Tag: merch hub

Exclusive Artist Merch Drops for Spotify’s Capsule Collection

November 1, 2023

Peso Pluma's merch hanging on a clothing line outside. There is a white tshirt with a skull, a black scarf with a white skull, and a black sweatshirt with Peso Pluma's name

From band tees to vinyl sleeves, music and merch go hand in hand. We’ve seen that when an artist drops some merch, fans flock to their Spotify pages to grab it. That’s why we made it easier than ever for listeners to find merch from their favorite artists with our dedicated Merch Hub in the Spotify app. 

This fall we’re taking our love of merch to the next level with the 2023 Spotify Capsule Collection, a pilot series of Spotify-exclusive drops from some of today’s hottest names in music, to bring creators and fans together in a way that moves beyond just the music. Each week, a new artist will drop a carefully curated selection of limited-edition items ranging from stylish apparel to some less-conventional items. Top fans of each of the artists will have the first chance to shop the drops via Spotify’s Fans First program, which helps artists identify and reward their biggest fans on the platform with special offers.

Man wearing a white long sleeve shirt that says "Peso Pluma" on the back. He is stading and facing a wall of flowers

For those champing at the bit to know which artists we’ll be kicking off the 2023 Capsule Collection with, you don’t need to wait. Peso Pluma, Daft Punk, Tyler, The Creator, ROSALÍA, and Tems will offer more than just their music to fans in the coming weeks.

Starting today, you can buy Peso Pluma’s Dia de los Muertos–inspired Merch. Keep an eye out for these special limited-edition drops on Spotify.

Shop for Merch From Your Favorite Artists in Spotify’s New Hub

October 16, 2023

When new merch drops, fans don’t hesitate. We’ve seen that in the days and weeks after an artist releases shirts, totes, hats, vinyl, and more, fans flock to their Spotify profiles to get what’s new. So to give the fans what they want—and make it easier than ever for listeners to browse and shop for merch from their favorite artists—we’re unveiling a dedicated Merch Hub in the Spotify app. 

Sporting merch from your favorite artists is a vital part of music culture, and our new Merch hub provides personalized merch recommendations based on your listening habits. Previously, we made artist merch available from individual artist profiles, the Now Playing view, and release pages. Instead of having to browse artist by artist, this update makes it easier than ever to access all artist merch in one place. From the hub, you can browse, click on available items to learn more, and then purchase through the artist’s Spotify store, powered by Shopify. 

Connecting listeners with ways to rep their favorite fandoms and lend support to the artists they love is key to fulfilling our mission of enabling artists to live off their art. Last year, after seeing their Wrapped results, listeners flocked to buy merch, leading to the highest-grossing merch sales week for artists in Spotify history. Spoiler alert: There are plenty more merch moments in store for Wrapped this year!

Now you can find artists’ merch in the Merch tab on their artist pages, the Now Playing view when streaming their tracks, the new Merch Hub, and their albums, EPs, and singles pages.

Ready to shop? Simply search “Merch” to find the hub, or head to the Merch tile on the Browse page. Or click here to go directly to the Merch Hub. Artists can go to artists.spotify.com/merch to learn more about getting their merch on Spotify through our Shopify integration.