Tag: livestream

Spotify Partners With Bresh, the Acclaimed Gen Z Trend Party

July 29, 2022

Bresh in pink tesxt on a fuzzy looking pink background

No matter your typical go-to genre, there’s some music that simply makes you want to dance. An emphasis on genre fluidity and variation—alongside a desire for diversity, tolerance, brightness, and freedom—is the concept behind Bresh, a dance party that began in Argentina six years ago and quickly became a global phenomenon. The meeting place for artists, actors, and prominent Gen Z personalities is, in short, a vibe—and Bresh is now a popular dance party in more than 90 cities and 12 countries around the world. 

During the pandemic, thousands of people tuned into Bresh’s livestreams to have a good time from home. Now IRL once again, the party has joined forces with Spotify as its official streaming partner so that Latin American users can enjoy the full experience on their smartphones long after the lights have been switched back on and participants have gone home.

 

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This union will enable the promotion of Bresh’s  official playlists on Spotify, “Hitazo Tras Hitazo,” which contains more than 40 hours of the most-listened-to and most-danced-to songs. Plus, through this partnership, we’re also committing to fostering momentum for both recognized and emerging artists and DJs associated with the party. 

Bresh and Spotify share a similar goal: to provide young people with the best audio and the music they love, in one place. The alliance of Bresh and Spotify in Latin America will allow the party to continue to expand in the region, connecting young people from Mexico, Colombia, and Argentina with the values that represent them, such as multiculturalism and belonging.

The most beautiful (and popular) party in the world is now accompanied by the world’s leading audio platform. Together, we’ll work toward our mission of making Bresh a meeting place for all young people united in a shared language of multigenre fluidity, and of course, dancing.

Tune in for Spotify Stream On

February 11, 2021

On Monday, February 22, Spotify is hosting Stream On, a virtual live-streamed event  exploring the power of audio creation. Mark your calendar and join us here on For the Record at 11 am EST to hear more about our commitment to empowering creators—the new, the rising, and the icons—around the world. 

Check out the latest episode of “Spotify: For the Record” to learn more.

Getting in the Zone: How Fitness Can Step Up Your Gaming

January 22, 2021

From everyday enthusiasts to esports professionals, the gaming industry surged in 2020. This growth also increased competition, challenging esports’ premier athletes and novice gamers alike to find ways beyond the screen to level up their play.

Enter Jasper Schellens, a fitness trainer and gamer who is shedding light on how gamers can sharpen their competitive edge with a healthy and active IRL lifestyle. “In my opinion, both mental and physical wellness are very important in the competitive world of esports,” he told For the Record. “Not only is it important to be on top of your game for hours on end, you have to be mentally strong to withstand the pressure from outside.” 

Jasper, who is a fitness coach for the professional esports organization FaZe Clan, looks at the gamers he works with like any other sport’s class of elite athletes. “A lot of pro gamers are actually very talented athletes inside and outside of the game,” says Jasper. “They’re driven and understand that hard work leads to improvement.” 

Still, you don’t need to belong to the upper echelons of the esports community to reap the benefits of a fitness routine—Jasper is looking to show that any gamer, even beginners, can improve their virtual performance by taking care of their physical and mental health. Jasper is even teaming up with YouTuber and Twitch streamer Marcella de Bie for a livestream workout class. 

For Marcella, wellness encompasses more than just consistent trips to the gym. She says getting 7 to 8 hours of sleep, staying hydrated, and taking time to unwind are essential to keeping a healthy mindset, which is key for gaming. “I find it very important to be in a good mental state when playing or streaming games,” she says. “You can’t sit behind a PC for hours a day without doing something that calms your mind and helps you relax.” 

If you’re looking to take control of your fitness, it doesn’t need to begin with a top-to-bottom lifestyle overhaul. Gaming sessions can be long and intense, so Jasper recommends trying to get up and move around every 30 minutes to an hour when possible. This is a good tip for players and really anyone who may be working from home and spending a lot of time in front of a screen. Outside of gaming, the coach suggests committing to at least 30 active minutes daily, like a long walk or easy jog, while tuned in to Jasper’s favorite gaming podcasts, The CouRage and Nadeshot Show or Mom’s Basement.

If you’re ready to up the intensity, Jasper gave For the Record a few gamer-specific workout tips. “Gamers tend to lean forward, especially when it comes to clutch moments,” he says. “So some exercises and stretches that allow you to work on your posture are very important.” Try Jasper’s suggestions: Loosen up with some stretches like child’s pose, cat-cow pose, and neck retraction. Next, he suggests some gym exercises like:

  • Face pulls: “One of the best exercises to train your rear deltoids which can be a huge factor to good posture. I’d recommend it on a cable machine with a rope attachment. Another fun way to try is with a barbell, using a very wide grip to pull the bar directly to your face.”
  • Pull-Ups: “A staple back exercise which will help with overall back development! There are a ton of variations that help you target different parts of the back. I recommend doing a wider or neutral grip to start off with—assisted if needed!”
  • Reverse Fly: “Another great exercise for the rear delts & lower trapezius. You can do this exercise with a cable or dumbbells.”

