Tag: podcast

Nick Viall Dishes on Relationships, His Podcast, and How He Discovers New Music on Spotify

We love helping listeners discover new music on Spotify, and when it comes to features that guide them toward their next favorite songs or artists, personalization tops the list. With Spotify playlists like Discover Weekly and daylist; playlist-enhancing features like Smart Shuffle and Jam; and curated, AI-powered experiences like DJ; nearly 2 billion music discoveries happen on Spotify daily.

But it’s not just fans who love discovery. Creators around the world are constantly sharing their favorite playlists, products, and people with their followers, which in turn helps fans fall in love with the next best thing. And in For the Record’s ongoing Discovery Monday series, we connect with creators to pick their brains about recent finds, from new music to podcasts and beyond.

This month, we’re talking to author, podcaster, and former Bachelor star Nick Viall. Nick’s time in the spotlight started when he was a contestant on the love-driven reality television show The Bachelorette and continued when he was subsequently chosen to be the star of The Bachelor’s 21st season.

In recent years, Nick has expanded his platform beyond the reality TV realm with his podcast The Viall Files, on which he discusses dating, love, and romance. From “Ask Nick” segments to famous guest interviews, the show gives fans a chance to hear Nick’s—and others’—perspective as he tackles everything from friendship, relationships, and the situationships in between.

For the Record sat down with Nick to chat about his love of podcasting, what he discovers from his followers, and his latest favorite Spotify finds.

What have you been up to lately? What new things have you discovered that you’re enjoying right now?

Recently I’ve been focused on expansion. Everything about my life right now is expanding—my family, my team, my network. And so I’ve discovered the excitement and the hard work that comes with trying to grow the world around you. I truly love what I do and I feel very blessed to do it with the people and the team that I have.

One way you connect with fans is on The Viall Files. What does the podcast format allow you to do that other mediums don’t?

We work really hard to deliver quality, entertaining content and especially with the interviews that we get to do. A podcast, with it being of the long format that it is, it really gives you an opportunity to expand, and my goal is to have my audience feel like they’re sitting in the room with me. 

And whether it’s interviewing or having our callers call in for our “Ask Nick” episodes to share their relationship stories and struggles, we get a chance to offer advice through the mistakes that we’ve made in the past. It’s all very rewarding and a lot of fun. I feel very lucky that I get to do what I do.

Your podcast covers all things dating and love. What is your favorite topic or segment that you cover on the show?

The relationship and dating space is always going to be a favorite of mine. I’ve always been really interested in social dynamics. Going back to school and becoming a therapist is a goal that I’ve stated that I want to do for the last chapter of my professional career, whenever that is… 

And really, when it comes to that space, everything about our show aims to help people value themselves a little bit more than they sometimes do. And we try to steer people to just make good decisions for themselves. We don’t try to yuck anyone’s yum or criticize anyone for whatever type of lifestyle they want, and we’re just here to help them process the good and the bad in a more honest way because we don’t have anything personally invested in their outcome.

How would you say your experience on The Bachelor helped equip you to talk romance and share advice with your listeners?

Being a part of The Bachelor franchise certainly gives you an incredibly intense version of falling in love, dating, disappointment, and rejection. You also have to understand if your ego is driving your decisions or if you’re actually making decisions that are really sound for your heart. I think going through that experience further taught me how to handle my emotions. And I want to try to pass that knowledge along to the people I talk to to help them with their own relationship struggles.

When you’re on the hunt for inspiration or to discover something new, what tools or resources do you use? 

I will definitely use my show from time to time to put something out there: “Hey, this is what’s going on, would love some feedback.” Google is always really great. And friends for sure. That’s how I definitely like getting referrals and references from people and mentors. Personal connections with people is probably my favorite way to learn. And for music, quite honestly, Spotify is where I discover all my music. Music and podcasts.

Any recent discoveries you’ve been listening to?

SZA is someone I’ve really enjoyed for a while now. And I’m obviously a big Taylor Swift fan. And sometimes I like looking for interesting, dramatic music that we can use for our show. I’ll use Spotify to discover random music soundtracks and things like that. I got into the country genre recently, so Zach Bryan is someone I’m a big fan of. 

What about podcasts?

In addition to being a pop culture and relationship fan, I’m a big football fan—and specifically I like to discover new niche Packers podcasts on Spotify. I listen to them all. I can’t get enough of nerdy football analytics talk, so that’s what I do in my car and what I listen to when I want to unwind and decompress.

What’s your favorite way to discover new music or podcasts on Spotify?

I like to use Discover Weekly. I don’t consider myself a very knowledgeable music person, especially compared to some people. So I really rely on Spotify’s searches and various playlists to help me discover and find new music that I like or podcasts that I enjoy. That feature is great.

 

Discover more about Nick and his take on love and relationships on his podcast, The Viall Files.

Creators and Fans Celebrate Their Favorite Shows at the Spotify Podcast Festival in São Paulo

This weekend, creators are heading to São Paulo to celebrate storytelling at the Spotify Podcast Festival. Brazil is our second-largest podcast market for both listening and creating, and it’s filled with talented people using the medium to connect with others, share stories, and invent new scripted tales. 

The festival will help creators and fans engage in new ways. Many personalities from Spotify Original and Exclusive shows, like Mano a Mano, É nóia minha?, and Para dar nome às coisas, will host live recording sessions, along with creators from podcasts including Um Milkshake Chamado Wanda, Modus Operandi, Bom dia, Obvious, Nerdcast, PODDELAS, gostosas também choram com lela brandão, Os Sócios, Inteligência Ltda., and TICARACATICAST

Spotify is also working with the creators of Café da Manhã, PeeWeeCast, Thais Galassi, and Madame Broona’s Horoscopinho Semanal to host bonus sessions for fans, introducing them to new experiences that go beyond traditional podcast listening.

For the Record caught up with Natália Sousa and Mabê Bonafé, two podcast creators who are attending the festival, to learn more about their shows and what they are looking forward to most this weekend.

