Tag: enhanced album

Country Newcomer Lainey Wilson Racks Up Accolades and Releases an Enhanced Album on Spotify

This isn’t Lainey Wilson’s first rodeo. Though, in fact, she’s set to perform at this year’s National Finals Rodeo in December. But back to the music—the country star has been appearing on stages since she was a kid and released her first album when she was only 22.

With a sound that blends throwback country and a bit of modern flare, Lainey’s no stranger to the charts, and she’s seen her name stamped across a series of accolades and nominations. She’s a six-time Country Music Award (CMA) nominee and was crowned this year’s New Female of the Year by the Academy of Country Music (ACM). She’s also “Breakout Artist of the Year” for Country Music Television (CMT).

Fans fell in love with her track “Things A Man Oughta Know,” which landed her her first number one and was ACM’s 2022 Song of the Year. She also collaborated with country star Cole Swindell in his song “Never Say Never,” which has racked up more than 31 million listens on Spotify.

Lainey is releasing her new album, Bell Bottom Country, with an enhanced version where fans can hear Lainey talking through the creation of her album, working with her producer, Jay Joyce, and more. For the Record caught up with the Louisiana native to learn more about what fans can expect from the release.

What’s something you want fans to know about the creation of your new album, Bell Bottom Country?

I want fans to know how much of a labor of love this project was. Before these songs were written, they were experiences and stories. Before these songs were recorded, they were vulnerable, raw words and melodies that my cowriters and I recorded as rough demos, or even just voice memos on our phones. Before the final versions on my record existed, the voice memos and demos were reimagined and produced by my mad scientist of a producer, Jay Joyce, who was leading a group of incredible musicians. I want fans to know that a lot of people put their hearts into this record, and that’s why it turned out to be so special. I’m so proud to be surrounded by people who give me the freedom and support to do my thing. Acceptance is a special feeling. I hope they feel some of that when they’re listening to this record.

You’ve had a stellar year and now you’re the most-nominated artist at the upcoming CMA Awards. Was there a particular nomination you were most surprised or excited by?

Well the thing I’m most surprised about is being the most-nominated artist. I’m still trying to wrap my head around it. But after that, I would say I’m most surprised about the Album of the Year and Female Vocalist of the Year nominations. In my opinion, Album of the Year is the most overarching, highly regarded award since it isn’t gender dependent and it recognizes so many creatives’ contributions to the project. 

Do you have a process or any rituals around songwriting? What about recording? 

I’ve got a little “hook book” note I keep on my phone that is just a running list of song ideas. I usually run through a couple ideas in my hook book at the beginning of a cowrite, unless one of the other writers comes in with a specific idea. When we get into the studio, I don’t really have any rituals for recording days. But on days I’m putting down vocals, I do some vocal warm-ups and sip some whiskey to loosen up. 

How was it working with Spotify on the Enhanced Album?

Getting to work with Spotify to turn this into an Enhanced Album was just a thick layer of icing on the cake. I feel like I’m giving y’all a project that’s a lot to digest in the best way, so it’s awesome that Spotify’s Enhanced Album allowed me to explain some of it to y’all as you listen. 

What’s a piece of advice you have for other up-and-coming artists?

Don’t do it!! Ha ha—just kidding. Kind of. I would say, make sure you can’t imagine yourself doing anything else. If you can, you might want to go do that. It’s been a hard journey and a lot of work, but if you love it as much as I do, it’s all worth it. 

What’s next for you?

I’ve got the CMA Awards coming up. Then we’ve got the Yellowstone Season 5 premiere a few days after that. Crazy! I’ll be in the first episode of the season airing November 13. We’ve also got a string of shows out west in mid-November, followed by my first week off since January to celebrate Thanksgiving, and we’ll then head to Las Vegas for the National Finals Rodeo! Then we blink a few times, celebrate the holidays, and make our way back out west to start my first headline tour in Spokane, Washington, on January 4! 

 

Give Lainey’s new enhanced album a listen here.

