Tag: Nordic

Mark Your Calendars for Seven Swedish Spotify Originals and Five Studio Releases Premiering This Fall

Over the last three years, the more than 70 songs recorded in Stockholm’s Spotify Studio have generated over 400 million streams, and it doesn’t stop there. Sweden’s top creators have been hard at work developing even more for you to love. This fall, listeners can expect seven new Spotify Originals and five studio releases from some of the most popular artists and talents in the country.

Included in the upcoming launch are exclusive studio recordings from artist Veronica Maggio and the hip-hop sensations A36 and B.Baby, as well as shows exploring the three biggest trends in Swedish podcasting: comedy, true crime and documentaries, and fiction. The Spotify Originals also innovate within the traditional podcast format. Comedian Filip Dikmen, for example, is launching Spotify’s first Swedish video podcast, or “vodcast,” while influencer Edvin Törnblom and his friends star in an audio sitcom that blends reality and fiction.

“Music and podcasts have been and continue to be an important source for entertainment, information, and joy,” Nordic Head of Content Johan Seidefors shared with For the Record. “And Spotify continues to invest to be the platform that offers the best user experience and content. This fall, we’re proud to offer a series of unique recordings from our Stockholm music studio and seven podcasts with some of Sweden’s most interesting voices right now.”

That’s just the start. Take a look at the upcoming premieres and start rearranging your schedule.

The Fall Forecast: Podcasts

Uncover the Best Artists of the Nordics on Oyster, Spotify’s New Playlist and Studio Program

The Nordic region has long been a hotspot for game-changing and globally beloved music. Countless artists, producers, and songwriters (ranging from established names Robyn and Yung Lean to newcomers girl in red, SASSY 009, and Augustine) have made their mark on the industry and inspired fans around the world. But with so many of these impactful artists spanning multiple diverse genres, it can be difficult to experience them all in one place. That’s where our new playlist Oyster comes in.

With this playlist, Spotify listeners can discover the best and most relevant work across the Nordic region and beyond—just as they would discover a pearl within an oyster. 

“In a lot of the music I listen to, there’s an array of influences that come from everywhere,” says Swedish indie-pop artist Augustine. “It’s hard to categorize artists in one simple genre nowadays. I’m really excited that Spotify is creating a new space for this kind of music with its launch of Oyster, and I look forward to being a part of it.”

Fans of Spotify True-Crime Podcast ‘Olöst’ Enjoy Special Invitation to Season Finale Live Listening Event

A series of peculiar knife murders shook Stockholm in 1989—and the killer was never found. In true-crime podcast Olöst (Swedish for “Unsolved”), journalist Arvid Hallberg and researcher Evalisa Wallin dive deep into the cold case, hunting for clues that could shed new light on the crime. This past Thursday, 160 fans of the show were invited to a special live listening event at Bio Rio theater in Stockholm to hear the podcast’s shocking conclusion before it was released on Spotify.

Not only were guests the first to hear the season finale, but they were also treated to a panel discussion held by podcaster and true-crime devotee Karin Londré, along with crime expert and author Christoffer Carlsson. Audience members were intrigued by the fact that a cold case could still be solved with the help of a podcast investigation.

In each season of the podcast, which is produced by Spotify and Banda—a new production company with award-winning journalists working on high-quality documentary storytelling—investigators use long-forgotten documents and modern technology to expose the truth of a different cold case. This season, Hallberg and Wallin searched for clues through new interviewees in hopes of uncovering previously undiscovered evidence.

“It’s been 30 years without the victims’ relatives finding out why the murders happened,” says  Hallberg. “We hope that our digging into these cases can provide some answers with the new pieces of information we were able to find.”

Check out moments from the event below.

Lukas Graham Becomes First Danish Artist to Hit 1 Billion Streams for a Single Song

Danish trio Lukas Graham, fronted by Lukas Forchhammer, has reason to celebrate. Their 2016 smash hit “7 Years,” which topped the charts in 13 countries and earned three Grammy nominations, has become the first track by a Danish artist to clock 1 billion streams on Spotify.

Perhaps their song “Take The World By Storm” (also from their debut album) would have made for a more obvious headline. But that likely wouldn’t suit Lukas’s subtler, introspective style. At least that’s how we felt after he stopped by Spotify’s Stockholm office to talk about this incredible achievement—and more. Lukas touched on his earliest musical exposures and influences during his upbringing in Copenhagen’s Christiania commune, how his songwriting process has evolved across albums—and the effect Spotify has had on his band’s meteoric trajectory.

You are the first Danish artist to reach one billion streams. What’s going through your mind as you reach this milestone? What would you like to say to fans, those from the Nordics and worldwide?

Only a few days ago did I realize how unique this is. It’s pretty amazing to be the first to do it, especially considering how many amazing Danish acts came before! ‘Thank you’ is a word too small to use, but it’s the only one I have. Thank you for listening and for continuing to listen.

How did your upbringing in Christiania, a commune in the center of Copenhagen, influence your musical upbringing? What were your earliest exposures to music, and who are your most memorable musical influences from that time? 

