Tag: q&a

NextGen Partners With Howard University Professor Nikole Hannah-Jones on Student Podcasting Course

April 17, 2024

At Spotify, we want to equip student creators with the tools and resources needed to harness their creativity and shape the future of audio. Our NextGen program, which is sponsored by the Creator Equity Fund (CEF), is designed to infuse, activate, and grow podcast culture on college campuses across the country. 

Spotify NextGen recently partnered with Howard University and Pulitzer Prize-winning author Nikole Hannah-Jones, Knight Chair in Race and Journalism, to create a special podcasting course. The result is 1619: The College Edition, a dynamic, three-episode series produced entirely by the class. In the podcast, the students apply their unique lens to what they learned from studying Professor Hannah-Jones’ book, The 1619 Project: A New Origin Story, and make compelling connections to the ways that slavery still impacts lives today.

Kristin Jarrett, Lead, Equity Diversity & Impact at Spotify, said, “The NextGen program brings podcast culture directly to college campuses and encourages educators to take an audio-first approach to their curriculum. In partnering with HBCUs around the country, Spotify is addressing the access gap to the audio industry by providing the next generation of audio storytellers with resources and skills needed to kickstart a career in audio. We’re proud of the partnership with Howard University, and of the student-produced podcast that was made during the semester—it exemplifies the power of podcasts as a meaningful way to share stories and experiences that may otherwise go unheard.”

To celebrate the launch of the podcast, Spotify NextGen held a listening party on April 16 on Howard University’s campus. Howard’s 2024 NextGen Scholar, Karys Hylton—a sophomore journalism major—was also notified of her $10,000 Spotify NextGen scholarship live at the event.

Spotify’s Michael Krause Talks Industry Trends Ahead of Our Music and Podcasting Summits in Germany

April 17, 2024

On April 18 and 19, experts from across the audio industry—including artists, publishers, and marketing and advertising professionals—will once again gather in Berlin for Spotify’s All Ears Podcast Summit and All Music Friday Summit.

Attendees will have the opportunity to take part in panel discussions and workshops and see performances and live podcast recordings. This year’s events follow the tremendous success of our 2023 summits in Berlin, during which All Ears made history as the country’s largest-ever podcast event.

For the Record sat down with Michael Krause, Spotify’s General Manager for Europe and the managing director for the summits, to talk audio trends, the music and podcasting scenes in Germany, and more.

What are you most looking forward to at this year’s summits?

I’m very excited to bring the industry back together and continue our conversations around the future of the audio field in Germany. I’m of course partial to seeing some of my Spotify colleagues talk, like Sten Garmark, who oversees the user experience and has worked on countless new functionalities we’ve rolled out these past few months, or Sulinna Ong, who leads our global music editorial teams. But most importantly, I believe it’s the energy in the room, the unexpected discussions that will pop up, that make it so thrilling.

What are some of the most exciting and interesting trends you’re seeing in audio, locally and globally? 

What’s got me excited is the new ad formats launched over the past few months and the enthusiasm we’re seeing here in Germany, as well as across Europe. We’re innovating on the ad experience, we’re introducing better targeting with tools like Streaming Ad Insertion, we’re helping advertisers reach podcast listeners at scale with the Spotify Audience Network, and we’re proving the impact of digital audio advertising with Spotify Ad Analytics. Most recently, we launched call-to-action cards (CTA cards) in Germany as a new format that makes podcast ads interactive for the first time, with an experience that enables listeners to hear, see, and click.

Germany is one of the largest music markets globally. How is Spotify contributing to that growth? 

It’s always been our mission to create connections between fans and artists the world over. We’ve lowered barriers to entry into the music field, and we’re seeing more and more artists thriving on Spotify. What is of the utmost importance to me, and to my teams, is that we enable the new professional artists of tomorrow to find success on our platform. Our programs such as EQUAL and RADAR are empowering them to do just that. 

You’ve been at Spotify for seven years now. What are some of the most impactful changes you’ve witnessed during your tenure?

When I joined Spotify, podcasts were barely a thing. Seven years later, we’ve grown into podcasting, audiobooks, and have just launched courses in the U.K. But most importantly, we’ve gone from being available in 80+ countries then to 180+ countries today. Over 600 million people use Spotify—that’s so many opportunities for audio creators to connect to new fans. I’ve always been a big believer in the company, but the growth, the developments have taken us all on an incredible journey. And I’m even more excited for what lies ahead, both as a user and as a bandmate.

Podcasts are huge in Germany. How do you think the local podcast market will continue to evolve? Any specific goals you have?

We’ve launched so many tools and functionalities over the past year that enable creators to develop and engage with their communities, and it’s rewarding to see them start using them. Video podcasts are one of those, and it’s such an incredible, different way to interact with fans. We want to continue to allow all of our creators to develop and grow their audiences on our platform to give them the flexibility of deciding what makes the most sense for their content and for their communities.

You’ve just unveiled the Loud and Clear report for 2023 in Germany. What’s most compelling to you, and what opportunities lie ahead for Spotify in Germany? 

What’s most impressive to me is that German artists were discovered for the first time in 2023 more than 6.7 billion times. That’s a staggering amount of discoveries, and that directly goes back to our mission—to unlock the potential of audio creators at large and connect them to their audiences worldwide. And what’s both an opportunity and a massive success is that revenues generated by Spotify for German artists grew by 14% from 2022 to 2023, whereas Germany’s music industry revenues at large grew by 7% in that time frame. Spotify revenues in that market grew twice as fast. We have become a key driver and contributor to the German music industry, and we’re excited to continue partnering with artists and creators in Germany to further develop their careers.

