Earlier this year, we became the first music streaming brand to have a presence on Roblox with Spotify Island, an otherworldly digital destination for audio. K-Park soon followed as the first themed portal on Spotify Island, allowing fans to immerse themselves in a whimsical K-Pop wonderland.
Today we’re excited to introduce fans to Planet Hip-Hop, a futuristic universe dedicated to the world of hip-hop. Just like Spotify Island and K-Park, this is a meeting place created with the goal of bringing artists and fans closer together as they play, explore, and connect.
Generating 44 billion average monthly streams on Spotify globally, hip-hop was chosen as our second genre focus on Spotify Island for its dedicated fan following and unique set of elements that reach far beyond music and into fashion, beauty, and more. In the next couple of weeks, you’ll see these ideas come to life on Planet Hip-Hop through a series of special curated moments—the first being a collaboration with Doechii.
In the coming days, fans who want to interact with the hip-hop superstar can head over to Doechii’s Swamp, which was inspired by her Florida roots. Upon entering, players are first greeted by mysterious swampy moss, flooded floors, and vines. As players make their way closer to the swamp princess herself, they can “persuade” Doechii (inspired by her hit track “Persuasive”) to let them pass through by answering a series of questions. With the right responses, players will then be allowed to join her swamp and grow an alligator tail.
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