Tag: spotify data

Spotify Data Reveals Eurovision 2025 Fan Favorites, With Sweden’s KAJ Leading the Pack

May 9, 2025

As excitement builds for the annual Eurovision Song Contest, Spotify data offers a fascinating glimpse into the songs and artists capturing the world’s attention. Sweden—the most successful country in Eurovision history with seven victories—is once again in the spotlight, with the dynamic trio KAJ and their song “Bara Bada Bastu” emerging as the current 2025 frontrunners.

With the semifinals beginning May 13 in Basel, Switzerland, the streaming data* provides an early indication of which entries are resonating with fans. “Bara Bada Bastu” has clearly struck a chord, generating twice as many streams as its closest competitor.

The top 5 most-streamed Eurovision 2025 entries on Spotify

Beyond the top contenders, the data also reveals the diverse range of musical styles and languages captivating Eurovision fans. Entries from Italy, the Netherlands, San Marino, and Estonia round out the top 5, showcasing the pan-European appeal of the competition.

    1. “Bara Bada Bastu” by KAJ (Sweden)
    2. “Volevo essere un duro” by Lucio Corsi (Italy)
    3. “C’est La Vie” by Claude (Netherlands)
    4. “Tutta L’Italia” by Gabry Ponte (San Marino)
    5. “Espresso Macchiato” by Tommy Cash (Estonia)

A launchpad for global talent

Eurovision is more than a song contest—it’s a powerful platform for European artists to reach a global audience. On average, past winners of the Eurovision Song Contest have seen their Spotify streams grow by more than 1,500% in the year following their winning performance.

Following Nemo’s 2024 triumph with “The Code,” their streams have skyrocketed by more than 1,700% in the past year. Austrian entrant Conchita Wurst, who won Eurovision in 2014 with “Rise Like a Phoenix,” experienced a staggering stream growth of more than 6,000% in the year following their victory.

Will KAJ maintain their Eurovision 2025 lead, or will another entry emerge as the fan favorite? Only time will tell, but one thing is certain: Europe’s biggest music event continues to shape the global music landscape.

Stream Spotify’s Eurovision 2025 playlist to hear all of this year’s entries.

*Global streams between April 1–May 4, 2025.

Salsa’s Rhythmic Revival: A New Generation Discovers the Genre’s Timeless Appeal

March 11, 2025

Salsa is making a comeback, captivating new listeners with its infectious energy and compelling narratives. Spotify data underscores this trend, revealing a global surge in salsa streams of more than 140% over the past five years, with U.S. consumption nearly doubling.

What’s driving the resurgence? Look no further than Gen Z. Listeners aged 18 to 24 are now the second-largest demographic streaming salsa worldwide, demonstrating a clear embrace of its unique sound.

While mainstream stars like Bad Bunny and Rauw Alejandro have introduced salsa to wider audiences, artists like Christian Alicea, Luis Figueroa, Moa Rivera, Luis Vázquez, and Jonathan Moly are taking the music in new directions. They’re blending tradition with modern sounds, keeping salsa fresh and exciting.

Of course, the classics endure. Tracks like “Lloraras” by Dimensión Latina and Oscar D’León and “Ven Devórame Otra Vez” by Lalo Rodríguez continue to resonate with listeners, consistently ranking among the top-streamed salsa songs.

Salsa’s growing footprint

The genre’s rising popularity is evident across the U.S. In 2024, several cities experienced remarkable growth in salsa consumption on Spotify, including:

    • Reno, NV (124%)
    • Virginia Beach, VA (123%)
    • Midland, TX (114%)
    • Columbia, SC (102%)
    • Baltimore, MD (101%)

Top tracks and shared favorites

Here’s a glimpse into what listeners are currently enjoying on Spotify:

Most-streamed salsa songs (past year, globally)

    1. “BAILE INoLVIDABLE” by Bad Bunny
    2. “Lloraras” by Dimensión Latina and Oscar D’León
    3. “Una Vida Pasada” by Camilo and Carin Leon
    4. “Virgen” by Adolescent’s Orquesta
    5. “Tu Con El” by Frankie Ruiz

Most-shared salsa songs (past year, globally)

    1. “BAILE INoLVIDABLE” by Bad Bunny
    2. “Tú Con Él” by Rauw Alejandro
    3. “Oh Que Sera” by Willie Colón
    4. “Vivir Mi Vida” by Marc Anthony
    5. “Virgen” by Adolescent’s Orquesta

Take a dip into Spotify’s Salsa Nation playlist to discover the diverse sounds the genre has to offer, from classic anthems to contemporary hits.