Tag: senorita

3 Major Streaming Trends from Spotify’s First Year in India

February 27, 2020

It’s been exactly 12 months since Spotify launched in India, and my, how we’ve grown. There are now more than 6,400 Indian creators using Spotify for Artists, our platform that lets artists and their teams see who’s listening to their music and take control of their artist profile. Listeners from over 2,300 cities are tuning into more than 350 curated playlists in India—like New Music Hindi and Punjabi 101—and that’s up from 120 at launch. In honor of this anniversary, we dove into some of the trends and themes around a year’s worth of Spotify streaming in India. Here’s what we saw:

1. A lot of love for local artists

Spotify listeners in India have streamed over 130 artists each in the past year. Overall, we found that the top five most-streamed in the country are from India. Topping the list are three beloved Bollywood singers: Arijit Singh, Tanishk Bagchi, and Neha Kakkar. The age group of 35 to 44-year-olds stream Indian artists at a higher rate than any other.

Globally streamed hits are also very popular in India. The most-streamed international artist in India is Post Malone, who was also Spotify’s most-streamed global artist in 2019; BTS and Taylor Swift are popular with Indian listeners as well. The most-streamed track in India over the past year is the global smash “Señorita” by Shawn Mendes and Camila Cabello, followed by Arijit Singh and Mithoon’s “Tujhe Kitna Chahne Lage” and Sachet Tandon and Parampara Thakur’s “Bekhayali” (both from the soundtrack to the popular Indian film “Kabir Singh”).

2. Music sets the mood

Love songs are a major part of Indian culture, which is why Spotify’s Bollywood Mush playlist is one of the top-streamed playlists among users. Interestingly, listeners in the eastern part of the country—West Bengal, Odisha, Chhattisgarh, Jharkhand, Assam, Bihar, and Sikkim—have streamed the playlist the most (it seems love rises in the east!).

What’s more, during Diwali, India’s biggest religious celebration, the holiday’s themed playlists—which lean heavily on songs about love and partying—got major traction on the festival’s peak day on October 27, 2019, with plays increasing by almost 4,400%.

 3. Pressing play on podcasts and pop

India has fired up its podcast lineup, launching its first three Spotify original podcasts in December 2019. 22 Yarns With Gaurav Kapur, Bhaskar Bose, and Love Aaj Kal with Aastha & Ankit were each produced in India to cater to an Indian audience. These podcasts, which are all about pop culture, including cricket, fiction thriller storytelling, and relationship advice, respectively, also made it to the top five on the original podcast charts. 

The top three music genres streamed across India are pop, filmi (music from popular Indian movies) and hip-hop. K-Pop also has a growing fan base: Spotify’s most-followed K-Pop playlist, K-Pop Daebak, is a popular choice for Indian listeners. And India is in the top 22% of K-Pop listening in all of Spotify’s markets globally, based on streaming from the past 90 days. 

From the top-streamed artists to the most popular podcasts in India, see how listening stacks up since we launched in February 2019.

Download the infographic here.

For the uninitiated, be sure to stream Spotify’s Top Hits Hindi playlist. 

The Top Songs, Artists, Playlists, and Podcasts of 2019—and the Last Decade

December 3, 2019

As 2019 draws to a close, so too does a stellar year of streaming on Spotify. You may be reflecting back on the past 12 months, thinking about your own music discoveries and the songs you repeated over, and over, and over. (You’ll be able to check them out on your personal Wrapped cards later this week). We’re doing the same—but for the entire world.

We dove into the newcomers, showstoppers, and top performers who united the globe with music and podcasts this year. And ahead of the brand-new decade, we also looked back on the last 10 years in music to reveal who dominated global listening.

So, what did the world listen to in 2019?