USC Basketball Star Juju Watkins on Fashion, Film, Friendship Bracelets, and More

March 18, 2024

Listeners turn to Spotify to connect with their favorites—from artists and albums to audiobooks and podcasts. At the same time, playlists like Discover Weekly and Daylist, curated recommendations like Fresh Finds, and new features like Smart Shuffle and Jam are helping users find new favorites. In fact, nearly 2 billion music discoveries happen on Spotify every single day.

When creators share playlists, products, and personalities, they open up whole new worlds for their fans and followers. That’s why For the Record’s ongoing Discovery Monday series connects with content creators about their recent finds, whether it’s new music, podcasts, TV, food, beauty, technology, or fashion.

This month, we’re talking to college basketball star Juju Watkins. Just a freshman at the University of Southern California, Juju is already one of the most talented and high-profile players in the country. The guard has been in the public spotlight since she was a top-rated high school recruit and has attracted a massive social media following along the way. This level of popularity has turned Juju’s home games into one of LA’s hottest tickets, and it’s not uncommon to see multiple celebs in attendance on any given night. While Juju is expected to jump to the pros after college, she’s also an aspiring entrepreneur whose interests include fashion and travel.

For the Record sat down with Juju to chat about her experience as a college athlete, her life off the court, and her favorite songs, artists, and playlists on Spotify.

What new things have you discovered that you’re enjoying right now?

Lately, I’ve been fully immersed in basketball and the season. I have focused on giving my all to the game and supporting my team.

You’ve built a huge following on Instagram and count many pro athletes and musicians as fans. Are there any memorable moments you’ve had with them?

It’s been cool connecting with other pro athletes and with musicians. I’ve received friendship bracelets—it’s a small gesture, but memorable. 

What’s been the biggest difference between high school and college on or off the court? 

Managing my time and energy effectively has been crucial in transitioning from high school to college and balancing class and basketball. On the court, the biggest difference lies in the heightened level of experience, basketball IQ, and physicality. It has taught me the importance of continuous growth and adapting to new challenges.

When you’re not playing ball, what are your other pursuits?

I enjoy indulging in a few hobbies. Fashion is one of my passions, so I like shopping and expanding my style. I also like to watch movies, whether catching a film at the theater or watching one at home. Movies are a great way for me to unwind and relax off the court.

Who’s a recently discovered artist or what’s a new genre that you’ve been listening to? 

Lately, I’ve been listening to a lot of Ambré, but I enjoy exploring different genres, so I’m always open to discovering new artists.

What do you like to listen to when you’re working out or before a game?

I love to listen to Brent Faiyaz and Mali Nicole—who also happens to be my sister—for that extra motivation and personal connection to the music.

On Spotify, there are so many ways to discover—through playlists like Discover Weekly, features like our AI DJ, or tools like Smart Shuffle. Do you have a favorite?

The Smart Shuffle feature on Spotify is neat. I love New Music Fridays to stay updated on the latest drops, and artist radios are excellent ways to stumble upon unexpected gems.

Our specialty playlists like Niche Mixes and daylist help you discover based on your listening preferences. Which appeals to your specific music taste?

I’m into playlists like Lowkey and DND, but my absolute favorite is JuJu Watkins Taste—I curated it myself, so you should take a listen!

Keep up with Juju on and off the court by following her on Instagram.

Colombian Artists Prove To Be an Unstoppable Force on the Global Music Scene

March 4, 2024

From Shakira‘s magnetic moves to Juanes‘s electrifying Spanish rock and Carlos Vives‘s vibrant blend of pop and vallenato, Colombian music resonates globally. Undeniably iconic, Colombian artists invite the world to groove and sing along in Spanish. Across the globe, fans are familiar with the meaning of “Tusa” and feeling “tragados,” and they frequently utter “Mor.” It’s hardly surprising that 84% of Colombian artists’ Spotify streams come from international listeners.

The distinctive sounds, spirited expressions, and dynamic personalities from this Latin American country have effortlessly become favorites worldwide, with Mexico, the U.S., and Spain leading as the top-streaming countries of Colombian artists. There’s been a 206% increase in Colombian streams internationally when you compare listens from 2018 to the present. Genres like urban, pop, vallenato, música popular colombiana and salsa are some of the most popular.

Colombia is regarded as a beacon of culture and creativity, reaching new heights through the power of global exposure. Spotify has played a crucial role in this, enabling anyone, wherever they call home, to dance to a paisa rhythm or belt out songs with the passion of a barranquillera.

On Spotify, more than 830 million user-generated playlists feature at least one song by a Colombian artist.

Ultimately, Colombian talent—refusing to conform to a single genre—has charmed the world and proudly carries the “Made in Colombia” flag.

Want to know what it means to be Made in Colombia for different artists? For the Record talked to Carlos Vives, Blessd, Elsa y Elmar, and Nico Hernández.

Carlos Vives

What does it mean to be Made in Colombia?

It means being someone who embraces incredible diversity. The coolest part is just that: its diversity.

What do you think Colombia sounds like?

It sounds like music from the heart.

Share your best Made in Colombia moment. 

It happened with a recent song I released called “Eso es mondar.” Although it’s a universally relatable story, it has to do with our Hispanic America and what connects us through our language. It’s definitely a very Colombian expression, especially from the coastal region.

Blessd

What does it mean to be Made in Colombia?

It’s all about representing who you are, where you come from, your neighborhood, your streets, and the culture that makes us so grand.

What’s the most “chimba” thing about Made in Colombia music?

The coolest part is that energy, our flow, and representing the sounds.

Name the song that best explains what it means to be Made in Colombia.

“Medallo” could be, it’s a song that has that flowcito.

Elsa Y Elmar

What does it mean to be Made in Colombia?

It means having this attitude of joy, creativity, loving your family, the people, the land, the great weather, and the music in your blood.

What’s the coolest thing about Made in Colombia music?

