Tag: Spotify

Spotify CLASSICS: The 100 Greatest R&B Songs of the Streaming Era

Spotify Classics: The 100 Greatest R&B Songs of the Streaming Era

In February, we launched Spotify CLASSICS, our first-ever program to celebrate catalog music. Our inaugural list focused on the Classic Hip-Hop and R&B Albums of the Streaming Era and featured timeless bodies of work like Beyoncé’s Lemonade, Frank Ocean’s Blonde, SZA’s Ctrl, Rihanna’s ANTI, and Jazmine Sullivan’s Heaux Tales, to name a few. 

Today we’re unveiling the second chapter of our CLASSICS program: The 100 Greatest R&B Songs of the Streaming Era. Spotify defines the Streaming Era as a timeframe that spans 2015 until present day.

R&B went through an identity crisis during the first half of the 2010s, but the genre found its footing during the streaming era. R&B morphed into a style of music that absorbed hip-hop, pop, Afrobeats, electronic, alternative, and indie into its sound, breathing new life into the genre.

Spotify’s U.S. editorial team—along with Carl Chery, Creative Director, Head of Urban Music at Spotify—has taken on the ambitious task of corralling all shades of R&B under one umbrella, and in the end, this list offers a snapshot of all the genre has offered in the streaming era. Based on criteria such as quality, impact, replay value, influence, and cultural significance, Spotify CLASSICS is 100% qualitative. The program is driven by our editors’ music and cultural expertise—and not by data—meaning that massive streaming numbers were not a requirement for the 100 songs you see below.

Note: All songs were released on Spotify after January 1, 2015. The Spotify streams are current as of April 8, 2024.

100. Mahalia ft. Ella Mai – “What You Did” 

5K/Sony, 2019

Spotify Streams: 119,207,837

Fun Fact: The song samples Rose Royce’s “I’m Going Down.” Mary J. Blige and Cam’ron previously sampled the song. Cam’ron appears on the remix to “What You Did.”

99. Libianca – “People”

5K/Sony, 2022

Spotify Streams: 599,870,162

Fun Fact: Jakarta, India, is the top city listening to “People” on Spotify.

98. Lucky Daye ft. Alex Isley, Masego & Jack Dine – “Good & Plenty (Remix)”

Isley & Dine, 2021

Spotify Streams: 51,032,263

Fun Fact: Joey Badass sampled “Good & Plenty” on his song “Passports & Suitcases.”

97. PJ Morton ft. JoJo – “Say So”

Morton/Empire, 2019

Spotify Streams: 35,878,123

Fun Fact: Say So” won Best R&B Song at the 62nd Annual Grammy Awards. PJ Morton has won five Grammys as an R&B artist.

96. Kali Uchis – “Moonlight”

Geffen, 2023

Spotify Streams: 640,798,930

Fun Fact: Kali Uchis first teased the song on her TikTok account on November 20, 2022.

95. SiR – “D’Evils”

Top Dawg Entertainment, 2018

Spotify Streams: 119,009,859

Fun Fact: Jay-Z released a song with the same title on his debut album, Reasonable Doubt.

94. Sampha – “(No One Knows Me) Like the Piano” 

Young Turks, 2017

Spotify Streams: 91,697,106

Fun Fact: (No One Knows Me) Like the Piano” is Samphas most-streamed solo song on Spotify.

93. Ravyn Lenae ft. Steve Lacy – “Skin Tight”

Atlantic, 2022

Spotify Streams: 23,727,173

Fun Fact: Skin Tight” was a late addition to Ravyn Lenae’s album, Hypnos. Steve Lacy brought it to Ravyn’s attention as they were starting to mix the album.

92. Yebba – “Distance”

RCA, 2021

Spotify Streams: 31,535,923

Fun Fact: Distance” was recorded in New York City’s legendary Electric Lady Studios. D’Angelo’s Voodoo, Bilal’s 1st Born Second, and The RootsPhrenology were also recorded at Electric Lady.

91. Tiana Major9 ft. EARTHGANG – “Collide” 

Motown, 2019

Spotify Streams: 45,894,014

Fun Fact: Collide” was nominated for Best R&B Song at the 66th Annual Grammy Awards.

90. Thundercat – “Them Changes”

Brainfeeder, 2020

Spotify Streams: 302,994,988

Fun Fact: Them Changes” borrows its drums from The Isley Brothers’ “Footsteps in the Dark, Pts. 1&2.”

89. Kelela “LMK”

Warp, 2017

Spotify Streams: 12,352,417

Fun Fact: Stereogum, Noisey, and Highsnobiety all ranked Kelela’s “LMK” at #7 on their Best Songs of 2017 lists.

88. Oxlade – “KU LO SA”

Troniq Music/Epic, 2022

Spotify Streams: 18,882,490

Fun Fact: The “A COLORS SHOW” version of Oxlade’s “KU LO SA” has over 81 million views on YouTube.

87. Kehlani ft. Masego – “Hate the Club”

Atlantic, 2020

Spotify Streams: 34,330,901

Fun Fact: Kehlani name-checks Shabba, a popular reggae/dancehall party now known as Donovan’s Yard. Young Thug also shouts out Shabba on Metro Boomin’s “Trance.”

86. Janelle Monae – “Only Have Eyes 42”

Atlantic, 2023

Spotify Streams: 8,967,190

Fun Fact: Only Have Eyes 42” samples reggae artist Derrick Harriott’s “The Loser.”

85. Snoh Aalegra – “I Want You Around”

ARTium/AWAL, 2019

Spotify Streams: 147,258,213

Fun Fact: I Want You Around” is Snoh Aalegra’s first Platinum single certified by the RIAA.

84. Ro James – “Permission”

ByStorm/RCA, 2015

Spotify Streams: 69,369,232

Fun Fact: Permission” samples Willie Hutch’s “Brother’s Gonna Work It Out.” The sample was previously used on Chance The Rapper’s “Lost.”

83. Ty Dolla $ign ft. Musiq Soulchild, Tish Hyman & 6LACK – “Your Turn”

Atlantic, 2020

Spotify Streams: 14,684,668

Fun Fact: Your Turn” was originally included on the tracklist for a Ty Dolla $ign album slated to be released before the COVID-19 pandemic.

82. Masego ft. FKJ – “Tadow”

EQT, 2017

Spotify Streams: 442,923,172

Fun Fact: The “Tadow” video was released almost two years after the song came out.

81. Jacquees – “B.E.D.”

Cash Money/Republic, 2016

Spotify Streams: 261,215,353

Fun Fact: “B.E.D.”s chorus interpolates the bridge of Avants “Read Your Mind.”

80. Khalid – “Location”

RCA, 2017

Spotify Streams: 1,347,691,159

Fun Fact: “Location” has been officially remixed three times: The first including Lil Wayne and Kehlani, the second featuring Lil Simz, and the third featuring Jorja Smith and Wretch 32.

79. Erykah Badu ft. André 3000 – “Hello”

Motown, 2015

Spotify Streams: 43,693,878

Fun Fact:Hello” marks the second musical collaboration between Erykah Badu and André 3000. Badu is also featured on OutKast’s “Liberation.”

78. Brent Faiyaz – “DEAD MAN WALKING”

Lost Kids, 2020

Spotify Streams: 376,159,856

Fun Fact: Brent Faiyaz released the song to ring in his 25th birthday. 

77. Solange – “Stay Flo”

Columbia, 2019

Spotify Streams: 74,174,239

Fun Fact: Metro Boomin provides ad-libs for “Stay Flo.” Some of the ad-libs are also repurposed for “Almeda.” Metro doesn’t generally lend his vocals to the songs he produces.

76. Steve Lacy ft. Fousheé – “Sunshine” 

RCA, 2022

Spotify Streams: 68,770,489

Fun Fact: Steve Lacy previously collaborated with Fousheé on “candy grapes” from her album time machine.

75. Nao – “Bad Blood”

Little Tokyo/RCA, 2015

Spotify Streams: 65,481,587

Fun Fact: The song premiered on Annie Mac’s BBC Radio 1 show.

74. Lucky Daye – “Roll Some Mo”

Keep Cool/RCA, 2019

Spotify Streams: 61,588,273

Fun Fact: Roll Some Mo” was nominated for Best R&B Song and Best R&B Performance at the 62nd Annual Grammy Awards.

73. Jazmine Sullivan – “Let It Burn”

RCA, 2015

Spotify Streams: 48,943,523

Fun Fact: The song samples “Ready or Not” from R&B trio After 7. The song was released 25 years before “Let It Burn” came out.

72. H.E.R. – “Damage”

RCA, 2020

Spotify Streams: 105,224,490

Fun Fact: Damage” was nominated for Best R&B Song and Best R&B Performance at the 64th Annual Grammy Awards.

71. Chris Brown ft. Wizkid – “Call Me Every Day” 

RCA, 2022

Spotify Streams: 117,142,141

Fun Fact: This is the third collaboration between Chris Brown and Wizkid. They previously worked together on the remix to Wizkid’s “Shabba” and “African Bad Gyal.”

70. dvsn – “Too Deep”

OVO Sound, 2016

Spotify Streams: 76,566,319

Fun Fact:Too Deep” features a sample of Ginuwine’s “So Anxious.” The song was later sampled on Justin Bieber’s “Take It Out on Me” and TWENTY88’s Time In.”

69. Chloe x Halle – “Do It” 

Parkwood/Columbia, 2020

Spotify Streams: 175,954,973

Fun Fact: Do It” was cowritten by Victoria Monét.

68. Snoh Aalegra – “DO 4 LOVE”

ARTium/Roc Nation, 2021

Spotify Streams: 53,078,597

Fun Fact: DO 4 LOVE” covers Bobby Caldwell’s “What You Won’t Do for Love” and was originally released as part of the Spotify Singles program. The song was nominated for Best Traditional R&B Performance at the 65th Annual Grammy Awards.

67. The Internet – “Special Affair”

Odd Future/Columbia, 2015

Spotify Streams: 106,929,821

Fun Fact: Special Affair” is certified Gold by the RIAA. It’s one of two songs from The Internet to earn a RIAA certification.

66. 6LACK – “PRBLMS”

LVRN/Interscope, 2016

Spotify Streams: 454,624,399

Fun Fact: PRBLMS” was first released on Soundcloud and was later briefly released through Empire Distribution before 6LACK signed to Interscope.

65. Pink Sweat$ – “Honesty”

Human Re-Sources, 2018

Spotify Streams: 341,006,269

Fun Fact: Pink Sweat$ got his start in the industry as a songwriter. “Honesty” is the first song he wrote for himself as an artist.

64. Jorja Smith – “Blue Lights”

FAMM, 2018

Spotify Streams: 228,730,295

Fun Fact: Jorja Smith still worked at Starbucks when the song was first released.

63. Bryson Tiller –  “Right My Wrongs”

RCA, 2015

Spotify Streams: 452,147,413

Fun Fact: Right My Wrongs” is the third-most-streamed song on Bryson Tiller’s T R A P S O U L. The song was never released as a single.

62. Cleo Sol – “When I’m In Your Arms”

Forever Living Originals, 2020

Spotify Streams: 42,477,516

Fun Fact: Cleo Sol is affiliated with the mysterious R&B collective SAULT.

61. Jhené Aiko – “While We’re Young” 

Def Jam, 2017 

Spotify Streams: 278,418,525

Fun Fact: The song’s video is inspired by the romantic comedy 50 First Dates starring Adam Sandler and Drew Barrymore. 

60. Tyla – “Water”

FAX/Epic, 2023

Spotify Streams: 534,909,280

Fun Fact: Tyla was featured on Spotify’s RADAR Africa program in the summer of 2023. She previewed a sneak peek of “Water” during an episode of the Spotify Mic Check podcast.

59. Kehlani ft. Ty Dolla $ign – “Nights Like This”

Atlantic, 2019

Spotify Streams: 565,834,719

Fun Fact: Nights Like This” is Kehlani’s biggest song to date. It’s certified 3x Platinum by the RIAA.

58. Bruno Mars – “Finesse”

Atlantic, 2016

Spotify Streams: 254,402,201

Fun Fact: “Finesse” is inspired by the popular late ’80s-early ’90s subgenre New Jack Swing. The video, which features Cardi B, pays homage to the legendary sketch comedy show In Living Color.