Natália is a journalist, writer, screenwriter, and the creative mind behind Para Dar Nome às Coisas. On her show, she shares honest stories about fear, failure, courage, starting over, pain, and more.

Mabê is a screenwriter, writer, and cohost of the podcast Modus Operandi. The supernatural show, which she cohosts with Carol Moreira, digs into stories about crime, serial killers, and supernatural cases.

How did you come up with the idea for your podcast?

Natália Sousa looking at the camera laughing

Natália Sousa

Natália: The idea for the podcast started at a Carnaval barbecue. A close friend of mine suggested I do it, and my girlfriend, who works with visual design, loved the idea and we began to develop the concept. The funny thing is that that same week I had just failed a public reading of something I’d written, so I made an episode about failure. Then the podcast started to grow in a pretty crazy way. Feedback from listeners helped me realize that many could identify with the podcast.

Mabê: Carol and I were hooked on true crime documentaries! It all started with the documentary Making a Murderer, which tells the surreal story of a man wrongly imprisoned for 18 years who sues the state and is arrested again a short time later for a different crime. The documentary was full of twists and turns. People became obsessed, and so did we. The true crime genre has been around for a long time, but it seems to have gone through a boom since then, and more documentaries, series, books, and podcasts began to appear. 

We didn’t know other people that we could talk about it with, so in 2018 we decided to create the podcast to allow us to talk about these cases and docs that were emerging. It took a long time to create the podcast, so it only premiered in January 2020.

What are some ways you try to deepen engagement with your fans?

Natália: I really enjoy talking to listeners on social media. I use Instagram the most, and I always post the cover of the episode the day before to raise anticipation about the week’s theme. The other tool that both I, as the creator, and the listeners who follow the podcast love is Spotify’s Q&A box, which helps people to comment on what they think about that specific episode in the app itself. It’s done in an easy and quick way, which increases the chance of them commenting. It’s also encouraging for me to read how the episodes are doing.

Mabê: Over the years we have created a very strong community. We consume a lot of content and also have other common interests. I interact in live streams, in comments, in the entire exchange with the community that allows me to understand more about the audience. There are also the events I attend, such as lectures, literature, and podcast events, which are a great opportunity to interact. It’s even cooler because this is when we have direct interaction [with fans] and we can see the faces of the people who listen to us.

What’s the most challenging part of podcasting?

Mabé Bonafé and Carol Moreira posting in front of the camera

Mabé Bonafé and Carol Moreira

Natália: I guess for me it’s the creativity of coming up with new topics every week. Sometimes it comes easily, other times—not so much. Since I have an editor and a designer who take care of the other parts of the process, it’s up to me to come up with the stories. That’s the most exciting, but also the most challenging.

Mabê: Modus Operandi is a podcast that requires research and careful attention to content that takes time, organization, and production, and that alone is very challenging. But when it comes to podcasts in general, I think the hardest part is getting the structure right so that the episodes always come out correctly. Each episode has a script, artwork, time to record, time to edit, time to review, time to adjust, and all that needs to meet the logistics to ensure that it comes out as frequently as it should.

What’s the most rewarding?

Natália: I think one of the things I say most often is that I have no control over who will stay listening, but they stick around. We created a real community. I’m very grateful to my listeners because that’s the magic of the podcast. From day one I knew I wasn’t alone. It has been healing me and giving me purpose.

Mabê: Making a podcast is basically becoming the soundtrack to many moments in people’s lives, so I think this part is amazing! The number of times people say that we’re their companion on the way to school or work, or that we’re the motivating factor for them to clean their houses! I guess we do help them keep their houses cleaner, then! But seriously, in our case, I believe that shedding light on many cases where the victims have become just a footnote in the story or that the crime was reported through a prejudiced or sensationalist bias and being able to rethink our behaviors as a society is very rewarding.

What are you most looking forward to at the Spotify Podcast Festival?

Natália: It is definitely an opportunity for creators to see people from all over the country who support their work, cheer them on, and it gives them the chance to share how the podcast they created has become a part of their lives. Recording is a solitary moment most of the time—you never know how you’re going to reach people. But at times like this you realize the magic that happens when you turn on the microphone.

Mabê: Podcasting is a solitary activity. We’re recording, just the two of us in a studio, so when we meet people who listen to us in person, it’s a great feeling to be in closer contact. It’s always nice to hear everyone’s story and their relationship with our work. I’m really looking forward to this gathering!

Criadores e fãs comemoram seus programas preferidos no Festival de Podcasts do Spotify em São Paulo.

Neste fim de semana, grandes nomes da podosfera brasileira irão se reunir para celebrar a arte de contar histórias no Spotify Podcast Festival.  O Brasil é o nosso segundo maior mercado de podcasts, tanto em termos de ouvintes quanto de criadores, e está recheado de pessoas talentosas que usam essa mídia para se conectar com os outros, compartilhar histórias e inventar outras tantas mais. 

O festival permitirá que criadores e fãs se conectem de forma especial. Os talentos dos programas Originais e Exclusivos Spotify, como Mano a Mano, É nóia minha? e Para dar nome às coisas irão apresentar sessões ao vivo, ao lado de outros grandes nomes da podosfera como  Um Milkshake Chamado Wanda, Modus Operandi, Bom dia, Obvious, Nerdcast, PODDELAS, gostosas também choram com lela brandão, Os Sócios, Inteligência Ltda. e TICARACATICAST

O Spotify também se uniu aos criadores dos Café da Manhã, PeeWeeCast, Thais Galassi e Madame Broona do Horoscopinho Semanal para trazer sessões bônus para os fãs, apresentando novas experiências que vão além de só escutar os podcasts. 

O “For the Record” conversou com Natália Sousa e Mabê Bonafé – duas criadoras de podcasts que estão participando do festival – para saber mais sobre seus shows e o que mais esperam para este fim de semana.

Natália é jornalista, escritora, roteirista e a mente criativa por trás do Para Dar Nome às Coisas. Em seu programa, ela compartilha histórias honestas sobre medo, fracasso, coragem, recomeço, dor e muito mais.