It’s how diverse it is. We’ve got everything from Caribbean sounds to guabina, reggaeton, Pacific rhythms, and even music from Amazonian communities. Honestly, it’s the best.

Name the song that best explains what it means to be Made in Colombia.
“La Plata” by Diomedes Díaz and many other hits by Binomio de Oro.

Nico Hernandez

What does it mean to be Made in Colombia?

It’s about being kind, pushing forward, celebrating for any reason, and making friends everywhere. Being Made in Colombia means being talented, creative, rooted in tradition, and multicultural.

What’s the coolest thing about Made in Colombia music?

That it’s made by Colombians. We all share a unique essence, a unique force that drives us to achieve the impossible. 

Name the song that best explains what it means to be Made in Colombia.

“La Invitación” by Jorge Celedón.

To hear these artists and discover so much more Colombian sound, tune into our Made in Colombia playlist.

Creators Kevin Norman and Hina Talk Romance Fiction, Audiobooks, and Finding Community Online

February 27, 2024

Be it a steamy contemporary novel, a charming historical romp, or fantasy with a passionate twist, romance holds a special place in many readers’ hearts. On Spotify, you can find audiobooks that cover everything from classic romance (hello, Pride and Prejudice) to viral modern picks (Red, White & Royal Blue, anyone?) and everything in between. With recommendations, curated playlists, and more, our on-platform Spicy Audiobooks hub is an easy way to start exploring.

This February, we’re celebrating romance audiobooks on Spotify with the help of authors like Ana Huang, as well as some of our favorite audiobook experts: Kevin Norman and Hina. For the Record caught up with Kevin and Hina to learn more about their love of reading, the power of social media, and their ideal spice level when it comes to romance novels.

Romance fiction is having a moment. Why is this genre so popular?

Kevin: People have always loved romance novels, but social media has given us a place to talk about them and introduce them to a whole bunch of new readers. As these videos go viral, they have a reach that book marketing never had before.

Hina: Part of why I think this genre is so popular right now is because we are still in the post-pandemic adjustment era. One of the consequences of the pandemic was a global shared feeling of loneliness. A lot of people turned to online spaces to feel the company of others, to feel less alone while we were locked away in our homes and the world was on pause. It makes sense to me that online communities boosted genres such as romance fiction given that collectively, we were all seeking something that made us feel like we could be in a world untouched by disaster.

Kevin, you helped curate editorial content for Spotify’s Spicy Audiobooks hub. Tell us about that experience—how did you determine your selections?

Kevin Norman

Kevin: It has been one of the most surreal opportunities I’ve had as a bookish content creator. I always saw those celebrity playlists, so it’s wild that I now have my own and get to share some of my favorite books. When making my selections, I wanted to be diverse in my choices and ensure I included a little of everything for everyone. I felt like this was an opportunity not just for me, but for all of us in the book community, so I didn’t want to only include books I’ve read and loved. This playlist is for all of us.

What do you hope listeners get out of the hub?

Kevin: I hope that new listeners will fall in love with reading and that they’ll discover their next favorite book. It’s a fantastic opportunity for people to explore a new genre and fall in love with my personal favorite way to read: audiobooks! I hope it spices up their lives, too.

From sweet (🌶️) to scorching hot (🌶️🌶️🌶️🌶️🌶️), where’s your sweet spot for romance fiction?

Hina: For me, between 1 and 2 is ample, and the book’s spice level is second to the plot. To feel invested in any book, I think the spice needs to feel like it has a purpose and isn’t the propeller of the plot itself.

Kevin: My sweet spot for a romance book is a 3! Not too hot, not too mild. It’s a perfect blend of spice, romance, and plot.

What romance novel would you recommend to someone totally new to the genre?

Kevin: I would pick something by Emily Henry. Her books are a great balance of romance and spice without being too overwhelming for someone new to the genre.

Hina: I really enjoyed Gideon the Ninth from the Locked Tomb series by Tamsyn Muir. It’s a romantasy novel with a gothic atmosphere, a creative plot, queer love, and an interesting world. I’d call it “gays in space” if I had to rename it in three words. This was the first romance novel I had ever read, so it stands out to me. The strange relationship dynamics in this book were filled with tension and excitement. I remember how fast I turned the pages just to get to these moments of juiciness.

Hina

What do you love most about audiobooks?

Hina: One night I wanted to draw but also wanted to read, so I gave audiobooks a shot. My life changed forever. Now there isn’t a day that goes by where I don’t listen to a book. I still love a physical book, but there’s something about having it read to me that has really charmed me. Hearing how the readers emote and read dialogue sections is particularly fascinating. Sometimes there’s a part of a book I’d read one way in my head, and then hearing it read in a different way can change the tone entirely.

Kevin: I love audiobooks because of how convenient they are for anyone who is busy and on the go. You can listen to them while you drive, cook, clean, etc. Plus, it makes books feel so immersive. My first audiobook experience was Harry Potter when I was in elementary school, and I have been obsessed with audiobooks ever since. Also, they help me focus. I love to read a physical book while listening to the audiobook for full immersion, and to cut out everyday distractions.

Any advice for people who want to get into—or get back into—reading?

Kevin: Honestly, audiobooks! I think they’re perfect for those who might think reading a physical book can be a little daunting. Whenever I feel like I’m in a reading slump, audiobooks always pull me out.

Hina: The most important thing about reading is that you read things that are interesting to you. No matter how much you like to read, you’re not going to enjoy reading something you’re not into. For me, I love sci-fi. Out of the hundreds of books I’ve read in my lifetime, I’d bet at least 70% are sci-fi. Ask yourself what kind of media or stories you like from other mediums, like film or TV. If you like historical movies, try historical fiction or period pieces. If you like documentaries, try nonfiction or memoirs. If you like video games, read books like Ready Player One or Tomorrow, and Tomorrow, and Tomorrow. There’s a book for everyone.

