Tag: Beéle

Verano Forever: Latin Hits Bringing the Heat on Spotify

August 14, 2025

As the mercury rises and the days stretch long, Spotify has been turning up the vibrant sounds of South America, Central America, and the Caribbean with our Verano Forever campaign. And the playlist with the same name holding it all together is Verano Forever. 

But the party isn’t over yet—in fact, it’s about to begin. That’s because Verano Forever is also a full-blown celebration going down in the heart of Miami on August 22. With its rich blend of cultures and deep ties to Latin music, Miami was a natural choice for this immersive event. It’s more than just a party; it’s a space where artists and fans can connect through shared rhythms, stories, and the unmistakable energy of Latin summer.

For Gen Z Latinos, music transcends mere sound; it’s a vital conduit for cultural connection, a catalyst for unforgettable experiences, and a cherished escape in a fast-paced world. Spotify understands this intrinsic link, recognizing that summer itself is a mood—a time for disconnection and reconnection, for dancing away worries, and for savoring every sun-drenched moment. 

For the love of Latin 

To that end, Verano Forever also underscores the excitement of the genre’s global ascent, a movement kicked off by artists like Bad Bunny and now brought to life through a new wave of trailblazers.

But it isn’t just the latest hits fueling the 2025 beat. These fan-favorite tracks (all more than five years old) see a spike in global streams each summer:

    1. LA CANCIÓN by Bad Bunny and J Balvin
    2. Callaita by Bad Bunny and Tainy
    3. No Me Conoce – Remix by Bad Bunny, J Balvin, and JHAYCO
    4. Danza Kuduro by Don Omar and Lucenzo
    5. Con Calma by Daddy Yankee and Snow

In the U.S., over 12,500 user-generated playlists include the words “verano AND Latin” or “Summer AND Latin” in the title.

The most-streamed tracks in the U.S. on the Verano Forever playlist within the last five years are: 

    1. Si Antes Te Hubiera Conocido by KAROL G
    2. Tattoo – Remix by Rauw Alejandro, Camilo
    3. La Bachata by Manuel Turizo
    4. Todo De Ti by Rauw Alejandro
    5. PROVENZA by KAROL G
    6. Santa by Ayra Starr, Rauw Alejandro, Rvssian
    7. Indeciso by J Balvin, Lalo Ebratt, Reik
    8. Tan Bonita by Piso 21
    9. DESPECHÁ by ROSALÍA
    10. Brickell by Feid, Yandel

The most-streamed artists on the Verano Forever playlist over the past five years in the U.S. are:

    1. KAROL G
    2. Rauw Alejandro
    3. Bad Bunny
    4. Feid
    5. J Balvin
    6. Camilo
    7. Manuel Turizo
    8. Myke Towers
    9. Ozuna
    10. Maluma

Also at its heart are the dynamic subgenres shaping the contemporary Latin soundscape. Spotify is creating a dedicated space for listeners to discover and immerse themselves in these rising movements. From Afrobeats Latino, where Latin elements fuse with African rhythms, to Latin House making waves in the electronic dance scene, and Caribbean fusions blending funk, reggae, and soul, the diversity is exhilarating. Even salsa is experiencing a vibrant resurgence, with a new generation of Latin artists breathing life into the iconic genre.

A backstage pass to the heat

Verano Forever will feature in-depth artist storytelling, highlighting the journeys of artists who contribute to this rich tapestry. Names including Rawayana, Beéle, and Myke Towers among others will receive the spotlight with narratives that often trace back to humble beginnings, offering inspiring and relevant insights for fans.

Verano Forever is a testament to Latin music’s undeniable global influence and its power to define a season. Spotify is showing up where Latin culture lives, creating exclusive, fan-first moments that solidify its role as the ultimate curator of a vibrant summertime soundtrack.

Spotify Amplifies Colombia’s Booming Local Music Scene With ‘Súbele a Eso’ Initiative

May 5, 2025

In Colombia, music isn’t just background noise—it’s center stage. It’s the heart of every party, the energy that flows through neighborhoods, generations, and regions. And if there’s one thing the past decade of streaming has made clear, it’s that Colombia doesn’t just export talent—it proudly celebrates it at home.