Celebrate Billie Eilish’s New Album Launch With Spotify’s First-Ever Artist Hub and Enhanced Experiences

Billie Eilish

We have a feeling Billie Eilish fans are about to be very happy. Billie’s highly anticipated—and aptly named—second studio album, Happier Than Ever, debuts today. In honor of the release, Spotify has created our first-ever artist hub and three new enhanced album experiences.

In the last six years, Billie’s listenership has grown exponentially. She rose to become the 12th-most-streamed artist in the world, with fans playing her songs a whopping 15.5 billion+ times. This new hub is the latest milestone in Spotify’s ongoing support of the artist’s meteoric rise. It builds on past memorable moments, including sweeping platform takeovers and our 2019 celebration of the growing artist’s first album, WHEN WE ALL FALL ASLEEP, WHERE DO WE GO?, where we worked with Billie to map out a unique interactive immersive experience. 

Now, we’re upping the ante with Happier Than Ever: The Destination, on-platform releases, a global marketing campaign, and an exclusive Billie Eilish experience in Los Angeles. 

Happier Than Ever: The Destination

Billie’s new hub, Happier Than Ever: The Destination, gives fans a wide range of exclusive content custom-created by the artist herself. It features four shelves chock full of Billie’s catalogue, her personally curated playlist of favorite tracks, surprise Easter eggs, and much more. The custom destination will also be featured on Browse and can only be accessed on Spotify.

The Enhanced Album Experiences

The Destination also contains three new enhanced album experiences: “Fan Mode,” “Billie Mode,” and “Lyric Mode.” Each features new and exclusive custom Billie Eilish content that will bring Billie fans further into her world, including Canvas, Storylines, and Playlist Clips. Here’s what listeners can expect from each album:

  • Fan Mode features exclusive interview content with the star and a soundscape of audio from fans. From pressing questions to Easter eggs, this experience celebrates listeners who know the artist best.
  • Billie Mode is a visual feast. This is an artist who is constantly evolving, and here visitors get to see different versions of Billie in poses that reflect her creative journey and self-discovery. Billie even addresses the camera directly to share her story.
  • Lyric Mode explores the meaning and creation of the star’s favorite lyrics. The words themselves are styled to the album’s Old Hollywood glamour, while exclusive audioliners bring the meaning behind her songs to life.

The IRL Celebration

In addition to the on-platform experiences, fans in LA will be able to attend an in-person event that captures the spirit of Billie’s highly anticipated album. The immersive Happier Than Ever destination brings the bespoke enhanced album experiences to life inside a glamorous 1950s-inspired Los Angeles estate, with Billie herself in attendance.

Spotify Invites Fans to the K-pop Playground With a New Enhanced Album From TWICE

It’s no secret that K-pop is taking the world by storm, and when it comes to new music and exclusive content, fans around the globe just can’t get enough. That’s why Spotify is collaborating with nine-member girl group TWICE to launch a new enhanced album to support Taste of Love, their latest release.

TWICE Presents Taste of Love, the Enhanced Album features a colorful playground of captivating video and audio that goes along with the group’s six new songs. On Spotify, listeners can find exclusive content like track-by-track explanations, personal written commentary about each song, and exclusive videos featuring TWICE. Fans can watch as Jihyo makes a plate of s’mores and Momo perfects a refreshing alcohol-free mocktail. They’ll also hear secrets from Dahyun’s trainee-days diary and learn from Mina as she shows them how to take the perfect selfie. 

“We are so excited that TWICE collaborated with us on this enhanced album—not only for ONCE [the name of TWICE’s fandom], but also for new fans of this incredible group,” says Kossy Ng, Head of Music, Asia at Spotify. “Enhanced albums allow fans to connect with artists in a deeper, more engaging way, and they give artists a way to immerse fans in the inspiration, stories, and creativity behind their art.”

Ready to listen to the album’s mix of bossa-nova, hip-hop, disco, and dance melodies while hearing more from the group? Check out TWICE Presents Taste of Love, the Enhanced Album.