Looking for a sizzling, swoony listen? Peruse Spotify’s Spicy Audiobooks hub.

Nick Viall Dishes on Relationships, His Podcast, and How He Discovers New Music on Spotify

February 12, 2024

We love helping listeners discover new music on Spotify, and when it comes to features that guide them toward their next favorite songs or artists, personalization tops the list. With Spotify playlists like Discover Weekly and daylist; playlist-enhancing features like Smart Shuffle and Jam; and curated, AI-powered experiences like DJ; nearly 2 billion music discoveries happen on Spotify daily.

But it’s not just fans who love discovery. Creators around the world are constantly sharing their favorite playlists, products, and people with their followers, which in turn helps fans fall in love with the next best thing. And in For the Record’s ongoing Discovery Monday series, we connect with creators to pick their brains about recent finds, from new music to podcasts and beyond.

This month, we’re talking to author, podcaster, and former Bachelor star Nick Viall. Nick’s time in the spotlight started when he was a contestant on the love-driven reality television show The Bachelorette and continued when he was subsequently chosen to be the star of The Bachelor’s 21st season.

In recent years, Nick has expanded his platform beyond the reality TV realm with his podcast The Viall Files, on which he discusses dating, love, and romance. From “Ask Nick” segments to famous guest interviews, the show gives fans a chance to hear Nick’s—and others’—perspective as he tackles everything from friendship, relationships, and the situationships in between.

For the Record sat down with Nick to chat about his love of podcasting, what he discovers from his followers, and his latest favorite Spotify finds.

What have you been up to lately? What new things have you discovered that you’re enjoying right now?

Recently I’ve been focused on expansion. Everything about my life right now is expanding—my family, my team, my network. And so I’ve discovered the excitement and the hard work that comes with trying to grow the world around you. I truly love what I do and I feel very blessed to do it with the people and the team that I have.

One way you connect with fans is on The Viall Files. What does the podcast format allow you to do that other mediums don’t?

We work really hard to deliver quality, entertaining content and especially with the interviews that we get to do. A podcast, with it being of the long format that it is, it really gives you an opportunity to expand, and my goal is to have my audience feel like they’re sitting in the room with me. 

And whether it’s interviewing or having our callers call in for our “Ask Nick” episodes to share their relationship stories and struggles, we get a chance to offer advice through the mistakes that we’ve made in the past. It’s all very rewarding and a lot of fun. I feel very lucky that I get to do what I do.

Your podcast covers all things dating and love. What is your favorite topic or segment that you cover on the show?

The relationship and dating space is always going to be a favorite of mine. I’ve always been really interested in social dynamics. Going back to school and becoming a therapist is a goal that I’ve stated that I want to do for the last chapter of my professional career, whenever that is… 

And really, when it comes to that space, everything about our show aims to help people value themselves a little bit more than they sometimes do. And we try to steer people to just make good decisions for themselves. We don’t try to yuck anyone’s yum or criticize anyone for whatever type of lifestyle they want, and we’re just here to help them process the good and the bad in a more honest way because we don’t have anything personally invested in their outcome.

How would you say your experience on The Bachelor helped equip you to talk romance and share advice with your listeners?

Being a part of The Bachelor franchise certainly gives you an incredibly intense version of falling in love, dating, disappointment, and rejection. You also have to understand if your ego is driving your decisions or if you’re actually making decisions that are really sound for your heart. I think going through that experience further taught me how to handle my emotions. And I want to try to pass that knowledge along to the people I talk to to help them with their own relationship struggles.

When you’re on the hunt for inspiration or to discover something new, what tools or resources do you use? 

I will definitely use my show from time to time to put something out there: “Hey, this is what’s going on, would love some feedback.” Google is always really great. And friends for sure. That’s how I definitely like getting referrals and references from people and mentors. Personal connections with people is probably my favorite way to learn. And for music, quite honestly, Spotify is where I discover all my music. Music and podcasts.

Any recent discoveries you’ve been listening to?

SZA is someone I’ve really enjoyed for a while now. And I’m obviously a big Taylor Swift fan. And sometimes I like looking for interesting, dramatic music that we can use for our show. I’ll use Spotify to discover random music soundtracks and things like that. I got into the country genre recently, so Zach Bryan is someone I’m a big fan of. 

What about podcasts?

In addition to being a pop culture and relationship fan, I’m a big football fan—and specifically I like to discover new niche Packers podcasts on Spotify. I listen to them all. I can’t get enough of nerdy football analytics talk, so that’s what I do in my car and what I listen to when I want to unwind and decompress.

What’s your favorite way to discover new music or podcasts on Spotify?

I like to use Discover Weekly. I don’t consider myself a very knowledgeable music person, especially compared to some people. So I really rely on Spotify’s searches and various playlists to help me discover and find new music that I like or podcasts that I enjoy. That feature is great.

 

Discover more about Nick and his take on love and relationships on his podcast, The Viall Files.

Writer Diablo Cody and Filmmaker Zelda Williams Talk the Tunes That Help Score ‘Lisa Frankenstein’

February 8, 2024

The ’80s. A teenage crush. High school drama. And, of course, a corpse. Maybe not what you’d expect for a traditional coming-of-age tale, but all elements that make the new movie Lisa Frankenstein come alive in a fun, twisted way. The film, written by Diablo Cody and directed by Zelda Williams, follows the story of Lisa (Kathryn Newton) as she falls in love with The Creature (Cole Sprouse), a dead body brought back to life in a freak accident.

Much went into the movie’s development and creation, and music was a big source of inspiration. It enhanced Diablo’s creative writing process, and Zelda said that listening to her ’80s favorites put her in the right mindset. To help listeners cultivate the perfect mood, the two created a Spotify playlist that highlights some of their favorite tracks during this period.

