Tag: new release

Prompted Playlists in Beta Coming to Premium Listeners in More Markets

Some days you want your music to reflect a specific feeling, memory, or vibe that goes beyond a single artist or genre. You want to do more than listen. You want to control how curation and discovery work for you.

We believe that technology is only as good as the humans behind it. That’s why we created Prompted Playlist, which lets you describe exactly what you want to listen to using your own words, then generates a playlist informed by your listening history and what’s happening in music right now. It’s a new way to put meaningful control of the algorithm directly in your hands, with your ideas, your logic, and your creativity. Think of it more as collaboration, not automation: You set the rules, and Spotify works from there.

You’re not just asking for music, you’re shaping how Spotify goes about discovering it for you. That might mean fresher tracks and emerging artists only, deeper cuts based on what you already love, specific genres to include or exclude, or playlists shaped around cultural moments. In other words, you can design discovery around exactly what you’re in the mood for, from your own take on Discover Weekly to something entirely new. 

In December 2025, we began testing Prompted Playlist with Premium listeners in New Zealand, and music fans have been quick to get creative. Listeners are using prompts to bring back songs tied to specific moments, like late nights during the winter, while filtering out tracks they’ve overplayed recently. Others are asking for long, lyric-free electronic playlists to power through a workday, or mixing in artists connected to current pop culture moments and viral trends.

Now, we’re excited to share Prompted Playlist with more Premium listeners in beta across the U.S. and Canada starting today.

Prompted Playlist builds on a simple question: What do you want to hear? 

You can start broad and request, “mood-boosting indie-pop for getting ready to go out with friends including songs recently featured on hit competition and reality shows that fit my taste, along with songs I love but haven’t played this year.” Or begin with a scenario like, “warm acoustic songs for a slow Sunday morning, plus hidden gems and covers from singer-songwriters trending globally right now.”

Once you share what you’re looking for, Spotify generates your playlist using real-time information about the world of music, including trends, charts, culture, and history. Your entire listening history from when you first joined Spotify is factored in, meaning each playlist reflects not only what you love today, but the full arc of your taste. Discover new artists and revisit the favorites who’ve shaped your listening. And when you’re ready for something different, you can guide the algorithm in a whole new direction.

You can edit your prompt anytime, or start fresh whenever inspiration hits. You can also choose to set it to refresh daily or weekly so your playlist always stays new and in sync with your world. Every song includes a quick one-liner that tells you exactly why it landed in your playlist. Need help getting started? Tap “Ideas” for quick inspiration. 

“We hear from listeners all the time that they love playlists, but making their own can feel daunting,” said Sulinna Ong, Global Head of Editorial. “Our editors spend a lot of time thoughtfully curating playlists, and that level of intention can be hard to replicate when you’re starting from scratch. Prompted Playlist offers a more intuitive entry point, letting users begin with moods, moments, or ideas in their own words, and build something that feels personal.”

 

You may also see special example prompts on your Home screen created by Spotify’s music editors and culture experts. They’ve designed a mix of playful prompts that generate personalized playlist ideas you can easily customize. 

Taylor Swift’s ‘The Life of a Showgirl’ Breaks Spotify’s 2025 Single-Day Streaming Record

Taylor Swift has done it again. On October 3, The Life of a Showgirl became Spotify’s most-streamed album in a single day this year, reaching the milestone in less than 11 hours.

Fueled by fan anticipation, immersive experiences, and Taylor’s signature storytelling, the album’s debut was nothing short of spectacular. As streams soared, The Life of a Showgirl proved it was more than a release: It was a cultural moment.

A showstopping launch

In the days leading up to the drop, Spotify partnered with Taylor to bring the world of Showgirl to life through a three-day immersive fan experience in New York City. Fans were able to journey into a vibrant reimagining of the album’s universe complete with glittering photo moments, hidden Easter eggs, and exclusive giveaways.

Whether striking a pose or hunting for surprises, fans helped build the excitement that spilled over into release day. Check out some photos from the experience.

Spotify’s What’s New Feed Means You’ll Never Miss the Latest Releases From the Shows and Artists You Follow

On Spotify, every day brings the chance to discover something new—whether that’s an up-and-coming artist in your Discover Weekly or a podcast that’s piqued your interest—or tune into your tried-and-true favorites. As shared at Stream On in February, there are 50,000+ hours of content uploaded to Spotify every day.* So we know it can sometimes be difficult to keep track of the latest releases from your favorite creators. That’s why today we’re launching another way to discover new music and podcasts you love with What’s New, a feed that gathers all the new releases from the artists and shows you follow on Spotify. 

What’s New makes it easier than ever to catch all the latest songs and episodes from the creators you follow. Plus, it’s even updated in real time, so you know you’ll get to listen to new content just as it’s released.


Easily access your What’s New feed by clicking the new bell icon (?), located at the top of the Home tab on your phone. A blue dot indicator on the bell icon will let you know at a glance if new songs or episodes have been released since your last visit. What’s New also includes filters that allow you to sort for new music releases or new podcast and show episodes, helping you find what you’re looking for more quickly.


Looking to add more content to your What’s New feed? Simply head over to your favorite artist and show pages and tap “Follow” in order to have their new releases appear in your What’s New feed over time.

What’s New is rolling out to all users globally on iOS and Android over the coming weeks. Soon, you’ll never miss a new release again. 

*Source: Spotify Stream On