This year, Post Malone claimed the spot of most-streamed artist with over 6.5 billion streams from fans around the globe. It’s the rapper-singer-songwriter’s first time topping Spotify’s Wrapped list, and he did it just 12 weeks after dropping his album Hollywood’s Bleeding (which also happens to be the second most-streamed album globally this year). His collaboration with Swae Lee on “Sunflower” from Spiderman: Into the Spiderverse rounded out the top three most-streamed songs of the year, which gives the artist a spot in each of our three major music categories (top artists, top songs, and top albums).

The second-most-streamed artist of the year is 17-year-old singer-songwriter and first time Grammy nominee Billie Eilish, who by now, definitely deserves that crown. In this year alone, she dropped her album WHEN WE ALL FALL ASLEEP, WHERE DO WE GO? and surpassed 6 billion streams. The album has proven to be the top-streamed release of 2019, marking a milestone—Billie is the first female artist to have her album top the Wrapped most-streamed album category. Her dark staccato hit “bad guy” also ranks as the second-most-streamed song of the year.

Finally, Ariana Grande released her immensely popular album thank u, next in February, propelling her to number three on Spotify’s list of most-streamed-artists globally. Her song “7 rings” was also in the top five most streamed this year, giving Ariana a strong two years in the top 10 of Spotify’s Wrapped list. Listeners also showed Taylor Swift lots of love, making her the year’s third top-streamed female artist after her album Lover generated popular tracks like “ME!” and “You Need to Calm Down.”

When it comes to the most-streamed female artist of the decade, Ariana once again takes the cake. Only tears of joy left to cry for this one. (And the top male artist? Last year’s Scorpion king, Drake.)

The year’s top song comes from the duo that took the Northern Hemisphere’s summer by storm: “Señorita” by Shawn Mendes and Camilla Cabello saw more than 1 billion streams. After “Señorita,” “bad guy,” “Sunflower,” and “7 rings,” the year’s fifth-most-streamed track came from Lil Nas X and Billy Ray Cyrus. They took their horse all the way to the front with “Old Town Road – Remix.”   

This year was a big one for podcast growth on Spotify. There are now more than 500,000 podcast titles available, and our podcast audience has grown by more than 50% since the start of the year. We’ve also seen a 39% increase in podcast hours consumed by listeners quarter over quarter. People are clearly loving podcasts, tuning in the most to Spotify Original The Joe Budden Podcast with Rory and Mal, followed by My Favorite Murder with Karen Kilgariff and Georgia Hardstark and Germany’s Gemischtes Hack. The most-streamed podcast genre of 2019 was comedy, showing that laughter is truly universal.  

Take a look at some of the world’s top songs, artists, genres, and trends:

Can’t get enough of the chart toppers? Check out our lists of the top artists, songs, albums, groups, podcasts, and more below—and don’t forget to tune in later this week to the Wrapped microsite to see your personal favorites and receive a playlist based on your tastes. Plus, we’ve also created the ultimate Playlist of the Decade: the biggest songs of the past 10 years according to fan streaming.

So without further ado …

Spotify’s Global Top Lists 2019:

Most-Streamed Artists

  1. Post Malone
  2. Billie Eilish
  3. Ariana Grande
  4. Ed Sheeran
  5. Bad Bunny

 Most-Streamed Female Artists

  1. Billie Eilish
  2. Ariana Grande
  3. Taylor Swift
  4. Camila Cabello
  5. Halsey

Most-Streamed Male Artists

  1. Post Malone
  2. Ed Sheeran
  3. Bad Bunny
  4. Khalid
  5. J Balvin

Most-Streamed Tracks 

  1. “Señorita” – Camila Cabello, Shawn Mendes
  2. “bad guy” – Billie Eilish
  3. “Sunflower” – Post Malone, Swae Lee
  4. “7 Rings” – Ariana Grande
  5. “Old Town Road – Remix” – Lil Nas X, Billy Ray Cyrus

Most-Streamed Albums 

  1. WHEN WE ALL FALL ASLEEP, WHERE DO WE GO? – Billie Eilish
  2. Hollywood’s Bleeding – Post Malone
  3. thank u, next – Ariana Grande
  4. No.6 Collaborations Project – Ed Sheeran
  5. Shawn Mendes – Shawn Mendes

