Tag: georgia

Spotify Champions Unites Fans and Bridges Rivalries Through Music

Do you rep Red and Black or cheer Big Orange? On November 16, college allegiances will be tested when the University of Georgia and the University of Tennessee meet between the hedges in a hotly anticipated football rivalry matchup. Spotify is kicking off gameday weekend like never before, and as home to students’ favorite artists and songs, we’re bridging rivalries through music to bring fans together for an unforgettable experience.

When it comes to soundtracking college experiences, Spotify is the ultimate MVP. From gameday tailgate mixes to deep focus study and GRWM playlists, Spotify champions every moment. That’s why we’re popping up in Athens, Georgia, to host a very special event to unite fans and students across this iconic southern rivalry. 

University of Georgia alum and breakout country star Megan Moroney is hitting the stage at the Georgia Theatre, the home of her very first performance and the town’s most iconic venue. Known for her 2022 hit “Tennessee Orange,” the singer should have no problem uniting Bulldog and Volunteer fans—at least until kickoff. Attendees will also be treated to an opening performance by country singer and Georgia native Mackenzie Carpenter; Atlanta native Lily Rose, who was nominated for The Academy of Country Music’s “New Female Artist of the Year” in 2021, is taking the mic as our host for the evening. Students and fans in attendance will have the chance to take home customized football-themed merch, as well as one month free of Spotify Premium for Students.

Tying it all together, Megan is taking over Spotify’s Country Tailgate playlist for game day—providing the perfect destination for fans and students preparing for one of the most anticipated college football games of the year.

What Nigeria, Pakistan, Ghana, and More of Our Newest Markets Are Streaming—365 Days In

Last year at Stream On, Spotify announced that we’d be launching in 80+ new markets around the world and adding 36 new languages to our platform—a sweeping expansion that would introduce Spotify to more than 1 billion people around the world. With this launch, we furthered our ongoing commitment to building a truly borderless audio ecosystem that connects creators, listeners, and content—and helped ensure that sounds and stories that once remained local could reach a global audience.  

By reaching even more countries across Asia, Africa, the Caribbean, Europe, and Latin America, we gave millions of new creators the opportunity to create, discover, and build a career in audio creation—and gave a billion new fans the opportunity to hear it. 

Now, a year in, there’s plenty of progress to look back on. See for yourself: 

Can’t get enough of new music? Listen to Asakaa, the Ghanian drill genre making waves around the world.