Tag: infographic

Spotify rapporterar intäkter för första kvartalet i 2024

Idag publicerar Spotify sina finansiella resultat för första kvartalet 2024. Året har inletts stabilt: 

  • Månatliga aktiva användare ökade med 19 % jämfört med föregående år och uppgick till 615 miljoner.
  • Antalet premiumanvändare ökade med 14 % jämfört med föregående år och uppgick till 239 miljoner.
  • De totala intäkterna ökade med 20 % jämfört med föregående år och uppgick till 3,6 miljarder euro. 
  • Bruttomarginalen uppgick till 27,6 %.
  • Rörelseresultatet uppgick till 168 miljoner euro.

– Vi har talat om 2024 som ett år med fokus på intäktsgenerering och vi levererar nu på den ambitionen. När vi nu har skiftat fokus mot stark intäktstillväxt och förbättrad marginal ser vi tydliga möjligheter att även fortsätta växa intagandet av nya användare. Jag känner mig nöjd med de förändringar vi implementerar och är övertygad om att vi ska nå de ambitiösa planer som vi tidigare har presenterat, kommenterar Daniel Ek, grundare och VD på Spotify.

Vill du veta mer? Klicka här för att ta del av hela den finansiella pressreleasen, och lyssna gärna på vår Q&A-webcast på IR-sajten här.

Spotify Reports First Quarter 2024 Earnings

Today, we announced our first quarter 2024 earnings. In a solid start to the year, Spotify reported…

  • Monthly Active Users grew 19% Y/Y to 615 million.
  • Subscribers increased 14% Y/Y to 239 million.
  • Total Revenue was up 20% Y/Y to €3.6 billion.
  • Gross Margin reached 27.6%.
  • Operating Income improved to €168 million.

“We’ve talked about 2024 as the year of monetization and we’re delivering on that ambition,” said Spotify co-founder and CEO Daniel Ek. “Now as we’ve shifted to focus on strong revenue growth and margin expansion, we see a clear opportunity to ensure we are also continuing to grow the top of our funnel. I feel good about the changes we are implementing and remain very confident in our ability to reach the ambitious plans we’ve outlined.”

Interested in hearing more? Click here to review the full earnings release, and listen to the webcast Q&A on our Investor Relations site here.

Five Years of Spotify in India: A Look Back at Our Greatest Hits

February marked Spotify’s fifth year in India, and since our debut, we’ve focused on lifting up the country’s creator community, localizing content for users, and making streaming the default way for listeners to discover and consume audio.

By regionally tailoring our platform features, Premium plans, playlist curation, brand campaigns, and on-ground experiences, Spotify has grown to become the most-loved streaming audio platform in India, especially among Gen Z and millennials.

Spotify has also deeply invested in educating the artist community on how to make the most of Spotify For Artists, a platform that empowers artists and their management to analyze how their music is consumed around the world. Today, more than 28,000 artists in India use Spotify For Artists, which is more than double compared to a year ago. Listening habits in India have also shifted, going from fans streaming nearly 70% international music on Spotify five years ago, to streaming more than 70% local music today. And in 2023 alone, the global consumption of music from India grew by 85% year-over-year

Let’s take a closer look at how Indian music has grown with Spotify over the last five years:

Spotify is the destination for podcasts in India

Spotify has also deeply invested in the podcast industry. Through Spotify Podcasters’ Day and regional creator support programs, podcasters learned about the ease of making their own podcasts on Spotify For Podcasters. As a result, more than 200,000 podcasts were created using the platform in 2023 while podcast listening in India increased significantly across several genres, including history,education, mythology, and true crime.

  • Four of the top 10 podcasts on Spotify in India were of the mythology / spirituality genre in 2023, including the most-streamed podcast of the year. Altogether, the genre grew by more than 80% through the year.  

