Tag: 90s country nostalgia

All-Stars Shania Twain, Lauren Alaina, and Lily Rose Join BRELAND in the Debut Episode of ‘Spotify: Discover This’

October 18, 2021

Country artists and fans can attest that over the last 50 years the genre has grown remarkably. It’s something we’re exploring in Spotify: Discover This, one of our three expanded company news podcasts that’s dedicated to sharing fresh insights on music, podcasting, cultural moments, and trends. And in our inaugural episode, we’re getting a little bit country. 

Twenty-six-year-old artist BRELAND, known for his viral hit “My Truck,” joins us from the road to guest host and explore the evolving sound.

“We look at [the ’90s] as the golden age of country music, but I think we’re in a golden age of country music right now,” the singer shares in the episode. “We have to respect what came before us to be able to have context for moving forward. And I think being able to honor that history is so significant, and this is a really great time to do it.”

Together, BRELAND and his four guests offer an expert overview of the genre’s history and recent trends. Artist Lauren Alaina kicks off the conversation by unpacking the meaning of success and giving BRELAND some hilarious tips on pre-show prep. Spotify’s Head of Artist and Label Partnerships in Nashville, Brittany Schaffer, also digs into an unexpected trend: the rise of nostalgic ’90s songs.

Of course, no country conversation would be complete without the one and only Shania Twain. The icon’s ’90s hits have been included in the recent resurgence thanks to a wave of enthusiastic Gen Z listeners. The singer joins the episode to reflect on her expanding audience and changes she’s seen in the genre over the years.

“In my experience, every genre of music evolves over the decades and that goes for country music as well,” Shania shares with BRELAND. “ . . . I’m just really proud and happy to have been a part of that. I like to go with the change, and I like to be part of the change.”

Lily Rose, one of 2021’s fastest-rising stars, concludes the episode with a look to the future, examining modern-day success in the industry and growing diversity and representation in Nashville.

Don’t miss a moment. Buckle up and accompany BRELAND on a unique tour of today’s country music on “Expanding the Sound of Country Music.” And stay tuned for the premiere of Spotify: Mic Check on October 21 and the relaunch of Spotify: For the Record on October 28.

Quiz: This Week on ‘For the Record’

September 24, 2021

Think you're up-to-date on the latest in Spotify news, data, and trends? Take our quiz to test just how well you’ve been following along.

1. This week, we launched a digital experience dedicated to nostalgic ’90s country music, as well as released Spotify Singles and shared streaming data about who’s listening to the genre. True or false: As many fans between the ages of 19-24 listen to our 90s Country playlist as fans over 45.
2. Where did Matt Ford and Jack Steele of the new The Inspired Unemployed podcast meet?
3. Which of the following Spotify Original podcasts helped to provide accurate COVID-19 vaccine information to listeners through PSA’s, in-show host-reads, or original editorial content?
4. Spotify embraced the “a” in STEAM (science, technology, engineering, arts, and math) at National Children’s Museum with the launch of a toe-tapping, family-friendly experience. What is the name of our musical space?
5. Fill in the end of this quote from Steve Schnur, President of Music for EA Games: “And the day a new FIFA edition is released, we’re already…”
6. This week, select Spice Girls fans in London got to embark on a Spice Bus experience to celebrate the band’s 25th anniversary. Which Spice Girls album is their most popular, with over 860 million streams and counting?
7. Francophiles, this one’s for you. Spotify France announced 13 podcasts in the works, set to debut throughout the fall and early next year. That includes the country’s first vodcast, which stars influencers Bilal Hassani, Sulivan Gwed, Sundy Jules, Johann (aka SparkDise), and Wesley Krid. What’s the name of their new show?

Spotify’s Latest Digital Experience and Singles Are a Celebration of ’90s Country Music Nostalgia

September 21, 2021

Nineties country music gave us power anthems like “Man! I Feel Like A Woman” and seven hit-filled albums from the legendary Reba McEntire, and it made stars out of the young duo Brooks & Dunn. As listeners return to these classic songs, albums, and moments in droves, Spotify has decided to honor them with an interactive microsite, Spotify Singles, video content, and more.

These days, the timeless songs and stories behind ’90s country music have found a new generation of ears: Gen Z.

To celebrate this resurgence, today we launched a campaign highlighting the staying power of our country catalog while also promoting the next generation of emerging country stars who are inspired by those that came before them.

Head to our 90s Country Digital Experience to reconnect with your old country favorites and discover the classic songs that shaped the genre’s sounds of today. Enter into an interactive experience by answering ’90s-inspired questions like “Who’s riding shotgun?” and “How big is your hair?” Then select an iconic artist (perhaps Shania Twain or Alan Jackson) as your copilot and choose your hairstyle, whether that’s a mullet or a head full of curls. Once you’re done, the site will analyze your responses and generate your top ’90s country albums as well as a personalized playlist.