitment to fostering inclusivity and diversity within the audio industry, we launched GLOW, our year-round global music program amplifying LGBTQIA+ artists and creators.

Through GLOW, Spotify uplifts LGBTQIA+ creators and ensures that their contributions to music and culture are heard and celebrated year-round. That includes Pride Month, an annual time celebrated around the world to honor the community, raise awareness of issues and injustices, and advocate for LGBTQIA+ equality.

This year we’ll continue to celebrate the vibrant LGBTQIA+ community and its rich history, culture, and achievements. Through our GLOW artist spotlights, curated playlists, and more exciting content, we can feel proud supporting and streaming LGBTQIA+ creators.

We recognize the power of our platform to elevate, uplift, and spotlight voices that have been historically marginalized and underrepresented, and we’re committed to using it to continue to drive cultural change. Since GLOW launched in January 2023, Spotify has added more than 10,200 LGBTQIA+ artists to GLOW playlists globally.

GLOW artists received more than 140 million editorial streams within the first month of joining the program. In total, GLOW playlists have racked up more than 280 million streams and enabled more than 62 million discoveries.

LGBTQIA+ creators who GLOW

On Spotify, listeners in more than 50 markets can visit the GLOW hub. The hub serves as a dedicated space to highlight audio offerings from LGBTQIA+ voices year-round, with curated selections and monthly campaigns supporting spotlight artists. We’ve collaborated with stars like Tove Lo, Arlo Parks, Troye Sivan, and Villano Antillano, to name a few.

This month, we’re highlighting Orville Peck from Canada and Karin Ann from Slovakia as our GLOW spotlight artists; they are receiving increased support as part of our global program.