Tag: Casa Spotify

Casa Spotify: Puerto Rico Celebrates its Unique Sounds and Influential Legacy With Performances, Workshops, and More

June 12, 2023

Puerto Rico is famously known as La Cuna del Reggaetón (the Cradle of Reggaetón), and it’s still living up to its reputation as a Latin music giant today. In 2022 alone, listeners globally streamed nearly 13 billion hours of Latin music on Spotify, with five of the top 10 Latin music artists hailing from the influential island. And it’s this rich legacy of music and culture that has us excited to open up the doors of Casa Spotify: Puerto Rico. 

Located in the heart of San Juan, this music and creator residency will take place June 20-23 and will serve as a hub for the music industry. Artists, aspiring creatives, and industry professionals will have access to a range of educational sessions, workshops, masterclasses, panel discussions, industry networking opportunities, and showcases. We’ll also be curating a state-of-the-art interactive museum experience that dives into the history of reggaetón and how the influential island of Puerto Rico earned its nickname.

Showcasing Puerto Rico’s music scene

Casa Spotify will serve as the venue for numerous showcases featuring many of Puerto Rico’s best artists—emerging talents and legends alike. Open to the public, these performances will complement the week’s slate of panels, and they’re open to fans as well. Take a look at our showcase lineup:

  • El Nuevo Urbano: This showcase highlights some of Puerto Rico’s strongest emerging talent. Performers include Jovaan, vf7, and Hades66, with a special appearance by Arcángel. 
  • Mujeres en Música: RaiNao, Ana Macho, and Chesca will take the stage in celebration of women and LGBTQIA+ artists in music. 
  • Sonidos de la Isla: Following the discussion on the various sounds coming out of Puerto Rico, iLe and Luis Vazquez will headline this showcase with PJ Sin Suela.
  • Rompiendo Puerto Rico: Celebrating urban artists across the island, Brray, Omar Courtz, Dei V, and Hozwal will offer up some of PR’s hottest sounds.
  • Fan Experiences: Top Spotify fans of Chencho Corleone, Young Miko, and Arcángel will be guests of honor at our exclusive “Fans First” experiences throughout the week. 

To wrap up the week, there will also be a surprise performer at the closing party. (Hint: It’s one of Puerto Rico’s legendary and most influential artists.)

Experts as educators

Along with the showcases and fan experiences, our workshops, panel discussions, and masterclasses during Casa Spotify will be led by experts from every corner of the industry. Each day of the residency will feature different educational sessions and will cover a wide range of topics. Here’s a sneak peek: 

  • Written By Live: Chris Jedi & Gaby Music: Two of the most prolific producers in Latin music—Chris Jedi and Gaby Music—will be leading the Written By Live panel, where they will give the live audience a deep dive into the hit songs they helped create. Attendees will have the chance to hear early demos of those hits and also find out what it takes to enjoy success as a songwriter.
  • Mujeres en Música: This panel will celebrate the impact women in music have had on the industry as a whole. Rising artist paopao and featured performer Chesca will be sharing their journeys on how they’ve built their careers and brands as women in the industry while reflecting on the importance of allyship among creators. 
  • Sonidos de la Isla: Spotlighting the various sounds that are emerging from Puerto Rico, this panel will feature doctor-turned-rapper PJ Sin Suela and artists Luis Vazquez and iLe as the featured speakers. Attendees will learn how these artists found success by crafting a unique sound and will get their insights on the global resurgence of tropical music.

But that’s not all we have planned. We’ll also be tapping our own talent to lead masterclasses on ways managers and artists can take full advantage of Spotify for Artists, the fundamentals of writing and publishing music, and the best practices when crafting pitches for PR and media outreach. These classes are designed to give Puerto Rico’s new wave of rising artists the tools necessary to reach the next level in their musical careers.  

As a leading force in how Latin music is streamed worldwide, we’re committed to elevating Puerto Rican artists to the global stage. And with Casa Spotify: Puerto Rico, we aim to connect with Puerto Rican artists, managers, and labels; develop long-term relationships; and make sure artists have our support and resources at their disposal. 

Check out the latest Puerto Rican sounds taking the world by storm on our Casa Spotify: Puerto Rico hub.

Spotify Predicts the Latin Grammys Nominees Who Could Win Big in 2022

November 15, 2022

On Thursday night, the Latin Grammys will make its return to Las Vegas to celebrate the artists and industry professionals who make Latin Music the global sensation it is today. With more than 50% of Spotify listeners streaming at least one Latin song per month—amounting to approximately 215 million users globally—this annual awards show features many of the most-streamed artists on the platform.

