Tag: Shawn Mendes

3 Major Streaming Trends from Spotify’s First Year in India

February 27, 2020

It’s been exactly 12 months since Spotify launched in India, and my, how we’ve grown. There are now more than 6,400 Indian creators using Spotify for Artists, our platform that lets artists and their teams see who’s listening to their music and take control of their artist profile. Listeners from over 2,300 cities are tuning into more than 350 curated playlists in India—like New Music Hindi and Punjabi 101—and that’s up from 120 at launch. In honor of this anniversary, we dove into some of the trends and themes around a year’s worth of Spotify streaming in India. Here’s what we saw:

1. A lot of love for local artists

Spotify listeners in India have streamed over 130 artists each in the past year. Overall, we found that the top five most-streamed in the country are from India. Topping the list are three beloved Bollywood singers: Arijit Singh, Tanishk Bagchi, and Neha Kakkar. The age group of 35 to 44-year-olds stream Indian artists at a higher rate than any other.

Globally streamed hits are also very popular in India. The most-streamed international artist in India is Post Malone, who was also Spotify’s most-streamed global artist in 2019; BTS and Taylor Swift are popular with Indian listeners as well. The most-streamed track in India over the past year is the global smash “Señorita” by Shawn Mendes and Camila Cabello, followed by Arijit Singh and Mithoon’s “Tujhe Kitna Chahne Lage” and Sachet Tandon and Parampara Thakur’s “Bekhayali” (both from the soundtrack to the popular Indian film “Kabir Singh”).

2. Music sets the mood

Love songs are a major part of Indian culture, which is why Spotify’s Bollywood Mush playlist is one of the top-streamed playlists among users. Interestingly, listeners in the eastern part of the country—West Bengal, Odisha, Chhattisgarh, Jharkhand, Assam, Bihar, and Sikkim—have streamed the playlist the most (it seems love rises in the east!).

What’s more, during Diwali, India’s biggest religious celebration, the holiday’s themed playlists—which lean heavily on songs about love and partying—got major traction on the festival’s peak day on October 27, 2019, with plays increasing by almost 4,400%.

 3. Pressing play on podcasts and pop

India has fired up its podcast lineup, launching its first three Spotify original podcasts in December 2019. 22 Yarns With Gaurav Kapur, Bhaskar Bose, and Love Aaj Kal with Aastha & Ankit were each produced in India to cater to an Indian audience. These podcasts, which are all about pop culture, including cricket, fiction thriller storytelling, and relationship advice, respectively, also made it to the top five on the original podcast charts. 

The top three music genres streamed across India are pop, filmi (music from popular Indian movies) and hip-hop. K-Pop also has a growing fan base: Spotify’s most-followed K-Pop playlist, K-Pop Daebak, is a popular choice for Indian listeners. And India is in the top 22% of K-Pop listening in all of Spotify’s markets globally, based on streaming from the past 90 days. 

From the top-streamed artists to the most popular podcasts in India, see how listening stacks up since we launched in February 2019.

Download the infographic here.

For the uninitiated, be sure to stream Spotify’s Top Hits Hindi playlist. 

These are Spotify’s Top Workout & Wellness Trends – Plus 2020 Predictions to Help Kick-Start Your Resolutions

December 31, 2019

As we enter the New Year—or better yet, new decade—there are endless ways to get on that fitness, wellness, or self-care resolution. Since there are plenty of songs, podcasts, and playlists dedicated to helping people achieve their wellness goals on Spotify, we took a look at how listeners have been using music and podcasts to stay on track. Plus, we made some predictions for what trends the new year will bring.

So, with more than 54 million workout-themed playlists on Spotify, what songs do listeners sweat to the most? Eminem’s “‘Till I Collapse” is the most-streamed track on workout lists at the moment. Ed Sheeran’s “I Don’t Care” with Justin Bieber is second highest, followed by Tones and I’s “Dance Monkey,” “If I Can’t Have You” by Shawn Mendes, and “Beautiful People” by Ed Sheeran and Khalid.