I guess that the amount of concerts and different genres of music performed in Christiania has had a huge impact…I was exposed to everything from Irish folk to pop rock and more heavy electronic music, as well as more culturally highbrow classical music. So I went to concerts from a very young age. I specifically remember watching Rage Against The Machine warming up for the Stone Temple Pilots and the Fugees warming up for Das EFX. Both in the Grey Hall in Christiania. I was about seven years old coincidentally. My father’s record collection was probably my biggest inspiration in the early days, and as a teenager rap music took over in terms of lyrical content.

Your 2016 self-titled album Lukas Graham (The Blue Album) has a different sound from your newest release, 3 (The Purple Album). How would you say your style has changed? How about your creative process? 

The style of our music changes to fit the songs that are being written. Different themes and stories influence the overall sound, and I don’t think anyone on our team ever wanted to be creatively static. On the contrary, we’re constantly trying to get out of our own box, so to speak. Also why I write with so many different writers now—in an attempt to catch something unique that we as a team haven’t been able to. With that said, I still write the bulk of my material with the same good ole boys, Stefano, Rissi Rissi, and Pilo.

What would you say is the role that Spotify has played in your career from launch to now?

I’m not sure if it’s too much to call ourselves the Arctic Monkeys of Spotify. I feel like our international breakthrough came about because of Spotify—the way streams in the Nordics and Germany pushed an unknown act into the global top 50 with a song that wasn’t available outside of the Nordics and GSA. It was a trippy ride, and luckily we’ve landed on the other side without losing our minds.

What artists are on your recently played? Any that fans might find surprising? Plus, what’s the most surprising sound/artist who’s influenced you?

I’ve been trying to keep up to date with a few of the newer releases, listening to two Danish rappers called Branco and Gilli. Kacey Musgraves’s latest album, and it’s impossible not to mention Billie Eilish. Nineties rap has influenced me the most lyrically, and musically it’s folk music,  Michael Jackson, The Beatles, and The Rolling Stones.

Midsummer Means Classic Swedish Music and Lots of Tomas Ledin

For those who don’t call Sweden home, the country likely makes you think of Spotify, as well as IKEA, meatballs, and fika. But Sweden is also well known for the famous Midsummer celebration, which marks the start of the summer holidays. During Midsummer, people head to the country to dance, eat traditional Scandinavian food, and sing classic Swedish summer songs. And with almost 200,000 Midsummer-themed playlists on Spotify, it’s clear that revelers are enjoying the holiday by jamming out to their favorite folksy hits.

Despite Swedes being known for producing great pop music, listeners are looking for the classics during the holiday. Case in point? The top 10 most popular songs streamed globally on Spotify during Midsummer have stayed the same over the last few years. In 2018, the most commonly played songs on the global scene were classics like “Sol, vind och vatten,” released in 1972, and “Sommaren är kort,” from 1982.

Top 10 most played songs during Midsummer (global)

  1. Sol, vind och vatten” — Ted Gärdestad
  2. Sommartider” — Gyllene Tider
  3. Sommaren är kort” — Tomas Ledin
  4. Vågorna” — Uno Svenningsson
  5. Sommarnatt” — Snowstorm
  6. När vi gräver guld i USA” — Glenmark Eriksson Strömstedt
  7. Ta mig till havet” — Peter Lundblad
  8. Oh boy” — Peps Persson
  9. Oh, vilken härlig da‘” — Ted Gärdestad
  10. Magaluf” — Orup

One artist in particular personifies the sounds of Midsummer for global listeners. Tomas Ledin spikes each year on the holiday, with streams increasing by 600%.

“Hopefully people listen [to my music] during Midsummer because of my songs and my artistry,” Ledin says. “Possibly because I’ve done different summer tours over the years. I imagine that songs like ‘Sommaren är kort,’ ‘Här under sommarhimlen,’ and ‘Blå blå känslor’ meant a lot.”

As for what Ledin will be listening to this summer, he says it depends on the situation and the mood: “Right now, I often return to a Spotify playlist that’s very mixed, genre-wise. It includes everything from country giant Chris Stapleton, some of the Eagles’ classic ‘70s and ‘80s songs, and John Mayer’s latest singles, to old favorites like Karla Bonoff and wonderful Sade. Also on my playlist are Miles Davis from the ‘King of cool’ period, jazz guitarist Pat Metheny, the classic cellist and Polar Music Prize winner Yo-Yo Ma, and ambient guru Nils Frahm’s meditative music.”

While Midsummer playlists are mostly created by listeners in Sweden and other Nordic countries, they’re popular among listeners in the U.S and Germany—both of which also have a high number of Midsummer-themed playlists. For Swedes living abroad and celebrating in the U.S., the willingness to keep up Midsummer traditions (flower crowns, anyone?) and sing along to classic Swedish hits shows that you can take a Swede from Sweden, but you can’t take the Sweden out of a Swede.

Top 5 countries with number of playlists with the Midsummer theme

  1. Sweden
  2. Norway
  3. Finland
  4. United States
  5. Germany

Get ready for Midsummer wherever you are by listening to our Swedish Summer Hits playlist.