Tag: spotify for authors

The Year in Audiobooks and How We’re Celebrating Spotify for Authors With a Special Wrapped Experience

December 4, 2024

From building a richer, more dynamic experience for listeners to expanding the data and promotional tools for authors and publishers, we’ve continued to keep “reading” top of mind on Spotify this year. And now, as we reflect back on 2024, it’s time to see what resonated with our listeners and how Wrapped for Authors has provided authors and publishers valuable insights into their work.

What listeners loved

It’s been a year since we launched Audiobooks in Premium, and both new releases and back-catalog titles from buzzworthy authors gained audiences across every genre on Spotify. If you’re looking for new audiobooks to add to your queue, discover the top global and U.S. audiobooks of 2024 here.

This year, we’ve also seen the boom of page-to-screen novels reflected in audiobook listening on Spotify. Colleen Hoover’s romance novel It Ends with Us and Gregory Maguire’s Wicked: The Life and Times of the Wicked Witch of the West are examples of acclaimed books that found their way to the big screen, and listens skyrocketed. James Clavell’s historical novel Shōgun saw a resurgence in popularity this year as its television adaptation kicked off in February. Other popular television shows based on books are George R.R. Martin’s Fire & Blood and Julia Quinn’s Romancing Mister Bridgerton. 

Check out the Wrapped Audiobooks hub on platform for more listening inspiration with playlists for Breakout Authors, Best Narration, and more. 

Wrapped for Authors

This year marks our first-ever Spotify Wrapped for Authors experience, giving eligible publishers and authors the opportunity to reflect on their achievements from 2024 through personalized data stories. Authors will receive insights about who their listeners are and how their audiobooks resonated with fans around the world, from the most popular time of day for consumption of their titles to the percentage of their audiences who started listening to an audiobook because of one of the author’s other titles. 

For the Record talked with Rebecca McGuire, Manager for Audiobook Partnerships and Licensing at Spotify, to learn more about this year’s inaugural Wrapped for Authors.

What can authors expect to find in their Wrapped for Authors experience? 

When we take a step back, there’s a lot to celebrate with audiobooks in 2024! We carried that spirit into the Wrapped for Authors experience; it’s a fun way to recognize authors, their work, and their fans. For the first time, publishers and authors can get access to their own personalized, one-of-a-kind data stories that give them a sense of how their audiobooks resonated with listeners around the world this year.   

How does Wrapped help authors connect more deeply with their fans? 

Spotify is very committed to helping authors build deeper connections—that commitment comes through in all of the tools and experiences we offer to our partners. For example, we launched Countdown Pages for audiobooks this year, which allows fans to presave upcoming audiobooks and count down to their release, which we know helps build hype and leads to more week-one streams. Wrapped for Authors is an extension of that work, providing the perfect opportunity for authors to learn more about and thank the fans who have listened and come along on their journeys! 

What are some of the biggest Spotify audiobook highlights from the past year?

There is so much to celebrate. First, we’ve expanded audiobooks to more markets so more listeners around the world can benefit from our Audiobooks in Premium offer. We’ve launched powerful new tools for authors and publishers, including the recent addition of Spotify for Authors, our platform for them to gain marketing tools and insights on Spotify. And, as I mentioned earlier, we’ve doubled down on bringing authors and publishers closer to their fans. I had the privilege of attending our recent fan event in New York City with Coco Mellors of Blue Sisters, and it was very rewarding to see the magic between an author and her most devoted readers and listeners. Now I look forward to seeing how our partners across the industry enjoy their Wrapped for Authors experience. 

What was the most memorable audiobook you listened to in 2024? 

It was undoubtedly Dolly Alderton’s Good Material. I listened to it when it was first released in January, and I am still thinking about Jen and Andy and their hilariously tragic relationship woes that were masterfully brought to life by narrators Arthur Darvill and Vanessa Kirby. To me, the sign of a great audiobook is when you can’t imagine reading it in any other format. I literally laughed out loud while listening to this audiobook, and I am now a firm believer that Dolly’s snappy and hilarious dialogue simply must always be listened to! 

And while there were certainly too many great audiobooks published in 2024 to count, I also love that back-catalog titles are finding great success on Spotify, creating pathways for authors to gain new audiences and giving listeners the ability to enjoy books of all kinds, right where they already are. 