In 2024 and beyond, Spotify in India will remain focused on supporting artists locally and globally—especially in the worlds of film and artist-first, Indian pop music fandom—while enabling podcasters to find the best ways to more effectively create and monetize content. It will also continue providing the best opportunities for brands to advertise on the platform to music fans and podcast listeners (Spotify Audience Network), launching new features that make Spotify more personalized, and making Premium more accessible and relevant for India.

Looking to discover the hottest songs and artists making waves in India today? Check out our Hot Hits Punjabi playlist below.

Take a Tour of Places Vital to Amapiano’s Roots

From township jive in the shebeens to the piercing sounds of Kwaito and house music across taverns and pubs, Amapiano comes from a long legacy of underground music that has made its mark across South Africa — and now the world.

South Africa Looks Back at Five Years of Spotify Streaming

When Spotify launched in South Africa in March 2018, new users and music lovers raced onto the platform to stream Thelonious Monk’s “‘Round Midnight.” In the five years since, listeners in the region have made millions of playlists spanning nostalgic jazz, pop, hip-hop, rap, home-grown Amapiano, and much more, and have spent billions of hours listening to podcasts. This has led to thousands of artists and creators finding an audience for their craft, with South African artists themselves having released over one million tracks.

Today, we mark this five-year milestone by looking back on the early days of Spotify streaming in South Africa. 

Originally, the only South African song featured in the first 10 tracks played in the market was Shekhinah’sThirsty.” Now, Canadian rapper Drake takes the top spot. He’s followed by Amapiano artist Kabza de Small in second place, The Weeknd and Juice WRLD in third and fourth, and South African DJ Maphorisa to round out the top five. The combination of global and local talent is further testament to the massive appeal and growth of Amapiano, and South African music in general.

“Spotify provides a global platform for these creators to share their music and podcasts with the world, and our entrance into the market has allowed local artists to grow their audiences and monetize their creativity,” said Jocelyne MuhutuRemy, Managing Director for Spotify in Sub-Saharan Africa. “Spotify programmes like EQUAL, Fresh Finds, RADAR, and GLOW have also helped to market and support local, emerging, and underrepresented artists.”

Last year, we announced that we would include four South African podcasts in our Africa Podcast Fund. With this initiative, we’re supporting burgeoning podcasters through financial grants, workshops, and networking opportunities, and amplifying their stories. Our goal is to help platform African creators on a global scale and shift the historically restrictive view of stories about the continent.

Celebrate South Africa’s milestone anniversary with the Top 50 tracks being streamed in the country today.

Two Years Into Spotify’s Launch in South Korea, the K-Wave Is Here To Stay

Album art from spotify milestones in korea over the past year

You’ve probably heard of a little genre called K-Pop, the energetic and highly danceable phenomenon that migrated from South Korea to the world. K-Pop’s success—Korea is the seventh-largest music market on the planet—has not only resulted in a global export of music from the country, but in other pop culture sensations, too. Squid Game and Parasite, anyone?

In the latest episode of Spotify: Discover This, our host Lea Palmieri is joined by Korean Canadian singer-songwriter Junny for a deep dive into the K-Music scene beyond K-Pop. The pair speaks to some of the biggest names in K-Hip-hop, including Tiger JK, Yoon Mirae, Dynamicduo, Jay Park, pH1, and SINCE. From there, they move into K-R&B, K-Rock, and Original Sound Tracks (OSTs). Also appearing: webtoons, a musical foray into the metaverse, and even Trot. We’ve released the episode in both English and Korean.

The episode arrives just as Spotify marks our second anniversary in Korea; it also features an interview with Spotify Korea Managing Director David Park

“Spotify is still in its early stage in Korea, which not only is the birthplace of K-Pop, but also the hub of rich cultural contents with global impact,” says David. “We’ll continue to pave the way by connecting more Korean artists, music, creators, contents, and culture with more listeners worldwide.”

And Spotify has had plenty to celebrate from Korea over the past two years. From K-Pop On! Track and our Korean hip-hop playlist KrOWN, as well as the addition of podcasts, there’s a bit of  K-Culture for everyone. Take a look.

