The World Cup commands a lot of spirit—and songs. After all, who could forget Shakira’s 2010 anthem, “Waka Waka (This Time for Africa)” as it dominated the charts throughout the tournament?
To pump up viewers worldwide for the World Cup, which starts June 14, we are taking listeners beyond the playing field in an original vertical video series, “The World’s Game,” debuting on our¡Viva Latino! enhanced playlist. Starting today, fans can tune into the playlist every Friday in June and tap into the energy behind game-day preparations and celebrations in countries where football dominates sports viewing: Colombia, Brazil, Mexico and Argentina.
In each video we see football fans engaging in the rituals, superstitions, and traditions particular to the featured country as they prepare for the World Cup. Woven throughout is a special performance by a local top artist or band, tailored to the event. Each artist represents a relevant genre for the country, from electronic and regional Mexican (ranchera) to urban and pop.
In the first video, Colombia’s ChoQuibTown covers “Colombia Caribe.” Sometimes known as “Si, Si Colombia,” the anthem was created by Francisco Zumaqué in 1985 and became associated with the Colombian national team in the preliminary rounds before the 1990 Italian World Cup. To make the song their own, ChoQuibTown sampled aspects of the original, such as the chorus and mambo, and then added different rhythms like chandé, trap, and reggaetón to modernize the hit.
Tostao, lead singer and rapper of ChoQuibTown, explained that the band covered the anthem because ”the song is like a battle cry for the entire country, positively cheering on something that always unites us as Colombians: football. We as a band are very big soccer fans. We are Latinos and we love the mix between football and music. Remember that music is the soundtrack of life, and life in Latin America always has a lot of football.”
Recent Comments