Mabê é roteirista, escritora e co-apresentadora do podcast Modus Operandi. O programa sobre casos sobrenaturais, que ela apresenta com Carol Moreira, investiga histórias sobre crimes, serial killers e casos sobrenaturais.

Como surgiu a ideia do podcast? 

Natália Sousa looking at the camera laughing

Natália Sousa

Natália:  A ideia do podcast começou num churrasco  de Carnaval. Um amigo meu de infância sugeriu que eu fizesse e a minha namorada, que faz identidade visual gostou da ideia também, e começamos a estruturar. O curioso é que naquela mesma semana eu tinha fracassado numa leitura de algo que escrevi, então eu fiz um episódio sobre fracasso. Aí o podcast começou a crescer de um jeito muito maluco. E desde o primeiro dia eu entendi que as pessoas que estavam ali me escutando se identificavam com o podcast. 

Mabê: Eu e a Carol estávamos viciadas em documentários de true crime! Tudo começou com o documentário Making a Murderer, que conta a história surreal de um homem preso injustamente por 18 anos, que processa o Estado e é preso de novo pouco tempo depois por um crime diferente. O documentário era cheio de reviravoltas. As pessoas ficaram obcecadas, e nós também. O gênero de true crime existe há muito tempo, mas parece que a partir daí foi um boom, e começaram a surgir mais documentários, séries, livros e podcasts. 

A gente não conhecia outras pessoas para falar sobre isso, daí em 2018 decidimos criar o podcast para falar sobre esses casos e docs que estavam surgindo. Nós demoramos muito para colocar o podcast no ar, ele só veio em janeiro de 2020.

Quais são algumas das maneiras pelas quais você tenta interagir com seus fãs, talvez usando o Spotify para ferramentas de podcaster, como enquetes e perguntas e respostas?

Natália: Eu gosto muito de trocar com os ouvintes pelas redes sociais. O Instagram é o que eu mais uso. Eu sempre divulgo a capa do episódio um dia antes para estimular a expectativa sobre o tema da semana. Outra ferramenta que tanto eu, como criadora, quanto os ouvintes, que acompanham o podcast, amamos é a caixa de perguntas do Spotify, que é uma ferramenta direcionada, que ajuda a pessoa a comentar o que ela achou sobre aquele episódio específico no próprio app, de forma mais fácil e rápida, o que aumenta a chance da pessoa fazer. Para mim também é encorajador ler como os episódios chegam. 

Mabê: Ao longo desses anos criamos uma comunidade muito forte. Consumimos diversos conteúdos e também temos outros gostos em comum. Interajo em lives, nos comentários, nessa troca toda com a comunidade que proporciona entender mais sobre a audiência . Também existem os eventos que participo, como palestras, eventos literários e de podcast, que são uma ótima oportunidade de interagir (com os fãs), e é ainda mais legal, porque é quando a gente tem o contato físico e vê a carinha das pessoas que nos ouvem.

Qual a parte mais desafiadora de ter um podcast? 

Mabé Bonafé and Carol Moreira posting in front of the camera

Mabé Bonafé and Carol Moreira

Natália:  Acho que para mim é a criatividade de pensar em novos temas toda semana. Tem épocas que flui mais fácil, em outras menos. Por ter um editor e uma design que cuidam das outras etapas do processo, a criação das pautas fica comigo. É a mais deliciosa, mas a mais desafiadora também. 

Mabê: O Modus Operandi é um podcast que exige uma pesquisa e cuidado no conteúdo que demanda tempo, organização e produção e isso por si só já é bem desafiador. Mas falando de podcasts no modo geral, acho que a parte mais difícil é acertar na organização para que os episódios sempre saiam corretamente. Cada episódio tem roteiro, tem arte, tem tempo para gravação, tempo para edição, tempo para revisão, tempo para ajustar e tudo isso precisa atender uma logística que garanta que ele saia na frequência desejada.

Qual a parte mais gratificante de ter um podcast? 

Natália: Acho que uma das coisas que eu mais digo é que eu não tenho controle nenhum de quem vai ficar, mas ela ficam. Você cria uma comunidade de verdade. Eu sou muito grata aos meus ouvintes porque essa é a magia do podcast, desde o primeiro dia eu senti que não estava sozinha. Isso foi me curando e me dando sentido.

Mabê: Produzir um podcast é basicamente se tornar a trilha sonora de muitos momentos da vida das pessoas, então creio que essa parte é incrível! A quantidade de vezes que as pessoas dizem que somos a companhia delas no trajeto para a escola ou trabalho, ou que somos o fator motivador para que limpem suas casas! Acho que ajudamos a manter as casas mais limpas, então! Hahaha Mas falando sério, no caso do Modus, creio que jogar luz sobre muitos casos onde as vítimas se tornaram apenas uma nota de rodapé na história ou que o crime foi noticiado através de um viés preconceituoso ou sensacionalista e conseguir repensar os nossos comportamentos enquanto sociedade é gratificante.

Por que você está animado para se reunir com seus fãs no Festival de Podcasts do Spotify?

Natália: Sem dúvida é a oportunidade de ver pessoas de todo o Brasil que acompanham seu trabalho, torcem por você, e estão ali para contar como o podcast que você criou faz parte da vida delas. Gravar é um momento solitário na maior parte do tempo, você nunca sabe como vai chegar nas pessoas, mas em momentos como esse você percebe a magia que acontece quando liga o microfone.

Mabê: O podcast é uma atividade meio solitária, estamos lá gravando só nós duas em um estúdio, então quando encontramos uma galera que consome fisicamente já dá uma sensação muito gostosa desse contato direto, é sempre bom ouvir a história de cada um e sua relação com o que produzimos. Tô muito ansiosa pra esse encontro!

New Spotify Original Podcast ‘What Now? with Trevor Noah’ Set to Launch November 9

Since announcing a new Spotify Original Podcast with Trevor Noah back in June, fans have waited anxiously to hear what’s next for the comedian, Emmy Award–winning talk show host, and best-selling author. They don’t have to wait in anticipation much longer. What Now? with Trevor Noah is set to launch on Thursday, November 9. 

