Tag: Event Recap

Spotify Debuts Legends Club for Popular German-Language Podcasts With ‘Kaulitz Hills’

March 13, 2026

The new Spotify Legends Club has opened its doors. Its members: select German-speaking podcasts that have surpassed 100 million streams. This club is introducing a new live-event format where hit podcasts record a video episode in front of an audience of dedicated fans. The first show celebrating this achievement is Kaulitz Hills – Senf aus Hollywood.

The special episode of Kaulitz Hills was recently recorded at Berlin’s legendary restaurant Borchardt, a long-standing gathering place for celebrities, politicians, and socialites. The video episode will drop exclusively on Spotify on March 18.

The idea behind Spotify Legends Club is simple: spotlight shows from the German-speaking world that have left a lasting mark on the podcast landscape, and create opportunities to forge an even closer connection between creators and their most dedicated fans.

Kaulitz Hills was a fitting choice to inaugurate the Legends Club live series. Twin brothers Bill and Tom Kaulitz, who host the show, are Germans who live in Los Angeles. Each week in their music studio in the Hollywood Hills, they hit record, have a few drinks, and discuss their personal lives, pop culture, and current affairs.

“Kaulitz Hills has been an integral part of our lives for four years now,” said Bill. “Every Wednesday, we take our community along with us into our everyday life between Los Angeles and Berlin. Seeing what this podcast has grown into feels fantastic.”

Added Tom, “For us, the Spotify Legends Club is like the crowning moment of this journey: an evening with people who have been by our side for years, who laugh and celebrate with us, and to whom we were able to bring a piece of our world directly to Berlin.”

Spotify Doubles Down on Investments in Australian Fan Discovery of Homegrown Aussie Talent

March 3, 2026

Spotify had an energizing week in Sydney, Australia, filled with powerful conversations and moments uniting leaders across government, music, and the broader creative community. Spotify’s leadership reinforced the incredible growth Australian artists are seeing on Spotify, doubled down on Spotify’s commitment to the Australian music industry, and discussed new ways to unlock opportunities for local creatives.

Helping Aussie artists build sustainable careers at home and abroad

Australian artists are seeing life-changing support from fans on Spotify. Nearly half of Australians use Spotify, and they’re among our most engaged listeners globally. In 2025 alone, local fans streamed Australian artists 223 million more times on Spotify than the year before.

Overall, Spotify is the single biggest payer to the Australian music industry, paying out AUD $330 million to Australian music rightsholders in 2025. That represents a 7% year-over-year increase in royalties for Australian artists from Spotify. Approximately half of that went to independent artists and labels.

More Australian artists than ever are building sustainable careers through streaming on Spotify. Today, more than 370 Australian artists earn over $100,000 annually from Spotify alone, double the number from 2017. Australian music is also traveling further than ever, with Australian artists getting discovered 2.7 billion times globally by first-time listeners. This export factor helps Australian artists turn listeners worldwide into lifelong fans.

Consistently investing in Australia’s homegrown talent

This growth reflects Spotify’s sustained investment in initiatives like Turn Up Aus, RADAR, and EQUAL, alongside the continuous work of our Australian editorial team. They’re the people discovering and spotlighting local talent across playlists like Hot Hits Australia, Turn Up Aus, New Music Friday, Heaps Country, A1, and more.

Alongside our partnership with the ARIA Awards in commemorating Australia’s top talent, we announced this week a new AUD $200,000 commitment and multi-year partnership between Turn Up Aus and The Push to elevate the next generation of Aussie artists. We’ll help The Push—Australia’s leading youth music organization—create pathways for local artists and industry leaders, investing not only in today’s talent but also in the future of the country’s creative economy.

To celebrate the partnership, we gathered with The Push alumni, industry guests, and artists Robert Baxter, Suzi, and MAY-A (our newest addition to RADAR Australia) for a night of music, conversation, and delicious pizza.

Spotify and Coca-Cola Saddle Up for a Rhinestone Cowboy Experience at the Houston Rodeo

March 3, 2026

Spotify is back on the ground for the Houston Livestock Show and Rodeo, and we’re once again teaming up with Coca-Cola to create an exciting experience for fans within the Coca-Cola Soda Shoppe. The space is a destination for attendees to celebrate all things cowboy and the vibrant culture of modern country.

This year’s theme is “Rhinestone Cowboy,” with a look inspired by the colors of Coca-Cola’s cherry-flavored lineup and the new, limited-edition Cherry Float. The activation also coincides with the 40th anniversary of Cherry Coke. Inside, the space features immersive experiences, free samples, unique photo moments, and even exclusive meet and greets with some of today’s most exciting artists, starting with J Balvin.

