Tag: Ariana Grande

Queen Will, Queen Will, Rock You (and Your Kids, and Their Kids …)

Let’s say you were a twenty-something Londoner in 1985, and lucky enough to score a ticket to Live Aid at Wembley Stadium on July 13. There you witnessed what’s considered one of the greatest-ever rock performancesQueen’s incredible 21-minute set. Today, as you stream the soundtrack from the Golden Globe-winning Freddie Mercury biopic Bohemian Rhapsody, you’re embracing more than nostalgia—you’re helping to preserve Queen’s legacy. Not that the band needs much help.  

On Spotify, Queen is more popular than ever—not only among baby boomers and Gen Xers, but with millennials, too. Since the release of the Bohemian Rhapsody film, streams of Queen songs on Spotify have surged 333 percent, with 70 percent of those listeners under the age of 35. Last month, Queen enjoyed a two-week run as the No. 1 global artist on Spotify—and when they “dropped” in the rankings to No. 3, the group remained in good company behind 6ix9ine and Ariana Grande.

What’s Queen’s secret to cultural relevance, seemingly set on repeat? Two words: “Bohemian Rhapsody.”

The first time “Bohemian Rhapsody” nearly topped the charts, in 1992, was when the song reached the No. 2 spot after Mike Myers and Dana Carvey lip-synced the operatic section in Wayne’s World—the ranking was higher than the No. 9 spot the song peaked at during the original release in 1976. Today, Wayne and Garth remain in our collective memory: After the release of the Bohemian Rhapsody film, streams of the Wayne’s World soundtrack were up 361 percent—perhaps thanks to Myers’ cameo in the biopic.

In 2009, the song hit No. 2 on the first-ever karaoke chart. Guardian music critic Tom Service explained at the time that the song’s appeal was the result of a classic composer’s trick that makes “Bohemian Rhapsody” work across several different styles, from ballad to hard rock, to reflective conclusion. “Bohemian Rhapsody is … hugely demanding as a test of anyone’s vocal brilliance, let alone the boozed-up denizens of karaoke-dom all over the country,” Service said. “[I]t’s fun to fail at ‘Bohemian Rhapsody.’”

But even when “Bohemian Rhapsody” is on hiatus from the zeitgeist, Queen remains a staple of streaming classic rock among all music lovers, regardless of age. From 2010 to July of 2018 (before the trailer for the film was released), Queen held the spot of top catalog artist on Spotify.

Queen remains popular among listeners under 35 because of their relevance in pop culture; the band has definitively secured its place in the immortal canon of rock. And “Bohemian Rhapsody” in particular is enjoying a pronounced resurgence in 2018 for the same reason it’s always come roaring back into the spotlight: It’s as dynamic as it is fun.

Despite the hundreds of thousands of songs and artists available on Spotify, no track comes close to resembling “Rhapsody”—either as a whole or in parts. It has a little something for everyone, at any point in their lives—even if they were born well after July 13, 1985.

Stream the Bohemian Rhapsody soundtrack below.

Update, Jan 7, 2019: This post now includes mention that Bohemian Rhapsody won the Golden Globe for Best Motion Picture—Drama. 

Inside the Divine World of Spotify’s Ariana Grande ‘Sweetener The Experience’

Ariana Grande’s album, Sweetener, presents a dream world of ethereal emotions, sights, and sounds—and Arianators everywhere have clamored to step inside. This weekend, Spotify is making that happen by bringing Sweetener to life.

Today, September 28, Ariana’s interactive Sweetener The Experience activation launches on New York’s Lower East Side. The experience will open to the public for two days on Saturday, September 29, and Sunday, September 30. Inside, each Sweetener track is translated into a colorful, multi-sensory moment for fans to experience room by room.

Follow along through our virtual tour of Ariana’s world.

raindrops

“raindrops” introduces the cool, captivating vibe of Ariana’s latest release. To reflect its soft, melancholy feel, the room features a floating altar where you can meditate beneath an illuminating cascade of angel tears.

the light is coming

Nicki Minaj joins Ariana on “the light is coming,” so in honor of two inspiring queens, the twinkling room is illuminated by warm pink light. As Ariana sings, “The light is coming to give back everything the darkness stole.”

R.E.M.

The palette turns muted and dreamy for “R.E.M.,” matching Sweetener’s soft, nude-toned cover art. Feel free to get comfortable in the massive “cloud squish zone,” and even bask in the lush scent of Ariana’s new fragrance, Cloud.

successful

Kevin Mazur/Getty

On “successful,” Ariana celebrates the triumphs of women everywhere. To capture this self-empowerment vibe, the space is surrounded with mirrors featuring inspirational messages and affirmations like “boss” and “you are beautiful.” You can even write your own uplifting messages to other Arianators.

blazed

Kevin Mazur/Getty

On the Pharrell-featuring “blazed,” Ariana sings, “The universe is so vast to me.” In this room, you can travel to space via glittering stars and a 360-degree night sky with galactic projections.

get well soon

Kevin Mazur/Getty

Celebrate the special connection between Ariana and her fans with a room full of telephones. Pick up any phone to hear an inspiring message of wisdom and advice.

God is a woman

Kevin Mazur/Getty

An iconic track deserves an equally awe-inspiring experience. To mimic Ariana’s “God is a woman” music video, the room evokes a painterly quality with warped mirrors and surreal, space-like walls.

sweetener

The album’s title track is light and uplifting, so the “sweetener” room is all effervescent, pastel eye candy. There’s even a mirrored pond in the middle of the room, perfect for reflecting on just what makes life so sweet.

no tears left to cry

Kevin Mazur/Getty

“no tears left to cry” will turn your world upside down—literally. Ariana’s bold, feel-good dance anthem is celebrated with a fully furnished, upside-down room.

breathin

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Ariana is known to open up to fans about her personal struggles, so the “breathin” room is built upon the mantra of “Just keep breathin.” With soft, wispy fabrics and calming, neutral tones, the space is a welcome retreat.

better off

Kevin Mazur/Getty

“better off,” a slow, melancholy ballad, is an intimate reflection on being alone. Therefore, this room offers a spot for a much-needed moment of solitude among the crowds.

everytime

The “everytime” room features delicious mocktails and snacks for when you need a quick recharge.

pete davidson

Kevin Mazur/Getty

As any fan knows, Ariana is head over heels for her fiancé Pete Davidson. To honor love in all forms, you can choose a love lock—inspired by Paris’ Pont des Arts bridge and Boston’s St Botolph’s bridge—to dedicate to a loved one in the “pete davidson” room.

borderline

Kevin Mazur/Getty

“borderline,” about the early stages of love, finds Ariana (and guest star Missy Elliott) playing hard to get. “Just meet me at the borderline,” Ariana sings. The room is a graphic, linear space with interactive features, swings, and a place for fans to meet in the middle, as the song suggests.

goodnight n go

Before fans exit the experience, the “goodnight n go” room offers a chance to bid Ariana farewell. Inside, you’ll find a guest book for writing sweet messages to Ariana (she’ll read them at the end of the exhibit).

Ariana Grande’s “Sweetener The Experience” will be located at 138 Bowery in New York City. As soon as the exhibit was announced, our RSVP list was filled in a matter of minutes by Arianators. However, the experience will be available all weekend (September 29 & 30) through a walk up line. You can also check @Spotify’s Instagram stories this weekend as more tickets may become available.