For the Record sat down with Diablo and Zelda to dig deeper into their vision and how music created the perfect vibe for bringing the characters to life, or, back from the dead.

Diablo, what made you interested in reimagining Frankenstein?

There’s just something about that Frankenstein mythos that is so irresistible—and it’s not just me. So many filmmakers have gone back to that well, and I think just the idea of doing a Frankenstein story from a female perspective and as this madcap rom-com, it was just something that I hadn’t really seen before, so I thought, “Why not?”

Zelda, what attracted you to the script?

Even as an actor, I very rarely was given comedy scripts, let alone things for young women, that reminded me of the movies that I grew up loving. And so getting to read something that reminded me of a female version of Weird Science or Encino Man or Beetlejuice was just genuinely a joyful thing.

What three words would you use to describe the vibe of Lisa Frankenstein?

Zelda Williams and Diablo Cody on the set of Lisa Frankenstein. Photo Credit: Mason Novick

Diablo: Nostalgic, romantic, and goth.

Zelda: A little violent, wacky, and very fun.

How did you approach picking music for the soundtrack?

Diablo: Well, the movie takes place in 1989, so a lot of it was directly pulled from that late-’80s pop goth vibe of the era. And there were certain songs that I think are just so perfect, like the Pixies’ “Wave Of Mutilation” and Galaxie 500’s “Strange,” which appears in the movie a couple of times. They both have a mystique to them that really suits the narrative. Music and filmmaking are both so emotional, so you just try to kind of capture a vibe [with the two].

Zelda: I was lucky because in the script, there were already songs in there. So even when there were songs we couldn’t end up using, it became its own playlist that was a great jumping-off point for me to deep dive into various artists and find like-minded songs that we did use. “Up the Down Escalator” by The Chameleons was a song I’d always really liked, but to have been able to place it in the movie was really fun. And I didn’t originally intend to use REO Speedwagon in the soundtrack either. That ended up being a place that we found our way to. So it was really great. That exploration was an adventure in and of itself after we finished filming.

If you could pick anthems for the main characters, Lisa and The Creature, what would they be?

Photo Credit: Michele K. Short / © 2024 FOCUS FEATURES LLC

Diablo: I think The Creature is a romantic, so I’m going to give him REO Speedwagon’s “Can’t Fight This Feeling,” which memorably plays in the movie in a scene beautifully directed by Zelda. And Lisa is a person who is very quiet but has the stirrings of rage inside of her. So I’m going to give her “Bela Lugosi’s Dead” by Bauhaus. Just that ominous rumble.

Zelda: I’m torn between two songs that are more representative of them as a couple. I’m one of the biggest Prince fans ever, so “I Would Die 4 U” feels like a very fitting song for the two of them. I put it on my playlist. And then I really love the Fine Young Cannibals and I think “She Drives Me Crazy” is a really funny one for the two of them too.

You both selected songs for a new Spotify playlist. What was your approach?

Diablo: Well, for me, the songs that I chose were music that I listened to while I was writing. So I got really specific with it in terms of it being a direct reflection of my creative process. There’s industrial stuff on there, there’s Ministry, there’s B.F.G., there’s The Stone Roses’ “I Wanna Be Adored.” I love that song. And to me, that really captures the feeling of the time. So yeah, it was that kind of stuff that put me in the mood to write this movie.

Zelda: I wanted to stay pretty era-specific at the same time. And for me, the biggest test of any playlist is if I could play it without skips while cooking a long meal. So I tested this one out while cooking curry the other day. And I was a ska kid, believe it or not, so I leaned more into kind of goofy, upbeat. I love a lot of wacky instrumentation, so that’s why stuff like the Fun Boy Three is on mine. I added When In Rome, who we managed to get on our soundtrack, too, which I love. And then it has a little bit of my favorites from Whitney Houston and Chaka Khan because I could listen to them all day, every day. But era-specific cooking night is where I went with the vibe.

What are some of your favorite soundtracks of all time? 

Diablo: Sofia Coppola crushes it every time. Lost in Translation and Marie Antoinette. Those soundtracks are immaculate. And then of course I would be remiss if I didn’t bring up Pulp Fiction because I know I beat that soundtrack to death in the ’90s. So that one’s a classic.

Zelda: Pretty in Pink is one of my favorites. And The Lost Boys album is wonderful, like so much of a mood. And then this one might come out of left field, but Curtis Mayfield’s Superfly is genuinely a no-skip album.

What did you enjoy about making this playlist?

Zelda: Obviously, a playlist and music is incredibly important to cinema, but I love that music actually has a life of its own, as well, separate from a movie. That’s one of the lovely things about it: They’re not necessarily always attached to one another. So if nothing else, if people find their way to this music before or even without finding their way to the movie, I think that’s a really beautiful testament to the fact that these things can exist with their own blood flow and their own organs—to be back in the zombie world. They have their own life and I think that’s really beautiful. To be getting to make a Spotify playlist when we made a movie is really wild.

 

Channel the vision of Diablo and Zelda by tuning into their playlist.

 

Watch the trailer for Lisa Frankenstein and catch the movie in local theaters.

 

Main Photo Credit: Michele K. Short / © 2024 FOCUS FEATURES LLC

Actor Noah LaLonde Talks Top Books and Bringing ‘My Life with the Walter Boys’ from Page to Screen

January 31, 2024

Noah LaLonde photo on top of a designed book cover

You may recognize Noah LaLonde from his role as Cole Walter in Netflix’s new teen drama My Life with the Walter Boys. On screen, his character is busy navigating high school life and love. Off camera, the Michigan native is just as busy. But despite his schedule, Noah still finds time to relax with a good book. And when he’s traveling or out for a long run, audiobooks have become a perfect hands-free companion.

For the Record caught up with Noah to learn more about his favorite reads and what it was like adapting My Life with the Walter Boys from page to screen.