Fans Enter Bad Bunny’s Universe at Spotify’s Immersive Experience in São Paulo

February 24, 2026

Last weekend, São Paulo buzzed with energy as Bad Bunny took the stage for two nights of performances. The concerts marked the first time the Puerto Rican star, and Spotify’s 2025 Global Top Artist, performed in Brazil. To honor the occasion, Spotify unveiled an immersive “De Puerto Rico Pa’l Mundo” (“From Puerto Rico to the World”) experience that brought Bad Bunny’s 2025 album, DeBÍ TiRAR MáS FOToS, to life.

Fans, creators, and press explored a physical interpretation of the album’s themes. Each meticulously designed space reflected key elements of its sonic journey, inviting attendees inside Bad Bunny’s universe. The concept, previously brought to life in Mexico and Colombia, proved that the power of Bad Bunny transcends borders.

Women in Podcasting Craft New Connections at Spotify’s Galentine’s Day Celebration in LA

February 12, 2026

This Wednesday in Los Angeles, Spotify brought together a group of podcast creators for a Galentine’s Day gathering at the charm-crafting boutique Charmed LA. In an industry that’s often digital-first, the event was a chance to prioritize real-world connection and celebrate friendship.

Over coffee and light brunch bites, guests connected and shared stories, including Cherie Brooke Luo and Jean Luo of Tiger Sisters, Liz Plank of Boy Problems, Sabrina Zohar of The Sabrina Zohar Show, and Ashley Nichole and Taryne Renee of Unsolicited Advice with Ashley and Taryne.

Spotify Celebrates the 2026 Best New Artist Nominees During a Star-Studded Party in LA

January 30, 2026

Spotify’s annual Best New Artist celebration returned to Los Angeles last night with a one-of-a-kind tribute to the 2026 nominees. Held at The Lot at Formosa, the event delivered unforgettable performances and star-studded moments, showcasing Spotify’s commitment to championing the voices shaping the future of music.

All of this year’s nominees—Addison Rae, Alex Warren, KATSEYE, Leon Thomas, Lola Young, Olivia Dean, sombr, and The Marías—were in attendance, each performing live on a rotating stage that kept the excitement building throughout the night.

Leon opened the night with a stellar performance of “MUTT,” followed by The Marías, who played “No One Noticed” and other hit tracks. Lola returned to the stage for an emotional take on “d£aler” before Alex led a crowd singalong of “Ordinary.”

Other standout moments included Addison’s performance of her breakout hit “Diet Pepsi,” sombr’s moving rendition of “back to friends,” KATSEYE’s electric set featuring “Gabriela,” and Olivia closing out the night with “Man I Need,” leaving the crowd buzzing.

Golden Week Nominees Night Celebrates a Podcasting Milestone

January 9, 2026

This year, podcasts are making their Golden Globes debut with a new category honoring the medium’s leading shows and creators. To mark the occasion, Spotify and The Hollywood Reporter hosted Golden Week Nominees Night in West Hollywood on Thursday, bringing together award nominees and industry leaders for an evening celebrating podcasting’s arrival on one of entertainment’s biggest stages.

The spotlight was on the inaugural Best Podcast nominees: Armchair Expert with Dax Shepard, Call Her Daddy, Good Hang with Amy Poehler (from Spotify’s The Ringer), The Mel Robbins Podcast, SmartLess, and Up First from NPR. Together, they represent some of the most influential voices shaping the podcast landscape today.

More than just a party, Nominees Night reflected Spotify’s commitment to championing audio and video storytellers and creating spaces where their voices, creativity, and achievements can shine.

“This has been a huge year for podcasts, and we wanted to take a moment to celebrate the creators and nominees who made it so special,” said Roman Wasenmüller, VP, Global Head of Podcasts, Spotify. “Partnering with The Hollywood Reporter to bring everyone together ahead of the Golden Globes felt like the perfect way to kick off awards season and recognize how far podcasting has come.”

Attendees also enjoyed live performances from artists including Chaka Khan, John Legend, and Miles Caton, and DJ sets from Mark Ronson and DJ Kiss.

A Decade of Giving: ‘Fest & Flauschig’ Christmas Circus Celebrates Record Turnout and Generosity

December 22, 2025

For a decade, popular German podcast Fest & Flauschig has hosted an annual Christmas Circus that brings together fans for a night of laughter, music, and giving back to those in need. On December 19, Spotify celebrated the 10th anniversary of the live podcast charity gala, “Fest & Flauschig Live: 10 von 10 – Anniversary Christmas with Jan & Olli,” with hosts Jan Böhmermann and Olli Schulz.