Listen to the K-Wave episode of Spotify: Discover This in Korean here

Spotify’s Journey to 200 Million Subscribers

200 M header on black background

This week, as part of Spotify’s quarterly earnings announcement, we shared that we have officially surpassed 200 million subscribers. These fans are the heart of Spotify, and look to us to discover new music and podcasts, stay attuned to culture, and connect with their favorite creators. 

Also thanks to our subscribers, we’re able to: 

  • Innovate: We invest back into the product, rewarding subscriber loyalty with the very best user experience through features like Blend, Discover Weekly and Wrapped.
  • Expand: We’ve grown with our users, offering life stage and market-tailored plans like Family, Student and Spotify Mini. 
  • Scale: We’re now live in over 180 markets, creating a truly global community united by audio.
  • Support: We’ve paid music rights holders, including record labels, publishers, distributors (and more) $30 billion since our founding.* We’re also using our platform and marketing to amplify and support artists, with programs like Frequency, Radar, EQUAL, and the recently launched GLOW.  (*As of December 2021)

Take a look back at a few of the milestones in a journey that began at our 2008 launch. 

4 Years of Heart & Soul: Mental Health Support at Spotify

heart and soul lockup on purple, pink, green background

At Spotify, we’ve long understood that in order to do your best work, you need to feel your best. But since not every day can be top-notch, it’s important that our employees know that we’ve got their back throughout it all.

Four years ago, we created Heart & Soul, a global mental health initiative for all Spotify employees. We believe that everyone’s experience of mental health, from illness to well-being, should be welcomed, respected, and championed—and that all our employees should be able to access the support and care they need, when they need it. 

In celebration of this anniversary, we’ve released a report on our Heart & Soul accomplishments and learnings to date. The report includes a timeline of the initiative, first-person perspectives from our Ambassadors, recommendations for other companies looking to create similar programs, and more. 

And our work is based on three pillars: raising awareness and building knowledge, enabling self-care and professional support, and normalizing the conversation. Take a look at a sampling of our work: 

Heart and Soul pillars

To read the full report, head to Life at Spotify.

What Nigeria, Pakistan, Ghana, and More of Our Newest Markets Are Streaming—365 Days In

Last year at Stream On, Spotify announced that we’d be launching in 80+ new markets around the world and adding 36 new languages to our platform—a sweeping expansion that would introduce Spotify to more than 1 billion people around the world. With this launch, we furthered our ongoing commitment to building a truly borderless audio ecosystem that connects creators, listeners, and content—and helped ensure that sounds and stories that once remained local could reach a global audience.  

By reaching even more countries across Asia, Africa, the Caribbean, Europe, and Latin America, we gave millions of new creators the opportunity to create, discover, and build a career in audio creation—and gave a billion new fans the opportunity to hear it. 

Now, a year in, there’s plenty of progress to look back on. See for yourself: 

Can’t get enough of new music? Listen to Asakaa, the Ghanian drill genre making waves around the world.

How Spotify Is Supporting COVID-19 Vaccine Education and Advocacy

As the world’s largest audio streaming service, Spotify understands the power of our global platform, and with that power comes a responsibility to play our part in driving change and raising awareness about critical issues facing our society today. Last year, soon after the onset of the COVID-19 pandemic, we determined that our fans and listeners should be able to turn to our platform for information and guidance. We met these needs with the creation of our COVID-19 hub, donations to frontline medical institutions, and the establishment of the Music Relief project. Now, we’re using our platform once more, by proactively making it easier for our listeners to access accurate information about the COVID-19 vaccine. 