If you’re on the hunt for your next great audiobook listen, check out our first-ever Global Top Audiobooks in Premium of the Year list, led by 2024’s buzziest author, Sarah J. Mass, and her A Court of Thorns and Roses series (a series that I have personally listened to about 12 times). There are some great picks on there! 

Explore your personalized 2024 Wrapped and learn more about this year’s campaign and experience on our 2024 Wrapped hub. Eligible authors can work directly with their publishers or Spotify reps to get access to their Wrapped for Authors experience.

Audiobook Authors and Publishers Get a New Suite of Tools With the Launch of Spotify for Authors

November 26, 2024

Spotify’s audiobook catalog brings more than 300,000 titles—and counting—to the ears of listeners around the world. Now we’re launching a new platform to offer more for the authors and publishers behind the audiobook content we all love. Introducing Spotify for Authors.

Much like Spotify for Artists and Spotify for Creators, the new Spotify for Authors platform empowers authors and publishers with better tools and data to maximize their success on Spotify.

For publishers

We have worked alongside publishers to develop impactful tools that deliver better insights and growth for publishers and authors alike. For publishers, Spotify for Authors expands on the catalog management and royalty reporting currently offered in Passport, with insights and analytics to help them better understand their audiences and catalog consumption on Spotify. The platform also provides promotional tools to help publishers enhance their presence on Spotify and expand their listener bases.

For authors

For authors invited by publishers, Spotify for Authors offers direct access to industry-leading insights, as well as growth and promotional tools to help them grow their listeners and catalogs, including:

  • Aggregated age and gender demographics that provide more insight than ever before, to let them know who is listening to their content on Spotify. 
  • Redemption codes to share royalty-free copies of titles with reviewers, superfans, and collaborators (if enabled by their publishers).
  • Promo cards to generate professional and shareable social assets for their titles in just one click.
  • Early access to author profiles, a new feature rolling out to Spotify so fans can easily discover more about the authors behind their favorite books.

For the Record caught up with Owen Smith, VP of Audiobooks Product and Technology at Spotify, to learn more about Spotify for Authors and what this new platform means for the people and teams behind the audiobooks listeners love.

What makes Spotify for Authors unique in the publishing industry?

We believe that one of the best ways to support authors and publishers is by giving them access to the right tools and data. With Spotify for Authors, we’re giving our partners across the audiobooks industry more comprehensive insights and marketing features to make the most of their presence on Spotify. 

This platform is unique for the industry because it is built to support any author or publisher — we’re not gating any features or limiting them based on exclusivity. Our aim is to push the entire industry forward for the benefit of all authors and publishers, and we believe they need the right tools and technology to reach their maximum potential. We’re just beginning to roll out access to Spotify for Authors but are eager to see the impact a platform like this can have for publishers and authors of any size.  

How will Spotify for Authors help publishers and authors reach new audiences?

The more we give rich and granular insights to publishers and authors, the more they can understand their audience and make strategic decisions about how to market their audiobook. For example, they can now see the age and demographic info of who is listening to their titles on Spotify, and also what genres of podcasts they’re listening to. This is important because podcasts are a big part of any book’s release campaign and ongoing success—so now they will have a better sense of what kinds of shows to target. I’m also excited to see authors leverage redemption codes to promote their titles and draw in new and existing fans. 

How will Spotify continue to innovate and update its audiobook offerings?

With audiobooks, we know Spotify can uniquely reimagine the format, and Spotify for Authors is the foundation on which we’ll expand the much-requested creative options for authors and publishers. We have a lot in store for audiobooks on Spotify in 2025: bringing our partners better tools and more insights through Spotify for Authors so they can connect more authentically with their readers and fans, building richer and more dynamic experiences for listeners (like our follow-along experience we’re currently testing), and enhancing our discovery and cross-promotion efforts across content verticals to introduce new audiences to the format. 

Lastly, I’ll say: We’ve worked closely with authors and publishers to develop Spotify for Authors, prioritizing what to build based on their feedback and needs, and will continue to iterate and partner with them along the way. So, if you’re an author or publisher using our tools, please send us your notes! 

Today’s launch is just the first step as we help authors and publishers reach new audiences, connect more deeply with their fans, and drive listening. 

Spotify for Authors is available in all Spotify markets, enabling authors and publishers to utilize Spotify’s tools regardless of where they publish from. Publishers can access Spotify for Authors with their Spotify logins and can invite authors to join at authors.spotify.com. We will be expanding access to authors using Findaway Voices early next year. 

If you’re an author or publisher, visit this link to learn more.