With so much content out there to enjoy, when do you turn to books?

The answer to this question has really evolved for me over the years. Today, though, I try to turn to books every day. In the social media world we live in, I feel like I can always use a book to turn my brain on to start the day or off to get myself relaxed before bed. Everything around us moves so fast in our digital age so it’s nice to mute everything around me and get into the routine of focusing on a good book.

What book has had the biggest influence on you?

I’ve enjoyed so many different books in my life—so many that have had a tremendous impact on me. Two that have held specific importance to me during specific times in my life are The Power of Now by Eckhart Tolle and Greenlights by Matthew McConaughey.

The Power of Now came at a time when I really needed to remember that life is only what we ever have at this moment, and that any accomplishment isn’t worth it unless we enjoy every step of the journey. Greenlights highlighted that, as an artist, each part of our own story is worth fully embracing, as it can contribute to letting us access our full selves and can enable us to be able to share that with the world. 

What do you enjoy most about audiobooks?

I mostly enjoy the accessibility. There have been periods in my life when I’m too pressed for time to read a physical book. But I’m always running or walking or working out or driving somewhere, and an audiobook has proved to be the perfect companion for me during all of those things. Plus, sometimes, hearing the author read their own work adds an element to the experience and in helping me to connect with the material. Matthew McConaughey reading Greenlights is a perfect example of that.

What audiobook are you currently listening to?

Jay Shetty’s Think Like a Monk. I’m actually about to finish it. I’ve followed Jay for a while now, but listening to this audiobook has been the most immersed I’ve ever been in his work, and I’ve loved it. It’s been great to knock out a couple chapters during some of my long runs. 

Any advice you have for someone wanting to spend more time reading or with books?

Start slow. I’m talking 10 pages of a book or 10 minutes of an audiobook at a time. If you try to bite off more than you can chew to start, I feel like the odds of continuing the activity go way down. Find something you really like and give yourself the freedom to have the time to enjoy the process. I find the more we curate our positive habits to our liking, the better odds we have for developing and ultimately enjoying and sticking to them in the long run.

Name your top 5 must-reads.

A very hard question. I could spend hours on this…I already mentioned Greenlights and The Power of Now, but what else comes to mind and in no particular order…

Your series, My Life with the Walter Boys, is an adaptation of a novel. Did you read the book before starting the project? 

I did! One of the first things I did after receiving the news that I booked the project was to read the book. Knowing the number of people that have read the book, it felt like a bit of pressure bringing Cole Walter to life. But ultimately, you prepare as much as you can and let all the pressure go. It’s an honor at the end of the day.  

If you could be the narrator or voice actor for the audiobook version of any novel, what book would it be? 

So many come to mind that I really can’t pick. I’ll say this: I’ve been journaling a lot of my life. I would love to one day put all of those together and write a story of my own about what I’ve seen and what I’ve been through. Some of the times I’ve felt most connected to a text is when reading a memoir of an actor I’ve looked up to, or someone else who feels very connected to their own story, one that I can garner inspiration from. All that to say, I’d love to narrate my own story, or any book I’d be lucky enough to be a part of. Stay tuned.

 

Next time you’re ready to pick up a book, try pressing play on one of the many audiobooks available on Spotify. 

Credit for photo used in the design: Exavier Castro

Beauty and Fashion Creator Meredith Duxbury Dishes On the Music That’s Been Dominating Her Playlists

January 15, 2024

Photo credit: Jared Kocka

We love helping listeners discover new music on Spotify, and when it comes to features that help them find their next favorite songs or artists, personalization tops the list. With Spotify playlists like Discover Weekly and daylist; playlist-enhancing features like Smart Shuffle and Jam; and curated, AI-powered experiences like DJ; nearly 2 billion music discoveries happen on Spotify daily.

But it’s not just fans who love discovery. Creators around the world are constantly sharing their favorite playlists, products, and people with their followers, which in turn helps fans fall in love with the next best thing. And in For the Record’s ongoing Discovery Monday series, we connect with creators to pick their brains about recent finds, from new music to podcasts and beyond.

This month, we talk to beauty guru and model Meredith Duxbury. She’s known for her candid videos where she shares her makeup routine, fashion tips, and life updates. And while Meredith’s Instagram is full of haute couture and glam, fans also love her unique lip syncs to rap hits while applying makeup—a talent that combines her passion for music and beauty.

What have you been up to lately? 

I’ve really been enjoying diving back into my creative side. I’ve been loving the new soft ’90s grunge makeup aesthetic that‘s trending. It feels very editorial and runway to me. It’s so fun experimenting with makeup styles that are inspired by ’90s and early 2000s runway shows. Pat McGrath’s archival runway looks are my favorite. 

Your beauty videos have earned you millions of fans on social media. What beauty routine is your favorite to film?

Definitely a full glam look. The colorful glam looks are the best for social media because you can be the most creative with them and they get the most attention. 

There are lots of opinions shared in the beauty space—especially online. How do you maintain your confidence and positivity?

I remind myself why I started and what impact I have on the people who are following me. For me, I want my page to be a getaway for people, something that they look forward to and something that inspires them. When you frame your mindset this way, none of the negativity matters. 

You’ve done videos where you apply makeup while lip-syncing. Which was most fun to film?

They’re all super fun for me, but the rapping/hip-hop ones are my favorite because they have so much energy to them. I can also do more dramatic facial expressions with this genre of music, which people love.

What are some of your favorite tracks to get ready to? 

I absolutely love a good 2000s throwback playlist. It makes me feel so ready to take on the day or night. 

Do you ever discover something new through your fans?

Yes, 100%. I’m learning daily from my followers and it’s amazing how tight our community is. We are all here for each other and it feels like a big family. Anywhere from new makeup tips to ways to relieve anxiety, I’m always learning new things from them. 

