With under 100 days to go until The Town, São Paulo’s biggest music festival, we’re joining forces with the brand to launch The Town hub on Spotify and giving fans in Brazil access to exclusive playlists and special festival content.
The Town is the first Brazilian brand to have a dedicated playlist hub on Spotify, joining other global partners like Disney and Netflix.
“Fans will have a lot to celebrate on this special date for us, which is the 100 Days To Go milestone,” said Luis Justo, CEO of Rock World. “Through this partnership, they will have a great way to warm up for the iconic shows that the Cidade da Música will host while listening to exclusive playlists from The Town on Spotify. Together, we will deliver an innovative initiative, providing a complete experience for the festival audience.”
Available for both Free and Premium users, The Town hub lets fans get in the festival mood and warm up with exclusive playlists curated by Spotify’s editorial team. Inspired by the individual days and stages of the festival, the 11 playlists feature Bruno Mars, Post Malone, Maroon 5, Foo Fighters, Iggy Azalea, Pitty, The Chainsmokers, Criolo, Tasha & Tracie, Angelique Kidjo, Richard Bona, and GLOW featured artist LUDMILLA.
“This partnership is of significant importance to Spotify as it allows us to dive into fans’ passion for music and vibrant festival culture,” added Manuela Ramalho, Head of Marketing at Spotify Brazil. “As the event approaches, people eagerly prepare, reliving unique memories and emotions through our platform. This partnership further reinforces our commitment to providing music fans with a complete experience, connecting them with the artists and the most memorable moments of festivals. We are excited to embark on this unforgettable musical journey together.”
Listeners in Brazil who want to discover The Town hub can simply click here or search “The Town” on Spotify.
Listen to the hottest hits from the artists who will be performing at The Town in September.
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