Most-Streamed Podcasts

  1. The Joe Budden Podcast with Rory & Mal
  2. My Favorite Murder with Karen Kilgariff and Georgia Hardstark
  3. Gemischtes Hack
  4. Fest & Flauschig
  5. The Misfits Podcast

Most-Streamed Spotify Original Podcasts

  1. The Joe Budden Podcast with Rory & Mal
  2. Gemischtes Hack
  3. Fest & Flauschig
  4. Serial Killers
  5. Herrengedeck – Der Podcast

“A Decade Wrapped” Spotify’s Top Lists 2010–2019

Most-Streamed Artists of the Decade (Global)

  1. Drake
  2. Ed Sheeran
  3. Post Malone
  4. Ariana Grande
  5. Eminem

Most-Streamed Female Artists of the Decade (Global)

  1. Ariana Grande
  2. Rihanna
  3. Taylor Swift
  4. Sia
  5. Beyoncé

Most-Streamed Male Artists of the Decade (Global)

  1. Drake
  2. Ed Sheeran
  3. Post Malone
  4. Eminem
  5. The Weeknd

Most-Streamed Tracks of the Decade (Global)

  1. “Shape of You” – Ed Sheeran
  2. “One Dance”  – Drake, Kyla, WizKid
  3. “rockstar (feat. 21 Savage)” – 21 Savage, Post Malone
  4. “Closer” – Halsey, The Chainsmokers
  5. “Thinking out Loud” – Ed Sheeran

Click here to download the infographic.

Introducing Two New Personalized Playlists: On Repeat and Repeat Rewind

September 24, 2019

You play Discover Weekly when you’re looking for something new, Release Radar when you’re looking to stay ahead of the trends, and Your Summer Rewind when you need a bit of summer nostalgia. No matter what you’re looking for, one of our personalized Spotify playlists has you covered—and now, we’re releasing two more into the mix: On Repeat and Repeat Rewind. 

With these two new playlists, you can sit back, relax, and fall in love with the songs you’ve played most all over again. Check out what each has to offer.

On Repeat – The music you’ve been streaming nonstop

Get even more of your current favorite tracks with On Repeat. This playlist helps you keep track of what you’ve been playing most over the past 30 days. On Repeat auto-updates, so you can be sure everything on there is the most up-to-date account of what you’ve been playing nonstop. It’s a great combination of all the music you love, no matter what artist or genre, so each time you tap play, it will sound a little different. 

Repeat Rewind – The tunes you used to play a lot, re-delivered

On the other hand, Repeat Rewind is a great way to reminisce with the songs you fell in love with in the not-so-far-off past. It includes tracks that you played over a month ago for you to rediscover. Whether you’re constantly discovering something new or a purveyor of the classics, sometimes it feels good to just kick back with the familiar. Similarly to On Repeat, your songs can span across artists, moods, and genres, and update every five days. (But don’t worry, the tracks will never appear on both playlists at the same time).  

Can’t wait to see the songs you’ve been streaming nonstop? These two playlists are now available globally for Free and Premium users in the Made For You Hub, as well as the “Uniquely Yours” shelf on Home. See if yours stack up with the top 10 most-repeated songs globally.* 

  1. “Señorita” – Camila Cabello, Shawn Mendes
  2. “China” – Anuel AA, Daddy Yankee, J Balvin, KAROL G, Ozuna
  3. “Ransom” – Lil Tecca
  4. “Goodbyes (Feat. Young Thug)” – Post Malone, Young Thug
  5. “boyfriend (with Social House)” – Ariana Grande, Social House
  6. “Beautiful People (feat. Khalid)” – Ed Sheeran, Khalid
  7. “Dance Monkey” – Tones and I
  8. “How Do You Sleep?” – Sam Smith
  9. “Lalala” – Y2K, bbno$
  10. “Lover” – Taylor Swift

*Songs that have been played by users more than once per day, in the past 30 days