In this new Spotify Original podcast, listeners will get a chance to hear Trevor Noah like never before. In each episode, Trevor will go deep with a special guest, including entertainers, CEOs, actors, athletes, and thought leaders. He’ll bring the kind of conversations that happen behind the scenes to light, full of radical candor, authentic back-and-forths, and honest reactions, with Trevor bringing to bear his classic, effortlessly playful and equally probing style. 

What Now? with Trevor Noah is executive produced by Trevor and Ben Winston alongside Jenna Weiss-Berman and Max Linksy; and produced by Day Zero Productions, Fulwell 73 Productions, and Audacy’s Pineapple Street Studios.

The series is hosted and distributed by Spotify’s enterprise podcast platform, Megaphone, with Spotify serving as the exclusive sales partner. Presenting sponsors for the podcast include Amazon, Audi, Microsoft, Prize Picks, Smirnoff, and Starbucks.

As Trevor said back in June, “We’ll also probably fix every single issue humankind has ever faced, so you definitely want to join us for every episode.” Starting next month, you can.

Las mentes creativas de “Caso 63” regresan con un nuevo misterio de ciencia ficción: “Caso 63: Enigma

a futuristic rainbow cube

En 2020, lanzamos Caso 63, una audio serie con guión chileno que encabezó las listas de éxitos. El podcast original de Spotify fue tan popular que más tarde adaptamos la historia al Portugués, Hindi, e Inglés

Ahora Julio Rojas, el creador detrás del exitoso original, está de vuelta con una nueva historia ambientada en el mismo universo: Caso 63: Enigma. Y aunque los fans se encontrarán con un nuevo elenco de personajes, recordarán algo que se insinuó en la primera temporada de Caso 63: el 6 de agosto de 2042, Johana Flores, astronauta de una colonia marciana, hace un descubrimiento trascendental en un antiguo vestigio de una civilización madre conocida como “La Estructura”. Allí, Johana descubre un libro que contiene la clave para viajar en el tiempo. Pero, como sugiere el eslogan de la serie, “una cosa es encontrar un enigma y otra resolverlo”.

Caso 63: Enigma profundiza en esta historia, presentando a los oyentes a Isabel, una mujer mexicana encargada de resolver el misterio del libro, (también conocido como “El Enigma”). A lo largo del podcast, los oyentes experimentarán los pensamientos de Isabel, conversaciones con amigos, investigaciones y sueños recurrentes.

El talentoso elenco de actores y actrices del podcast está encabezado por la actriz mexicana Ana Valeria Becerril como Isabel y Diego Klein como Javier. La serie también cuenta con los actores chilenos Gabriel Urzúa como Gaspar, Alvaro Rudolphy como Miguel, Ignacia Baeza como Rebeca y Marcial Tagle como Alfredo.

“La historia está maravillosamente escrita, no deja cabo suelto, creo que es un universo súper basto, pero para mi lo más interesante es el formato de podcast”, comentó Ana Valeria Becerril. “Te pones tus audífonos, te sientas en un sillón, cierras los ojos y dejas que tu imaginación corra libre”.

Para los fans que devoran los episodios en poco tiempo y quieren escuchar aún más contenidos de Caso 63, pueden consultar Caso 63 – El Universo de Canciones, una lista de reproducción musical colaborativa creada por Julio Rojas, el compositor del podcast Mowat, y Ana Valeria Becerril. Esta colección de temas oscuros, melancólicos y futuristas de iconos de la música como Björk, Portishead, Radiohead, y Nick Cave  sirvió de inspiración para la serie, y es el complemento perfecto para sumergirse aún más en su misterio.

Empieza escuchando la nueva serie, disponible ya en Spotify. 

 

Love, Wedding Bells, Deception: Follow the Hunt for a Con Man in ‘The Wedding Scammer,’ a New Podcast from Spotify and The Ringer

a cartoon design of a con man standing on top of a three tier wedding cake

Whether you love to moonlight as a professional wedding guest or just love a good mystery, we have a new podcast that will keep you engaged: The Wedding Scammer.

Brought to you by Spotify’s The Ringer, this new show follows Justin Sayles, a man scammed during the process of working with a—as it turns out—fake media company. Determined to find justice, Justin works to uncover the con man. The culprit makes mistakes along the way, allowing Justin to track his schemes from city to city, scam to scam.

Justin soon learns that the scammer is not only conning people through this nonexistent media company, but he’s also scamming people out of large sums of money they’ve saved for the wedding of their dreams

Throughout the seven episodes, listeners can follow along with Justin as he finds new leads that bring him closer and closer to unveiling the bold scammer.

The first episode drops on Tuesday, October 17, but you can get a sneak preview today by watching The Wedding Scammer trailer below.

 

Spotify rockea el fin de semana con el Festival EQUAL en Buenos Aires

concert performance at Festival EQUAL

En Argentina la semana pasada se reunieron artistas, podcasters, fanáticos y luminarias de la industria en el muy esperado Festival EQUAL de Spotify para celebrar la creatividad y el talento que las mujeres aportan a la escena de la música y los podcasts. El evento es una extensión de nuestro programa EQUAL, cuyo objetivo es contribuir a la equidad de género en la industria musical amplificando y celebrando el trabajo de las creadoras de todo el mundo.

Comenzamos el festival con un evento de dos días en el C Complejo Art Media, que incluyó paneles y presentaciones específicamente dirigidos a mujeres creadoras y artistas, y concluyó con un concierto con entradas agotadas como ningún otro.

Eventos lanzamiento con industria y creadores

“Con el Festival EQUAL, Spotify ha encontrado una oportunidad para mostrarle al país y al mundo lo que los artistas argentinos están generando en la industria”, destacó Bel Aztiria, Global Head EQUAL para Spotify, antes de los paneles y presentaciones.. 

