Celebrate the Unique Ways You Listen With ‘My Spotify’

If you feel like your Spotify “just gets you,” you’re not alone. We know each of our listeners has a unique relationship with their Spotify, or as many of them like to call it, “my Spotify.” There’s no single Spotify experience, and it’s our goal to create an ever-evolving personalized soundtrack for listeners complete with the artists, genres, and creators they love. In fact, every one of our 615 million-plus users has their own tailored experience on Spotify. 

These personalized listening experiences serve as the inspiration for My Spotify, our new initiative spotlighting and celebrating the millions of unique ways listeners connect with our platform. My Spotify will appear first in the U.S., Canada, U.K., Ireland, Australia, and New Zealand. 

Over the next several weeks, listeners will find home page banners and personalized messages in-app revealing their unique My Spotify listening habits. They can also explore personalized features that are exclusive to Spotify, like daylist, DJ, Blend, Daily Mix, or the “Made For You” hub—a one-stop shop full of personalized playlists, podcasts, features, and recommendations for each and every listener.

We will feature real Spotify users and credible voices in culture, each sharing their unique relationships with their Spotify. Cultural personalities known for their individuality—like artist and designer Carly Mark, actor Ewen Bremner, power publicist Gia Kuan, and FC Barcelona players Lucy Bronze, Salma Paralluelo, and Alejandro Balde—also feature in the campaign. 


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“Spotify’s world-class personalization is at the heart of this campaign, celebrating the unique relationship between each listener and their Spotify,” said Marc Hazan, VP of Marketing and Partnerships at Spotify. “Our goal is to capture those hyper-personal moments that occur when fans use Spotify. With our products and features, we strive to connect fans with the audio they love in a way that can’t be found anywhere else.”

Personalization is one of the Spotify features listeners love most, which is why we’re continuously striving to deliver the right piece of content at the right time. We know that listeners have built their own worlds on Spotify that can’t be replicated anywhere else, and through My Spotify, we’re excited for fans to discover features that will make those worlds even more unique. 

Ready to reconnect with your Spotify? Visit the Made For You hub and explore one of our exclusive features or explore playlists tailored to your tastes.