57. Jeremih – “oui”

Def Jam, 2015

Spotify Streams: 658,033,969

Fun Fact:Oui” is Jeremih’s sixth multiplatinum single. The song is certified 5x Platinum by the RIAA.

56. Brent Faiyaz – “Clouded”

Lost Kids, 2020

Spotify Streams: 521,190,058

Fun Fact: Clouded” is Brent Faiyaz’s most-streamed song on Spotify.

55. H.E.R. ft. Bryson Tiller – “Could’ve Been” 

RCA, 2019

Spotify Streams: 427,811,796

Fun Fact: Could’ve Been” was nominated for Best R&B Song and Best R&B Performance at the 62nd Annual Grammy Awards.

54. The Weeknd – “Earned It”

Republic, 2014

Spotify Streams: 1,622,146,954

Fun Fact:Earned It” marked The Weeknd’s first Top 10 hit on the Billboard Hot 100 as a solo act.

53. Chris Brown – “Under the Influence”

RCA, 2019

Spotify Streams: 1,183,107,837

Fun Fact: Under the Influence” was originally released as part of Indigo (Extended) in 2019. The song went viral in 2022 and was released as a single almost three years later. It’s now the most-streamed song from the album.

52. Giveon – “Like I Want You”

Epic, 2019

Spotify Streams: 365,433,647

Fun Fact: Giveon initially didn’t expect this song to be well received.

51. Teyana Taylor – “Gonna Love Me” 

G.O.O.D. Music/Def Jam, 2018

Spotify Streams: 224,088,049

Fun Fact: Teyana Taylor directed the video for the remix, which features Wu-Tang Clan’s Ghostface Killah, Method Man, and Raekwon.

CLASSICS R&B 100: #50-#11

50. Jazmine Sullivan – “Lost One”

RCA, 2020

Jazmine Sullivan’s “Lost One” arrived in 2020, five years after the release of her previous album, Reality Show. As the lead single for 2021’s critically acclaimed Heaux Tales, it signaled a new beginning in more than one way. Eschewing more traditional pop songwriting structures, “Lost One” showed off an evolution in Jazmine’s sound, as she takes a sparse and muddy guitar loop and brings it to life with multipart harmonies that jump from the speakers in all three dimensions. Over the course of three and a half minutes, she chronicles the process of moving on from a relationship, laying bare the good, bad, and ugly that comes with it. 

Spotify Streams: 28,384,484

Fun Fact: “Lost One” was Jazmine’s first single in five years (not including the title track from the Insecure soundtrack).

49. Steve Lacy – “Dark Red” 

3Qtr/AWAL, 2017

As a core member of The Internet, Steve Lacy helped the group mine the proggy, experimental corners of ’70s soul and reimagine them in a contemporary light. With “Dark Red,” the standout track from his debut solo EP Steve Lacy’s Demo, the multitalented artist flashes his ability to combine the lived-in feel of The Internet’s best work with infectious hooks and melodies that would be right at home on any pop star’s album.

Spotify Streams: 1,239,968,662

Fun Fact: Steve created “Dark Red” on his iPhone. The song went viral and had its biggest moment in 2021, four years after its release.

48. Ari Lennox – “Shea Butter Baby”

Dreamville/Interscope, 2018

After generating buzz with her debut EP, PHO, in 2016, vocalist Ari Lennox had a breakthrough moment with her 2019 single “Shea Butter Baby.” A seductive late-night call to action, the tune pulls from trap, dancehall, and dembow influences, creating a hypnotic mélange as Ari lustfully shoots her shot into the darkness. By song’s end, her plea is heard as J. Cole hops on the track to respond in kind, giving it an electric atmosphere that helped make it a modern classic.

Spotify Streams: 160,041,592

Fun Fact: This song was originally released on the soundtrack for Creed II.

47. SiR – “John Redcorn” 

TDE/RCA, 2019

By the time “John Redcorn” dropped in 2019, SiR had already carved out his spot on a stacked TDE roster that included the likes of Kendrick Lamar, SZA, and Schoolboy Q. While he already had a string of hits to his name, the vocalist took an unexpected turn with “John Redcorn,” drawing inspiration from a certain TV character of the same name. Spacious and full of lush instrumentation, SiR invites listeners to get lost in the track and drift aimlessly as he guides you through one of his patented tales of unrequited love.

Spotify Streams: 80,639,466

Fun Fact: John Redcorn is a fictional character from the popular sitcom King of the Hill, which ran from 1997 to 2010.

46. Coco Jones – “ICU”

High Standardz/Def Jam, 2022

Debuting as an actress on shows like Bel-Air, Coco Jones made it known she was a multifaceted star with the release of 2022’s What I Didn’t Tell You. On the hit single “ICU,” a ballad inspired by generations of Southern soul, Coco’s vocal abilities are put on full display as she pours her heart out about a fading love she can’t shake. Equally personal and relatable, “ICU” helped Coco establish herself among R&B’s next generation.

Spotify Streams: 47,034,663

Fun Fact:  “ICU” earned Coco her first Grammy earlier this year (Best R&B song).

45. Tems – “Higher”

Leading Vibes, 2020

There’s no mistaking Tems’s voice on a track. And it’s songs like “Higher that have made the Nigerian talent’s unique vocals instantly recognizable across the globe. “Higher” showcases the power and delicate texture of Tems’s voice as she effortlessly jumps between singing and rapping. But more than just a display of technical excellence, Tems’s talent as a songwriter is also on full display, which elevates the song from a hot track into an experience. 

Spotify Streams: 118,718,382

Fun Fact: “Higher” was sampled on Future‘s “WAIT FOR U,” which debuted atop the Billboard Hot 100, earning Tems her first number-one song on the chart.

44. Summer Walker ft. SZA – “No Love” 

LVRN/Interscope, 2022

Like many R&B greats, Summer Walker has the rare ability to draw you into a song with her voice alone. On “No Love,” her languid, blues-inflected 2021 single featuring SZA, both artists reach into their bag of vocal tricks as they swear off romance in favor of uncomplicated fun. As the beat drops in and out, the duo use their voices like instruments, switching up their tones and cadences so that the track never once reaches a lull. 

Spotify Streams: 248,632,539

Fun Fact: This is the first and only time SZA and Summer Walker have collaborated.

43. Miguel ft. Travis Scott – “Sky Walker”

RCA, 2017

Over the course of his career, Miguel has never been one to play things safe—or settle into a single lane when it comes to his sound. On “Sky Walker,” the lead single from his 2017 album War & Leisure, the LA native absorbed the trap influences surrounding pop music at the time and turned them into one of his biggest hits to date. Bringing Travis Scott along for the ride, the pair float over feathery synths as they celebrate their wins and shrug off the critics.

Spotify Streams: 579,701,805

Fun Fact: Miguel is a huge Star Wars fan.

42. Daniel Caesar – “Japanese Denim”

Golden Child, 2016

Initially overlooked, Japanese Denim languished in the long shadow of Daniel Caesar’s breakout hit “Get You” when it was first released in 2016. But once fans started to dig deeper into the Canadian’s catalog a few years later, they discovered a Southern-fried gem of a tune. As Daniel croons over bluesy, reverb-soaked guitars that would have been at home on any Stax Records single from the ’60s, “Japanese Denim” is reminiscent of D’Angelo and Otis Redding at their best and carries on the tradition of classic soul ballads.

Spotify Streams: 524,032,842

Fun Fact: Daniel’s infamous “blue jeans” were a pair of A.P.C. Denim.

41. Lucky Daye – “Over”

RCA, 2021 

Having found early success with singles like “Roll Some Mo” and “How Much Can A Heart Take,” Lucky Daye established himself as one of R&B’s marquee names with his 2021 single “Over.” Inspired by sounds of the early 2000s, “Over” updates the sounds of that era and chronicles the maddening confusion of a hot-and-cold romance as Lucky’s sleek, emotive vocals perfectly capture the emotional toll it inflicts.

Spotify Streams: 192,213,995

Fun Fact:  This song samples Musiq Soulchild’s “Halfcrazy.”

40. Anderson .Paak – “Am I Wrong”

Artclub/Empire/OBE, 2015

A favorite among critics since his breakthrough release Malibu, Anderson .Paak hit a high watermark with that album’s standout track, “Am I Wrong.” Concocting a silky blend of disco, funk, electro, and hip-hop, Anderson’s trademark raspy vocals bounce, rock, skate, and roll on the track as Schoolboy Q adds the perfect level of spice to one of the streaming era’s more unexpected club bangers.

Spotify Streams: 97,888,078

Fun Fact: “Am I Wrong” producer Pomo and Anderson also collaborated on Mac Miller’s “Dang.”

39. Brent Faiyaz – “Trust” 

Lost Kids/Human Re-Sources, 2018

Even when he debuted as part of the shadowy trio Sonder, Brent Faiyaz’s ascent to stardom always felt inevitable. With his 2018 hit “Trust,” the singer showed why he had been on tastemaker radars in the years leading up. Similar to R&B forebears like The-Dream, Brent’s feathery tenor becomes one more instrument on the sparse, upbeat track. Playing off the drum’s bouncy rhythm, he gives every lyric room to play in space, infusing the track with a haunted moodiness that captures listeners’ attention from the very first listen.

Spotify Streams: 502,284,422

Fun Fact: “Trust” was Brent’s first RIAA certification. The song is now double Platinum.

38. PARTYNEXTDOOR ft. Drake – “Come and See Me” 

OVO Sound/Warner, 2016

Good things usually happen when PARTYNEXTDOOR and Drake team up on the same song, and the slow-burning “Come And See Me” is no exception.Over little more than a stuttering hi-hat and a snare that sounds like a grandfather clock in the dead of night, the pair unload their 4 a.m. confessionals over the 40-produced track, marinating on the moments when the give-and-take of a relationship starts to test those involved.

Spotify Streams: 597,671,766

Fun Fact: The song has been covered or unofficially remixed by Erykah Badu, SZA, Lil Mo, Trey Songz, and PnB Rock.

37. Muni Long – “Hrs & Hrs”

Supergiant/Def Jam, 2021

Having made her name as a songwriter for the likes of Ariana Grande and Rihanna, Muni Long took a star turn herself with “Hrs & Hrs,” reviving the kind of late-’90s soul that only comes on after dark. Evoking the best of Aaliyah, Erykah Badu, and Alicia Keys, the jazzy, smoldering tune topped charts, went viral on social media, and earned a guest feature from Usher on the remix. It ultimately landed Muni a Grammy for Best R&B Performance.

Spotify Streams: 228,804,622

Fun Fact: Long posted a video in December 2021 that led to the “Hrs and Hrs Challenge.” The challenge was popular among the LGBT community, who thought the song meant “Hers and Hers.” She also wrote the song while washing the dishes.

36. Giveon – “Heartbreak Anniversary”

Epic, 2020

In a genre dominated by unique voices, few are more distinct than Giveon’s. After generating buzz with his debut single, “Like I Want You,” and his collab with Drake, “Chicago Freestyle,” Giveon shot into stardom with “Heartbreak Anniversary.” A classic, piano-driven ballad puts the Frank Sinatra-obsessed crooner’s voice front and center, and the distorted guitar licks sprinkled throughout the chorus help imbue the song with a catchiness that slowly creeps up on you.

Spotify Streams: 1,108,272,191

Fun Fact: The song didn’t become a hit until a year later due to a viral trend that began in Southeast Asia; the song went number one in Malaysia and Singapore, respectively.

35. H.E.R. – “Focus” 

RCA, 2016

In a musical landscape where most artists try to seize the spotlight any way they can, H.E.R. has always been content to sit back and let her tunes do the talking. Despite its hushed, dreamlike air, “Focus” screamed volumes when it debuted in 2016. Accompanied by rolling piano keys and lullaby-esque melodies, an exasperated H.E.R. gently begs for the attention of another. While we never find out if her pleas were successful, we do know that the song garnered worldwide attention, an opening salvo that propelled H.E.R. into R&B’s upper echelon.

Spotify Streams: 200,779,908

Fun Fact:  Justin Love, cowriter, revealed that “Focus” is about his mother.

