Tag: artist merch

Exclusive Artist Merch Drops for Spotify’s Capsule Collection

November 1, 2023

Peso Pluma's merch hanging on a clothing line outside. There is a white tshirt with a skull, a black scarf with a white skull, and a black sweatshirt with Peso Pluma's name

From band tees to vinyl sleeves, music and merch go hand in hand. We’ve seen that when an artist drops some merch, fans flock to their Spotify pages to grab it. That’s why we made it easier than ever for listeners to find merch from their favorite artists with our dedicated Merch Hub in the Spotify app. 

This fall we’re taking our love of merch to the next level with the 2023 Spotify Capsule Collection, a pilot series of Spotify-exclusive drops from some of today’s hottest names in music, to bring creators and fans together in a way that moves beyond just the music. Each week, a new artist will drop a carefully curated selection of limited-edition items ranging from stylish apparel to some less-conventional items. Top fans of each of the artists will have the first chance to shop the drops via Spotify’s Fans First program, which helps artists identify and reward their biggest fans on the platform with special offers.

Man wearing a white long sleeve shirt that says "Peso Pluma" on the back. He is stading and facing a wall of flowers

For those champing at the bit to know which artists we’ll be kicking off the 2023 Capsule Collection with, you don’t need to wait. Peso Pluma, Daft Punk, Tyler, The Creator, ROSALÍA, and Tems will offer more than just their music to fans in the coming weeks.

Starting today, you can buy Peso Pluma’s Dia de los Muertos–inspired Merch. Keep an eye out for these special limited-edition drops on Spotify.

Shop for Merch From Your Favorite Artists in Spotify’s New Hub

October 16, 2023

When new merch drops, fans don’t hesitate. We’ve seen that in the days and weeks after an artist releases shirts, totes, hats, vinyl, and more, fans flock to their Spotify profiles to get what’s new. So to give the fans what they want—and make it easier than ever for listeners to browse and shop for merch from their favorite artists—we’re unveiling a dedicated Merch Hub in the Spotify app. 

Sporting merch from your favorite artists is a vital part of music culture, and our new Merch hub provides personalized merch recommendations based on your listening habits. Previously, we made artist merch available from individual artist profiles, the Now Playing view, and release pages. Instead of having to browse artist by artist, this update makes it easier than ever to access all artist merch in one place. From the hub, you can browse, click on available items to learn more, and then purchase through the artist’s Spotify store, powered by Shopify. 

Connecting listeners with ways to rep their favorite fandoms and lend support to the artists they love is key to fulfilling our mission of enabling artists to live off their art. Last year, after seeing their Wrapped results, listeners flocked to buy merch, leading to the highest-grossing merch sales week for artists in Spotify history. Spoiler alert: There are plenty more merch moments in store for Wrapped this year!

Now you can find artists’ merch in the Merch tab on their artist pages, the Now Playing view when streaming their tracks, the new Merch Hub, and their albums, EPs, and singles pages.

Ready to shop? Simply search “Merch” to find the hub, or head to the Merch tile on the Browse page. Or click here to go directly to the Merch Hub. Artists can go to artists.spotify.com/merch to learn more about getting their merch on Spotify through our Shopify integration. 

Fans Wanting To Wear Merch From Their Top Wrapped Artists Leads to the Biggest Week of Artist Merch Sales in Spotify History

December 8, 2022

Each year when Spotify Wrapped rolls around, listeners eagerly look forward to seeing their top-streamed artists revealed. And 2022 Wrapped was no different. Last week, millions of fans around the globe learned about their unique music listening personalities as well as the patterns behind their plays. But this year, as always, we took Wrapped a step further with new stories and features—including artist merch in the app to help fans get closer to their favorite artists. 

Fans love to rep their favorite artists, and they especially love to do so after seeing their Wrapped results: In the seven days since launching Wrapped, we’ve seen the highest-grossing merch sales week for artists in Spotify history. 

