Tag: Lali

Spotify Rocks the Weekend With the Festival EQUAL in Buenos Aires

Last week in Argentina, artists, podcasters, fans, and industry luminaries came together for Spotify’s highly anticipated Festival EQUAL to celebrate the creativity and talent that women bring to the music and podcast scenes. The event is an extension of our EQUAL program, which aims to contribute to gender equity in the music industry by amplifying and celebrating the work of women creators around the world. 

We kicked off the festival with a two-day event at the C Complejo Art Media venue that included panels and presentations specifically geared toward women creators and artists and concluded with a sold-out concert unlike any other.

Kicking off with industry events for creators

“With the Festival EQUAL, Spotify has found an opportunity to show the country and the world what Argentine artists are generating in the industry,” Bel Aztiria, Global Head, EQUAL for Spotify, noted ahead of the panels and presentations. 

“What started as an early idea back then is today a reality. We are excited to know that Spotify is about to celebrate an unprecedented milestone in the country by bringing together more than 20,000 people in one place with a single common goal: to celebrate the talent of Argentine women,” remarked Carolina Martin, Artists & Label Partnerships, Spotify Southern Cone.

Attendees listened to a panel moderated by Carolina and Bel that included Barbi Recanati, Silvina Moreno, Juliana Gattas, and Julieta Laso as speakers. The women shared their feelings, ideas, and perspectives on the journey of women in local industry.

Spotify also held an EQUAL Podcast Festival for podcast creators so that women could share wisdom on building podcasting careers and tout advancements they’ve made in the industry. Onstage, the creators of ConchaPodcast hosted Moria Casán to discuss the launch of her Spotify Original podcast, La One.

In another session, Momi Giardina, Mica Vazquez, Marti Benza, and Martu Ortiz, creators from top-streaming Argentinian channel LUZU TV, talked about celebrating women empowerment and what the opportunities are to keep women visible in their industry. 

To close the day, Jacinta de Oromí, creator of the podcast TIPO; Marian Soler, creator of the podcast Cebando Flores; and Buera, creator of the podcast ¿estás?; took the stage to share their tips and recommendations for creating content.

El nuevo podcast original de Spotify en Argentina, “Lado BB”, invita a los oyentes a participar en una experiencia de audio inmersiva

Los podcasts son, en muchos sentidos, como la música: ambos medios son inmersivos, cuentan con personalidades únicas que es posible conocer a través de sus historias y conectan a los oyentes con el mundo que los rodea. Cuando los dos se combinan, salen a la superficie aún más oportunidades y experiencias por vivir.

Tomemos  el nuevo podcast original de Spotify en Argentina, Lado BB. En éste, Bebe Contepomi, el referente indiscutido de la música argentina y latinoamericana, crea una esfera única donde comparte conversaciones íntimas con destacados artistas.

Lado BB es mucho más que un podcast: es una puerta de entrada al lado más íntimo y desconocido de grandes personalidades de la música.  Durante 10 episodios que se estrenan cada semana, Bebe (o “BB”),  se reúne con las principales figuras de la música para invitar a los oyentes a ser parte de una experiencia única y conocer el lado “BB” del universo de la música. Transportate junto con Bebe hacia un viaje único acompañado por artistas como Fito Páez, Ricardo Mollo, Andrés Calamaro, Lali y Gustavo Santaolalla, desde las historias más profundas y sinceras de cada uno.

“El audio es un formato en el que, al igual que en los libros, permite que te conviertas en una parte activa de la historia”, dice Javier Piñol, director de Spotify Studios Latam & US LatinX. “Si escuchamos un audio que habla de una escena, podemos imaginarla de manera diferente. Hemos identificado que existe una demanda de este poder de audio para permitir que nuestros oyentes sean parte de la creación de las historias de cada episodio”. 

“Al comienzo, cuando estábamos explorando el concepto del proyecto, queríamos que llegara a transmitir algo más que una simple entrevista o conversación con un artista”, continúa Javier. “Este podcast desbloquea el potencial de las experiencias envolventes que proporciona el audio y logra que los oyentes estén ahí, reunidos con leyendas de la música y emprendiendo un viaje junto a ellos”.

¿Estás listo para experimentar el lado BB de la música? Lado BB es un podcast original y exclusivo de Spotify. Dale play al primer episodio, que ya está disponible aquí. 

Spotify’s New Argentinian Original Podcast ‘Lado BB’ Invites Listeners to Take Part in an Immersive Audio Experience

Podcasts are, in many ways, like music: Both mediums are immersive, feature unique personalities you can get to know through their stories, and connect listeners with the world around them. When the two are combined, even more opportunities and experiences are brought to the surface.

Take the new Spotify Original podcast out of Argentina, Lado BB. In it, Bebe Contepomi, the well-known music journalist and authority in Spanish-speaking language and Argentine music, shares intimate conversations with leading musicians.  

Lado BB is more than a podcast—it’s a gateway to the unknown and most intimate side of great music personalities. In the 10-episode weekly series, Bebe (or “BB”), interviews leading music figures to give listeners an inside scoop into the “BB” side of the music world. Join the host as he travels with artists including Fito Páez, Ricardo Mollo, Andrés Calamaro, Lali, and Gustavo Santaolalla through each person’s deepest stories.

“Audio is a format where, just like in books, you become an active part of the story,” says Javier Piñol, Head of Spotify Studios Latam & US LatinX. “If we listen to an audio talking about a scene, we can imagine it differently. We have identified that there is a demand for this audio power to allow our listeners to be part of the creation of the stories of each episode.”

“When we initially came up with the idea of the project, we wanted to convey something beyond just an interview or conversation with an artist,” continues Javier. “This podcast unlocks the potential for immersive experiences that audio provides.” 

Ready to experience the BB side of music? Lado BB is original and exclusive to Spotify. Tune into the first episode, which debuted September 8, below.

The World’s Game—a.k.a. Football—Celebrates the Soundtrack to Life

The World Cup commands a lot of spirit—and songs. After all, who could forget Shakira’s 2010 anthem, “Waka Waka (This Time for Africa)” as it dominated the charts throughout the tournament?

To pump up viewers worldwide for the World Cup, which starts June 14, we are taking listeners beyond the playing field in an original vertical video series, “The World’s Game,” debuting on our¡Viva Latino! enhanced playlist. Starting today, fans can tune into the playlist every Friday in June and tap into the energy behind game-day preparations and celebrations in countries where football dominates sports viewing: Colombia, Brazil, Mexico and Argentina.

In each video we see football fans engaging in the rituals, superstitions, and traditions particular to the featured country as they prepare for the World Cup. Woven throughout is a special performance by a local top artist or band, tailored to the event. Each artist represents a relevant genre for the country, from electronic and regional Mexican (ranchera) to urban and pop.

In the first video, Colombia’s ChoQuibTown covers “Colombia Caribe.” Sometimes known as “Si, Si Colombia,” the anthem was created by Francisco Zumaqué in 1985 and became associated with the Colombian national team in the preliminary rounds before the 1990 Italian World Cup. To make the song their own, ChoQuibTown sampled aspects of the original, such as the chorus and mambo, and then added different rhythms like chandé, trap, and reggaetón to modernize the hit.

Tostao, lead singer and rapper of ChoQuibTown, explained that the band covered the anthem because ”the song is like a battle cry for the entire country, positively cheering on something that always unites us as Colombians: football. We as a band are very big soccer fans. We are Latinos and we love the mix between football and music. Remember that music is the soundtrack of life, and life in Latin America always has a lot of football.”