This is not a drill: Oasis is back on the road—marking its first live performances in more than 16 years. The band’s highly anticipated tour kicked off in Cardiff on July 4 and 5, where it roared through a greatest-hits-heavy set to a rapturous reception. Reflecting the excitement, following the first weekend shows, streams of Oasis surged by nearly 320% on Spotify globally.
To celebrate the long-awaited reunion and reignite the spirit of one of the most iconic British bands of all time, Spotify has rolled out a brand-new campaign and experience designed specifically for the fans who never stopped believing.
Forever for the fans, fueling anticipation
Spotify has launched a campaign to spotlight Oasis’s diverse, cross-generational fan base and capture the band’s enduring legacy. Anchored by a short film directed by George Muncey, the campaign also features compelling and intimate fan portraits shot by longtime Oasis collaborator and photographer Kevin Cummins. Showcasing unique individuals from across the community, the campaign delivers a rich multiformat experience—placing Spotify at the heart of one of the most iconic cultural moments of the decade.
Check out the video here:
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And take a look at some of the pics, which are also featured across billboards in the U.K. and on Spotify’s social channels.
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