Any recent genres you’re loving? 

I’ve recently discovered lo-fi jazz. Spotify has such great jazz playlists, the options are endless. I discovered these playlists through the jazz genre and definitely recommend checking it out. 

What’s your favorite way to discover on Spotify?

 I love Smart Shuffle. It’s such a fun way to surprise yourself with new songs or artists you’ve never heard of. 

Our Niche Mixes playlists can really help you discover your new favorite artist or song. Any new mixes you’re into? 

I love the Feel Good Morning Mix. A lot of the songs I have on there are already on some of my other playlists, so it’s nice to have a mix of some songs I’m already familiar with and some that are newly discovered. 

 

Like Meredith, you can discover new music with your own Niche Mixes on Spotify. From ’80s Running Mix to the Driving Sing Along Mix, there’s a lot to explore.

Talk That Talk Winners Koku and Mariah Dish on Their New Podcast, Pitching at CultureCon, and the Hottest African Music Trends

December 15, 2023

In October, Spotify was front and center at CultureCon New York, a weekend-long event that made space for creators of color to talk, hang, and network. Along with hosting the official CultureCon playlist, Spotify’s Creator Equity Fund showcased its commitment to diverse creators by cohosting CultureCon’s inaugural Talk That Talk podcast pitch contest, offering the winner the chance to record their pilot episode at Spotify Studios in Brooklyn, NY, as well as mentorship from a producer for the first episode.

Talk That Talk’s finalists pitched their ideas to a live CultureCon audience, and afterwards our panel of judges selected the winner: Ghanaian creators Koku and Mariah. Their show, In The Mix, looks at the rise of Afrobeats as a global phenomenon while examining the ways it has influenced—and been influenced by—the rest of the African music landscape.

And after months of hard work, we’re thrilled to announce that the first episode of In The Mix is ready for the world to stream.

For the Record sat down with the duo before the launch of In The Mix to talk about the experience, their aspirations for the series, and the trends in African music that excite them most.

What was it like to record the first episode of In The Mix at Spotify Studios?

Mariah: It was very cool. I’ve never really been in the studio before. So having the camera, the mics—I was feeling pretty important. But it was a little nerve-wracking in terms of making sure that I asked the right questions, stuck to our narrative, and made the best use of our opportunity. This is a once-in-a-lifetime type of thing and we’re very grateful.

Koku: I’d also say this was much, much different than recording in my home. I can be in my own room, no one is there, and it’s not as big of a deal if I make a mistake. So there was a bit of pressure at the beginning, but after the first five minutes, it was great and it just felt like a conversation.

Was there a single “a-ha moment” that inspired In The Mix, or was this an idea that you’d been mulling over for a while?

Mariah: This has definitely been years in the making. Koku has another podcast where he talks about soccer with his friends, and that inspired me. I was like, “Oh it would be fun to start a podcast.” We just were never able to find the time—our schedules were crazy back then. So when I saw the pitch competition on the CultureCon page, it felt like the stars were aligning. We decided to submit a pitch at the last minute. And when we were chosen as finalists, it was like, “Okay, this is something that the universe and God is telling us that we have to do.” 

What fresh perspectives do you want to bring to podcasting with your show?

Koku: I don’t think there are too many podcasts dissecting African music or trying to do it in the manner that we are. Most African music history has been word-of-mouth—almost like folktales. And the cool thing about podcasting is that you can record those sorts of conversations and they live online for years to come. It’s time for us to own that narrative, and we hope that African artists will come to In The Mix to have those conversations.

Mariah: We really want In The Mix to be research based and [to] share actual knowledge about our continent and country. But we also want it to be fun. We’re really interested in pushing our culture to the world. We want to get to the point where we’re owning our narrative and owning our culture. 

On that point—owning your culture—what do you believe the world is missing right now?

Mariah: Just the variety coming out of Africa—the different sounds and languages coming from different countries. So I would really like people to sort of go out of their comfort zone and just try something new. You see that with Ghanaian musicians, for example. There’s so much that we’ve influenced but can’t even claim because it got out of our hands. 

I also think there are a lot of African R&B artists who can’t even claim they’re R&B. Like Tems is an R&B artist.

Koku: That’s like our main pet peeve right now. Afrobeats has become this singular genre, and that’s why we want to break down the components of it. To help people understand where the sound comes from.

I want to hear more R&B from African artists. It seems like everyone feels like they have to make dancier songs, but I want to hear some soul. I want to hear people singing. But I’m biased because I love soul and R&B in general.

Are there any lesser-known genres or artists that people should be paying attention to? 

Mariah: In terms of genres, definitely Asakaa, which is like Ghanaian drill. Super, super good. I don’t even know how to describe it, but if you listen to the music, you can just feel the passion; you can feel the streets coming from these rappers. 

Also, Alté, which is African alternative music. I think it’s a really powerful genre—basically an African take on R&B and pop, but a little weirder.

And then some artists people should check out include Alté artists like Odunsi (The Engine) and Maison2500, and Asakaa artists like Jay Bahd and O’Kenneth. We also love AmaaRae and Simi, who have already blown up.

Turning back to your show, are there podcasts that you looked to for inspiration? 

Koku: One podcast I did take note of was Watching The Throne. It’s just two guys that dive into Kanye West’s discography, and what makes it so good is the amount of research they did and the background knowledge they provide.

Mariah: I also listened to Mogul, which gets into the backstories of how hip-hop artists came to be who they are. There’s also a video series by Nigerian media collective Sample Chief that breaks down the history of African music samples and how a lot of the newer songs that are hot right now are inspired by older songs. 

After you listen to the premiere episode of In The Mix, discover more of the hottest artists from one of Koku and Mariah’s favorite African genres on our playlist, Alté Cruise.

