Spotify is ready to amp up the fun on and off the pitch as the official audio partner of the Americas Kings League Santander. We’ve previously partnered with Kings League and Queens League Spain, and this new partnership will expand on the exclusive content we’re creating for football fans around the world.
Kings League Santander was founded in 2023 by Grupo Kosmos and former Barcelona and Spain defender Gerard Piqué. Gameplay consists of seven-a-side football, as well as elements of competitive football mixed with luck and entertainment. Games captured millions of views from fans who loved the creative format.
Now the league is coming to Latin America and, with Spotify’s support, fans will be able to connect more with their favorite teams both off and on the field.
On-platform play
Spotify is the only audio-streaming platform where users can discover music favorites from club presidents including Chicharito (Olimpo United), Germán Garmendia (Real Titan), WestCol and Arcángel (West Santos FC), Donato (Los Chamos FC), Jero Freixas (Muchachos FC), Los Futbolitos, and Alofoke (Galácticos del Caribe), among others.
Within Spotify’s Americas Kings League Santander on-platform hub, fans will be able to listen to the official competition playlist, which will be updated as the rounds progress. Additionally, each of the 12 clubs will have its own playlist. The hub is a fan’s top companion as they prepare for the matches every week.
On-field fun
For this new collaboration, Spotify will play a key role thanks to the Spotify Secret Weapon. At the start of each game, the coaches of each team will draw a random card from a briefcase with many options that put them at either an advantage or disadvantage, depending on their luck. These Spotify Secret Weapons range from a shootout in favor, the expulsion of a rival for four minutes, or a double goal.
The games may not have kicked off yet, but you can get ready now for the Kings League Santander by checking out our dedicated hub with the official playlist and a playlist for each and every team in the competition, too.
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