Tag: S4P

Our Wrapped for Creators Experience Toasts 2024 Podcast Listening

December 4, 2024

More than half a billion people have listened to a podcast on Spotify as part of their daily routines since 2019, proving that the medium is a favorite for listeners. And with more than 6 million podcasts on the platform, it’s clear that creators feel at home with us.

As the year comes to a close, our Wrapped experience celebrates the milestones, trends, and special creator/fan connection we saw with podcasts in 2024. For the first time ever, we’re introducing Your Podcast Clips so podcast fans can enjoy end-of-year messages from some of their favorite podcast creators, and we’re highlighting some of our top lists—breakout creators (more than half the podcasts that charted in 2024 were not on the charts in 2023!), top video podcasts, most anticipated podcasts, and more—for listeners in our Wrapped podcast editorial hub. We’re also giving podcast creators a chance to learn more about their audiences and milestones from the year with our sixth-annual Wrapped for Creators.

Let’s look back at what was trending in the podcast space in 2024 and what creators can expect to find in their Wrapped for Creators experience.

Trending…trending…1, 2, 3

Niche audiences are at the heart of podcasting. True crime buffs have Crime Junkie, Reddit lovers turn to Smosh Reads Reddit Stories, and sports fans get their fix with The Bill Simmons Podcast. The great thing about listeners’ having millions of shows at their fingertips on Spotify is that they can find like-minded individuals or experts talking about practically any subject of interest on a podcast.

As the podcast space continues to grow, we’re seeing the format evolve and video podcasts grow in popularity—in the past year, there’s been an 88% surge in users’ consuming video podcasts. With more than 300,000 video podcasts on Spotify, we’re giving fans a new way to enjoy their favorite shows, allowing them to feel like they are in the room with the host. The Joe Rogan Experience, Call Her Daddy, and Gemischtes Hack are three of the top video podcasts globally for 2024.

Personalized Wrapped experiences for creators

As podcast fans indulge in the revelation of their 2024 listening habits, creators can also dive deep into personalized data with Wrapped for Creators. This experience offers millions of podcasters a unique opportunity to celebrate their milestones from the past year and discover how their podcasts resonated with fans across the world. 

“Wrapped for Creators helps podcasters better understand their global audiences, celebrate their fans, and see the macro trends that shaped our year,” said Jordan Newman, Head of Content Partnerships at Spotify. “Video has officially taken off, comments are fueling creator and fan connection, and more and more shows are gaining global fan bases.”

Creators will receive data stories about their growth from the past year, their top episodes, fan engagement trends, and more. 

If you’re a creator looking for your 2024 Wrapped, you can access your custom “Wrapped for Creators” experience through the Spotify for Creators dashboard, regardless of where you host your show. 

Explore your personalized 2024 Wrapped and learn more about this year’s campaign and experience on our 2024 Wrapped hub.

Unlock Your Podcast Potential With Spotify for Podcasters Masterclass

June 8, 2023

Coming up with a great idea for a podcast might feel like striking gold. But taking those next steps to create and host the show, build an audience, and even grow your brand can be daunting. Even once you’ve gotten started, it’s hard to know where to go from there. 

Spotify for Podcasters enables creators to record, publish, manage, and track their shows—a one-stop-shop platform for podcasters, regardless of where they’re hosted. Whether you’re aiming to use fan engagement features like Q&A and polls, find tips for publishing your first video podcast, or switch to Spotify from another platform, Spotify for Podcasters is here to help.

Today we’re helping podcasters grow and make the most of Spotify tools with Spotify for Podcasters Masterclass. This educational video series is our latest offering to help empower creators to make the most of the entire Spotify ecosystem. Each inspirational and engaging episode will feature Spotify experts and creators alike, with a focus on developing the capabilities of new and existing creators. 

“Spotify for Podcasters Masterclass is our new education series that gives creators a peek behind the curtain at our tools for podcast creators,” Jordan Newman, Spotify’s Head of Podcast Partner Management and host of the series, shared. “Like the platform itself, these videos are a resource for creators in realizing their full potential—they get to hear directly from experts, the people behind the product, and some of our most established creators to learn how to use our tools to grow their show and, ultimately, be more successful.”

The first episode, “Unlocking your podcast potential,” will teach podcasters how to navigate their home bases, grow their shows, and deepen their connections with fans. It features Jordan Newman in conversation with Gael Aitor of “Teenager Therapy,” as well as Maya Prohovnik, VP of Podcast Product at Spotify and a creator herself, who walks viewers through the tools they need to step up their podcast game. 

It’s being held live on June 14 at noon eastern, and interested attendees can RSVP here. If you missed it, no worries—the live broadcast will live on our Resource hub as a video, and as a video podcast on Spotify. Live attendees will have the opportunity to connect with Gael and ask Jordan questions.

We’ll continue with several more episodes debuting throughout 2023 on topics like interactivity, understanding and growing your audience, and video podcasts. Each will debut with a live broadcast—so make sure to RSVP—or catch them on-demand after the livestream.

Introducing: Spotify for Podcasters

August 13, 2019

You may not know their faces, but you probably know their voices—the creative forces behind our favorite podcasts. These creators from every corner of the globe make our commutes bearable, they give us the most insightful commentary, and they leave us asking if we can squeeze in one more episode before bedtime. That’s why we’re excited to announce a new platform coming out of beta, Spotify for Podcasters. It was built to empower you, the podcast-creating community, to continue innovating and sharing your work with the world. 

At its core, Spotify for Podcasters is a discovery and analytics dashboard. One where you can both submit your show to Spotify and dive deep into engagement and demographic data for your podcast, tracking things like average listening times, episode streams, and total listeners. With so many podcasts out there, it’s more important than ever that you have the data you need to help you understand and grow your audience. That’s exactly what your dashboard is designed to provide. 

Our hope is that Spotify for Podcasters will help you engage with and understand your listeners, find new fans, discover insights from your peers, and ultimately grow your career. 

If you have a podcast and you’d like access to your show’s Spotify for Podcasters dashboard, sign up on Spotify for Podcasters. Or read more about it on our S4P blog, and follow @ForPodcasters on Twitter for all the latest news and updates.