Nineties country music gave us power anthems like “Man! I Feel Like A Woman” and seven hit-filled albums from the legendary Reba McEntire, and it made stars out of the young duo Brooks & Dunn. As listeners return to these classic songs, albums, and moments in droves, Spotify has decided to honor them with an interactive microsite, Spotify Singles, video content, and more.
These days, the timeless songs and stories behind ’90s country music have found a new generation of ears: Gen Z.
To celebrate this resurgence, today we launched a campaign highlighting the staying power of our country catalog while also promoting the next generation of emerging country stars who are inspired by those that came before them.
Head to our 90s Country Digital Experience to reconnect with your old country favorites and discover the classic songs that shaped the genre’s sounds of today. Enter into an interactive experience by answering ’90s-inspired questions like “Who’s riding shotgun?” and “How big is your hair?” Then select an iconic artist (perhaps Shania Twain or Alan Jackson) as your copilot and choose your hairstyle, whether that’s a mullet or a head full of curls. Once you’re done, the site will analyze your responses and generate your top ’90s country albums as well as a personalized playlist.
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