Celebrate the Rich Voices of Latinx Heritage Month With Spotify’s ‘Lo Nuestro es Arte’ Campaign

Latinx culture transcends borders and defies expectations. Just look at how musical genres like salsa and reggaeton have traversed the globe, or at the stories and conversations that Latinx individuals have spread in recent years through podcasts. So this Latinx Heritage Month, Spotify is launching Lo Nuestro es Arte, featuring creators in the music, podcast, and visual art space who will help reinforce and affirm Latinx culture—and the work of Latinx creators—as invaluable art.

We’ll spread this mantra of Lo Nuestro es Arte with the help of a plethora of creators, including Dascha Polanco, Myke Towers, Kali Uchis, Sebastian Yatra, and many more. Dive into our anthem video featuring artists and podcasters like Anthony Ramos, Prince Royce, Kali Uchis, Jenn Morel, and Walter Thompson Hernandez, who each proudly proclaim their culture and vocation as art.

Here’s what else you can look out for:

Mini film series on bicultural experience

Check out a series of social mini films featuring the voices of some of today’s most influential Latinx music artists and podcasters as they narrate their experiences as bicultural Latinos in the U.S. They’ll tell stories of race, gender, and creating spaces where they can finally see, heal, and celebrate themselves. 

Visual art inspired by music and podcasts

We’ve commissioned work inspired by different genres and podcasts from five visual artists from across the Latinx diaspora: Orly Anan, Cristina Martinez, Luisa Salas, Pedro Nekoi, and D’Ana Nunez. Their pieces will be featured throughout the campaign behind artists like Romeo Santos, Helado Negro, Ivy Queen, and Natanael Cano. You can catch the art on billboards in New York, Miami, and Los Angeles, as well as a virtual art gallery accessible through Snapchat.

Our Latinx Heritage Month hub

Head to the Latinx Heritage Month hub for carefully curated playlist collections that amplify Latin culture and reinforce the bicultural identity of Latinx individuals through the sounds of Latin music legends and up-and-coming talent. The Sounds of LatinX playlist showcases the fluidity of genres and styles that define Latin music today, while The Future of Latin anoints the hottest artists on the rise in tropical, regional Mexican and everything in between. We Love our Icons celebrates the contributions of Celia Cruz, Jennifer Lopez, Selena Quintanilla, Daddy Yankee, and other beloved voices. Finally, through the Beyond the Music playlist collection, we’ll amplify the voices of the immigrant, Afro-Latinx, indigenous, and LGBTQ+ communities.

Lo Nuestro es Arte aims to celebrate the past, present, and future of the Latinx community, raise awareness of its biculturalism, and recognize its ongoing strength in the face of adversity.

Stream the art from Latinx communities across the world in our LatinX Forever playlist.