Leading the pack of nominees is Spotify’s most-streamed artist of 2020 and 2021, Bad Bunny, who has earned 10 Latin Grammy nominations on the back of his blockbuster album Un Verano Sin Ti. Rauw Alejandro and ROSALÍA have each been nominated in eight categories this year, and Christina Aguilera, Jorge Drexler, and Tainy follow closely with seven nominations each.  

When it comes to the big four awards—Record of the Year, Album of the Year, Song of the Year, and Artist of the Year—the competition is fierce. Any of the nominees could take home the coveted gilded gramophone. But we have a few predictions for who will nab the top awards this year. 

Record of the Year

Often confused with Song of the Year, Record of the Year honors the performing artist on the song as well as the producers, sound engineer, master engineer, and sound mixers. Among those nominated, Spotify data suggests that it’s going to be a close call between Bad Bunny’s “Ojitos Lindos,” KAROL G’s “PROVENZA,” and Anitta’s “Envolver,” all of which have generated millions of streams.

Album of the Year

It’s been a big year for both ROSALÍA and Bad Bunny, who are two of the hottest Latin artists of this generation and our favorites to take home this major achievement.

ROSALÍA’s album MOTOMAMI has been loved by fans across the world, but especially in cities like Mexico City, Santiago, and Madrid. With its futuristic visuals and catchy, genre-bending sounds, fans couldn’t get enough of her music (and even showed their support by getting “tattooed” at our album release event in March).

Meanwhile, Bad Bunny’s Un Verano Sin Ti has held the top spot on Spotify’s USA Chart for over 20 weeks. And the artist known as “El Conejo Malo” stayed true to his Puerto Rican roots, tapping a mix of rising and legendary acts from his home country to feature on his fifth album. This also marks Bad Bunny’s fourth nomination in this category. 

Song of the Year 

If Spotify streams are any indication, the winner for Song of the Year will come down to two widely loved tracks: KAROL G’s “PROVENZA” and Camilo’s “Indigo.” 

In 2021, KAROL G was Spotify’s most-streamed female artist globally. She currently sits among the top 50 most-streamed artists with more than 37 million monthly listeners. Inspired by the Provenza neighborhood in her hometown of Medellin, “PROVENZA” is nominated in multiple categories this year.

Also hailing from Medellin, Camilo is one of the most influential Latin artists, with five Latin Grammys to his name. And when it’s all said and done, it’s possible “Indigo”—a track about the birth of his daughter that also features his wife Evaluna Montaner—will earn him a sixth award. 

Best New Artist

With 10 nominees in the running, this category is packed with talent. But looking at our data, we think there are three artists in particular who could take home this award. 

Yahritza y Su Esencia have experienced a meteoric rise in 2022. Based out of Washington’s Yakima Valley, their unique brand of Mexican music has attracted nearly 4 million monthly Spotify listeners. 

Pol Granch also had a breakthrough 2022, reaching 6 million monthly listeners made up of fans from Spain, Mexico, Colombia, and Peru.

Silvana Estrada is the young Mexican singer-songwriter who was among the first artists featured on Spotify’s RADAR playlist when it launched in 2020. Her signature voice and emotional lyrics take listeners through feelings of love lost and found, sadness, and anguish.

RADAR artists continue to make an impact

Since the launch of our RADAR program in 2020, more than 50 Latin artists have been featured across our playlists. And over the last 12 months, these artists have collectively generated more than 2.5 billion streams and attracted more than 25 million followers.

But even more impressive, a number of Latin artists featured on RADAR have worked on some of the biggest tracks of the year, and their contributions are being recognized at the Latin Grammys. 

In addition to her nod for Best New Artist, Silvana Estrada’s album Marchita is up for Best Singer-Songwriter album award.

Ovy On The Drums, who was first featured on RADAR Andinos in 2020, is also nominated across several categories as a producer and songwriter. This includes Record of the Year (KAROL G’s “PROVENZA” and Sebastian Yatra’s “DHARMA”), Song of the Year (“PROVENZA”), and Best Urban Song (“DHARMA” and Becky G and KAROL G’s “MAMIII”).

And rounding out this list are Maria Becerra—whose album Animal is nominated for Best Urban Music Album—and Trueno—whose song “Dance Crip” is nominated for Best Rap/Hip-Hop Song. 