34. Beyoncé – “VIRGO’S GROOVE”

Parkwood/Columbia, 2022

Exuding a smooth and futuristic funkiness, “VIRGO’S GROOVE” sounds like it comes straight from an episode of Soul Train filmed inside the International Space Station. Featuring a Who’s Who of pop and R&B talent—including Brittany “Chi” Coney, Levan Kali, and The-Dream—the song’s aerodynamic synths collide with double-wide bass licks for a modern disco classic. Beyoncé invites listeners to buckle up and blast off for a rollicking ride through the stars.

Spotify Streams: 93,472,613

Fun Fact: According to Levan, the process for “VIRGO’S GROOVE” took “two to three years” with an “incredibly collaborative process” to integrate the song into the larger project.

33. Frank Ocean – “Chanel”

Blonded, 2017

More than a follow-up single to Frank Ocean’s universally worshiped album Blonde, “Chanel” is a deeply personal statement of sexuality and identity from one of music’s most reclusive stars and touches on the many dualities that exist in his life. Over the dusty, cha-cha-cha-inspired Frank Dukes beat, Ocean opens up about his experiences as a bisexual Black male and his struggles with the stereotypical, preconceived roles the world expects him to fit into.

Spotify Streams: 732,067,164

Fun Fact: Ocean premiered the track online, where he looped variations of it for an hour.

32. Victoria Monét – “On My Mama”

RCA, 2023

Logging more than a decade as one of Ariana Grande’s go-to songwriters (credits on “thank u, next,” “7 rings,” and “34+35”), Victoria Monét has mastered the art of the hit song. With “On My Mama,” she proves that she’s equally adept carrying the spotlight as a solo artist. Combining her infectious hooks with production that draws influence from Chalie Boy’s “I Look Good.” Victoria delivers an anthem preaching self-confidence that should be obligatory listening before any big night out.

Spotify Streams: 101,982,284

Fun Fact: Victoria previewed “On My Mama” at her first headlining show, presented by Spotify in March 2023.

31. Rihanna – “Love On The Brain”

Roc Nation, 2016

Widely considered among the best vocal performances of Rihanna’s career, “Love On The Brain” is a testament to the icon’s versatility and her ability to record across genres. Over the gentle swing of the doo-wop ballad, Rihanna’s rough-edged alto proves to be a magnetic combination, helping “Love On The Brain” swell into one of ANTI’s most enduring songs—a true classic in the singer’s illustrious catalog of hits.

Spotify Streams: 1,423,947,646

Fun Fact: “Love on the Brain” was the first song commissioned for Rihanna’s album ANTI.

30. SZA – “Broken Clocks”

Top Dawg Entertainment/RCA, 2018

In an era where attention is fleeting and singular cultural moments increasingly rare, SZA’s debut album, Ctrl, stood out for its ability to command the world’s attention for well over a year. As the fourth of Ctrl’s five official singles—all certified double Platinum at least—“Broken Clocks” offered one more piece of evidence that the singer was in a creative zone during the album’s creation. Over trap drums and pitch-shifted vocal samples, SZA drops a jazzy ode to a former flame with the power to keep her feelings frozen in time. 

Spotify Streams: 582,595,453

Fun Fact: “Broken Clocks” samples “West,” which was performed and written by River Tiber and Daniel Caesar.

29. Tems – “Free Mind”

Leading Vibes, 2022

Originally released in 2020 as part of Tems’s debut EP, For Broken Ears, it wasn’t until 2022 that “Free Mind” clicked with fans. Not an official single at the time, its viral streaming success sent the song shooting up the charts and is still Tems’s biggest solo hit to date. Recorded with little more than a laptop and a portable keyboard, the song makes you feel every last bit of angst in Tems’s voice as she sings about the obstacles that stand in the way of her and mental peace.

Spotify Streams: 144,520,147

Fun Fact: “Free Mind” is the third song to reach number one on Billboard’s U.S. Afrobeats chart.

28. Solange ft. Sampha – “Don’t Touch My Hair”

Saint/Columbia, 2016

A literal reference to a racially loaded act, “Don’t Touch My Hair” puts a voice to the indignity regularly experienced by Black people worldwide. Uniting two musical vanguards in Solange and Sampha, the song also serves as a larger commentary on white supremacy, misogyny, and body autonomy, expressing what it means to exist in a world that treats you with hostility. Backed by blaring horns on the chorus, the pair adopt “What you say to me?” as a refrain of protest against those who won’t respect boundaries or make space for others.

Spotify Streams: 55,217,137

Fun Fact: The song’s music video features different hairstyles such as Marcel waves, beaded braids, afros, looped braids, etc. The hair styling for the video was done by Nikki Nelms.

27. The Internet ft. KAYTRANADA – “Girl”

Columbia, 2015

The Internet was one of the more welcome surprises to form from the early-2010s big bang that was Odd Future, serving up a self-assured vision of cosmic funk and soul. “Girl” sits at the heart of their third album, Ego Death. Rolling along with KAYTRANADA’s signature off-kilter drums, Syd uses her delicate vocals to explain all the reasons why she and the object of her affection should be together. It’s an electro-influenced slow burner that adds a touch of swagger to the group’s tried-and-true formula. 

Spotify Streams: 143,818,667

Fun Fact: “Girl” is The Internet’s most-streamed song on Spotify.

26. Summer Walker ft. Bryson Tiller – “Playing Games”

LVRN/Interscope, 2019

Pairing two of the biggest names from R&B’s new wave, “Playing Games” immediately proved that Summer Walker’s initial success was no fluke. Like many of Summer’s best hits, the two-and-a-half minute track never overstays its welcome as she and Bryson Tiller air their grievances over the other’s perceived commitment issues, matching each other’s stormy emotions as they’re put on display for the world to consume.

Spotify Streams: 419,707,519

Fun Fact:  The song samples Destiny’s Child‘s song “Say My Name” (1999).

25. Jhené Aiko ft. Swae Lee – “Sativa” 

ARTium/Def Jam, 2018

Jhené Aiko always had a knack for churning out hits that felt like they were recorded in the clouds. But on “Sativa” she refined her trademark sound to perfection. Bringing Rae Sremmurd’s Swae Lee along for a Zero-G trip through a blissed-out beat as airy as Jhené’s voice, the pair wax poetic about taking time to chill out and enjoy life’s moments for what they are.

Spotify Streams: 452,820,929

Fun Fact:  “Sativa” is Jhené ’s most streamed Spotify song to date.

24. Beyoncé – “Plastic Off the Sofa” 

Parkwood/Columbia, 2022

When you compare “PLASTIC OFF THE SOFA” to the other songs on RENAISSANCE, it sticks out like a sore thumb. But that’s hardly a bad thing. Featuring songwriting and production contributions from Syd and Sabrina Claudio, the song takes a stylistic detour from the crunchy, futuristic sounds spanning the rest of the album. Instead, it delivers a softer, more organic sound that could even be described as vintage. While it essentially functions as a mid-album intermission, the song still very much stands on its own, highlighting Beyoncé’s underappreciated ear for the sort of subtle and nuanced mid-tempo jams that comprise her best deep cuts.

Spotify Streams: 86,909,593

Fun Fact: Though not a single, “PLASTIC OFF THE SOFA won a Grammy for Best Traditional R&B Performance in 2023.

23. Bryson Tiller – “Exchange” 

RCA, 2016

The second single from Bryson Tiller’s landmark album T R A P S O U L, “Exchange” proved that the budding talent was no one-hit wonder. The song’s brooding, melodramatic production serves as the perfect backdrop for Bryson’s late-night tales of woe and regret, casting himself as a victim of love as he lays bare his self-inflicted wounds.

Spotify Streams: 944,955,118

Fun Fact: The song contains a sample of K.P. & Envyi‘s 1998 hit “Swing My Way.”

22. SZA ft. Travis Scott – “Love Galore” 

TDE/RCA, 2017

More than any other song, “Love Galore” marked the turning point for SZA where she went from an artist on the rise to a bona fide superstar. Released in advance of her debut album, Ctrl, the song quickly caught on with fans thanks in part to the dreamy, tropical atmosphere the beat casts over the song, and a cameo from a red-hot Travis Scott. But it’s SZA’s performance that’s the main attraction here, as she delivers the sorts of melodic earworms that are near impossible to get out of your head.

Spotify Streams: 794,436,723

Fun Fact: According to SZA, the “I Love on my ladies/Love to my ladies/Dated a few” line is true.

21. Wizkid ft. Tems – “Essence”

Starboy/RCA, 2020

By our not-so-scientific observations, it only takes the first two lines of “Essence” for a listener to be drawn into its orbit. Trading serpentine melodies over an Afrobeats riddim that bounces along at a leisurely pace, Wizkid and Tems generate a heat on the track that can turn the coldest winter day into a sultry summer vibe. Fans around the world responded in kind, helping turn “Essence” into one of the biggest tracks to ever come out of Africa.

Spotify Streams: 230,735,273

Fun Fact: “Essence” is the first Nigerian song in history to chart on the Billboard Hot 100 and the Billboard Global 200.

20. Silk Sonic – “Leave The Door Open” 

Atlantic, 2021

Conceived as a joke between friends, Bruno Mars and Anderson .Paak’s Silk Sonic side project became quite real during the pandemic. And when the project’s lead single, “Leave The Door Open,” dropped, its throwback soul sound instantly resonated with fans—perhaps to an extent neither artist expected. A sultry ballad evoking the dustiest late-night grooves from the ’70s, the hit perfectly melds the Top 40 sensibilities of Bruno with the indie leanings of Anderson and would ultimately go on to win Song of the Year at the 2022 Grammys. Not bad for an idea that began as an afterthought.

Spotify Streams: 1,269,678,632

Fun Fact: The bridge of the song “almost broke the band up,” according to Bruno.

19. Summer Walker – “Girls Need Love” 

LVRN/Interscope, 2018

Summer Walker’s greatest strength as a songwriter is her ability to drop the pretense and say the quiet part out loud. On her 2018 breakout hit, “Girls Need Love,” the Atlanta singer does not hide behind metaphors as she laments the double standards society lobs at her honesty. Like most of her debut EP, Last Day Of Summer, “Girls Need Love” plays out like a slowed-down trap banger emerging from the ether, setting the mood for Summer’s plainspoken manifesto about the universal desire for physical affection.

Spotify Streams: 315,977,925

Fun Fact: Drake heard the song and DM’d Summer on social media about doing a remix.

18. Miguel ft. J. Cole – “Come Through and Chill”

RCA, 2018

Given the personalities involved, it’d be reasonable to assume that “Come Thru and Chill” was the first time that Miguel, J. Cole, and producer Salaam Remi had all worked together. However, they first crossed paths on Miguel’s 2010 major-label debut, “All I Want Is You.” After reuniting in 2017, the trio proved you can recapture lightning in a bottle—with even greater success. Conjuring that original magic, the musical heavyweights mix R&B, hip-hop, and vintage soul to great effect, creating a drowsy, cloudy vibe that fully envelops you from the moment you hit play.

Spotify Streams: 240,100,017

Fun Fact: Miguel originally uploaded a version of the song to his SoundCloud page in June 2016 without J. Cole on it.

17. SZA – “Good Days” 

Top Dawg Entertainment/RCA, 2020

Good Days” reunites SZA with producer Carter Lang, who was vital to shaping the sound of her opus, Ctrl. Combining the pop sensibilities of her debut album while revisiting some of the more adventurous ideas from earlier releases—including her trip-hop and synth pop-tinged EP Zthe track incorporates those stylistic cues in the effortless manner the world has come to expect. Over the shimmering, rippling instrumental, SZA makes a case for solitude—mental and physical—when the weight of the world feels like too much to bear.

Spotify Streams: 1,033,933,774

Fun Fact: SZA first teased the song in July 2020 on her Instagram stories. She then featured it at the end of the music video for “Hit Different” in September 2020.

16. Beyoncé – “Formation” 

Parkwood/Columbia, 2016

Like the rest of her autobiographical concept album, Lemonade, “Formation” sees Beyoncé mining her personal life for inspiration. But unlike some of the album’s heavier moments, the hit single takes a lighter, more playful approach as the pop monolith lets the world know exactly where she comes from. Working over a Mike WiLL Made-It beat that sounds like some Dirty South funk snatched from the year 4000, Bey doesn’t hold back an ounce of pride, leading to the iconic moment where she tells you everything that goes into making a Texas Bama. 