“Lo que comenzó como una idea en aquel entonces es hoy una realidad. Nos emociona saber que Spotify está a punto de celebrar un hito sin precedentes en el país al reunir a más de 20.000 personas en un solo lugar con un único objetivo común: celebrar el talento de las mujeres argentinas” remarcó Carolina Martin, Artists & Label Partnerships Spotify Cono Sur

Los asistentes escucharon un panel moderado por Carolina y Bel que contó con Barbi Recanati, Sivina Moreno, Juliana Gattas, y Julieta Laso como speakers. Las mujeres compartieron sus sentimientos, ideas y perspectivas sobre el recorrido de las mujeres en la industria local.

Spotify también celebró un Festival de Podcast EQUAL para creadores de podcasts para que las mujeres pudieran compartir sus conocimientos sobre cómo desarrollar carreras de podcasting y promocionar los avances que han logrado en la industria. En el escenario, las creadoras de ConchaPodcast recibieron a Moria Casán hablando sobre el lanzamiento de su podcast Spotify Original, La One.

En otra sesión, Momi Giardina, Mica Vazquez, Marti Benza, y Martu Ortiz, creadoras de LUZU TV, uno de los principales canales de streaming en Argentina, hablaron sobre cómo celebrar el empoderamiento femenino y cuáles son las oportunidades para seguir dando visibilidad a las mujeres en su industria.

Para cerrar el día, Jacinta de Oromí, creadora del podcast TIPO, Marian Soler, creadora del  podcast Cebando Flores, and Buera, creadora del podcast ¿estás?, subieron al escenario para compartir sus tips y recomendaciones para la creación de contenido.

Spotify Rocks the Weekend With the Festival EQUAL in Buenos Aires

Last week in Argentina, artists, podcasters, fans, and industry luminaries came together for Spotify’s highly anticipated Festival EQUAL to celebrate the creativity and talent that women bring to the music and podcast scenes. The event is an extension of our EQUAL program, which aims to contribute to gender equity in the music industry by amplifying and celebrating the work of women creators around the world. 

We kicked off the festival with a two-day event at the C Complejo Art Media venue that included panels and presentations specifically geared toward women creators and artists and concluded with a sold-out concert unlike any other.

Kicking off with industry events for creators

“With the Festival EQUAL, Spotify has found an opportunity to show the country and the world what Argentine artists are generating in the industry,” Bel Aztiria, Global Head, EQUAL for Spotify, noted ahead of the panels and presentations. 

“What started as an early idea back then is today a reality. We are excited to know that Spotify is about to celebrate an unprecedented milestone in the country by bringing together more than 20,000 people in one place with a single common goal: to celebrate the talent of Argentine women,” remarked Carolina Martin, Artists & Label Partnerships, Spotify Southern Cone.

Attendees listened to a panel moderated by Carolina and Bel that included Barbi Recanati, Silvina Moreno, Juliana Gattas, and Julieta Laso as speakers. The women shared their feelings, ideas, and perspectives on the journey of women in local industry.

Spotify also held an EQUAL Podcast Festival for podcast creators so that women could share wisdom on building podcasting careers and tout advancements they’ve made in the industry. Onstage, the creators of ConchaPodcast hosted Moria Casán to discuss the launch of her Spotify Original podcast, La One.

In another session, Momi Giardina, Mica Vazquez, Marti Benza, and Martu Ortiz, creators from top-streaming Argentinian channel LUZU TV, talked about celebrating women empowerment and what the opportunities are to keep women visible in their industry. 

To close the day, Jacinta de Oromí, creator of the podcast TIPO; Marian Soler, creator of the podcast Cebando Flores; and Buera, creator of the podcast ¿estás?; took the stage to share their tips and recommendations for creating content.

Stephen Colbert, Jimmy Fallon, Jimmy Kimmel, Seth Meyers, and John Oliver Join Forces With Spotify for a New Limited Podcast, ‘Strike Force Five’

This past May, the hosts of five major late-night talk shows had an idea: to meet every week to discuss the complexities behind the ongoing Hollywood strikes. What ensued was a series of hilarious and compelling conversations. Now, Stephen Colbert, Jimmy Fallon, Jimmy Kimmel, Seth Meyers, and John Oliver have teamed up with Spotify for an all-new limited-series podcast, Strike Force Five, so fans can listen in on these once-private chats.

The hosts bring their unique insights, opinions, and humor to the show as they navigate the Hollywood strikes and beyond. Launching August 30 and available across most major podcast platforms, the series will run for at least twelve episodes, with each host serving as a rotating moderator. 

All proceeds received by the hosts from Strike Force Five will go to out-of-work staff from the hosts’ respective shows, including The Late Show with Stephen Colbert, The Tonight Show Starring Jimmy Fallon, Jimmy Kimmel Live, Late Night with Seth Meyers, and Last Week Tonight with John Oliver

The series will be hosted on Spotify’s Megaphone, with Spotify as the exclusive sales partner. Strike Force Five will be supported by Mint Mobile and Diageo (Aviation American Gin, Bulleit Frontier Whiskey, Casamigos, and Ketel One Vodka), who were first to come aboard to support the show as co-presenting sponsors. 

Follow Strike Force Five on Spotify and get a notification to hit play when the show debuts on Wednesday, August 30.

‘França e o Labirinto’ Launches as the First Brazilian-Produced Spotify Original Scripted Audio Series

Spotify fans in Brazil love a good scripted audio story, as evidenced by the popularity of series like Sofia, Batman Despertar, and Paciente 63Portuguese-language adaptations of the AI-themed drama Sandra, the superhero smash hit Batman Unburied, and the Chilean sci-fi thriller Caso 63, respectively. Paciente 63 even spent three weeks as the country’s most popular podcast on Spotify. 

And starting today, listeners will be able to dig into a new Spotify Original audio series: França e o Labirinto. The Portuguese-language thriller is our biggest fiction-based audio production in Brazil to date, and the first Spotify audio series to be fully produced in the country. 