Along with these four artists, there are eight other RADAR artists who have been nominated for Latin Grammys in previous years: GIULIA BE, Lasso, Boza, Humbe, Covi Quintana, Los Dos Carnales, Nathy Peluso, and LOUTA.

The party kicks off at Casa Spotify

Given that Latin music streams on Spotify have grown more than 1,000% over the last seven years, November 17 is sure to be a big night. And that’s why we’re also hosting our Casa Spotify experience in Las Vegas.

Open today and tomorrow, Casa Spotify celebrates the achievements of the nominees and those who have pushed Latin music forward. It will also serve as an oasis for invited guests to network and collaborate, with a private room for listening sessions and meetings, a content capture studio, and additional photo-worthy areas throughout the space.

We’ll be sharing more from Casa Spotify as the week unfolds, so stay tuned and check back for the latest happenings. 

Looking for more of the hottest tracks from top Latin artists? Press play on our flagship playlist, Viva Latino:

 

Casa Spotify Medallo Brings Together the Finest Talent in Medellín

October 13, 2022

image of colombian artists with the text Casa Medallo over it

It’s no surprise that Medellín has become an epicenter of Latin music. The sound of the city, which adopted reggaeton as its own a couple of decades ago, echoes around the world thanks to stars like J Balvin and KAROL G.

At Spotify, we’re taking our support of Colombian talent to the next level with Casa Spotify Medallo. Located in Plaza Botero across from the Museum of Antioquia, a venue that holds historical importance for the city’s rich musical tradition, the four-week program will become a meeting place for both stars and emerging talent in the urban genre. From artists and producers to composers and podcast hosts, creators across the industry are invited.

A bevy of performances and programs for artists

Between October 11 and November 3, the venue will house recording studios and a space for live performances with a lineup that includes Ryan Castro, Farina, and Ovy On The Drums. All the artists will be performing new music for their fans, beginning with “Empeliculados” from Ovy On The Drums, featuring ZARAMAY and Elniko Arias. The soon-to-be hits will be available in a special series of Spotify Singles within the next month.

In addition, a selection of loyal fans will have the opportunity for a meet and greet with some of the artists, like Feid, Blessd, and Farina.

This generation of artists has cemented the country’s reputation as a talent-exporting powerhouse. 

a graphical depiction of top stats related to colombian artists

 

Medellín is also the mecca of musical production in the urban genre. Casa Spotify Medallo will bring together composers and producers behind the hits that are conquering the Spotify charts in both Latin America and around the world. Ovy On The Drums, The Rudeboyz, Sky Rompiendo, and SOG will present a series of keynotes where they share their advice with up and coming producers. 

A place for songwriters to hone their craft

As part of Spotify’s Noteable program, The Rudeboyz (a producer duo formed by Chan El Genio and Kevin ADG and who are behind hits like Maluma‘s “Hawaii” and Shakira‘s “Me Enamoré”) will conduct a three-day work session where they will work with songwriters like Vibarco, Itzza Primera, and Juan Duque to create new music.

Later in the schedule, these studios will be converted to Noteable rooms and will be open to use for any emerging songwriters, producers, and artists who have registered.

A schedule chock-full of workshops and panels

The heart of Casa Spotify Medallo is a daily program that will offer more than 70 educational and inspirational activities in formats such as workshops and panels. In addition to these courses, we will also launch MUdaL, a learning platform created by Music Ally and Relatable, with the support of Spotify for Artists.

Casa Spotify Medallo is the first initiative of its kind in Latin America focused on providing audio professionals with the tools and educational resources necessary to develop their careers. The program is all-encompassing, covering topics like how to make the best use of Spotify tools and the basics of different aspects of the industry—from publishing rights to tours and marketing.

These sessions also include an EQUAL panel. EQUAL is Spotify’s program that seeks to foster gender equality in the industry, and this panel will feature artists Farina and Mabiland and designer Daniela Valencia, creator of the TRUE brand.

A place for emerging artists and podcast creators to shine

At the launch of Casa Spotify Medallo, we asked emerging artists to submit music for consideration to our editors. Some of these artists will have the opportunity to participate in the Mercadito, a session in alliance with Circulart, the city’s most reputable music industry market. These artists will be able to present their projects and receive feedback from experts. 

The venue will also host a showcase with talent from the RADAR Andinos program, the Spotify program that, for more than two years, has put the spotlight on new talent such as Blessd, Nath, and ICON, among others.

Casa Spotify Medallo will offer workshops for up-and-coming podcast creators, and the topics will cover everything from show planning to production to how to use Anchor tools.