Spotify Streams: 309,235,872

Fun Fact:  Beyoncé performed it during her guest appearance at the Super Bowl 50 halftime show the day after its premiere. “Formation” was also Google’s most-searched song of 2016.

15. The Weeknd – “Die For You” 

XO/Republic, 2017

One of R&B’s preeminent ice lords, The Weeknd underwent a moment of sobering self-examination on “Die For You,” revealing the emotions that swirl in his head in those quiet times between sleep and the nightlife. Over the course of four and a half minutes, the Toronto native stumbles through unfamiliar territory, admitting from the jump that his attempts at opening up are, at best, clumsy. But even with Starboy’s willingness to flash his more human side, it wasn’t until 2023 that the song truly resonated with fans, going viral on TikTok and earning the unique distinction as the song with the longest climb to number one on the charts.

Spotify Streams: 2,156,988,175

Fun Fact: The song’s viral moment led to a new video and remix featuring Ariana Grande; it became the fourth-best-selling single of 2023.

14. Daniel Caesar – “Get You”

Golden Child, 2016

Sometimes less is more, and in the case of “Get You” it works to great effect for Daniel Caesar and Kali Uchis. Each of the song’s individual aspects are unassuming on their own—whether it be the lazy drawl of the production or the restrained vocals from both artists—but when combined, a strange alchemy turns it into pure gold. The first single from Daniel’s timeless debut album, Freudian, the hit was a breakthrough moment for the Toronto singer, providing the spark for a career that has burned brightly ever since.

Spotify Streams: 972,868,310

Fun Fact: There were two alternate versions of “Get You” that were made before Daniel and his producers found the right groove for the song.

13. Ella Mai – “Boo’d Up” 

RCA, 2018

Discovered on social media by Mustard, Ella Mai struck up a creative partnership with the West Coast superproducer, eventually leading to her 2018 summer smash “Boo’d Up.” Inspired by an obscure sample (the Johnny Gill deep cut “There U Go” off the Boomerang OST), the throwback vibe of the production showcases Mustard’s versatility behind the boards; Ella wastes no time jumping in with her smooth and soulful vocals. The result is one of the most laid-back hits of the past decade and the perfect song to throw on in the car.

Spotify Streams: 356,933,330

Fun Fact: “Boo’d Up” rose in popularity on social media as well as in nightclubs, notably in the Bay Area, but the song truly grew on radio airplay in the spring of 2018.

12. SZA – “The Weekend”

RCA, 2017

The ’90s slow jam is something of a lost art, but on “The Weekend,” SZA and producer ThankGod4Cody do their part to make sure it doesn’t go extinct. Evoking the likes of SWV, Jodeci, and Mary J. Blige, the multipart harmonies and molasses-coated bass line take you back to the era when late-night radio dedications were still a thing. But before you get too lost in a wave of nostalgia, SZA pulls you back into the streaming era with her inimitable voice, running through the complexities of an increasingly messy situationship.

Spotify Streams: 518,821,458

Fun Fact: The song samples “Set the Mood Prelude” from Justin Timberlake’s FutureSex/LoveSounds.

11. Childish Gambino – “Redbone”

McDJ/Glassnote, 2016

Including Childish Gambino’s “Redbone” on any best-of list is one of the least controversial acts you could commit in 2024. But prior to its release in 2016, Donald Glover’s swerve into funk- and soul-inflected R&B was a force of nature few saw coming. Starting with Bootsy’s Rubber Band’s “I’d Rather Be With You” as a sonic blueprint, the multi-hyphenate talent takes the sprawling funk classic and streamlines it until its most affecting parts are all that remain. But it’s Donald’s vocal performance that produces the biggest surprise, revealing a jaw-dropping falsetto that still has people arguing about whether or not it’s actually him on the mic.

Spotify Streams: 1,573,818,501

Fun Fact: 2017’s Get Out, directed by Jordan Peele, features the song during the film’s opening scene. The song originally debuted at number 75 on Billboard Hot 100. In 2017, it reentered and peaked at number 12.

10. Chris Brown ft. Drake – “No Guidance”

RCA, 2019

Despite their status as rap and R&B titans, Chris Brown and Drake hadn’t found much time to collaborate, in part due to a public feud that spanned nearly a decade. So when the duo joined forces on “No Guidance” in 2019, fans finally got the moment they had been anticipating for years. And it didn’t disappoint.

Trading lines over a sleek, bouncy track that’s as suited for the club as it is an evening at home, the pair brings out the best in each other as Drake’s aloof flows perfectly complement Chris’s passion-filled vocals. “No Guidance” would go on to be one of 2019’s biggest songs as it quickly topped charts and broke records en route to a Grammy nomination for Best R&B song and a spot in Spotify’s Billions Club.

Spotify Streams: 1,011,146,574

Fun Fact: Production contains an uncredited vocal sample of “Before I Die” written and performed by Che Ecru.

9. Jazmine Sullivan – “Pick Up Your Feelings”

RCA, 2020

If there’s any artist who can say they paid their dues en route to stardom, it’s Jazmine Sullivan. Having spent two decades encountering her share of ups and downs, one of R&B’s best finally get her proper dues with Heaux Tales. The fanfare and acclaim surrounding its release was entirely justified.

Of the album’s many high points, it’s “Pick Up Your Feelings” that truly stands out as a perfect distillation of Jazmine’s best artistic qualities—knowing nods to classic soul, a willingness to explore the personal corners of her life with an unflinching honesty, and the vocal chops to make any song uniquely hers.

Spotify Streams: 80,405,429

Fun Fact: “Pick Up Your Feelings” won the first-ever tie for Best R&B Performance with Silk Sonic’s “Leave The Door Open.”

8. Rihanna – “Needed Me”

Roc Nation, 2016

While R&B had already been drifting in outer space sonically, “Needed Me” pushed the genre to the farthest edges of the universe. Featuring Mustard on the beat, the sparsely arranged blips, distorted warbles, and chainsaw synths create an icy, expansive soundscape for Rihanna to explore with her laissez-faire delivery.

But “Needed Me” is more than just the biggest song on Rihanna’s biggest album. It’s a snapshot of a singer and producer working together at their creative and commercial peaks, pushing the boundaries of pop music and redefining what a hit song can be. Far from the upbeat, energetic tracks that typically top the charts, this is a pitch-black ballad that creeps along at a glacial pace. The song’s ambition doesn’t come at the expense of its catchiness, however, as it creates a potent combination that elevates the song to one of the streaming era’s best.

Spotify Streams: 1,435,951,281

Fun Fact: “Needed Me” is Rihanna’s 29th Hot 100 top-10 hit, tying her with Michael Jackson for the third-most Hot 100 top 10s, and trailing only behind Madonna (38) and The Beatles (34). It notably became her longest charting Hot 100 hit, surpassing the 41-week run of “We Found Love.”

7. Summer Walker – “Session 32”

LVRN/Interscope, 2018

Summer Walker’s 2018 debut single, “Session 32,” represented a left turn from the R&B status quo upon its release. Instead of the maximal, futuristic production that had dominated the genre over the previous decade, a lone acoustic guitar is front and center on a stripped-back track, establishing a raw and moody atmosphere for Summer to croon over.

Most compellingly, the newcomer adopted an unapologetically confessional approach to songwriting, tapping into a level of honesty and vulnerability rivaled only by the likes of SZA and Jhené Aiko. In less than two minutes, “Session 32” places listeners in the end stages of a crumbling relationship, moving through a haze of sadness, relief, anger, uncertainty, and yearning as Summer tries to figure out what went wrong.

A classic ballad that showcases one of music’s most distinct songwriters, “Session 32″ also introduced the world to one of the most influential voices in R&B today.

Spotify Streams: 250,211,565

Fun Fact: “Session 32” was Summer’s first-ever release, which was self-produced and recorded at her home. (You can even hear the fire alarm battery in the background.)

6. Solange – “Cranes in the Sky”

Saint/Columbia, 2016

After spending the previous six years dabbling in ’60s soul on Sol-Angel and the Hadley St. Sol, and ’80s new wave on True, a creatively rejuvenated Solange resurfaced in 2016 with A Seat at the Table, an album that not only revealed a new sound for the artist but provided a thesis on the past, present, and future of Black music and culture.

Serving as the album’s centerpiece, “Cranes in the Sky” puts Solange’s songwriting talents on full display as she meditates on life’s overwhelming moments and her attempts to chill, spend, and party them away. Walking the line between traditional pop structures and free-flowing experimentation, Solange lets each part of the song softly melt into the next, blurring the distinctions between verse and chorus. 

All the while, the Raphael Saadiq-produced track follows a laid-back groove that never rises above a simmer, seamlessly blending R&B, soul, funk, and jazz into a strikingly unique work that would take home a Grammy for Best R&B performance.

Spotify Streams: 153,013,700

Fun Fact: Solange wrote “Cranes in the Sky” eight years before the album’s release, in the aftermath of her break-up with the father of her child.

5. Bryson Tiller – “Don’t”

RCA, 2015

Bryson Tiller was hardly the first artist to combine trap and R&B sensibilities on the same song when he hit with “Don’t.” But what set the Louisville singer apart from his like-minded peers was how cohesively he merged those sounds together.

Across the song’s runtime, Bryson doesn’t just flip between singing or rapping. He accomplishes both in equal measure, riding a beat that would suit Frank Ocean just as well as Future. And while his desire for a woman he can’t have is well-traveled territory in music, “Don’t” introduced the world to a shameless brand of pettiness and toxicity that would prove irresistible to an entire generation of music fans.

Few songs have had a greater impact on the evolution of hip-hop and R&B as “Don’t,” with Tiller’s trapsoul sound becoming ubiquitous in the aftermath of the smash hit’s release. Its stratospheric success not only established Tiller as one of the major voices in the streaming era of R&B, but it also played an outsized part in solidifying a creative and commercial lane for countless others to follow.

Spotify Streams: 1,224,790,966

Fun Fact: The last “Don’t” is timestamped at exactly 2:40.

4. Beyoncé – “CUFF IT”

Parkwood/Columbia, 2022

When the world emerged from the pandemic in the summer of 2022, many were ready to blow off some steam. And in a moment of impeccable timing, Beyoncé arrived with her seventh album, RENAISSANCE. A 62-minute party on the surface, the album filters the dancefloor legacies of Chicago, Detroit, and New York through an afrofuturist pop lens to remind the world that electronic and club music is Black music.

And it was “CUFF IT” that grabbed the world’s attention. Flaunting an embarrassment of riches in the song credits, Bey unites three of music’s greatest songwriters in Nile Rodgers, Raphael Saadiq, and The-Dream, who pull from the most revelrous corners of disco, house, funk, and R&B to create a pop masterpiece.

Featuring the trademark bass lines, guitar licks, and four-on-the-floor beats that recall Rodgers’s time as a member of CHIC, Beyoncé sets the table stakes from the start when she says “I feel like falling in love/I’m gonna f**k something up/I need some drink in my cup.” Sonically, “CUFF IT” is nothing short of a cathartic let-out tapping into the spirit of earlier Beyoncé hits like “Crazy In Love,” “Love On Top,” and “Drunk in Love,” and supplying a perfect tonic for the time.

Spotify Streams: 769,533,925

Fun Fact: The song was originally meant for Tony! Toni! Toné!, but Raphael Saadiq decided to send it to Beyoncé. She initially accepted the demo but had forgotten about it until The-Dream found it.

3. Daniel Caesar and H.E.R. – “Best Part”

Golden Child, 2017

Looking at the class of artists who rose to fame in the streaming era, few sit higher than Daniel Caesar and H.E.R. On “Best Part,” the two team up and put their unique talents on display for the world to hear. 

A duet in the truest sense, the song is kept to the bare minimum as elements of pop and indie are stacked onto its R&B foundation. Over an acoustic guitar, organ flourishes, and rhythmic snaps, H.E.R. takes the lead on the first half of the song and is given acres of space, letting the nuances of her soothing voice come to the fore. Daniel then joins her, subtly raising the energy of the track until it reaches its crescendo on the refrain, with the two pleading for the affection of a lover. 