França e o Labirinto follows private detective Nelson França on a thrill ride as he attempts to solve a murder that feels all too familiar. For years, Nelson helped the police on investigations, including the one that led to the arrest of a famous serial killer. Now, decades later, a new victim is found and França knows it’s the same criminal. This chase will send him down a trail filled with ghosts from his past. And that trail is even harder to navigate when you’re legally blind.  

Over the course of the show’s 13 episodes, Nelson’s sense of hearing is vital to helping him solve this mystery. And to immerse listeners deeper into França’s perspective, França e o Labirinto is the first Spotify Original audio series to deliver lifelike 3D audio through binaural recording techniques, which use two microphones separated by the width of a head to replicate the way our hearing works in real life.

Created in partnership with Jovem Nerd, the Brazilian media platform known for its popular podcast NerdCast, França e o Labirinto features Jovem Nerd founders Alexandre Ottoni and Deive Pazos as showrunners, and actor Selton Mello as the voice of Nelson.

To learn more about the show’s creation, as well as the rising popularity of scripted audio series across Brazil, For the Record spoke with Camila Justo, Spotify Production Operations Lead for Latin America.

França e o Labirinto is the first Spotify Original audio series to be fully produced in Brazil. It’s an exciting achievement!

Being able to produce 100% Brazilian content is an incredible opportunity to explore our identity and culture in an authentic way. Brazilians love fiction content, and França e o Labirinto is a very high-quality thriller. 

The production was a long process that involved more than 100 people between the technical team and the voice actors. We understood that what we were doing was something innovative, and we went through the different stages always focusing on quality.

What sort of success have you seen with fiction podcasts in Brazil to date?

Brazil is a country that consumes a lot of soap operas and series, so fictional content is already part of Brazilian culture. This gave us some indication that adapting fictional podcasts could be a big success. But listener engagement in Brazil went even further. Sofia, Batman Despertar, and Paciente 63 were all among the top podcasts on Spotify following their respective releases, and are still in the top 10 of Brazil’s most popular scripted audio series on Spotify to date. In addition, Paciente 63 won the APCA Award for Best Podcast of 2021.

Why is it important for countries to have innovative stories tailored to their audiences?

Innovating stories and initiatives for audiences in your country and language helps create a deeper connection, a greater identification between the story and the listener. This increases relatability, understanding, and engagement, leading to more meaningful experiences and stronger connections between creators and their audiences.

This new podcast uses binaural audio technology to allow the listener to be immersed in the main character’s perspective. How will this sound different for listeners?

3D audio technology has the capacity to deliver a seamless illusion of alternative reality and change the way we relate to and behave in sound. This resource helps in the construction of immersive narratives, enhancing the experience for the listener. 

Since we wanted the listener to be totally immersed in the main character, this was the best way to provide that experience. The listener will hear and feel everything that the main character feels—if someone whispers in his ear, they will whisper in your ear.

What was the scripting process like?

The script was developed by Leonel Caldela and Fábio Yabu, and also included consultation and revision by Lucas Radaelli, a visually impaired person who gave valuable input, since the main character is blind. 

Work on the script started in 2018, when Jovem Nerd first had the idea for the show. We then started working with them in 2019, and we suggested some ideas that would offer total immersion into the main character. We wanted the main character, França, to be present in every scene, so we opted against using flashbacks or narration.

Can you share some of the collaborators and talent Spotify worked with to bring this story to life. 

For França e o Labirinto, we’ve partnered with some of the best talent in Brazil. The creators and showrunners are Jovem Nerd’s founders, who have been in this audio universe for 20 years, and their show NerdCast is one of the most popular podcasts on Spotify, with more than 1.5 million monthly streams. 

In terms of voice talent, we have Selton Mello, a well-known and recognized actor in Brazil for major roles in TV, cinema, and dubbing. We also have a dream team of Brazilian voice actors including Luiz Carlos Persy, Maíra Góes, and Jorge Lucas, among others. And we have special appearances by Igão and Mítico, hosts of the Spotify Original podcast Carona Podpah, as well as screenwriter and comedian Antônio Tabet. The voice talents were also directed by the talented Fernanda Barone.

What do you see as the future of the fiction podcast genre in Brazil? 

I look forward to seeing the fiction podcast genre continue to grow and diversify in Brazil. We hope that França e o Labirinto will inspire many independent creators to venture into the podcast universe and explore different types of formats and styles. 

Ready to follow along with França as he tracks down a mysterious serial killer for a second time? Stream all 13 episodes of França e o Labirinto by pressing play below. 

‘França e o Labirinto’ estreia como a primeira audiossérie com roteiro original do Spotify produzida no Brasil

Os fãs do Spotify no Brasil adoram uma boa história em áudio com roteiro, como evidenciado pela popularidade das audiosséries Sofia, Batman Despertar e Paciente 63 – adaptações em português do drama com tema de IA Sandra, do sucesso de super-heróis Batman Unburied e do thriller de ficção científica chileno Caso 63, respectivamente. O Paciente 63 chegou a passar três semanas como o podcast mais popular do país no Spotify. 

E a partir de hoje, os ouvintes poderão se aprofundar em uma nova audiossérie Original Spotify: França e o Labirinto. O thriller em português é a nossa maior produção de áudio de ficção no Brasil até o momento, e a primeira áudiossérie do Spotify a ser totalmente produzida no país. 

França e o Labirinto acompanha o detetive particular Nelson França em uma saga emocionante enquanto ele tenta solucionar um assassinato que parece familiar demais. Durante anos, Nelson ajudou a polícia em investigações, incluindo a que levou à prisão de um famoso serial killer. Agora, décadas depois, uma nova vítima é encontrada e França sabe que se trata do mesmo criminoso. Essa perseguição o levará a uma trilha repleta de fantasmas de seu passado. E essa trilha é ainda mais difícil de navegar quando se é totalmente cego.  