Behind every great workout is a high-energy, heart-pumping playlist. Jasper likes to break a sweat to Tiesto and NF, with an emphasis on inspiring lyrics to soundtrack his bigger lifts. Marcella focuses on rhythm, preferring to listen to hip-hop and hardstyle EDM tracks when she’s gaming and exercising. 

Ready to get your heart rate up? On Sunday January 24 at 10 AM PT  / 1 PM ET, join Jasper (http://twitch.tv/xfazejasper) and Marcella (http://twitch.tv/nysira) on Twitch for a livestream workout. 

Find new music for gaming or your workout routine with Jasper’s takeover of our Start Select playlist, which sits alongside an ever-growing platform of curated gaming playlists, gaming-centric podcasts, and Original Game Soundtracks as part of Spotify’s Gaming Hub.  

Up Close at Spotify’s ‘Tokyo Super Hits Live 2020’ Virtual Concert

December 4, 2020

Photo credit: THINGS

From RapCaviar to iViva Latino! and A1, Spotify’s flagship playlists help listeners around the world fall in love with new artists from across genres. These playlists—and the live events that come out of them—have helped artists both broaden their bases and connect more closely with fans old and new. Recently, our Tokyo Super Hits! playlist has paved the way for J-pop, delivering the great works of Japanese pop artists to global audiences. 

Last week we brought Tokyo Super Hits! to even more listeners through Tokyo Super Hits Live 2020, a virtual livestreamed concert for J-pop fans around the world. Hundreds of thousands of people across the U.S., Canada, Australia, Korea, Hong Kong, Taiwan, Singapore, Malaysia, Thailand, Philippines, and Indonesia tuned in for a three-hour livestream of performances and commentary from some of the biggest names in J-pop.

The seven artists who performed at the event included established creators like ARASHI, Perfume, End of the World, and [Alexandros], and emerging Early Noise artists like Vicke Blanka, Vaundy, and Macaroni Empitsu. During their sets, each act was surrounded by onstage effects such as LED panels, confetti, fireworks, laser beams, and rotating mirrors to create a feast for viewers’ eyes as well as ears. 

That evening, the event became the number one trending hashtag (#TokyoSuperHits) on Twitter in Japan and kept its position throughout the event as fans watched from their computers and smartphones and millions checked out the microsite.

Check out some close-up shots of Tokyo Super Hits Live 2020.

3 Ways To Feel Close to Your Favorite Artists While Social Distancing

August 13, 2020

Live shows and touring are paused for the time being, but your favorite creators are likely still doing what they do best: being creative. Even without in-person concerts or fan events, artists are finding plenty of ways to engage fans remotely and digitally. That means there’s also many opportunities for listeners to connect with artists and support them (beyond streaming their music for your private dance party).  

Check out three tips on ways to support, share, and stay connected from our Spotify for Artists blog.

Tip 1: Share Their Songs to Your Socials

What better way to support an artist than by recruiting fans? After all, sharing is caring. With just the tap of a button, you can copy a link to send the song you’re streaming via SMS, Messenger, Twitter, WhatsApp, or email. Or, you can go further by sharing the track on your Facebook and Instagram stories, as well as on Snapchat. These integrations allow your friends and followers to preview a 15-second clip of the track in the app and gives them the option to click through to play it from their own Spotify apps.  Learn more about how to share songs here.

Tip 2: Share Their Canvas to Your Instagram Story

Since launching our Canvas beta, which turns formerly static song pages into mesmerizing video-art showcases, artists all over Spotify have been giving their work new depth with the help of eight-second visual loops. For example, Poppy used her Canvas to heighten the otherworldliness of tracks on her new album, I Disagree, while Billie Eilish added fan art to her songs as a salute to listeners around the world. Canvas sharing is currently available to all Spotify users—listeners and artists alike—so when anyone shares a track from the app to their Instagram Story, the Canvas will show up for all to see. Take a look at the steps to share a Canvas to your Instagram here, and spread your favorite artist’s creative genius even further.

Tip 3: Check Out Their Virtual Events 

During this time, many artists have turned to livestreamed concerts, which they perform from the comfort of their living rooms or backyards. Some have even used these events as a way to make money or raise funds for a charitable cause. These virtual concerts give fans around the world a chance to tune in to an artist’s social channels to hear their favorite songs performed live.

But virtual concerts aren’t the only way to support or engage with musicians. Many are using the power of technology not only to perform, but also to host Q&A sessions, listening parties, talk shows—and in some cases, even offer guitar lessons. Check out what some artists have been doing to stay connected to their fans—and don’t forget to follow your favorites on Spotify for email updates and phone notifications for their upcoming digital events. 

Hear from Katy Perry, as well as other creators, on how they are staying connected to fans during the COVID-19 pandemic in Spotify: For the Record’s latest podcast episode.

https://open.spotify.com/episode/1Cm9mnVLC4mwkD12RG4VIn?si=nwCh6Sn_TNOYXNxurJK7Rw