“Best Part” represents much more than a massively successful collaboration between two rising artists. It’s a monument frozen in time, marking the exact location where the pair simultaneously evolved into generational stars.

Spotify Streams: 1,292,644,962

Fun Fact: Daniel and H.E.R. made “Best Part” in the studio the very first day they met.

2. Frank Ocean – “Pink + White”

Boys Don’t Cry, 2016

When Frank Ocean released Blonde in 2016, he had already established himself as R&B’s leading auteur. With releases like Nostalgia, Ultra, and Channel Orange to his name, he had an army of devoted fans willing to follow him to the fringes of the musical landscape. And Frank took full advantage of this creative freedom on his 2016 landmark album, leading his faithful followers into the outer realms, where the boundaries separating genres cease to exist.

It’s the Pharrell Williams-produced “Pink + White” that stands out—not only as the gold standard for R&B experimentation, but for its background vocals that were amazingly supplied by Beyoncé. In the context of the album it sets the tone for the album’s blurry approach, anchoring the many free-flowing songs that follow. On its own, the song thrives on creative tension as Frank toes the line between structureless songwriting and pop formalism, navigating the conceptual divide with an uncanny confidence.

Most importantly, “Pink + White” heralded a sea change where R&B’s biggest stars would step beyond accepted conventions and discover possibilities that pushed the genre forward into a new era.

Spotify Streams: 1,194,418,867

Fun Fact: “Pink + White” is Frank Ocean’s most-streamed Spotify song of all time with over 1 billion streams.

1. SZA – “Snooze”

Top Dawg Entertainment/RCA, 2023

Following up a creative and commercial achievement like Ctrl is no easy feat, but when SZA released her long-awaited follow-up, SOS, she made it look like a walk in the park. Coincidentally, the song also sounds like a walk in the park in the best way. 

Building on the far-reaching scope of her previous album, SZA reaches new heights on the sun-drenched single “Snooze.” True to the song’s title, the production carries a drowsy air, with slack, blues-inspired guitar licks and a beat that’s softer than a down pillow. With Leon Thomas and the legendary Babyface signed on as coproducers and cowriters, the pair bring a polish to the track that never compromises SZA’s most unique attribute: her voice.

Despite the fact that she’s usually surrounded by exquisite production work, SZA’s vocals rarely fail to steal the show of any track she blesses. And on “Snooze,” as she coos about the importance of not sleeping on the love of her life (figuratively speaking), music and lyrics intertwine harmoniously. Even while delivering one of her more restrained performances in recent memory, SZA’s voice stands apart. 

In the context of R&B’s elite, it’s this precise quality that—creatively—puts SZA head and shoulders above the pack, and a huge reason why “Snooze” sits alone as the greatest R&B song of the streaming era.

Spotify Streams: 886,508,230

Fun Fact: “Snooze” peaked at number two on the Billboard Hot 100 and was the only song that spent all of 2023 charting there. It also won a Grammy for Best R&B Song in 2024.

Now that you’ve read the list, listen to the 100 Greatest R&B Songs of the Streaming Era in our Spotify CLASSICS hub. (Note: Playlist and hub only available in North America)

Level Up With These 12 Motivational Audiobooks for a Productive Workday

There are times when the daily grind might not leave you feeling the most inspired. But it doesn’t always have to be like that. Words of wisdom may be just the thing you need to boost your confidence, shift your 9-to-5 mindset, and motivate you. Does your workload also have you feeling like you don’t have any time to read? Have you blown through your Daily Wellness playlist and all the motivational podcasts? Tune into an audiobook. 

Featuring titles from Curtis “50 Cent” Jackson, Jenn Lim, Ben McKenzie, and Gary Vaynerchuk, these 12 motivational audiobooks range from blueprints for success to tales about the inner workings of the business world. So find a selection that inspires you and start listening on Spotify.  

Beyond Happiness: How Authentic Leaders Prioritize Purpose and People for Growth and Impact

Written and narrated by Jenn Lim

The cofounder and CEO of Delivering Happiness updates its namesake model with the aim of showing organizations of every kind how to cultivate a culture that can adapt to change, be highly profitable, and support all its people.

Over the course of Beyond Happiness, author Jenn Lim sets out to show how bringing your whole self to work allows you to do your best work every day, no matter what role you play at your company, or what crisis might come at you next. Making the argument that true happiness comes from living your true purpose, Lim points to case studies that show how companies can help individuals align their purpose with the company mission.

Easy Money: Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud

Written by Ben McKenzie and Jacob Silverman

Narrated By Ben McKenzie

At the height of the pandemic, TV star Ben McKenzie says he was the perfect mark for cryptocurrency: a dad stuck at home with some cash in his pocket, worried about his family, armed with only the vague notion that people were making heaps of money on something he—despite having a degree in economics—didn’t entirely understand. Lured in by the promise of taking power from banks, possibly improving democracy, and a touch of FOMO, McKenzie dove deep into blockchain, Bitcoin, and the rest of the cryptocurrency world.

But after scratching the surface, he started to question if it was all a scam. In Easy Money, McKenzie enlists the help of journalist Jacob Silverman for a caper and exposé that points to what he says are the climactic final days of cryptocurrency now upon us. Weaving together stories of average traders and victims, colorful crypto “visionaries,” Hollywood’s biggest true believers, anti-crypto whistleblowers, and government agents searching for solutions at the precipice of a major crash, Easy Money delivers an on-the-ground look into cryptocurrencies’ inner workings. 

The 10X Rule: The Only Difference Between Success and Failure

Written and narrated by Grant Cardone

In the eyes of author Grant Cardone, extreme success lies beyond the realm of normal action. He believes it requires breaking from the status quo and removing luck and chance from the business equation. And with The 10X Rule, he wants to show you how. 

With step-by-step guidance on how to achieve phenomenal success, this audiobook explains the amount of effort needed to achieve and sustain success. Cardone says that four degrees of action exist, and in order to achieve your dreams, you must learn to operate at the fourth degree of action: massive action. The 10X Rule aims to help you dissolve fear, increase your belief in yourself, eliminate procrastination, and provide you with an overwhelming sense of purpose. 

Rest: Why You Get More Done When You Work Less

Written by Alex Soojung-Kim Pang

Narrated by Alex Sims

Overwork is the new normal. Rest is something to do when the important things are done, but it seems like they are never done. Looking at different forms of rest, from sleep to vacation, Silicon Valley futurist and business consultant Alex Soojung-Kim Pang dispels the myth that the harder we work the better the outcome. 

Combining rigorous scientific research with a rich array of examples of writers, painters, and thinkers—from Darwin to Stephen King—Rest challenges our tendency to see work and relaxation as antithetical. “Deliberate rest,” as Pang calls it, is the true key to productivity and will give us more energy, sharper ideas, and a better life. This audiobook offers a roadmap to rediscovering the importance of rest in our lives, and a convincing argument that we need to relax more if we actually want to get more done.

Reset: Powerful Habits to Own Your Thoughts, Understand Your Feelings, and Change Your Life

Written by Debra Fileta and Christine Caine

Narrated by Debra Fileta

Want to break free from unhealthy habits and replace them with positive patterns? Finding yourself returning to old behaviors? With Reset, author and professional counselor Debra Fileta wants this time to be different for you. 

Guiding listeners through 31 powerful and sustainable practices, this audiobook aims to help you transform your thought patterns. Instead of focusing on external actions, you’ll work on reshaping the default settings of your heart and mind so that you’re able to accomplish the growth you want to see in yourself. You’ll get to the bottom of why you do what you do, and then you’ll learn how to do it better. Discover invaluable lessons you can return to again and again, and begin your journey of changing from the inside out. Get ready to reset.

100 Things Productive People Do: Little lessons in getting things done

Written by Nigel Cumberland

Narrated by Qarie Marshall

100 Things Productive People Do will help you boost your productivity and get things done. Packed with great ideas for achieving more and creating success, author Nigel Cumberland explores the habits, tools, techniques, and mentalities of highly productive people and reveals how to effortlessly take on your to-do list. Every chapter in this audiobook features a new idea that will help you work smarter rather than harder. Mixing simple explanations with activities and exercises, you’ll learn the optimal mindset and habits you need to succeed.

Can’t Stop Thinking: How to Let Go of Anxiety and Free Yourself from Obsessive Rumination

Written by Nancy Colier and Stephan Bodian

Narrated by Kitty Hendrix

Are you stuck in your head? In today’s world, it’s easy to get stuck in an endless loop of negative thoughts. And if you’re like many people, you’ve maybe tried to think your way out of one of these thought cycles, leading to anxiety, self-criticism, resentment, catastrophizing, and hopelessness. Now it’s time to learn how to stop obsessing and start living with the help of Can’t Stop Thinking.

Using a powerful blend of mindfulness and acceptance and commitment therapy (ACT), psychotherapist and spiritual counselor Nancy Colier offers a solution for breaking free from repetitive and obsessive thinking. In this audiobook, you’ll learn how to surrender your thinking mind, freeing you up to discover a life of self-compassion, presence, peace, and joy.

We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power

Written and narrated by Rachel Rodgers

We Should All Be Millionaires offers a step-by-step path to help you create the support, confidence, and vision you need to own your success.

In this book, Rachel Rodgers—a Black woman, mother of four, attorney, business owner, and self-made millionaire—shares the lessons she’s learned both in her own journey to wealth and in coaching hundreds of women through their own journeys to seven figures. Whatever is stopping you from financial success, this book will help you clear every obstacle in your way, show up, and glow up.

Rodgers says it’s time to construct an entirely new attitude about money so you can stop just surviving, and start thriving.

Unlearn: 101 Simple Truths for a Better Life

Written and narrated by Humble the Poet

Rapper, spoken-word artist, poet, blogger, and influencer Humble the Poet has traditionally shared his message of self-discovery, creativity, and empowerment with his fans through music and written word. That message has now been extended to Unlearn, offering insights and wisdom that challenge conventional thinking and help you tap into your best, most authentic self.

In Unlearn, Humble wants to open listeners’ eyes to their own lives, helping them recognize the possibilities that await and the challenges that stand in the way of dreams. By shedding the problematic lessons we’ve learned throughout our lives that limit us—from sabotaging habits to fixed mindsets to past regrets—Humble believes we can relearn new, unconventional ways of moving through life.

Best Self: Be You, Only Better

Written by Mike Bayer

Narrated By Mike Bayer and Phil McGraw

If you dream of a better life, author Mike Bayer believes now is the time to turn your dream into reality. The tools you need are within your grasp to design a life that is fulfilling on the deepest levels. Best Self will show you how.

By working through each of the seven SPHERES of life—social, personal, health, education, relationships, employment, and spiritual development—Best Self offers listeners an accessible and interactive audiobook that distills all of Bayer’s wisdom into a compact, focused guide designed to ignite anyone’s desire for change. With a foreword from Dr. Phil McGraw, Best Self asks listeners to embrace their authenticity, acknowledge what is holding them back, and break through to live a passionate life to the fullest.

Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too

Written by Gary Vaynerchuk

Narrated By Gary Vaynerchuk, Rich Roll, and Amy Schmittauer

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.

In Crushing It!, Vaynerchuk explains why that’s even more true today, offering his perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. According to Vaynerchuk, the secret to their success has everything to do with their understanding of social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches listeners to do as it dissects every current major social media platform so that anyone can learn how to amplify their personal brand. 

Deep Work: Rules for Focused Success in a Distracted World

Written by Cal Newport

Narrated by Jeff Bottoms

According to Deep Work author Cal Newport, deep work is the ability to focus without distraction on a cognitively demanding task. It’s a skill that allows you to quickly master complicated information and produce better results in less time. Newport says deep work can make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. 

Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four “rules,” for transforming your mind and habits to support this skill.

A mix of cultural criticism and actionable advice, Deep Work takes listeners on a journey through memorable stories, ranging from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business-class ticket to Tokyo to work on a book from the air. For anyone seeking focused success in a distracted world, this is a must-listen audiobook for a motivated workday. 

Eligible Spotify Premium users in the U.K. and Australia can now look forward to 15 hours of audiobook listening per month on any audiobook marked “Included in Premium.” Learn all about it. 

