Spotify is heading back to France for the annual Cannes Lions International Festival of Creativity, and this year we’ll showcase how Spotify is more alive than ever as a creative playground where creators share, fans explore, and brands are discovered. Throughout the week, we’ll invite attendees to experience Spotify IRL, as a cultural force and the best home for creators and fans.
“Spotify is home to an unrivaled global community of artists, songwriters, podcasters, authors, creatives, fans, and brands,” said Brian Berner, Spotify’s Global Head of Advertising Sales & Partnerships. “This year, we’re bringing to life the creativity that lives on Spotify and how we’ve made it easier than ever for advertisers to join Spotify’s ever-evolving playground and engage with audiences in a positive, premium, brand-safe environment.”
From Monday, June 16, through Thursday, June 19, Spotify Beach once again serves as a creative epicenter on the Croisette. Our daytime sessions will feature some of the world’s leading authors, actors, creators, and musicians, including Paris Hilton, Louis Theroux, Charlie Puth, Mark Ronson, Morgan Absher, Jake Shane, Rachel Lindsay, Seal, Rob Mayhew, and more. We’ll also be hosting two evenings of can’t-miss concerts: Alex Warren, sombr, and Royel Otis will perform on June 17, while Cardi B, a DJ set from Mark Ronson, and Lola Young take the stage on June 18. Charlie Puth will also perform during an exclusive opening-night soirée.
Spotify Beach will also host interactive, immersive experiences. At the Soul Coffee Cafe, guests can enjoy a coffee and join the Beach Jam via QR codes. Guests can snap a selfie, use it to create their own custom playlist cover art, and have it printed or sent to their socials at the Cover Art Creator Zone. At the Audiobook Flavors Bar, guests can check out top titles for summer listening and cool off with customized soft serve, so they can “taste” an audiobook of their choice.
Here’s a rundown of what’s happening daily:
Monday, June 16
Mic Check: In Conversation with Louis Theroux, featuring Paris Hilton
What happens when an award-winning documentarian meets a pop-culture powerhouse? Join Louis Theroux and Paris Hilton as they share the stage to explore the art of storytelling across formats—from podcasts and documentaries to music, memoir, and more. Expect creative chemistry, surprising parallels, and sharp perspectives you won’t want to miss.
Rhythm and ROI: Amplifying Music in Your Marketing Strategy with Charlie Puth
Artists shape culture; learn how brands can tap in. Chart-topping artist Charlie Puth shares his thoughts on how sound drives emotion and how collaboration can boost cultural impact and audience connection.
Tuesday, June 17
Culture Club: The Influence and Impact of Fandom
Culture isn’t just created; it’s ignited and propelled by fans. From viral podcasts fueled by listener enthusiasm to global music moments amplified by devoted audiences, fandoms are the vibrant engines where culture truly comes to life. Join Jake Shane, Morgan Absher, and Rachel Lindsay for a deep dive into how fandoms drive modern culture and elevate creators.
The Power of Presence: How Authenticity and Resilience Forge Global Influence with Mark Ronson
What does it take to build lasting cultural impact across industries? In this dynamic conversation, Spotify’s Chief Public Affairs Officer Dustee Jenkins sits down with Grammy-winning producer and author Mark Ronson to explore the role of authenticity in creative and professional success. From number-one hits to thought-provoking storytelling, they’ll discuss how staying true to your voice—whether written, spoken, or sung—can resonate with audiences, spark emotional connection, and drive meaningful brand engagement in today’s attention economy.
Nighttime performances shine a spotlight on the biggest emerging talent of 2025, including Alex Warren, sombr, and Royel Otis, and feature sets from DJs Baby J and Dre Tala.
Wednesday, June 18
From AI to IRL: Navigating Creativity in the Now
AI is the marketing industry’s topic du jour, but it takes human creativity to make ads that matter. In this discussion, guided by Spotify’s own AI DJ X, prominent creatives discuss how brands are blending Spotify’s intelligence (AI, personalization) with cultural and editorial insights to build products and campaigns that connect with global audiences and individuals on emotional levels. Get a fresh perspective on how to pair AI’s capabilities with human creativity to enhance brand storytelling and inspire engagement. The session will close with a special appearance by Grammy-winning artist Seal, who’ll reflect on the role of human emotion and storytelling in the age of AI.
Sound to Story: The Art of Personalization Through Music with Ludwig Göransson and Miles Caton
Unlock the sound secrets behind the blockbuster film Sinners. Discover how the seamless fusion of music and storytelling elevates a film’s emotional impact with composer Ludwig Göransson and breakout film actor Miles Caton. This session explores how soundtracks shape cinematic experiences and how brands can harness the same power to create lasting emotional connections with their audiences.
Nighttime performances feature Cardi B, a DJ set from Mark Ronson, and Lola Young. DJs Baby J and Dre Tala will also spin tunes.
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