Recently, fans of the German podcast Gemischtes Hack received a mysterious invitation to an event simply called “HACKTAG,” taking place September 22 at the Berliner Ensemble in Berlin. Without knowing anything else, an audience of 600 gathered, anxious to see what the evening might have in store. Then the curtain rose, revealing Gemischtes Hack hosts Felix Lobrecht and Tommi Schmitt seated in their signature studio setup, and the reason for the celebration: the series had officially reached one billion streams.
The milestone adds to an already impressive run for the show, which has been Germany’s most-streamed podcast for seven consecutive years and is the second most-streamed podcast on Spotify globally. Each episode, Felix and Tommi bring listeners into their wide-ranging conversations, covering whatever happens to be on their minds, from politics and culture to sports, music, and more.
HACKTAG was a one-of-a-kind celebration of the show’s milestone moment and a fitting tribute to its fan community. The name itself was a nod to longtime listeners, coming from “Mittwoch ist Hacktag” (“Wednesday is hack day”), one of the podcast’s signature phrases.
Along with watching a live episode recording, guests could snap photos with the hosts after the show and take them home in frames inspired by the 1 Billion Streams Award. There was also event-exclusive merch made especially for the celebration.
For the Record caught up with Felix and Tommi to talk about keeping the show fresh after hundreds of episodes, why they chose to celebrate the milestone with fans, and what’s next for the podcast.
Reaching one billion streams is certainly a moment worth celebrating. Why was it important for you to mark the milestone live with fans?
Felix: We’re generally both not that good at celebrating milestones, or we even forget them sometimes. But you can’t really avoid this milestone, and besides, it’s important to us to celebrate this absurd number together with our listeners. Even though it sounds cheesy, their enjoyment of Gemischtes Hack is the reason our podcast has been around for 10 years. Sounds simple, but in the end it’s the truth.
Looking back to when you first began, how have you evolved as creators over time?
Tommi: Honestly, we haven’t really changed all that much. We still look at life in a very silly way, alongside the seriousness we bring to certain topics. Our friendship is still very close and hopefully that continues to come across. We chat about all kinds of things like we did at the beginning, and we just talk and see where the conversations take us. That’s all still exactly like it was in 2017, we’re just getting a little older like everyone else.
How do you keep the show feeling fresh for both you and fans?
Felix: Since the state of the world, pop culture, and our own lives always provide new material, there’s always something new to talk about. What’s important, though, is that we stay true to ourselves, like each other, and aren’t afraid of what other people think. That’s what keeps it fresh and interesting. Overall, the trick is that it has to be fun for us. And if it is, that comes across automatically.
Of the hundreds of episodes you’ve recorded, do you have a favorite and why does it stand out?
Tommi: There was one episode we actually recorded in the middle of the night—I think it was 3am—called ALLES ALBERN. I was working full time at Studio Schmitt and Felix was on tour and had played a show in Bonn that same day. Both of us were exhausted. Recording in that state of mind in the middle of the night created a very special, melancholic vibe for the episode. There had been nothing like that on the show before. We were worried it might bore or annoy listeners, since they’re used to us being fun and silly. But actually, people loved this episode because it showed them that we’re just human.
Now that you’ve hit one billion streams, what’s next for the show?
Felix: Higher, faster, further hasn’t been a motivation for a long time now. What matters to us is continuing to nurture our relationship with listeners—whether it’s two million or 20,000. As long as we’re still good friends and enjoy recording, and as long as other people enjoy it, we’ll keep going.
Check out Gemischtes Hack’s one-billion-stream celebration episode that includes a new workplace mockumentary where Felix and Tommi give fans a behind-the-scenes look at the “Hack Empire.”























Recent Comments