Share Your Biggest Mandopop Moments With ‘My Mandopop Memories’

Whether it’s an unforgettable first love or heartbreak, those adventurous road trips with friends, or planning for the dream wedding, millions of fans around the world turn to Mandopop to provide the ultimate soundtrack. 

Mandopop is especially popular in Asia, with Taiwan being home to legends of the genre like A-Lin, Cyndi Wang, and Jam Hsiao. But Mandopop is a sound that has truly gone global, and its popularity continues to grow in countries like Brazil, India, Mexico, and Germany.

Generating more than 500 million monthly streams on Spotify, Mandopop has increased on the platform by nearly 45% in the last year alone. And as we celebrate 10 years of Spotify in Taiwan, we’re launching our “My Mandopop Memories” campaign as a way for artists and fans to express their love for the genre. 

“Mandopop captured the hearts of many through its poetic storytelling and relatable lyrics, soundtracking different moments of listeners’ lives,” said Kossy Ng, Spotify Head of Music, Asia. “We specially created My Mandopop Memories to deepen the connection between artists and fans and celebrate them as they continue to build their memories with Mandopop.”

At the heart of the campaign is Taiwan 10-Year Anniversary, a first-of-its-kind destination that gives fans an audio companion for their most meaningful moments and milestones. Consisting of 100 of the most-streamed Mandopop tracks on Spotify, these classic tracks are characterized by their melancholic sound and deep lyrical meaning.

Explore the Innovative Sounds of Korean Hip-Hop Through Our Spotify Singles Series ‘HAN’

In February, we teamed up with Korea’s HIPHOPPLAYA community to launch HAN, a Spotify Singles series spotlighting the latest sounds in K-hip-hop. Featuring prominent K-hip-hop and R&B artists like Jay Park, Kid Milli, Blase, MIRANI, and LOOPY, HAN has allowed fans around the world to discover the complex Korean emotion of the same name.  

The word han has no direct translation in English, but it refers to a deeply ingrained feeling of resentment, sorrow, bitterness, anger, sadness and regret that arises from the historical and cultural experiences collectively shared by Koreans. For our featured artists, it was this inner sense of han that became a central theme and inspiration as they expressed themselves musically and showcased their talents for fans around the world. 

As part of HAN, over the span of five weeks, we released six unique Spotify Singles featuring 21 different artists. The songs also received extra exposure through KrOWN, Spotify’s global K-hip-hop playlist with more than 470,000 followers.

Keep reading to learn more about each Spotify Single featured in the series.

“Seoul City” by Kid Milli, Loopy, MIRANI, and sAewoo

We kicked off HAN with the sophisticated and dystopian “Seoul City,” which brought Kid Milli, Loopy, and MIRANI together with producer sAewoo.

“The production process was refreshing. It was nice to collaborate with a bunch of artists and have our distinct perspectives on the same theme come together on a single track,” MIRANI commented.

“YG” by Fleeky Bang, Royal 44, Polodared, and YEOHO

For the second single, “YG,” emcees Fleeky Bang, Royal 44, Polodared linked up with producer YEOHO to create a song that reflects their idiosyncratic personalities. 

“I wanted to try something new since all of the artists on this track are up-and-comers,” YEOHO remarked. “I’m pleased that the track captures the charisma and ambition of each artist.” 

“WHIP!” by sokodomo, Don Mills, viceversa, and SMUGGLERS

Next up was “WHIP,” which saw Don Mills, viceversa, and SMUGGLERS hop on a beat from sokodomo

“I hope the combination of each artist’s unique style sounds fresh for fans around the world,” said rapper Don Mills, while viceversa added: “It’s great to be able to take part in HAN and show the world that there are artists like us.”

“Grrr” by Blase, BlackNut, Jimmy Paige, Dok2, and SMUGGLERS

The fourth Spotify Single was “Grrr,” a collaboration by Blase, BlackNut, Jimmy Paige, Dok2, and SMUGGLERS

“As soon as I saw the artist lineup, I was on board. I expect HAN to build momentum for K-hip-hop, establish itself as a genre and expand globally,” said Blase.

“Ape Freestyle” by Keith Ape and PEEJAY

The fifth song in the series, “Ape Freestyle,” takes English and Korean rhymes from emcee Keith Ape and pairs them with a beat from PEEJAY that was inspired by hip-hop’s boom-bap era. 

“Rock With You” by Jay Park, KATIE, and WOOGIE

The final song to be released as part of the HAN series is “Rock With You.” Bringing the worlds of hip-hop and R&B together, Jay Park and KATIE lend their soothing voices to a laid-back beat produced by the trend-setting WOOGIE.

For fans who want to dive deeper into HAN, check out the official video podcast featuring exclusive behind-the-scenes content of our featured artists hard at work in the studio.

 

Preview Music, Podcasts, and Audiobooks on Spotify Home

Preview on Home

There’s so much to listen to on Spotify, and so little time. We know you don’t want to spend precious hours on titles and tracks you might not enjoy. Beginning today, when you open up Home on the Spotify app, you’ll find personalized, curated previews of the songs, podcasts, and audiobooks you might enjoy. Quickly dive into what speaks (or sings) to you, or save it for later when you need that perfect soundtrack. 

As shared during Stream On, previews make for a whole new way to sample and discover whatever you might be in the mood for, all on your Home screen. And they build on the dedicated feeds for Music, Podcasts & Shows, and Audiobooks that we introduced last year. 

Our data shows that more listeners become committed fans after previewing what they’re about to listen to, making this feature simply the latest update in our larger mission to create even deeper connections between artists and fans. 


The music feed

The music feed contains personalized recommendations for singles, albums, and playlists. At the top of the feed, you’ll see some selected mixes you might like. (If you’re a Premium user in the U.S. and Canada, you’ll also see DJ.) When available, animated song canvases will accompany audio previews, providing you with a peak into an artist’s creative world. 

The Podcasts & Shows feed

Just like music, the podcast feed contains personalized recommendations for new and familiar episodes and shows. At the top of the feed, you’ll have quick access to your shows. Automatically generated previews will showcase what’s in store. For podcasts, real-time transcriptions allow you to easily preview an episode or chapter even with the sound off. Video podcast previews let you watch and listen to the conversation.

The audiobooks feed

The audiobooks feed contains personalized audiobook recommendations. At the top, you’ll have quick access to your purchased or saved audiobooks. And to give you a taste big enough to help you make the perfect call on a purchase, the audio preview may be up to five minutes long.

After previewing, you can: 

  • Save, download, or share with just one tap: Simply tap the Plus (+) icon to save your recommendations to Your Episodes or Your Library. Then, download or queue by tapping the three dots at the bottom of the preview. 
  • Play from the start: Press Play to listen to a track, album, playlist, or episode from the start. For podcasts, tap “continue listening” to play the rest of the preview from where it began.
  • Dive even deeper: Tapping a recommendation will take you to the playlist, album, or single to explore even more related audio. 

Spotify is the first platform to enable truly seamless previews across music, podcasts, and audiobooks—and they’re now beginning to roll out to Premium and Free users globally across iOS and Android. Music and podcast previews are available in all markets where podcasts are available globally. Audiobooks previews are currently available in the U.S., the U.K., Ireland, Australia, and New Zealand.

Spotify Fans in South Korea Can Now Enjoy More Than 4 Million Podcasts From Local and Global Creators

Lead image of shows included in Spotify Korea's podcast launch

In just under two years, Spotify has established itself as a destination for Korean music fans and artists through playlists like K-Pop ON! (온) and KrOWN. Now we want to do the same for podcasts. 

Starting today, Spotify Korea listeners will have access to more than 4 million podcasts worldwide. This includes global podcasts like TED Talks Daily, TED Business, BBC’s Global News Podcast, and the New York Times’ The Daily; Spotify Originals like Batman Unburied, Kim Kardashian’s The System, and Meghan Markle’s Archetypes; and Spotify Exclusives like Myths Of The World and Alex Cooper’s Call Her Daddy.

We’re also launching a podcast hub exclusively for South Korean listeners. This one-stop destination can help Spotify Korea listeners find the perfect podcast through personalized playlists and spotlights on local content. Some of the regional podcasts the hub will highlight include Confidentiality by Vivo (comedy), Leestar Radio (sports), Sun Kim’s Relentless World History (educational), Weird Mysterious Stories by Braden (true crime), Daebak Show by Eric Nam (music), Check It Out (arts & entertainment), The Psychiatrists (lifestyle & health), Intelligence Play by Jiyoon Kim (news & politics), Two Women in Talk (story), and more. 

In addition to providing new content for listeners, we’ve also localized our podcast creation tool, Anchor, in Korean. This will make it easier for Korean creators to openly record, edit, and distribute podcasts to Spotify and other services in minutes—all for free.

To learn more about what all this means for the South Korean podcast market, For the Record spoke with four of South Korea’s renowned creators: Eun-i Song, Eric Nam, Jaekuk Lee, and the Leestar Team.


Eun-i Song

Eun-i Song is the founder and CEO of Content Lab VIVO, as well as Media Lab Seesaw, a content creation and management company. She is also a household name in South Korea, where she is highly acclaimed as a comedian and for her pioneering content creation and distribution work with VIVO. Her podcast, Song Eun-i and Kim Sook’s Confidentiality, is now available on Spotify.

What do you like most about podcasts?

Since podcasts are not organized by broadcasting companies and do not require a large amount of production costs, the fact that anyone can create their own program is the biggest attraction. From the producer’s perspective, podcasts provide room to take risks with ideas that could not be done in broadcast, allowing for more diverse and creative content. 

How do you think the podcast market and listenership has changed since 2015, when your show, Song Eun-i and Kim Sook’s Confidentiality, first launched?

Photo of Eun-i Song posing against a white backdrop

Eun-i Song

When our podcast, Song Eun-i and Kim Sook’s Confidentiality, first started, the majority of popular podcasts were focused on politics. Now it seems like podcast genres are branching out to include entertainment, economy, and self help–related content. Similarly, the podcast market is increasingly looking at the older generations—who are familiar with radio culture and political content—and has expanded to include content pioneers who are bringing a diversity of content that hasn’t been given much podcast attention in the past.

Looking at the local entertainment industry in general, what kind of topics or content for audio/podcast services do you expect to gather popularity in the future?

I think the biggest advantage of audio and podcast content is that it allows people to multitask. I’ve heard that the listeners of our podcast like to do so while commuting, working in the office, doing design work, or working in the hospital. And now more audio content such as audio dramas and audio movies are in active production, and a lot of entertainment audio content with broadcasters is in the works. Listeners are selecting and enjoying content according to their individual tastes, and their preferences are constantly changing. Podcasts have also diversified alongside listeners’ tastes, and I hope that eclectic, genre-defying content will be introduced in the near future. 

With Spotify’s opening up of podcasts to listeners in South Korea, what are your expectations for Spotify?

If a variety of different worldwide content flows through a global podcast platform such as Spotify to South Korea, the range of choices for local listeners will expand and I think the overall pie of the industry will also increase. I expect the podcast market to grow bigger and attract more creators as the demand grows.


Eric Nam

Spotify podcast cover art for the Daebak Show

A multitalented veteran in the entertainment industry with fans around the world, Eric Nam is an ever-evolving artist, a singer-songwriter, a K-Pop artist, a CEO, and a podcaster. His globally popular podcast, Daebak Show, is now available on Spotify.

You introduced K-Pop as a genre and its artists through your Daebak Show. Was there a specific reason as to why you started the podcast?

Originally, I wanted to create content for international K-Pop fans because they give so much love to Korea and to K-Pop artists. After meeting English-speaking K-Pop fans, I thought it might be a more accessible way for fans to hear behind-the-scenes stories, learn more about Korean music and culture, and also get to know some of their favorite artists through stories and interviews they’ve never heard before. In addition, I’ve always wanted to host my own talk show of sorts, perhaps because of my background in interviewing. We thought that putting a podcast together would be a great way to start without overcomplicating the process.

Portrait of Eric Nam posing in front of a mirror

Eric Nam

What’s one tip you’d share about Spotify’s podcast creation tool as a podcast creator yourself?

Spotify is such an amazing platform, particularly for international reach, and it provides incredible analytics so you can track where your content gets the most engagement. 