Now Spotify is launching “Súbele a Eso” (“Turn That Up”), a new initiative to amplify the growing connection between Colombians and their vibrant cultural identity. Spotify took to the streets of Bogotá, Cali, and Cartagena to document where and how music is truly lived—on street corners and inside homes, raw and unfiltered.

 

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Since entering the market in 2013, Spotify has been moving to Colombia’s rhythm, witnessing firsthand the incredible growth of local music. Today, Colombia turns up the volume on its local artists—literally—more than 60% of countries around the world.

This underscores a remarkable transformation in recent years. In 2020, only 3 of every 10 songs in Colombia’s Top 50 chart were by Colombian artists. Since then, the time Colombians spend listening to local artists has skyrocketed by nearly 600%. Currently, more than half of the Top 50 chart (56%) features local artists, showcasing the incredible talent and diversity of the country’s music scene.

“For the past 10 years, we’ve witnessed how streaming has not only opened more opportunities for local artists, but has also become the perfect tool for building stronger, more lasting fan communities,” said Manuela Echeverry, Artist & Label Partnerships Lead for the Andean Region at Spotify. “There are more than 700 million user-created playlists on Spotify that include our music in all its diversity. Today, we’re more certain than ever that this is our flag: the variety of sounds and voices that exist in Colombia.”

The sounds of Colombia: Vallenato, música popular, and Afrobeats

Genres like vallenato and música popular are resonating strongly with young listeners in Colombia who are rediscovering icons like Los Diablitos and Binomio de Oro. Local vallenato streams have increased by 50% on Spotify compared to last year, while artists like Luis Alfonso and Nico Hernández are capturing the hearts of younger audiences in the música popular scene.

Colombian Afrobeats are also breaking through, with a 186% increase in local streams on Spotify compared to last year. Artists like Beéle and Kapo are leading the national charts, with Kapo’s collaboration with Danny Ocean, “Imagínate,” charting for more than 20 weeks and Beéle topping Colombia’s Top 50.

These Are the Most-Listened-to Songs by Women in Argentina This Year

December 9, 2022

a collage image of different female artists from argentina on different color backgrounds

The voices of women are getting louder in Argentina, where the presence of women artists in the country’s Top 50 has grown by 500% over five years. Demand in listenership is similarly up, with music performed by women making up over 20% of music consumption in Argentina—an increase of more than 12% since 2017. This huge development is an encouraging sign of the work Argentinian women artists have put in for fair recognition in their local music scene, and it marks positive change in an industry where many women face challenges to be heard and taken seriously as artists. 

One way Spotify is supporting this continued positive growth is through our EQUAL program, which shines a spotlight on women artists through global partnerships, activations, playlists, and more—all to foster equity for women around the world and celebrate their massive musical contributions. 

In 2022, a wave of talented Argentinian women have continued to raise the volume, with the likes of María Becerra, TINI, Nicki Nicole, and Emilia finding themselves on the list of Argentina’s 10 most-streamed Spotify tracks by women artists:

    1. Sofía Reyes and María Becerra – “Marte”
    2. TINI – “La Triple T”
    3. Nicki Nicole and Los Ángeles Azules – “Otra Noche”
    4. ROSALÍA – “DESPECHÁ”
    5. TINI and L-Gante – “Bar”
    6. María Becerra – “OJALÁ”
    7. Shakira – “Te Felicito”
    8. Emilia – “cuatro veinte”
    9. KAROL G – “PROVENZA”
    10. TINI  – “Miénteme”

“At Spotify we understand the challenges women face in music, and we know that the more opportunities we give them, the more people listen to them,” Mariana Sarramea, Senior Editor for Southern Cone, told For the Record. “We are actively committed to generating cultural impact by narrowing the inequality gap that still persists. Our work is focused not only on projecting established artists outside our borders alongside local and regional teams, but also on creating opportunities for emerging artists and new talents.”

While there’s always more work to be done to ensure that equity within music is fully realized, Spotify will continue to highlight and amplify women’s voices in Argentina and in the rest of the world.

Discover more of Argentina’s best women artists in the EQUAL Argentina