‘I’m Glad My Mom Died’ Bestselling Author Jennette McCurdy Talks Inspiration and Audiobooks

December 11, 2023

As a teen actor, Jennette McCurdy found success when she landed a breakout role on a hit series. She went on to star in several other shows and films, and while she has since retired from acting, she’s found another creative outlet: writing.

In 2022 Jennette released her memoir, I’m Glad My Mom Died. The book details her time as a child actor and the difficult relationship she had with her mother. It was met with critical acclaim, instantly hitting #1 on The New York Times bestseller list where it remained for over 60 weeks.

Audiobook lovers can now pull up Spotify and hear the tales straight from the star in her self-narrated memoir. To celebrate the recent launch of our audiobooks offering for Spotify Premium users in the U.S., U.K., and Canada, For the Record caught up with Jennette to learn more about what she loves about audiobooks and where she finds inspiration.

 

View this post on Instagram

 

A post shared by Spotify News (@spotifynews)

First, let’s talk about your work. What inspires your writing?

So much of my inspiration comes from personal experience, regardless of whether I’m writing fiction or nonfiction. Nonfiction is obviously going to be personal, but fiction really comes from the same place. It has to matter to me deeply, on a visceral level, in order for me to be as passionate and connected to it. I need it to be in order for me to see a project through for however many months or years it winds up taking. A lot of inspiration also comes from relationships. I’ll be exploring family relationships for the rest of my life.

You narrate the audiobook of I’m Glad My Mom Died. What do you love about audiobooks?

I love that audiobooks add an extra dimension to books. Sometimes, if I really like a book, I’ll then listen to the audiobook to see what, maybe, I didn’t get just through reading. Or understand “How did this person interpret it differently?” I think the delivery of a book says a lot about how somebody interpreted the book.

Is there an audiobook you’ve particularly enjoyed recently?

I listened to Fireworks Every Night recently.

Is there a fictional book character you resonate with?

Honestly, the protagonist, C.C., from Fireworks Every Night. I really resonate with her in a lot of different ways. She came from a lot of dysfunction and she really works to overcome that dysfunction and trauma in the best way that she could, and kind of breaks through it. And the book was written really beautifully.

 

Spotify Premium users in the U.S., U.K., and Australia can now enjoy over 200,000 audiobooks available as part of Spotify Premium subscriptions. Check out Jennette’s memoir and more on Spotify.

 

Interior Design Expert Bobby Berk Shares Top Tips for Making Your Living Room an Audio Oasis

November 16, 2023

a graphic illustration showing two people listening to spotify on television.

As the weather outside becomes more frightful, it’s time to make your living room delightful. So cozy up your home’s vibes by allowing your favorite music or podcasts to filter through the living room. From countless brands of smart speakers to easier-than-ever TV listening, it’s seamless to connect and enjoy audio with congregating family and friends. 

Bobby Berk knows a thing or two about cultivating the perfect ambience for a living room. The interior design expert and author is well-known for his stylish and youthful designs and has been one of the “Fab Five” on Netflix’s popular makeover show Queer Eye. This makes Bobby the perfect person for Spotify to partner with to show fans how audio and home design go hand in hand. And while your home decor aesthetic is as unique as your music taste, a few extra tips can go a long way in creating the perfect space for yourself.

For the Record sat down with Bobby to understand more about designing a welcoming living room space, as well as what you’ll find on his perfect music playlist for home entertaining.

What’s the historical function and significance of the living room?

From its beginnings in the late 19th century, the living room was a more formal space in the home used primarily for entertaining guests. It consisted mainly of more-tailored seating and a layout built around conversation. It wasn’t until the mid-20th century that the living room became a more casual space for spending time with family, relaxing, listening to music, or watching TV. The design itself was also adapted to be more about comfort and a sense of coziness.

What are your top three tips for designing a welcoming, comfortable, and functional living room?

First, add seating that looks—and most importantly feels—good. Next, create a layout that encourages connection but is also open. Place your furniture in a natural, conversational grouping. You also want the layout to feel welcoming, so be sure to leave space to enter the room and move through it easily. Finally, bring in soft and cozy materials. Adding pillows, throws, and a soft rug underfoot will create a comfortable living room that you really want to spend time in.

What do you like to listen to when designing and working? How about for hosting?

If I really need to get focused and get things done, I prefer a chill instrumental mix like Focus Flow or Workday Lounge. When designing, I’ll listen to something more upbeat, a pop mix or one of my favorite artists, Rozzi.

My ideal hosting playlist would take you on a journey starting with smooth jazz and a cocktail lounge vibe. Then I would move into some pop classics and top 40 hits, get things a bit more energized, and then finish things off with more relaxed, ambient tunes.

How do acoustics, sound, and entertainment fit into your living room concepts?

I’m always thinking about how someone will use a space when designing, and that definitely includes entertainment and sound. You don’t want a living room to be an echo chamber, so I bring in materials like a rug, upholstery, and curtains to soften things and improve acoustics.

What’s your go-to smart speaker?

I have a number of Sonos speakers throughout my home, and I love that I can easily connect Spotify to just one speaker—like, if I want to sing in the shower, the portable speaker if I’m outdoors, or the whole house if I’m entertaining.

Spotify’s daylist provides you with a custom playlist multiple times per day depending on what you listen to around the clock. What are you loving about the feature so far?

My mood definitely changes throughout the day, so it’s nice to have a playlist that changes along with it! In the morning, I have a mix that gets me motivated and focused for the day, a high-energy workout mix for the afternoon, and something a bit more chill for unwinding at the end of the day.

Whether it’s a Feel Good Morning Niche Mix for those who love a fresh, light, and airy aesthetic or a warm pumpkin spice evening daylist for those channeling a cozy winter atmosphere on the couch, Spotify’s personalized playlists can help you feel right at home.