With Spotify’s opening up of podcasts to listeners in South Korea, what are your expectations for Spotify?

I’m very excited for Spotify to finally be launching their podcast service in Korea because I’m personally a huge fan of the format. They’re engaging, entertaining, and educational in so many ways. I hope that Spotify users will be able to find not only their favorite songs, but also their favorite podcasts on the platform, and that they give Daebak Show a listen! Please follow us! 

What are some of your favorite podcasts, apart from your Daebak Show?

The Daily by the NYTimes, The Tablo Podcast, and Smartless.


Jaekuk Lee (of Momocon)

Spotify podcast cover art for Sun Kim's Relentless World History

Jaekuk Lee is the general manager and founding member of web and audio content company Momocon (an abbreviation of ‘more than mobile contents”). As an award-winning broadcast writer, he has extensive experience in the South Korean broadcasting industry, including radio. Momocon’s podcast, Sun Kim’s Relentless World History, is now available on Spotify.

What do you like most about podcasts?

I wish I could answer this with the local meme that says “faster than others, different from others” as podcasts provide way faster and more accurate content than radio broadcasts. In addition to allowing listeners to multitask, they are more accessible and offer more diversified information—even compared to video content.

You’ve previously produced numerous memorable podcasts. As a producer, what do you think is the most important factor podcasters should consider when creating a show?

Headshot of Jaekuk Lee Smiling

Jaekuk Lee

I have experimented a lot with podcast content and come to the conclusion that “fun” is the most important factor. After all, entertainment takes up consumers’ time, and I do not think anything without fun can appeal to them. Whether the content is historical, therapeutic, or informational, there must be something “fun” . . . followed by the content’s objective.

You made a big hit with the show Sun Kim’s Relentless World History. How did you come across creating short-form audio content on history?

Everyone loves history-based content, but this is especially true for Koreans. The way history can be interpreted in many different ways also makes it a great topic for discussion. Based on my past experiences as a radio writer, breaking news that would wake people up and short stories that are easy to understand are effective for morning broadcasts. Meanwhile, somewhat comfortable, longer stories that don’t need clear understanding are suitable for nighttime broadcasts to put listeners to sleep. I produced Sun Kim’s Relentless World History with hopes to provide a segment of history that is fun and easy to approach on the way to and from work. I believe that an interpretation of history could also become meme-worthy if it is fun.

In terms of content format and genre, what innovative trends do you think podcasters need to pay attention to moving forward?

I would say audio dramas and audio movies. Sound is the first form of entertainment humans encounter, and we have cultivated our imagination by listening to our parents’ voices in the womb. While the podcast market has grown through informative content so far, it should take a bigger step toward drama and storytelling through audio. While video content about astronauts on Mars would have to show Mars through the lens, an audio drama could let one’s imagination loose with the simple statement that an astronaut has arrived on Mars.

With Spotify’s opening up of podcasts to listeners in South Korea, what are your expectations for Spotify?

I’m hoping that people can be in touch with a wide range of genres and formats, which can, in turn, activate our national podcast industry. I’m thinking that global podcasts that scored a hit worldwide—in particular, audio dramas and documentaries—will actively flow in through Spotify, giving listeners more variety and fun. I hope it will be an opportunity for creative people to try more diverse things.


The Leestar Team

Spotify podcast cover art for Leestar Radio

Jongyoon Park and Jooheon Lee, known together as the Leestar Team, are CEOs of the new-media company Lab Choo Jong Yoon. The pair is famous for their soccer-focused video and podcast content, which has attracted a fan base of hardcore sports fans in South Korea. Their podcast, Leestar Radio, is now available on Spotify.

You have achieved success in the sports podcasting world with the rare distinction of having worked as a professional commentator and caster in the past. Could you tell us more about the state of sports podcasting in South Korea?

Photo of Leestar Team members Jongyoon Park eating a corndog and Jeonhoon Lee smiling and holding a keyboard like a guitar

The Leestar Team

The sports sector makes up a relatively small portion of the podcast market. Generally, politics, culture, and entertainment are the dominant genres, and they seem to be preferred by listeners because they are easily relatable. Meanwhile, sports podcasts are often found and listened to by those who are specifically interested in sports. This niche allows sports podcasts to secure a fixed fan base.

What do you like most about podcasts?

Podcasts have a more relaxed vibe compared to regular radio programs. Also, people can listen to podcasts at any time and pause them whenever they want, unlike radio. Moreover, anyone can record and share their podcast content with others.

팟캐스트 서비스 오픈 기념, 스포티파이가 선보이는 한국 크리에이터들과의 인터뷰

Lead image of shows included in Spotify Korea's podcast launch

스포티파이는 지난해 2월 선보인 음원 스트리밍 서비스에 이어 바로 오늘, 한국에 팟캐스트 서비스를 시작했습니다. 이제 국내 스포티파이 청취자들은 8천만개 이상의 음원과 더불어 전 세계 4백만 개 이상의 글로벌 팟캐스트 카탈로그를 이용할 수 있게 됐습니다.

한국 팟캐스트 서비스 개시에 따라 스포티파이는 국내 청취자들을 위한 팟캐스트 허브를 추가했으며, 이를 통해 다채로운 주제 및 카테고리별 손쉬운 프로그램 탐색이 가능해졌습니다. 지금 바로 팟캐스트 허브에서 다음과 같이 다양한 콘텐츠를 만나볼 수 있습니다.

뿐만 아니라 크리에이터들을 위해 스포티파이가 보유한 세계 최대 팟캐스트 제작 및 유통 플랫폼인 ‘앵커(Anchor)’의 한국어 서비스 역시 지원됩니다. 앵커는 쉽고 빠르게 팟캐스트를 제작하고 편집하여 다양한 플랫폼에 배포할 수 있도록 해줄 뿐만 아니라, 청취자에 대한 데이터와 인사이트도 제공합니다. 앵커의 이 모든 기능은 무료로 누구나 자유롭게 사용할 수 있습니다.

스포티파이의 팟캐스트 서비스 개시가 한국 팟캐스트 시장에 어떤 의미를 가져오고, 또 어떤 영향을 미칠까요? 이에 대해 자세한 이야기를 나누기 위해 한국의 인기 팟캐스트 크리에이터이자 다양한 분야에서 활발히 활동 중인 송은이, 에릭 남, 모모콘 이재국 본부장, 그리고 이스타팀(박종훈, 이주헌 랩추종윤 공동 대표이사)과 인터뷰를 진행했습니다. 이들의 이야기를 확인해 보세요!


송은이

Spotify podcast cover art for confidentiality

송은이는 콘텐츠 제작사 ‘컨텐츠랩 비보’와 매니지먼트사 ‘미디어랩 시소’의 대표다. 한국에서 인기 코미디언으로 명성을 이어가고 있으며, ‘컨텐츠랩 비보’를 설립하여 콘텐츠 제작 및 배포를 선도한 선구자로도 높은 평가를 받고 있다. 송은이가 진행하는 ‘송은이 김숙의 비밀보장’은 스포티파이에서 청취할 수 있다. 

팟캐스트의 매력이 무엇이라고 생각하시나요?

팟캐스트는 방송사에 편성되어 있지 않고, 비교적 큰 제작비가 들지 않아 사실상 누구나 본인의 방송을 만들수 있는 것이 가장 큰 매력이라고 생각합니다. 제작자 입장에서는 방송에서 하지 못했던 새로운 아이디어를 시도해 볼 수 있어 더 다양하고 기발한 콘텐츠들이 나올 수 있는 것 같습니다. 

2015년 ‘비밀보장’을 시작한 이후 2022년 현재까지 팟캐스트 시장과 청취자가 어떻게 변화했나요?

Portrait of Eun-i Song posing against a white backdrop

Eun-i Song

2015년 송은이 김숙의 비밀보장을 시작할 당시 인기 팟캐스트는 대부분 정치나 시사 콘텐츠였던 데 반해, 현재는 예능, 경제, 자기개발 등 장르가 다양화되는 추세인 것 같습니다. 청취자 또한 초기에는 정치 콘텐츠와 라디오 문화에 익숙한 일부 기성세대들이었다면 현재는 영상, 책, SNS 등 주류 문화뿐만 아니라 아직 주목받지 않은 새롭고 다양한 것을 찾아 나서는 콘텐츠 선구자들로 확장된 것 같고요.

앞으로 어떤 주제의 오디오 콘텐츠 및 팟캐스트가 인기를 끌 것이라고 예상하시나요?

팟캐스트를 비롯한 오디오 콘텐츠의 이점은 청취를 하면서 다른 일을 할 수 있는 것 아닐까 싶습니다. 실제로 비밀보장 청취자들도 운전이나 출퇴근하는 이동시간을 활용하거나 업무 중에도 팟캐스트를 듣는 것으로 알고 있습니다. 현재 오디오 드라마나 오디오 영화의 제작도 활발해졌고, 방송인을 섭외한 예능형 오디오 콘텐츠도 많이 만들어지고 있습니다. 

많은 사람들이 각자 취향에 따라 콘텐츠를 선별하여 즐기고 있고 취향이 다양화되고 있기도 합니다. 팟캐스트 또한 한 가지 장르에 치우치지 않고 더욱 다채로운 콘텐츠가 많이 나오면 좋겠다는 생각입니다.

스포티파이의 국내 팟캐스트 서비스 시작에 따라 기대하는 점이 있나요?

스포티파이와 같은 글로벌 팟캐스트 플랫폼을 통해 다양한 글로벌 콘텐츠가 유입되면 팟캐스트 콘텐츠 이용자로서 선택의 폭이 넓어지고, 이로 인해 이용자 파이도 늘어나지 않을까 싶습니다. 수요 증가에 따라 팟캐스트 시장이 더 커지고 크리에이터도 더 많아지길 기대합니다.


에릭 남

에릭 남은 아티스트, 싱어송라이터, CEO이자 팟캐스트 크리에이터로 활동 중이다. 다재다능한 면모로 전 세계 팬들의 사랑을 받는 에릭 남의 팟캐스트 ‘대박쇼’는 스포티파이에서 들을 수 있다.

‘대박쇼’에서 다양한 K팝 음악과 아티스트를 소개하셨는데, K팝 위주의 토크쇼를 진행하게 된 계기나 이유가 무엇인가요?

글로벌 K팝 팬들이 한국과 K팝 아티스트들에게 너무나도 큰 관심을 보이고 사랑을 주기 때문에 그들을 위한 콘텐츠를 만들고 싶었습니다. 그러던 중 영어권의 K팝 팬들과 만나게 됐고, 이들에게 팟캐스트가 K팝 업계의 비하인드 스토리를 듣고, 한국의 음악과 문화를 배우고, 또 새로운 이야기와 인터뷰를 통해 좋아하는 아티스트에 대해 더 알아갈 수 있는 통로가 될 수 있겠다는 생각이 들었습니다. 저는 인터뷰 진행 경험이 있기도 해 항상 저만의 토크쇼를 진행하고 싶기도 했죠. 팟캐스트 제작은 이 모든 것을 이루기 위한 가장 좋은 수단이라고 생각했습니다.

Photo of Eric Nam posing in front of a mirror

Eric Nam

팟캐스트 크리에이터로서 스포티파이의 팟캐스트 제작 툴의 활용법이나 팁이 있다면 공유해 주세요.

스포티파이는 자신의 팟캐스트 콘텐츠가 어디에서 가장 인기를 얻고 있는지 등 청취자에 대한 분석 데이터를 제공해주는 훌륭한 플랫폼으로, 특히 글로벌 청취자 확보에 매우 유용합니다. 

스포티파이의 국내 팟캐스트 서비스 시작에 따라 기대하는 점이 있나요?

스포티파이 플랫폼의 열렬한 팬으로서 스포티파이가 드디어 한국에 팟캐스트 서비스를 시작했다니 너무 기쁩니다. 스포티파이의 팟캐스트는 다방면으로 매력적이고 흥미롭고 또 배울 점이 많이 있습니다. 스포티파이 청취자들이 스포티파이에서 좋아하는 음악뿐만 아니라 팟캐스트도 찾아보고, ‘대박쇼’도 들어봐 주시길 바랍니다. 저희 팟캐스트도 팔로우 해주세요!