“Our goal is to establish Spotify as the home of creators. A place where artists, composers, producers, and creators can develop their careers and live off their art,” says Mia Nygren, General Manager of Spotify in Latin America. “And what better place to make this vision a reality than Medellín, a city that has an enormous influence on the music heard around the world.”

Artists, producers, composers, and podcast creators interested in participating in Casa Spotify Medallo can register and find the complete schedule of activities here. 

Spotify’s editorial playlists are perfect for fans looking to discover the emerging sounds of Medellín and the next wave of Paisa talent. Barras 24 features hip-hop, trap, and R&B music; Reggaetoncito highlights the latest pop-reggaeton sounds; and Pa’Perrear spotlights perreo and reggaeton tracks. If you’re not sure where to jump in, we recommend giving Pa’Perrear a listen below:

Tour Spotify’s New Office Space in Milan, Casa Spotify

October 13, 2022

Spotify Casa Milan stage

Spotify is home to the world’s greatest creators—from musical artists to podcasters to, most recently, authors and editors. Our offices worldwide are a reflection of the talent and creativity found on our platform. Our latest office in Milan, Italy, which serves as our hub for the 28 countries in Southern and Eastern Europe, is no exception. 

Dubbed Casa Spotify, our Milan office is located in the city’s bustling financial district. The modern new space helps us demonstrate our commitment to the creative community in the region. It will accommodate more than 100 employees representing more than 10 nationalities, and its doors are also open to employees who work from anywhere who come through the city. 

The office, a villa encompassing six floors, was imagined and precisely designed to reflect the diversity of the teams and to host various functions and operations. 

Get to know the space.

Head to reception and you’ll find a colorful geometric ceiling beckoning you inside to a minimalist seating area with plush, comfortable chairs.

Casa Spotify Milan reception

A vital part of any office space is the work areas. Whether employees are plugging away at their desks or holding a hybrid meeting in a conference room, they have plenty of distinct spaces to work from throughout the day, on any given floor. 

“Our office is a real home to all,” says Federica Tremolada, Managing Director, Southern and Eastern Europe. “The rooms themselves represent the different cultural facets of the region. The meeting rooms, for example, are named after our region’s playlists such as Plus Ultra or Estate Italiana,’ or our podcasts such as the hugely popular XRey, the first original podcast we launched in Spain, which reveals the story of the former King Juan Carlos.”

 

Celebramos a Medellín con Casa Spotify Medallo, un lugar de encuentro para artistas y creadores emergentes

September 7, 2022

Casa Spotify Medallo

Medellín ha sido uno de los polos gravitatorios de la música latina y pilar de la industria músical en la región por más de un siglo. Esta ciudad es la casa de grandes artistas de la música popular colombiana como Lucho Bermúdez y la orquesta de salsa de Fruko y sus Tesos. Famosamente, la ciudad es la cuna del boom del reggaetón colombiano con estrellas como Maluma, J Balvin, Karol G y Sebastián Yatra, que han puesto a Medellín en el mapa como una capital de la música latina urbana.

Ahora, para celebrar la tradición musical de la ciudad, Spotify presenta Casa Spotify Medallo, un lugar para compartir espacios de educación, colaboración e inspiración, dedicado a los artistas urbanos, productores, compositores y creadores de podcasts.

Casa Spotify Medallo estará en la ciudad del 11 de octubre al 3 de noviembre, y será una residencia y estudio de grabación abierto a creadores de audio emergentes. En ella podrán encontrar una programación diaria que incluye talleres, clases magistrales, paneles y showrooms con productores y personalidades reconocidas, pensados en impulsar y potenciar sus capacidades creativas.

Las puertas de la casa, ubicada en un lugar histórico en el corazón de la ciudad, estarán abiertas para la nueva ola urbana paisa y creadores locales para seguir elevando el talento de la ciudad que le ha dado tanto a la industria musical global

“Celebramos a Colombia por su riqueza cultural y musical que es reconocida a nivel mundial gracias a sus artistas, productores y compositores.”, dice Mia Nygren, directora general para Latinoamérica. “Llegamos a Medellín para escuchar a artistas emergentes y creadores de audio con la meta generar oportunidades de colaboración y de impulsar al talento local para alcanzar nuevas audiencias a través de nuestra plataforma”, “Queremos demostrarle al talento emergente que Spotify es su mejor aliado para lograr que más oyentes descubran su arte”  

Situada en un valle que cautiva con sus imponentes montañas, Medellín también ha sido la cuna de legendarios sellos como Discos Fuentes, Codiscos y Sonolux, así como la ciudad que adoptó como propios los tangos de Carlos Gardel. 