It turns out that our listeners have a particular workout preference—running. Spotify listeners around the world have created more running playlists than any other workout type. Yoga follows in popularity, so you can be sure listeners are staying flexible as well.

We found that people want to learn about wellness from podcasts, too. Listening in the fitness and wellness podcast genre increased 145% in the past year. Plus, listeners are falling asleep—and in love—with sleep podcasts. The most popular podcast in the health and fitness category is Sleepy, where host Otis Gray reads classic stories to help listeners doze off. Is this what sweet dreams are made of?

As for 2020 predictions, we have reason to believe there’s going to be more meditating than ever before. We saw a 113% increase in streams of meditation playlists in the past year, higher than any other workout or wellness type.

Plus, we feel self-love will continue to reign supreme, with pump-up empowerment anthems like Ariana Grande’s “thank u, next,” Lizzo’s “Good as Hell,” and Hailee Steinfeld’s “Love Myself,” popular on self-care playlists. These powerful women are here to say You’ve got this.

Keep up the motivation with even more workout and wellness trends:


Download the infographic here.

Get inspired by our Wellness hub or get your heart racing with Spotify’s most-followed workout playlist, Beast Mode.

Spotify’s Most Streamed Songs of Summer 2019

August 27, 2019

We know what they did this summer. Shawn Mendes and Camila Cabello turned up the heat with their second collaboration, “Señorita,” which is Spotify’s most-streamed global song of the summer for 2019. With more than 565 million streams since its June release, the hit track has simmered atop Spotify’s Global Top 50 chart for eight straight weeks. 

Understandably, Shawn is pretty excited about this: 

 

Listeners also favored another collaboration during the Northern Hemisphere’s warmer months: Ed Sheeran and Justin Bieber’s “I Don’t Care” is the second most-streamed song this summer globally, followed by “bad guy” by Billie Eilish. 

And a tip of the (cowboy) hat must go to breakout rapper-singer Lil Nas X, whose “Old Town Road” took off in the Spring – as both a meme and a hit song – and the remix featuring Billy Ray Cyrus is the summer’s fourth most-streamed track globally. Proving that he’s no one-hit-wonder, Lil Nas X has a smash in follow-up single “Panini,” too, which is also featured on our global top summer songs list. 

Rapper Lizzo has also had an impressive breakout year, and this summer, her sleeper hit “Truth Hurts” reached fever pitch. Scotish singer-songwriter Lewis Capaldi also stepped into the (sun)light; our listeners around the world couldn’t get enough of his piano ballad “Someone You Loved” this summer. 

Another newcomer is Panamanian singer Sech, whose R&B twist on reggaeton is resonating with Spotify listeners as a fresh sound. His collaboration with Darell on “Otro Trago” is one of five Spanish-language songs to land in the top 20 most-streamed songs globally. Also taking off is Puerto Rico’s Lunay, whose “Soltera – Remix” got a great boost from Daddy Yankee and Bad Bunny.

In the US, the most-streamed song of the summer comes from breakout rapper Lil Tecca. His track “Ransom” shot to the top of our US Top 50 chart three weeks ago, and since then, Lil Tecca’s audience has grown from 12 million monthly listeners to more than 19 million on Spotify. 

It’s the breakout artist story we love to tell at Spotify. Our music editors saw Lil Tecca’s potential from the get-go, and in March added his track “Molly Girl” to our Fresh Finds playlist. After debuting “Ransom” in our Most Necessary playlist in May, the track’s momentum was clear, and it continued to resonate with listeners and grow in multiple playlists, like New Music Friday, Pop Rising, Clout Culture, Today’s Top Hits and of course, on our signature hip-hop playlist, RapCaviar. 

“Seeing Lil Tecca’s track pop as a result of our team throwing support behind it is so rewarding,” said Spotify’s Head of Urban Music, Carl Chery. “As usual, our listeners guide the way, and the energy around ‘Ransom’ is evident from the moment it hits each playlist.” 

Relive the sound of summer 2019 by streaming the top 20 on our Songs of the Summer playlist.