본인의 ‘대박쇼’ 외에 좋아하는 팟캐스트를 소개해 주세요.

The Daily by NYTimes, 에픽하이 타블로의 The Tablo Podcast, Smartless 등이 있습니다. 


이재국

Spotify podcast cover art for Sun Kim's Relentless World History

뉴미디어 예능 및 오디오 콘텐츠 제작사 모모콘(More than Mobile Contents)의 창립 멤버인 이재국 본부장은 라디오 및 방송 작가로 활동하며 한국 방송 업계에서 명성을 쌓았다. 모모콘의 팟캐스트 콘텐츠 ‘썬킴의 세계사 완전정복’은 스포티파이에서 만나볼 수 있다.

팟캐스트의 매력이 무엇이라고 생각하시나요?

“누구보다 빠르게, 남들과는 다르게” 요즘 유행하는 밈으로 대답을 대신할 수 있을 것 같습니다. 팟캐스트는 지상파 라디오 방송과 비교했을 때 콘텐츠 속도와 정확도 면에서 압도적입니다. 동영상과 달리 멀티태스킹이 가능할 뿐만 아니라, 훨씬 편하고 다양한 정보를 얻을 수 있다는 점도 큰 매력이라고 생각합니다.

훌륭하고도 다채로운 팟캐스트를 다수 제작한 제작자의 관점에서 팟캐스터가 프로그램을 만들 때 가장 중요하게 고려해야 할 점이 있을까요?

Headshot of Jaekuk Lee smiling

Jaekuk Lee

그동안 콘텐츠에 대한 다양한 시도를 많이 해봤는데 역시 가장 중요한 건 재미인것 같습니다. 엔터테인먼트는 결국 소비자의 시간을 뺏는 건데 재미가 없으면 그 무엇도 소비자에게 다가가지 못합니다. 역사, 힐링, 정보 등 무엇을 전달하든 결국 콘텐츠에 있어 제일 먼저 고려해야 할 건 “재미”고, 그 다음은 왜 만들어야 하는지라는 “목적”이라고 생각합니다.

‘썬킴의 세계사 완전정복’이 크게 히트했는데, 숏폼 오디오 역사 콘텐츠를 만들게 된 배경은 무엇인가요?

역사는 모두가 좋아하고 특히 우리나라 사람들이 좋아하는 콘텐츠입니다. 역사에 대한 해석도 다양하기 때문에 다른 사람들과 토론하기에도 좋은 아이템입니다. 저는 라디오 작가를 오랫동안 했는데 아침 방송에서는 잠이 깰만한 소식을 한번에 알아들을 수 있게 단문으로 쓰는 것이 효과적입니다. 반면 심야 라디오에서는 마음 편한 이야기를 무슨 말인지 정확히 잘 몰라도 되는 장문으로 써야 청취자들이 편하게 잠자리에 들 수 있습니다. “썬킴의 세계사 완전정복”은 출퇴근길에 쉽고 재밌게 접할 수 있는 역사 이야기 한 토막을 제공하겠다는 취지에서 제작하게 됐습니다. 재밌게 만들면 역사에 대한 해석도 “밈”이 될 수 있으니까요.

콘텐츠 형식이나 장르 면에서 앞으로 팟캐스터들이 눈여겨봐야 할 혁신적인 트렌드가 있을까요?

오디오 드라마와 오디오 영화라고 생각합니다. 소리는 인간이 최초로 접하게 되는 엔터테인먼트로 우리는 뱃속에서부터 부모님의 목소리를 들으며 상상력을 키워왔습니다. 팟캐스트 시장이 그동안 정보 콘텐츠로 많은 발전을 했다면 이제는 오디오로 전하는 무궁무진한 드라마와 스토리텔링의 세계로 또 한번 발전해야 한다고 생각합니다. 비디오는 화성에 간 사람을 촬영해서 보여줘야 하지만 오디오 드라마는 “나는 지금 화성에 도착했다”는 한마디로 무한한 상상력을 응집시킬 수 있습니다. 

스포티파이의 국내 팟캐스트 서비스 시작에 따라 기대하는 점이 있나요?

청취자들이 다양한 장르와 형식의 콘텐츠를 접할 수 있길 바라고, 그 덕분에 한국 팟캐스트 시장도 활성화 됐으면 하는 바람입니다. 특히 오디오 드라마나 다큐멘터리 등 글로벌 히트를 기록한 팟캐스트가 적극적으로 유입되어 청취자들에게 다채로운 재미를 주고, 창작하는 사람들에게는 더 다양한 시도를 할 수 있는 계기가 됐으면 좋겠습니다.


이스타 팀

Spotify cover art for the Leestar Radio podcast

‘이스타 팀’으로 알려진 박종윤과 이주헌은 뉴미디어 회사 랩추종윤의 공동 대표로, 축구를 주제로 한 영상 및 팟캐스트를 제작하여 한국 스포츠 팬들의 마음을 사로잡았다. 이스타 팀의 팟캐스트 ‘이스타 라디오’는 스포티파이에서 만나볼 수 있다.

전문 해설위원과 캐스터라는 인터넷 방송에서 보기 드문 조합으로 팟캐스트에 진출해 스포츠 분야 청취율 1위를 달성하기도 했는데, 한국 시장 내 스포츠 팟캐스트 현황에 대해 설명해 주세요.

Image of Leestar Team members eating a corndog and holding a keyboard

The Leestar Team

전체 팟캐스트 시장에서 스포츠 분야는 비교적 낮은 비율을 차지하고 있습니다. 기본적으로 팟캐스트는 정치, 교양, 예능 분야의 비중이 높은데 누가 들어도 쉽게 공감할 수 있는 주제이기 때문에 더 많이 선호된다고 보여집니다. 물론 스포츠 팟캐스트는 스포츠에 관심 있는 사람들이 찾아서 듣는 경우가 많고, 이는 곧 고정적인 팬층을 확보할 수 있다는 강점으로 연결됩니다.

팟캐스트만의 매력이 무엇이라고 생각하시나요?

팟캐스트에서는 일반적인 라디오 프로그램보다 자유롭고 편한 분위기를 접할 수 있습니다. 또한 라디오와는 달리 내가 원하는 시간에 원하는 방송을 들을 수 있고, 중간에 잠시 멈출 수도 있고요. 누구나 녹음해서 본인의 방송을 남들과 쉽게 공유할 수 있는 것 역시 큰 장점이라 생각합니다.

How To Drive With Spotify and Waze

Music and road trips pair well together—and so do Spotify and the navigation app Waze. In 2017, Spotify and Waze teamed up to bring your favorite artists and music directly into the Waze app, enabling a more musical, enjoyable journey in which users could get both the best directions and playlists in the car without having to switch screens. 

Since then, plenty of Spotify and Waze users have been able to navigate with Waze from within Spotify as well as access their Spotify playlists from within Waze and easily change tracks.

 

Looking Back at Spotify’s Greatest Hits in 2021

In an all-around unforgettable year, 2021 was an especially notable one for Spotify. We’re excited about what we’ve delivered for creators and listeners alike across new features, innovations, and collaborations. As the year comes to a close, we are taking a moment to look back on some of the advances we’ve made over the past 365 days. 

More listeners in more places

We have more listeners than ever. As we announced in our Q3 2021 earnings, as of September 2021, Spotify had increased the number of monthly active users and subscribers on the platform by 19% compared to 2020*. This year, we also doubled our global footprint by expanding into 92 new markets, bringing our total to 184 markets globally. New countries on our roster include South Korea, Bangladesh, Pakistan, and many more across Asia, Africa, the Caribbean, Europe, and Latin America. This continued expansion means that the music and voices of more people, places, and cultures can be shared with listeners around the world.

Podcasting for all

At Spotify, we believe that podcasting provides a massive opportunity for creators to entertain, inspire, and inform people across the globe. According to Edison Research and our own internal data, we recently surpassed both Apple and YouTube in the U.S.—the largest podcast market globally—to become the number one podcast platform listeners say they use the most.

The appetite for podcasts has grown among listeners, and we are answering that demand with a catalog that includes 3.2 million titles*. That’s 68% more podcasts (as of September 2021) than were on the platform in 2020. Through November of this year, we launched over 400 new O&E podcasts globally, and throughout the year we signed numerous podcast deals and entered into podcast partnerships with some of the world’s biggest creators and beloved entertainment brands like Dax Shepard’s Armchair Expert, The Joe Rogan Experience (the number one podcast in the world), and Bad Robot. But our passion for podcasts isn’t limited to the U.S. This year, we expanded podcasts into more than 80 markets, including Russia, Egypt, and Saudi Arabia.

Expanding the possibilities for advertising

When we reported earnings in October, we announced that ad revenue had increased 75% year over year. And in November, we surpassed 1 billion euro in annual ad revenue for the first time. New opportunities were created for advertisers with the launch of the Spotify Audience Network, our first-of-its-kind audio advertising marketplace that enables advertisers to connect with listeners enjoying a broad range of music and podcast content. Advertisers now have a way to reach and target audiences listening to Spotify Original & Exclusive podcasts, as well as third-party podcasts from enterprise publishers via Megaphone and Anchor creators. We’ve also introduced podcast ad buying to Spotify Ad Studio, our self-serve ad channel that makes it easy for advertisers of all sizes to reach podcast listeners.

Supporting both established and breakthrough artists

With over 380 million listeners on the platform, there’s a large audience for artists to share their new releases with. The increase in subscribers has led to many major artists, like Drake and Adele, across various genres breaking Spotify records throughout the year. 

Spotify has also continued efforts to support up-and-coming artists. We expanded our exclusive offerings with Spotify Singles (including Pride, BNA, Latinx Heritage Month, Are & Be, mint, and Holiday programs) and Spotify x Electric Lady live EPs. We’re supporting artists at all levels through programs like Fresh Finds (for independent artists), RADAR (for global emerging artists), EQUAL (which fosters equity for women in music globally) and Billions Club.

But those aren’t the only ways we are pushing the industry when it comes to artists. We also launched Loud & Clear to increase transparency by sharing new data on the global streaming economy. And we expanded our Charts feature to include artist, genre, and local charts. This allows artists and listeners to dive even deeper into the data.

Inspiring and enabling creation

In order to be the best audio network, we know we need to provide the best-in-class experience and content for our listeners. This means new features and new opportunities for creators to connect with their fans. We launched Spotify Greenroom, adding live audio as part of Spotify’s ecosystem and providing yet another opportunity for creators of all types to connect with their fans more deeply and meaningfully. In November we announced the acquisition of Findaway, the global leader in digital audiobook distribution, to accelerate our presence in the audiobook space. We also introduced Spotify Open Access, which allows listeners to hear third-party content on Spotify. Finally, we partnered with beloved brands like Peloton, Netflix, and Delta to bring exclusive experiences and curated playlists to our listeners.

What’s New This Week in Spotify Podcasts

Welcome to This Week in Podcasts, where we share what’s new in the podcast world. Here you’ll find a roundup of series debuts, can’t-miss episodes, and so much more—all available to stream on Spotify. Whether you fancy yourself a content connoisseur or an audio amateur, you’re sure to discover something worth listening to. Keep scrolling to check out the latest and greatest in podcasts this week—including the At Home hub, the Podcast Games hub, and the COVID-19 Guide.

What’s New This Week in Spotify Podcasts

Welcome to This Week in Podcasts, where we share what’s new in the podcast world. Here you’ll find a roundup of series debuts, can’t-miss episodes, and so much more—all available to stream on Spotify. Whether you fancy yourself a content connoisseur or an audio amateur, you’re sure to discover something worth listening to. Keep scrolling to check out the latest and greatest in podcasts this week—including Alien’s Like Us with Rhys Darby, Podcasts Under 20min, and Certified Buckets.

What’s New This Week in Spotify Podcasts

Welcome to This Week in Podcasts, where we share what’s new in the podcast world. Here you’ll find a roundup of series debuts, can’t-miss episodes, and so much more—all available to stream on Spotify. Whether you fancy yourself a content connoisseur or an audio amateur, you’re sure to discover something worth listening to. Keep scrolling to check out the latest and greatest in podcasts this week—including The Last Degree of Kevin Bacon, Story Pirates, and Parcast Daily.