As the COVID-19 vaccines became more widely available, we dedicated our COVID-19 hubs globally to providing accurate vaccine information. We also encouraged our Spotify Studios podcasts to include vaccine education within their ads, PSAs, or episode content. In the U.S., we hosted a live music sweepstakes offering hundreds of vaccinated music fans the chance to win tickets to a live show. Our latest advertising campaign speaks to the concerts we’ve all missed since the start of the pandemic and reminds listeners that vaccinations will help us get back to concerts by our favorite performers. Finally, we teamed up with the World Health Organization Foundation’s Go Give One fundraising campaign to give Spotifiers an opportunity to help address vaccine inequity around the world.

Take a look below at some of our efforts to date. 

For more of our ongoing relief efforts, check out our COVID-19 hub.

Celebrating 7 Years of Spotify’s Flagship K-pop Playlist, K-Pop Daebak

On September 12, 2014, Spotify unveiled K-Pop Daebak, a first-of-its-kind playlist that became home to the K-pop genre on Spotify. Since then, it’s racked up nearly 5.3 billion minutes of streaming and 1.7 billion accumulated stream counts, and introduced approximately 70,000 tracks worldwide. Today, seven years later, it has over 3.1 million followers on Spotify, making it one of the most important global hubs of the genre and connecting the genre with a global audience. 

In honor of the impactful playlist’s seventh anniversary, we’re sharing the streaming data with K-pop fans. Check it out:

Over the past seven years, the playlist has been streamed for nearly 5.3 billion minutes—that’s over 88 million hours. And translated into years? Ten thousand years of K-Pop Daebak listening. 

In that time, we’ve found that the age group that streams K-Pop Daebak the most are Gen Z, with over half of the streams coming from 18- to 24-year-olds (51%), followed by 25- to 29-year-olds (20%), and those ages 17 or under (13%). And the top 10 countries that have listened to the flagship playlist the most? The United States, Indonesia, the Philippines, Malaysia, Taiwan, Singapore, Thailand, Canada, Brazil, and Australia.

“Spotify is dedicated to connecting Korean artists and their work to listeners all over the world, so that music can be discovered and enjoyed far and wide across borders,” says Kossy Ng, Head of Music, Asia, Spotify. “This has [been], and will continue to be, our mission in Korea for the long term and we are honored to serve as a bridge that connects K-pop and Korean artists to the world.” 

Since launching its service in Korea back in February, Spotify has also accelerated its support for Korean labels and artists by providing Masterclasses of our Spotify for Artists platform featuring various cutting-edge tools and data to empower them to connect with a larger global audience.

But K-pop doesn’t start—or stop—with this one playlist. In addition to K-Pop Daebak, Spotify offers a wide range of playlists and music from Korean artists through our global K-pop hub. Playlists range from RADAR Korea and Fresh Finds Korea—dedicated to helping listeners discover rising Korean artists—to R&B and hip-hop-focused TrenChill K-R&B and K-Hip Hop +82, indie music-focused In The K-Indie, and countless more. The hub also has multiple playlists filled with tracks from Korea that are ever evolving, organized by various themes, moods, and moments so you can dive into K-pop nonstop.

Celebrate K-Pop Daebak’s 7th anniversary by streaming the playlist below.

One Year After Launch, Local Artists and Hip-Hop Rock Russia

Exactly one year ago, Spotify launched in Russia. Since then, Spotify has built a strong fan base across the country, with our most active listeners tuning in from Moscow, St. Petersburg, Yekaterinburg, Krasnodar, and Novosibirsk.

In honor of this anniversary, we took a look into the streaming data to see which artists, songs, genres, and playlists Russians are streaming the most. What we found? Listeners showcase their country pride by streaming local artists, and Russian hip-hop reigns supreme. 

Take a look:

The thirst for Russian hip-hop is best represented by the country’s top-streamed solo male artists—MORGENSHTERN, Scriptonite, kizaru, LSP and PHARAOH—all five of whom are rappers from Russia, Kazakhstan, or Belarus. Other Russian rappers, including Boulevard Depo, SLAVA MARLOW, and MAYOT, also saw their songs and albums in the top 5.