Desde la década de los ochenta, en Medellín se han gestado diversas escenas con un sabor único en géneros como el rock con Ekhymosis que le dió luego vida a la carrera solista de Juanes, el metal con bandas como Kraken, el punk con I.R.A, y más recientemente el Hip-hop con bandas legendarias como AlcolirykoZ.  

En los últimos años, el boom del reggaetón abrió las puertas a la nueva ola de héroes locales representados por Feid, Ryan Castro y talentos que han formado parte del programa de artistas emergentes de Spotify RADAR Andinos como Ovy on The Drums y Blessd, así como Farina, embajadora del programa EQUAL Colombia. 

Con Casa Spotify Medallo, buscamos reconocer los sonidos originales y las historias de los nuevos creadores de la ciudad que han demostrado que sus sonidos rompen barreras, demostrando nuestro compromiso de conectar, educar e inspirar a las nuevas generaciones de creadores, productores, compositores y podcasteros. Por eso los creadores interesados en formar parte de esta convocatoria podrán inscribirse del 7 al 13 de septiembre registrándose aquí, y postulando una de sus composiciones favoritas que esté alojada en la plataforma.

Queremos que disfrutes con nosotros la Casa Spotify Medallo.

Conoce la programación de todas las sesiones educativas en Casa Spotify Medallo aquí, donde puedes inscribirte a los eventos que te interesen.

Descubre los sonidos urbanos de Medellín en la playlist Fino.

Celebrate Medellín with Casa Spotify Medallo, an Open Studio Residency for Emerging Artists and Creators

September 7, 2022

Medellín, Colombia, has been one of the gravitational poles for Latin music and a pillar of the music industry in the region for over a century. This city is home to great Colombian popular music artists such as Lucho Bermúdez and the salsa orchestra Fruko y sus Tesos. Famously, the city also gave birth to the Colombian reggaeton explosion with stars like Maluma, J Balvin, Karol G y Sebastián Yatra, artists that have put Medellin on the map as a capital of urban Latin music.

Now, to celebrate the musical tradition of the city, Spotify is presenting Casa Spotify Medallo, a place for inspiration, collaboration and education, dedicated to urban artists, producers, composers and podcast creators. 

Casa Spotify Medallo will open in Medellín on October 11th to November 3rd, where it will be an artistic residency and recording studio open to emerging audio creators. Artists and creators will find a daily program that includes workshops, masterclasses, panels and showrooms with producers and influential personalities, designed to promote and enhance their creative abilities.

The doors to the house, located in a historic place in the heart of the city, will be open to the new paisa urban wave and local creators, to continue raising the talent of a city that has given so much to the global music industry. 

“We celebrate Colombia for its cultural and musical richness, recognized worldwide thanks to its artists, producers and composers,” says Mia Nygren, General Manager for Latin America. “We are here in Medellin to listen to emerging artists and audio creators with the goal of generating collaboration opportunities and empowering local talent to reach new audiences through our platform. We want to show emerging talent that Spotify is their best ally to get more listeners to discover their art.”

Located within a valley and surrounded by captivating mountains, Medellín is the birthplace of legendary labels such as Discos Fuentes, Codiscos and Sonolux, which shaped Latin music for decades, as well as the city that adopted Carlos Gardel’s tangos as its own. 

In the eighties, rock took over withEkhymosis, which later gave life to Juanes‘ solo career, metal with bands like Kraken, punk with I.R.A, and more recently Hip-hop with legendary bands like AlcolirykoZ. 

Later, the city’s reggaeton boom opened the doors to the new wave of local heroes represented by Feid, Ryan Castro and talents that have been part of Spotify’s RADAR Andinos like Ovy on The Drums and Blessd, and other artists like Farina, our program ambassador of EQUAL Colombia. 

With Casa Spotify Medallo, we seek to recognize the original sounds and stories of the new paisa creators who have shown that their sounds break barriers  while also expressing our commitment to a new generation of creative talent. That’s why creators interested in being part of Casa Spotify Medallo can register on this link and submit one of their favorite compositions hosted on the platform. The link will be open from September 7 to september 13 .

We want you to enjoy Casa Spotify Medallo with us.

Learn more about the programming of all the educational sessions at Casa Spotify Medallo here, where you can sign up for the events that interest you.

Discover the urban sounds of Medellín in our Fino playlist.