Connecting fans with ways to express their favorite fandoms and lend support to the artists they love is key to fulfilling our mission of enabling artists to live off their art. In the weeks leading up to Wrapped, artists listed their top merch items on their Spotify profiles through Spotify for Artists to capitalize on all the increased attention their profiles would get on the big day. Then, during Wrapped, we debuted a new shelf of merch offers in the Wrapped hub and sent a personalized email to fans with merch from their top artists of the year. Fans of Ghost, Smino, NIKI, Joji, Elton John, Fireboy DML, and Jack Harlow even got early access to exclusive merchandise through Spotify, further underscoring our commitment to helping artists build new revenue streams on Spotify. 

Though selling merch may seem unexpected, it’s impactful. “By our offering merch on Spotify, millions of the world’s most engaged music fans can now support their favorite artists by buying merch right where they’re already listening,” says Alex Lavian, Product Marketing Lead, Spotify for Artists. “This helps us get closer to achieving our goal of providing a million creative artists the opportunity to live off their art.”

We asked Alex to break down these impactful merch sales even further. 

Why merch? 

Merch is an important source of revenue for artists, and we’re actively investing in new revenue opportunities for artists beyond streaming royalties. Enabling artists to sell merch on Spotify drives a deeper connection between them and their fans. Plus, it’s a natural place for fans to buy things from the artists they love. Just like how fans can’t resist the merch table after an amazing live performance, Spotify can share offers with fans at that perfect moment, whether it’s right after streaming an album, discovering an artist for the first time, or learning an artist was your most streamed that year. We think there’s a huge opportunity to help artists reach listeners with their merch at just the right moment. 

How does this contribute to greater earnings for artists?  

The business of being an artist is complex and multifaceted—it relies on multiple income streams from multiple artist-to-fan touch points, including streaming music, selling merch and tickets, collecting tips, and more. Just as we enabled artists to list their merch in the Wrapped Hub, we also did the same with upcoming tour dates, so that fans can easily experience the artist live and in-person as well as—contributing to yet another revenue stream for the creator. There’s a huge opportunity for Spotify to be an impactful sales channel for artists and we’re making lots of progress.

How does merch in Wrapped build brand love with fans? 

This year merch played a central role in the Wrapped campaign to give fans new ways to express their fandom and support the artists they love. Merch is a relatively new vertical for Spotify and one we’re extremely excited about. We aim to build a culture around merch on Spotify, establishing Spotify as a destination for unique offerings, effective promotions, and meaningful revenue.

Find merch from your favorite artists in the Wrapped hub.

Take a Tour of Spotify Island’s New K-Park on Roblox

May 24, 2022

K-Park on Spotify Island on Roblox

Just a few short weeks ago, we unveiled Spotify Island on Roblox and invited fans to explore our new, otherworldly digital destination for audio. Today, we’re taking the allure of Spotify Island to the next level with K-Park, a whimsical wonderland dedicated to the vibrant world of K-Pop. 

Now, players can portal from Spotify Island mainland to discover the brand-new destination inspired by the genre. It’s the first of a variety of themed islands that will pop up around Spotify Island in the coming months—and the first in a long line of opportunities for artists and fans to connect in the digital world. By starting with Spotify Island’s K-Park on Roblox, we’re continuing our focus, commitment, and celebration of the global genre. 

K-Pop has a widespread global appeal, dedicated fan following, and unique set of cultural elements that reach far beyond music. It’s a genre that started with music but has become a movement—encompassing an entire world of standom, fashion, community, and more. In fact, since 2018, K-Pop streams on Spotify have increased by 107% in the United States and 230% globally, resulting in almost 8 billion streams per month around the world. The U.S., Indonesia, the Philippines, Japan, Mexico, Brazil, Malaysia, Canada, Singapore, and the U.K. top the list for streams of K-Pop. 

Ready for a tour?

To begin, you’ll have to find the mysterious portal on the Spotify Island mainland. But once you do, you’ll be transported to a whimsical wonderland where you can discover exclusive K-Pop experiences, interactions, and quests. 

Portal to K-Park from Spotify Island on Roblox

First stop at the K-Pop cafe for a special Korean treat, like Dalgona Coffee, Patbingsu (Korean shaved ice with toppings), or Boong Uh Bbang (Korean fish-shaped bread).