Ao longo dos 13 episódios da série, o senso de audição de Nelson é vital para ajudá-lo a resolver esse mistério. E para mergulhar os ouvintes ainda mais na perspectiva do detetive, França e o Labirinto é a primeira audiossérie Original Spotify a oferecer áudio 3D, por meio de técnicas de gravação binaural, que usam dois microfones separados pela largura de uma cabeça para reproduzir a forma como nossa audição funciona na vida real.

Criada em parceria com a Jovem Nerd, a plataforma de mídia brasileira conhecida por seu popular podcast NerdCast, França e o Labirinto conta com os fundadores do Jovem Nerd, Alexandre Ottoni e Deive Pazos, como showrunners, e o ator Selton Mello como a voz de Nelson.

Para saber mais sobre a criação do programa, bem como sobre a crescente popularidade das audiosséries no Brasil, o For the Record conversou com Camila Justo,  líder de produção de podcasts do Spotify para a América Latina.

França e o Labirinto é a primeira audiossérie original do Spotify a ser totalmente produzida no Brasil. É uma conquista enorme!

Poder produzir conteúdo 100% brasileiro é uma oportunidade incrível para explorar nossa identidade e cultura de forma autêntica. Os brasileiros adoram conteúdo de ficção, e França e o Labirinto é um thriller de altíssima qualidade. 

A produção foi um longo processo que envolveu mais de 100 pessoas entre a equipe técnica e os dubladores. Entendemos que o que estávamos fazendo era algo inovador e, por isso, passamos por diferentes etapas, sempre com foco na qualidade.

Qual tipo de sucesso você obteve com os podcasts de ficção no Brasil até o momento?

O Brasil é um país que consome muitas novelas e séries, portanto, o conteúdo de ficção já faz parte da cultura brasileira. Isso nos deu algumas indicações de que as adaptações de podcasts de ficção poderiam ser um grande sucesso. Mas o engajamento dos ouvintes no Brasil foi ainda mais longe. Sofia, Batman Despertar e Paciente 63 ficaram entre os melhores podcasts do Spotify após seus respectivos lançamentos e ainda estão entre as 10 séries de áudio mais populares de ficção no Spotify até hoje. Além disso, o Paciente 63 ganhou o prêmio APCA de melhor podcast de 2021.

Por que é importante que os países tenham histórias inovadoras adaptadas a seus públicos?

Inovar histórias e iniciativas para o público de seu país e idioma ajuda a criar uma conexão mais profunda, uma maior identificação entre a história e o ouvinte. Isso aumenta a capacidade de relacionamento, a compreensão e o envolvimento, levando a experiências mais significativas e a conexões mais fortes entre os criadores e seus públicos.

Essa nova produção usa a tecnologia de áudio binaural para permitir que o ouvinte fique imerso na perspectiva do personagem principal. Como isso soará diferente para os ouvintes?

A tecnologia de áudio 3D tem a capacidade de proporcionar uma ilusão perfeita de realidade alternativa e mudar a maneira como nos relacionamos e nos comportamos em relação ao som. Esse recurso ajuda na construção de narrativas imersivas, aprimorando a experiência do ouvinte. 

Como queríamos que o ouvinte ficasse totalmente imerso no personagem principal, essa foi a melhor maneira de proporcionar essa experiência. O ouvinte ouvirá e sentirá tudo o que o personagem principal sente – se alguém sussurrar no ouvido dele, sussurrará no seu ouvido.

Como foi o processo de criação do roteiro?

O roteiro foi desenvolvido por Leonel Caldela e Fábio Yabu, e também contou com a consultoria e revisão de Lucas Radaelli, um deficiente visual que deu uma contribuição valiosa, já que o personagem principal é cego. 

O trabalho no roteiro começou em 2018, quando o Jovem Nerd teve a ideia da audiossérie. Começamos a trabalhar com eles em 2019 e sugerimos algumas ideias para proporcionar uma imersão total no personagem principal. Queríamos que o personagem principal, França, estivesse presente em todas as cenas, por isso optamos por não usar flashbacks ou narração.

Você poderia compartilhar alguns dos parceiros e talentos com os quais o Spotify trabalhou para dar vida a essa história? 

Para França e o Labirinto, fizemos uma parceria com alguns dos melhores talentos do Brasil. Os criadores e showrunners são os fundadores do Jovem Nerd, que estão nesse universo de áudio há 20 anos, e seu programa NerdCast é um dos podcasts mais populares do Spotify, com mais de 1,5 milhão de streams mensais. 

Em termos de atores de voz, temos Selton Mello, um ator conhecido e reconhecido no Brasil por grandes papéis na TV, cinema e dublagem. Também temos um time dos sonhos de dubladores brasileiros, incluindo Luiz Carlos Persy, Maíra Góes e Jorge Lucas, entre outros. E temos as participações especiais de Igão e Mítico, apresentadores do podcast Original Spotify Carona Podpah, além do roteirista e comediante Antônio Tabet. Além disso, todos os talentos de voz foram dirigidos pela talentosa Fernanda Barone.

O que você vê como o futuro do gênero podcast de ficção no Brasil? 

Estou ansiosa para ver o gênero de podcast de ficção continuar crescendo e se diversificando no Brasil. Esperamos que o França e o Labirinto inspire muitos criadores independentes a se aventurar no universo dos podcasts e a explorar diferentes formatos e estilos. 

Pronto para acompanhar  França na busca de um misterioso serial killer pela segunda vez? Escute todos os 13 episódios de França e o Labirinto dando o play abaixo.

Journalist Brian Raftery Dissects Vietnam War Films—and America’s Love for Them—in His Podcast From The Ringer, ‘Do We Get To Win This Time?’

Hollywood has long held a fascination with the Vietnam War. From films that were released while the war raged, like John Wayne’s The Green Berets, to the popular 1980s hits, like Oliver Stone’s Platoon, America’s role in the war has been documented—accurately or not—on the big screen for decades.

Growing up in the 1980s, Brian Raftery encountered these combat films left and right, bringing Vietnam to life right before his eyes. Fast-forward to today, and Brian’s ready to take a deeper look into these films and how they still resonate today, both culturally and politically.