The milestone night drew a record-breaking crowd of more than 12,000 to Hamburg’s Barclays Arena. So far, this year’s event has collected more than €1.1 million from over 15,000 fans, with additional donations accepted until January 18, 2026.

Friends of the show dropped by to bring a little holiday cheer, including moderator and co-host of the podcast Zum Scheitern Verurteilt Laura Larsson, renowned gastronomer and TV personality Tim Mälzer, and comedy legend Otto Waalkes. Artist Bosse even took the stage for a live performance that lit up the arena.

Casa Spotify Celebrates Latin Music’s Biggest Week in Las Vegas

November 14, 2025

This week, Casa Spotify lit up Las Vegas with an unforgettable celebration of Latin music and culture ahead of the 26th Annual Latin Grammy Awards. Hosted at the iconic XS at Wynn, the event united artists, creators, and industry leaders for a night that pulsed with creativity, connection, and joy. More than just a gathering, Casa Spotify reflected Spotify’s unwavering mission to champion Latin artists and create spaces where their voices, culture, and achievements shine on a global stage.

Two-time Latin Grammy winner Dav Julca hosted El Palomazo, an afternoon jam session featuring Jean Rodriguez, Luck Ra, Silvana Estrada, Julia Mestre, Karen Lizarazo, and Luisa. Together, they delivered high-energy performances and captured the collective spirit at the heart of Latin music.

At The Co-Sign Experience, the spotlight turned towards Latin music’s rising stars. Attendees cast their votes for their favorite emerging artist and song, creating a hub of musical discovery that amplified new voices within the community.

Bruce Springsteen and Jeremy Allen White Unite in London for an Exclusive Spotify Conversation and Film Preview

October 15, 2025

Rock legend Bruce Springsteen and luminary actor Jeremy Allen White came together last night at Spotify’s London HQ for their first joint appearance in the UK. The exclusive event gave top Spotify fans an early look at Springsteen: Deliver Me From Nowhere, the forthcoming film that explores the creation of Springsteen’s influential 1982 album Nebraska. Nebraska itself is getting a rerelease, Nebraska ’82: Expanded Edition, timed to the movie premiere.

In an intimate conversation, Bruce and Jeremy opened up about the emotional depth of the record, the creative choices behind the film, and the connection between vulnerability and artistry. Fans in the room heard firsthand accounts of a pivotal period in The Boss’ career and how the actor approached portraying one of music’s most enduring icons.

“As you get older, you take more risks in your work and in life in general,” said Bruce on the decision to bring this chapter of his life to the big screen.“[Director] Scott [Cooper] had a really good grasp of the kind of film I’d be interested in—not a standard musical biopic, but a character-driven drama with music.”

Spotify Lends a Helping Hand to NYC Neighbors, the 9/11 Memorial & Museum

April 28, 2025

Each April, runners and walkers of all stripes gather together in Lower Manhattan for the 9/11 Memorial & Museum 5K. This race remembers those killed on September 11, 2001, and honors the service of those who bravely stepped in to help New York City recover and rebuild.  Participants on the three-mile race route follow a similar path that first responders, and rescue and recovery workers took on their way to Ground Zero on that tragic day, and in the days, weeks and months afterward.

For this year’s event, organizers enlisted next-door neighbor Spotify (our NYC headquarters are located at 4 World Trade Center) to help. We invited Ally Love from Peloton to emcee, and popped-up a DJ booth with DJ Love Language at the starting line to pump up participants. We also tapped teen DJ Annie Red to spin for families post-run, and provided a photobooth and fun giveaways.

“Spotify is proud to call 4 World Trade Center our NYC home. As part of this community, we recognize the profound responsibility to honor the history of our location—not just in September, but year-round,” said Dustee Jenkins, Chief Public Affairs Officer at Spotify. “This year, we are thrilled to support the 9/11 Memorial & Museum 5K with activations that will energize and inspire participants, ensuring the spirit of resilience and community continues to propel us all forward.”

Finally, more than 25 Spotify bandmates laced up their running and walking shoes to join in the festivities.

Take a look at further highlights from the day and tune into the official 9/11 Memorial & Museum playlist on Spotify.

Spotify Celebrates Its Next Stage of Advertising in New York City

April 3, 2025

Some of the biggest names in marketing, advertising, publishing, traditional and social media, and the creative worlds gathered yesterday at Chelsea Factory in New York City to help usher in the next stage of Spotify Advertising.

During our inaugural Spotify Advance event, we showcased our commitment to modernizing our ad tech, strengthening our partnerships, and deepening our human expertise to make it easier for advertisers to buy, create, measure, and achieve clear results on Spotify’s ad platform.