Tag: damas gratis

Spotify A/Presenta Brings Fans Closer to Artists’ Creative Process in Latin America, Starting With ROSALÍA

For many fans, a song’s backstory can be just as compelling as the final product. That’s why Spotify is introducing Spotify A/Presenta to Latin America, a dedicated space that celebrates the artistry, inspiration, and process behind the music.

This new hub is designed to act as a living record, capturing demos, studio breakthroughs, and untold stories that define Latin American artists’ work. It reflects a shift in the music landscape, where the technical and emotional labor of artists has become a point of interest for a modern audience that sees music as an immersive experience rather than a passive one. 

A conversation with ROSALÍA, live performances, and more

To mark the launch, Spotify is releasing an exclusive video featuring Spanish singer-songwriter ROSALÍA and Argentine author Mariana Enríquez. Filmed last year in Buenos Aires, their conversation explores the connections between their creative processes, delving into topics including art, storytelling, and how their worlds influence one another. The result is a candid exchange that invites fans to step into their worlds and share in the inspiration that drives them.

Spotify A/Presenta also taps into the energy and variety of Latin America’s music scenes. The launch collection features live performances from Damas Gratis, unfiltered backstage moments with CA7RIEL & Paco Amoroso, and in-depth interviews with Grupo Firme

By bringing together live moments, authentic conversations, and behind-the-scenes footage from recording sessions, Spotify A/Presenta gives artists a new space to share their craft in a new way, while offering fans an inside look at the creative journey.

Check out Spotify Presenta for Spanish-speaking markets and Spotify Apresenta for Brazil now.

Cumbia Takes Center Stage as Spotify Celebrates Argentina’s Most-Listened-To Genre

Cumbia has long been woven into daily life in Argentina, and its popularity on Spotify continues to grow. The genre now stands as the country’s most-streamed sound, with Buenos Aires leading the world in cumbia listening.

Since 2020, local cumbia streams have surged by 237%, outpacing other popular Latin genres like reggaetón (+79%) and bachata (+155%). In 2023, cumbia grew another 73%, led by Ke Personajes becoming the first cumbia act to top the country’s most-streamed artist list. The momentum continued in 2024 with an additional 15% increase.

Today, 7 out of 10 Spotify users in Buenos Aires listen to cumbia. Midday is the genre’s peak listening time, often providing the backdrop for the city’s signature “asadito cumbiero,” an informal barbecue gathering with friends and family. Streams also spike in December, when cumbia becomes the soundtrack to Argentina’s holiday season.

A sound that keeps evolving

Cumbia’s journey in Argentina is a story of reinvention. In the 1980s and ’90s, tropical and santafesina styles flourished with Los Palmeras, Grupo Sombras, Los Charros, Antonio Ríos, and Gilda.

The 2000s saw the rise of cumbia villera (Pablo Lescano’s Flor De Piedra, Damas Gratis, Los Pibes Chorros, Mala Fama, Yerba Brava) and a melodic wave from Karina, El Polaco, and Grupo Play.

The 2010s and beyond brought viral dances, cumbia turra, and today’s Cumbia 420 and genre crossovers—think L-Gante, La Joaqui, DJ Tao, and Cazzu blending cumbia with trap and reggaetón.

Today’s cumbia soundtrack

Cumbia now dominates both playlists and charts. In 2025, some of the most-streamed cumbia tracks in Argentina include:

    1. Amor de Vago” by La T y La M and Malandro
    2. Piel” by Ke Personajes and Tiago PZK
    3. Conmigo Te Gustó” by Pinky SD, Un Poco de Ruido, and Uriel Lozano
    4. Perdonarte, ¿Para Qué?” by Emilia and Los Ángeles Azules
    5. Un Besito Más” by Diel Paris and Salastkbron

Celebrating at Casa Spotify

To mark cumbia’s rise as Argentina’s most-listened-to genre, Spotify hosted three events at Casa Spotify in Buenos Aires:

Check out photos from the events below, and stream Damas Gratis’ live session on Spotify.