Photo credit Tom Martin

In his new podcast from The Ringer, Do We Get To Win This Time? How Hollywood Made the Vietnam War, Brian chronicles and dissects some of the most seminal movies that reflect the war. Throughout the eight-episode season, Brian talks with filmmakers, experts, and veterans who discuss what these movies tell us about “the most divisive conflict in our country’s history and America’s perception of it.” 

For the Record caught up with Brian to learn more.

What made you want to cover the Vietnam War—and how Hollywood approached it—specifically?

I didn’t grow up under the shadow of Vietnam—I was born after the war—but I did grow up under the shadow of Vietnam movies. When I was a kid, it seemed like every other weekend saw the release of an intense R-rated film about the war, like Platoon and Full Metal Jacket. And even as a preteen, I’d heard of some of the major Vietnam movies of the seventies, like Apocalypse Now and The Deer Hunter. Vietnam was, strangely, a major part of popular culture back then.

I watched as many of these films as I could—and I devoured the countless Vietnam-related TV shows, books, and even comic books that arrived in the eighties and early nineties. And I wasn’t alone: These were huge movies, especially for Gen-Xers. We were being inundated with stories about a war we hadn’t witnessed—and that we barely understood.

For the podcast, I wanted to learn as much as I could about the making of these films, because, frankly, we don’t get many like ’em anymore: These are epic, highly ambitious combat films, all of them made before the CGI era, and the stories behind these productions are amazing. But I was also interested in how Hollywood’s depiction of Vietnam changed over the years, and how it reflected how America felt about a very controversial and disturbing war. This was a war that deeply divided the country, and sometimes one of the best ways to understand a moment in time is to look at the movies it inspired.

Why do you think Hollywood’s fascination with the Vietnam War was different from other major historical events?

Vietnam wasn’t like World War II. That conflict, as horrific as it was, had a definite ending—and a victorious one, at least for America. As a result, some of the movies Hollywood made about World War II in the forties and fifties were celebratory and deeply jingoistic. Not that I mind—I love a good rah-rah moment as much as anyone—but these were movies made at a time of peak national pride, and they could be a bit bloodless, literally and figuratively.

By contrast, Hollywood had no idea what to do with Vietnam at first. This was a divisive war—and the big studios don’t do “divisive.” So they spent years avoiding it, until the late seventies, when it became clear that some veterans were struggling to deal with the aftermath of the war, resulting in movies like Coming Home and The Deer Hunter. By the eighties, there was even greater recognition of what America’s vets had gone through. That helps explain how a movie like Platoon can become such a phenomenon. Don’t get me wrong—it’s a great film, no matter when you see it! But Platoon happened to come at the exact moment that millions of Americans—young and old—were trying to understand what had happened in Vietnam.

As a result, Platoon kicked off a wave of Vietnam films, one that would peak in the late eighties. I can’t even count how many Vietnam films were made during that time. But after the Vietnam wave ended in the nineties, moviegoers would soon lose their interest in war altogether: The conflicts of the last few decades—most notably Iraq and Afghanistan—haven’t produced anywhere near as many films as Vietnam did. It was the last war Hollywood re-created in a major way.

How do you think these films shaped the view Americans had of the war?

I can only speak for myself—and a lot of the people I knew!—but I think movies like Coming Home and Born on the Fourth of July had a huge impact on how young people in the eighties and the nineties perceived Vietnam vets. How could you not have empathy for what they’d gone through, during and after the war, after seeing the struggle depicted in those films?

And I think ground-level movies like Platoon and Hamburger Hill really opened young Americans’ eyes to the horrors of combat. Those movies didn’t make fighting look glamorous in any way. They were gory and terrifying and heartbreaking; they were horror movies, in their own way. I think they made moviegoers understand what happened to those who’d gone to Vietnam.

What movie did you find particularly compelling and knew it had to be covered for the podcast?

We have entire episodes dedicated to both Platoon and Apocalypse Now, which are probably the two best-known Vietnam films ever made. There’s no way you can ignore Platoon—it brought the war to vivid life for millions of moviegoers, and it kicked off an entire movement of Vietnam films. And Apocalypse Now might be the most over-the-top movie production in history: An Oscar-winning superstar director goes into the jungle with millions of dollars and some of the biggest stars of the world . . . and winds up in a swirl of chaos, egos, and explosions. How can you not try to bring that story to life?

What’s something surprising you learned from your interviews or while researching the podcast?

There are a lot of specific stories that amazed me, like when Courtney B. Vance told me that, in order to create enough smoke for Hamburger Hill, the producers actually burned tires all day, which I’m hoping is illegal nowadays. Or when Dale Dye, a lifelong military man, explained how he trained the Platoon actors for the movie by forcing them to endure a brutal bootcamp. Like I said, these movies were made by filmmakers who’d do anything to get their story on the screen. And a lot of stuff was blown up along the way.

But I was also surprised by how many Vietnam movies we were able to cover—and how many genres of Vietnam movies. It’s not just combat films—there are Vietnam-related horror films, comedies, family dramas, revenge fantasies, and so many more. I don’t think any single modern event has found its way into as many stories, and as many kinds of stories, as much as the Vietnam War did.

At the end of the series, what do you hope listeners walk away with?

I hope they’re entertained by it. And, of course, I also hope they come away feeling a little bit smarter! But mostly, I’d love it if the series inspires listeners to add some Vietnam movies to their Letterboxd lists.

Why did you choose a podcast as the medium for best telling this story? How did inserting audio clips from films complement the project?

Audio brings these movies to life in a way that no other medium can. Even a few seconds of movie dialogue plugs audiences directly into a scene—something that’s hard to do in a book. Plus, we get to play a lot of old movie trailers, some of which are very over-the-top. There were entire afternoons in which I spent hours watching old movie trailers, which I can’t believe is an actual job.

Ready to dive into Hollywood’s relationship with the Vietnam War? Join Brian as he digs into the films in his podcast from The Ringer Do We Get to Win This Time?